The Journal of Pacific Institute of Management Science (Humanities and Social Science)

Factors affecting the retention of personnel at Rajamangala University of Technology in Thailand

2025-11-08T19:12:26+07:00

This research article aimed to study the demographic factors, motivation and satisfaction that influence the retention of Rajamangala University of Technology personnel in Thailand. The sample group used in this research was 400 personnel working at 9 Rajamangala Universities of Technology in Thailand and a questionnaire was used as a tool for data collection. The statistics used in this research were Hypothesis 1: Analysis of personal factors affecting the retention of Rajamangala University of Technology personnel in Thailand using t-test (t-test for Independent Sample) and One-Way ANOVA. using Multiple Regression Analysis. The results of the research found that gender, age, status, education level, average monthly income and different types of personnel did not influence the retention of personnel at Rajamangala University of Technology in Thailand. The two motivation and satisfaction factors with the retention of personnel at Rajamangala University of Technology in Thailand found that all aspects had values less than 0.05, meaning that motivation and satisfaction factors had a statistically significant influence on the retention of personnel at Rajamangala University of Technology in Thailand at the 0.05 level. The multiple regression analysis that motivation factors had an influence on the retention of personnel at Rajamangala University of Technology in Thailand gave a value of 86.30 percent (R square = 0.863) and satisfaction factors had an influence on the retention of personnel at Rajamangala University of Technology in Thailand gave a value of 87.70 percent (R square = 0.877).

Problems of Private use in copyright.

2024-04-30T00:32:26+07:00

This research is qualitative research (Qualitative research) with the objective of studying the problem of the nature and criteria for using copyrighted works for one's own benefit. Quantity and proportion of use for one's own benefit in copyrighted work. and the extent of the use of the court's discretion in adjudicating cases according to the principle of use for one's own benefit in copyrighted works. By comparing Thai and international laws regarding use for one's own benefit. Including comparing the laws of Japan, England, France, and the United States.

The results of the study reveal that Thai and international laws still have problems in determining the nature and criteria for use for personal gain in copyrighted works. Including the problem of using discretion to consider the amount and proportion of use for one's own benefit in copyrighted works. However, international law itself specifies this principle broadly, allowing member countries to make their own choices under the principle of leniency. Protect copyright that takes into account the balance of benefits between the rights holder and the public. The guidelines for weighing and prioritizing various factors state that, in cases where the weight of the factors is close, the fourth factor—the impact on the value of the work and the market—should be considered the crucial final factor. This is because it is a key element reflecting the impact on the copyright holder's motivation to create the work and its effect on the economic development cycle. In determining whether something is considered fair use, all four factors should be weighed together, and it should not be assumed that conflict with any one factor immediately constitutes copyright infringement. This is to allow for flexibility and careful judgment.

Development of a learning activity Package for Development of SAW-U variation skill.

2025-06-10T17:51:37+07:00

This research aims to (1) develop a learning activity package to enhance melodic adaptation skills for the Saw-U and (2) examine the learning achievement of students after implementing the developed activity package. The study employs a Research & Development (R&D) methodology, integrating qualitative and quantitative approaches. Data were collected through interviews with five experts in Thai string instruments to design a learning activity package based on Bloom’s cognitive domain theory. The package was then implemented with ten Saw-U major students aged 15–20 from the College of Dramatic Arts. Pre- and post-learning assessments were conducted using practical performance tests, and statistical analysis was applied to evaluate the results.

The findings reveal that Saw-u melodic adaptation requires a fundamental understanding of the core melody, particularly the Luk Tok (melodic cadential tones), which serve as essential structural components of a piece. Additionally, selecting appropriate melodic phrases and considering the tonal range of the Saw-U are crucial to achieving melodic coherence. The developed learning activity package consists of six activities: (1) Thai musical scales, (2) the core melody, (3) utilization of melodic phrases, (4) Saw-U melodic adaptation, (5) collaborative learning, and (6) Saw-U melodic creation. The experimental results show that the students' mean pre-test score was 19.10 (SD = 2.45), equivalent to 38.20%, while the mean post-test score significantly increased to 43.90 (SD = 3.10), or 87.80%, out of a total score of 50. A t-test analysis revealed a statistically significant difference at the .05 level (t = 7.85, p < .001), demonstrating that the developed learning activity package effectively enhances Saw-U melodic adaptation skills.

Marketing mix affecting the decision to use fresh coffee shop services in Mueang District Lampang Province

2025-06-11T11:45:03+07:00

This study objectives are 1) to study the level of importance of marketing mix in deciding to use coffee shop services in Mueang District, Lampang Province. 2.) To study the marketing mix that affects the decision to use coffee shop services in Mueang District, Lampang Province. The sample group consisted of 385 Thai tourists who visited Shanghai, China, using a questionnaire as a tool to collect data. Statistics used in data analysis include percentage, mean, and standard deviation. and multiple regression analysis using Enter.

The results of the study found that 1.) The marketing mix that influences the decision to use coffee shop services in Mueang Lampang District, Lampang Province, ranked from most to least, is price, followed by promotion at the highest level, and personal at the highest level the process aspect is at the highest level, the physical aspect is at the highest level, the location aspect is at a high level, and the product aspect is at a high level. 2.) The results of the multiple regression test by Enter method found that marketing mix has an effect on the decision to use coffee shop services in Mueang District, Lampang Province, with statistical significance at the 0.05 level. Recommendations from the study show that products have a high influence on the decision to use coffee shops in Muang District, Lampang Province. This shows that the products are diverse. Therefore, business operators in this field should offer a variety of menus to attract them.

Service Marketing Mix Factors Influencing Chinese Tourists' Decision to Visit Chengdu

2025-06-11T14:40:52+07:00

This study objectives are 1) Study of Chinese tourists' opinions on service marketing mix and decision-making in Chengdu 2) To study the service marketing mix factors that influence Chinese tourists' decision to travel to Chengdu. The sample group was Chinese tourists who traveled from other provinces to visit and decided to travel to Chengdu, Sichuan Province China. The sample consisted of 385 Chinese tourists who traveled from other provinces to visit Chengdu, Sichuan Province, China. The instrument is a questionnaire using descriptive statistics including percentage, mean, standard deviation and inferential statistics, multiple regression analysis enter.

The results of the study found that 1) 1) The highest level of opinions on marketing mix factors, service and decision-making in Chengdu city of Chinese tourists is in terms of location or distribution channels. Next are the personnel aspect, service process aspect and physical aspect, respectively, which have the highest level of decision to travel to Chengdu, promotion aspect and price aspect, respectively, and the product aspect is at a high level. Service marketing mix factors have a statistically significant influence on Chinese tourists' decision to travel to Chengdu at the level 0.05.

The mediating effect of organizational commitment on the relationship between transformational leadership, teachers' personal characteristics, and teachers' work performance at Jiangxi University of Technology, Nanchang, Jiangxi Province.

2025-06-12T14:09:48+07:00

The objectives of this research were: （1）To examine the components of Transformational Leadership, Organizational Commitment, Teachers' Personal Characteristics and Teachers' Working Effectiveness at Jiangxi University of Technology in Nanchang City.（2）To propose the model of mediating effect of Organizational Commitment on relationship between Transformational Leadership, Teachers' Personal Characteristics and Teachers Working Effectiveness in Jiangxi University of Technology in Nanchang City. （3）To investigated effect of Organizational Commitment on relationship between Transformational Leadership, Teachers personal characteristics and Teachers Working Effectiveness at Jiangxi University of Technology in Nanchang City. The research was quantitative research method. A stratified random sampling method was used to collect data from 425 Chinese teachers among 1483 Chinese teachers in 12 faculties in Jiangxi University of Technology in Nanchang City, the People’s Republic of China.

The research results were found that: （1）Transformational leadership consisted of 4 components: inspirational motivation, idealized influence, intellectual stimulation and individualized consideration, Teachers' personal characteristics consisted of 4 components: professional knowledge, teaching skills, personality traits and emotional Intelligence, Organizational commitment consisted of 3 components: affective commitment, continuance commitment and normative commitment, Teachers' working effectiveness consisted of 4 components: teaching effectiveness, curriculum preparation and planning, time management and engagement and mobilization; （2） the proposed SEM showed an excellent fit with the empirical data, with model fit indices such as df or relative Chi-square = 2.676 (less than 3), p=0.001, GFI = 0.929, AGFI = 0.900, and TLI = 0.950, CFI=0.959 (all more than 0.9), included SRMR = 0.063; and（3）transformational leadership and teachers' personal characteristics have a statistically significant indirect effect on teachers' work effectiveness through organizational commitment.

Adaptation of Persons with Disabilities in the COVID-19 Era

2025-05-23T13:31:05+07:00

Adaptation of people with disabilities in the age of COVID-19 It is important to look at the overall picture of issues affecting the work and life of people with disabilities, such as layoffs, time off, business closures, occupational disruption, the risk of infection. COVID-19, people with disabilities have to enter treatment systems and access to resources, etc. These are the problems that people with disabilities have to worry and feel insecure about in life. Therefore, there must be a way for people with disabilities to adapt to situations that arise, such as improving themselves to be more productive while they are unemployed or working at home, which gives them more time, taking care of self and family health to reduce the risk of contracting COVID-19, adjusting life plans to be flexible, taking care of one's physical and mental health to be able to face the epidemic situation by following government policies, making lifestyle changes to reduce your risk of contracting COVID-19, making a life plan if you are a COVID-19 patient or planning a high-risk quarantine.

Guidelines for caring for people with disabilities in this era, it can be concluded that governments and related agencies must focus on the prevention and care of people with disabilities in public health in accordance with WHO standards for the prevention of the risk of infection, medical care in case of illness, access to essential services and information, support for cares with disabilities, support for necessary disinfection equipment or equipment to protect themselves from the risk of infection, coordination with communities and agencies in the care of people with disabilities, control Supervise agencies with disabilities to meet standards for surveillance to reduce the risk of contracting COVID-19. These guidelines must be governed by human rights principles.

Application of Artificial Intelligence to explicate Primary School Teachers and Educational Personnel

2025-06-12T15:54:47+07:00

In an era where Artificial Intelligence (AI) technology is changing every sector of society, the use of AI in developing primary school teachers and educational personnel is not just an option, but a necessity to improve the quality of education and prepare students for the future. This article studies the application of AI in developing primary school teachers and educational personnel, presents application models, challenges, AI tools that support the development of learning for teachers and educational personnel, and Projects related to Artificial Intelligence in education in Thailand. However, the application of AI should be carried out in conjunction with the development of long-term collaboration and learning networks, as well as promoting sustainable use by investing in technological infrastructure, training teachers and personnel to have knowledge and skills in using AI appropriately, and evaluating the use of AI to improve the approach to align with educational needs.

The results will not only be useful for school administrators in managing education, but also serve as a guideline for improving the quality of teachers, educational personnel, and students to be more efficient. Recommendations for preparing infrastructure for the implementation of AI in the Thai education system are a process that must take into account both technology, including internet connectivity and learning devices, comprehensive internet and network systems, appropriate hardware devices such as computers and tablets, and cloud systems for storing data and supporting learning.