The Journal of Pacific Institute of Management Science (Humanities and Social Science)

Factors affecting the retention of personnel at Rajamangala University of Technology in Thailand

2025-11-08T19:12:26+07:00

This research article aimed to study the demographic factors, motivation and satisfaction that influence the retention of Rajamangala University of Technology personnel in Thailand. The sample group used in this research was 400 personnel working at 9 Rajamangala Universities of Technology in Thailand and a questionnaire was used as a tool for data collection. The statistics used in this research were Hypothesis 1: Analysis of personal factors affecting the retention of Rajamangala University of Technology personnel in Thailand using t-test (t-test for Independent Sample) and One-Way ANOVA. using Multiple Regression Analysis. The results of the research found that gender, age, status, education level, average monthly income and different types of personnel did not influence the retention of personnel at Rajamangala University of Technology in Thailand. The two motivation and satisfaction factors with the retention of personnel at Rajamangala University of Technology in Thailand found that all aspects had values less than 0.05, meaning that motivation and satisfaction factors had a statistically significant influence on the retention of personnel at Rajamangala University of Technology in Thailand at the 0.05 level. The multiple regression analysis that motivation factors had an influence on the retention of personnel at Rajamangala University of Technology in Thailand gave a value of 86.30 percent (R square = 0.863) and satisfaction factors had an influence on the retention of personnel at Rajamangala University of Technology in Thailand gave a value of 87.70 percent (R square = 0.877).

Problems of Private use in copyright.

2024-04-30T00:32:26+07:00

This research is qualitative research (Qualitative research) with the objective of studying the problem of the nature and criteria for using copyrighted works for one's own benefit. Quantity and proportion of use for one's own benefit in copyrighted work. and the extent of the use of the court's discretion in adjudicating cases according to the principle of use for one's own benefit in copyrighted works. By comparing Thai and international laws regarding use for one's own benefit. Including comparing the laws of Japan, England, France, and the United States.

The results of the study reveal that Thai and international laws still have problems in determining the nature and criteria for use for personal gain in copyrighted works. Including the problem of using discretion to consider the amount and proportion of use for one's own benefit in copyrighted works. However, international law itself specifies this principle broadly, allowing member countries to make their own choices under the principle of leniency. Protect copyright that takes into account the balance of benefits between the rights holder and the public. The guidelines for weighing and prioritizing various factors state that, in cases where the weight of the factors is close, the fourth factor—the impact on the value of the work and the market—should be considered the crucial final factor. This is because it is a key element reflecting the impact on the copyright holder's motivation to create the work and its effect on the economic development cycle. In determining whether something is considered fair use, all four factors should be weighed together, and it should not be assumed that conflict with any one factor immediately constitutes copyright infringement. This is to allow for flexibility and careful judgment.

Development of a learning activity Package for Development of SAW-U variation skill.

2025-06-10T17:51:37+07:00

This research aims to (1) develop a learning activity package to enhance melodic adaptation skills for the Saw-U and (2) examine the learning achievement of students after implementing the developed activity package. The study employs a Research & Development (R&D) methodology, integrating qualitative and quantitative approaches. Data were collected through interviews with five experts in Thai string instruments to design a learning activity package based on Bloom’s cognitive domain theory. The package was then implemented with ten Saw-U major students aged 15–20 from the College of Dramatic Arts. Pre- and post-learning assessments were conducted using practical performance tests, and statistical analysis was applied to evaluate the results.

The findings reveal that Saw-u melodic adaptation requires a fundamental understanding of the core melody, particularly the Luk Tok (melodic cadential tones), which serve as essential structural components of a piece. Additionally, selecting appropriate melodic phrases and considering the tonal range of the Saw-U are crucial to achieving melodic coherence. The developed learning activity package consists of six activities: (1) Thai musical scales, (2) the core melody, (3) utilization of melodic phrases, (4) Saw-U melodic adaptation, (5) collaborative learning, and (6) Saw-U melodic creation. The experimental results show that the students' mean pre-test score was 19.10 (SD = 2.45), equivalent to 38.20%, while the mean post-test score significantly increased to 43.90 (SD = 3.10), or 87.80%, out of a total score of 50. A t-test analysis revealed a statistically significant difference at the .05 level (t = 7.85, p < .001), demonstrating that the developed learning activity package effectively enhances Saw-U melodic adaptation skills.

Marketing mix affecting the decision to use fresh coffee shop services in Mueang District Lampang Province

2025-06-11T11:45:03+07:00

This study objectives are 1) to study the level of importance of marketing mix in deciding to use coffee shop services in Mueang District, Lampang Province. 2.) To study the marketing mix that affects the decision to use coffee shop services in Mueang District, Lampang Province. The sample group consisted of 385 Thai tourists who visited Shanghai, China, using a questionnaire as a tool to collect data. Statistics used in data analysis include percentage, mean, and standard deviation. and multiple regression analysis using Enter.

The results of the study found that 1.) The marketing mix that influences the decision to use coffee shop services in Mueang Lampang District, Lampang Province, ranked from most to least, is price, followed by promotion at the highest level, and personal at the highest level the process aspect is at the highest level, the physical aspect is at the highest level, the location aspect is at a high level, and the product aspect is at a high level. 2.) The results of the multiple regression test by Enter method found that marketing mix has an effect on the decision to use coffee shop services in Mueang District, Lampang Province, with statistical significance at the 0.05 level. Recommendations from the study show that products have a high influence on the decision to use coffee shops in Muang District, Lampang Province. This shows that the products are diverse. Therefore, business operators in this field should offer a variety of menus to attract them.

Service Marketing Mix Factors Influencing Chinese Tourists' Decision to Visit Chengdu

2025-06-11T14:40:52+07:00

This study objectives are 1) Study of Chinese tourists' opinions on service marketing mix and decision-making in Chengdu 2) To study the service marketing mix factors that influence Chinese tourists' decision to travel to Chengdu. The sample group was Chinese tourists who traveled from other provinces to visit and decided to travel to Chengdu, Sichuan Province China. The sample consisted of 385 Chinese tourists who traveled from other provinces to visit Chengdu, Sichuan Province, China. The instrument is a questionnaire using descriptive statistics including percentage, mean, standard deviation and inferential statistics, multiple regression analysis enter.

The results of the study found that 1) 1) The highest level of opinions on marketing mix factors, service and decision-making in Chengdu city of Chinese tourists is in terms of location or distribution channels. Next are the personnel aspect, service process aspect and physical aspect, respectively, which have the highest level of decision to travel to Chengdu, promotion aspect and price aspect, respectively, and the product aspect is at a high level. Service marketing mix factors have a statistically significant influence on Chinese tourists' decision to travel to Chengdu at the level 0.05.

The mediating effect of organizational commitment on the relationship between transformational leadership, teachers' personal characteristics, and teachers' work performance at Jiangxi University of Technology, Nanchang, Jiangxi Province.

2025-06-12T14:09:48+07:00

The objectives of this research were: （1）To examine the components of Transformational Leadership, Organizational Commitment, Teachers' Personal Characteristics and Teachers' Working Effectiveness at Jiangxi University of Technology in Nanchang City.（2）To propose the model of mediating effect of Organizational Commitment on relationship between Transformational Leadership, Teachers' Personal Characteristics and Teachers Working Effectiveness in Jiangxi University of Technology in Nanchang City. （3）To investigated effect of Organizational Commitment on relationship between Transformational Leadership, Teachers personal characteristics and Teachers Working Effectiveness at Jiangxi University of Technology in Nanchang City. The research was quantitative research method. A stratified random sampling method was used to collect data from 425 Chinese teachers among 1483 Chinese teachers in 12 faculties in Jiangxi University of Technology in Nanchang City, the People’s Republic of China.

The research results were found that: （1）Transformational leadership consisted of 4 components: inspirational motivation, idealized influence, intellectual stimulation and individualized consideration, Teachers' personal characteristics consisted of 4 components: professional knowledge, teaching skills, personality traits and emotional Intelligence, Organizational commitment consisted of 3 components: affective commitment, continuance commitment and normative commitment, Teachers' working effectiveness consisted of 4 components: teaching effectiveness, curriculum preparation and planning, time management and engagement and mobilization; （2） the proposed SEM showed an excellent fit with the empirical data, with model fit indices such as df or relative Chi-square = 2.676 (less than 3), p=0.001, GFI = 0.929, AGFI = 0.900, and TLI = 0.950, CFI=0.959 (all more than 0.9), included SRMR = 0.063; and（3）transformational leadership and teachers' personal characteristics have a statistically significant indirect effect on teachers' work effectiveness through organizational commitment.

The Development of Practical Skills on Al-Fiqh Subject Entitled Cleaning Najis by Using STAD Technique for Intermediate Islamic Studies Stage Students, Year 3

2025-06-12T17:35:01+07:00

This research study aimed 1) to develop and determine the effectiveness of lesson plans using the STAD technique based on the 80/80 standard, 2) to assess the practical skills in al-Fiqh subject regarding the cleaning Najis after learning using an 80% percent, 3) to compare the learning achievement in al-Fiqh subject on the cleaning Najis before and after learning, and 4) to examine students’ satisfaction with the learning management using the STAD technique. The sample group consisted of 22 intermediate Islamic studies stage students of year 3 from Taweewittaya Islam School, Sano Subdistrict, Yarang District, Pattani Province, in the second semester of the academic year 2024. The study employed a one-group experimental design. The research instruments included eight lesson plans, a practical skills test for al-Fiqh subject, a learning achievement test for al-Fiqh subject, and a student satisfaction questionnaire regarding the learning management using the STAD technique. The statistical methods used for data analysis were percentage, mean, and standard deviation, and the value test (t-test).

The research findings revealed that: 1) the effectiveness of the learning management plan of the subject of al-fiqh on cleaning Najis by using STAD technique for Intermediate Islamic Studies Stage Students, Year 3 was equal to 82.27/88.52, which was higher than the specified standard criteria, 2) the performance of the practice skills of the subject of cleaning Najis after learning was statistically significant at the .05 level, 3) the academic achievement of the students after studying was the found no statistically significant diffenence, and 4) overall, students' satisfaction with the learning management plans using the STAD technique was at a high level (x̄ = 4.26, S.D. = 1.05).

Motivating and sustaining factors influencing the work efficiency of cross-border online store personnel in Chengdu, China.

2025-06-11T15:01:09+07:00

This study objectives are 1) To study the importance of motivation factors. Support and efficiency factors In the work performance of personnel in cross-border e-commerce companies in Chengdu, China. 2) To study the motivating factors and sustaining factors that influence work efficiency. of personnel in cross-border e-commerce companies in Chengdu, China. The research instrument was a questionnaire. The sample group is Personnel in cross-border e-commerce companies Tianfu New District in Chengdu, China, 385 people using questionnaires as a data collection tool. Statistics used in data analysis include percentage, mean, and standard deviation. and multiple regression analysis using Enter.

The results of the study found that 1) Importance level Motivating factors and sustaining factors influencing the performance of cross-border online store personnel in Chengdu Overall, it was at a moderate level. 2) The results of the multiple regression test using the Enter method found that there are motivating factors and sustaining factors that influence the work efficiency of cross-border online store personnel in Chengdu. Statistically significant at the 0.05. Suggestions regarding sustained factors influencing the performance of personnel in cross-border e-commerce companies in Chengdu, China, indicate a moderate level of importance overall. Therefore, if health factors are not fundamentally addressed or are not managed properly, it will lead to employee dissatisfaction and undermine their enthusiasm. Conversely, addressing related health factors such as working environment and conditions can prevent employee dissatisfaction and ensure employee stability. Employee stability is crucial for organizations; a stable team can reduce costs associated with personnel turnover while simultaneously increasing company productivity and profitability.

Strategies and factors affective the competitive advantage of private universities in the Bangkok metropolitan area Regian.

2025-06-10T17:00:06+07:00

This research examines the impact of competitive strategies and modern management of service quality on the performance of private universities in the Bangkok Metropolitan region. The qualitative research sample includes personnel from private universities and administrative staff in business administration and education. who completed questionnaires. The findings reveal the following: Respondent demographics. The differentiation strategy, emphasizing Thai and foreign teachers with expertise and qualifications, achieved the highest average of Low-cost strategies, including installment-based student loan systems, had the highest average of Strategies focusing on specific groups, such as managing campus traffic, achieved an average of .Integration strategies, where teachers support students' studies, scored an average of Modern management practices, including planning, teaching arrangements,

The study highlights the importance of differentiation in curriculum design, quality teaching, and modern facilities. Fast and effective management systems, coupled with responsive service, play a critical role in creating competitive advantages.

Social Media Use, Trust, and Perceived News Value among Private University Students in the Bangkok Metropolitan Area

2025-11-14T03:43:42+07:00

This study aimed to examine the relationship between social media usage, trust, and perceived news value among international students in private universities in Thailand, as well as to identify strategies for enhancing media literacy and building trust in digital news. A mixed-methods approach was employed, consisting of quantitative research using quota-based convenience sampling. International students were selected from three private universities in Bangkok, categorized by institutional size—large, medium, and small—with proportional sample allocation, totaling 400 participants. Additionally, in-depth interviews were conducted with 25 students.

Quantitative findings revealed that international students demonstrated high levels of social media usage (M = 4.12), trust (M = 3.78), and perceived news value (M = 3.95). Perceived news value significantly influenced trust (r = .48, p < .001; β = .45, p < .001), with trust serving as a key mediating variable in the relationship between social media usage and news evaluation (Indirect Effect β = .21, 95% CI [.15, .29]). The qualitative findings supported these results by highlighting media consumption behavior and trust in news sources. The study proposed strategies to enhance media literacy through training in news analysis, fact-checking, language skills development, and participatory learning within diverse cultural contexts, aiming to promote critical and safe news consumption behavior.

Linguistic Strategies Used by Thai Caregivers to Encourage Food Consumption among Elderly Japanese

2025-01-12T14:35:43+07:00

This research article aims to analyze the persuasive speaking strategies used by Thai caregivers towards elderly Japanese patients to encourage them to eat. The study utilizes the persuasion framework of Johnstone (1989) and Aristotle (2007) to classify and explain persuasive strategies, which are divided into three main components: logic and reasoning (Logos), emotional appeal (Pathos), and building speaker credibility (Ethos). Additionally, the framework of politeness by Brown and Levinson (1987) is used to analyze the linguistic strategies chosen by caregivers, considering four types of politeness. This is a qualitative research study using in-depth interviews with six Thai caregivers.

The research findings indicate that the most frequently used persuasive strategy is emotional appeal (58.70%), followed by logic and reasoning (28.26%), while building speaker credibility is the least common (13.04%). Each type of persuasive speaking strategy is often accompanied by different forms of politeness strategies. Logical and reasoning tactics are often used in conjunction with three types of politeness: direct intimidation, positive politeness, and negative politeness. However, direct intimidation is not commonly used when the primary focus is on building the speaker's credibility.

The Effects of using gamification instruction for enhancing Student’s achievement in mathematicson of 10 grade students

2025-07-28T14:20:55+07:00

This research Article aimed to investigate the mathematics learning achievement on the topic of probability among Grade 10 students through a gamification-based instructional approach, and to examine their satisfaction with this learning method. The sample consisted of 30 Grade 10 students from one classroom at Kanchanapisek Wittayalai Chachoengsao School, located in Koh Khanun Sub-district, Phanom Sarakham District, Chachoengsao Province, during the first semester of the 2025 academic year. The sample was selected using cluster random sampling from two available classrooms.

The research instruments included: (1) gamification-based lesson plans on the topic of probability, (2) a learning achievement test on probability, and (3) a student satisfaction questionnaire regarding the gamification-based instruction. The findings revealed that the students achieved an average score of 15.77 out of a possible total, equivalent to 78.83%, with a standard deviation of 1.63. This indicates that the students' achievement significantly exceeded the 70% criterion at the .05 level of significance. Moreover, the students' satisfaction with the gamification-based learning approach was at the highest level, with a mean score of 4.58 and a standard deviation of 0.10.

Service marketing mix that affects Chinese tourists' satisfaction with using hotel services in Pattaya. Chonburi Province

2024-07-16T10:51:59+07:00

The objectives of this independent study are (1) to study the level of opinions of the service marketing mix and the satisfaction of Chinese tourists regarding the use of accommodation services in the Pattaya area; Chonburi Province (2) to study the service marketing mix that affects Chinese tourists' satisfaction with using hotel services in Pattaya. Chonburi Province The sample group is a group of Chinese tourists who come to travel and stay overnight in the Pattaya area. Chonburi Province, 385 people. The tool is an online questionnaire. Using descriptive statistics such as percentage, mean, standard deviation. and inferential statistics, multiple regression analysis (Multiple Regression Analysis), Enter type

The results of the study found that (1) the level of opinions regarding the service marketing mix and satisfaction of Chinese tourists regarding the use of accommodation services in Pattaya area. Chonburi Province is at a high level. (2) The service marketing mix affects Chinese tourists' satisfaction with using hotel services in Pattaya. Chonburi Province Statistically significant at the 0.05 level. Suggestions for improving service processes include: the accuracy of check-in and check-out procedures, the speed of check-in and check-out, the accuracy of payment procedures, convenient payment methods and channels, a 24-hour customer service call center, and an accurate reservation system.

The Use of Backward Design in Thai Classical Singing Skill Teaching

2025-06-10T18:15:05+07:00

This research aimed to: (1) examine the problems and solutions in Thai vocal music learners, (2) develop Thai vocal singing skills through retroactive learning, and (3) investigate the effects of skill development in Thai vocal singing using Backward Design. A qualitative research method was used, employing a structured interview questionnaire. The validity of the research instrument was checked by presenting a draft interview questionnaire to three experts (IOC). Data was then analyzed, synthesized, and presented using statistical methods including percentages and means.

The research findings revealed that the problems faced by Thai vocal music learners included inaccurate pitch production, weak vocal projection, incorrect rhythm execution, and improper breathing techniques. These issues hindered the effectiveness of their singing performance. The researcher developed a training program to enhance Thai vocal singing skills using retroactive learning and implemented it with a sample group of 14 participants. Each session lasted approximately three hours, conducted twice a week over four weeks.The results indicated that before undergoing the training program, the learners had an average score equivalent to 64.4%. After the eighth session, their average score increased to 80.05%. These findings suggest that the learners demonstrated significant improvement in their singing abilities through the use of the training program based on retroactive learning.

Legal problems regarding emergency vehicles transporting patients under the Land Traffic Act of 1979: A study of the emergency lane case

2025-10-11T11:01:26+07:00

This Research Article aims to study the legal issues related to emergency patient transport vehicles under the Land Traffic Act B.E. 2522 (1979). It specifically examines the issue of emergency lanes and seeks to propose solutions and additional measures to enhance the efficiency, speed, and safety of emergency patient transport operations. Furthermore, it proposes increasing penalties for those who violate laws related to the operations of such emergency vehicles.The study focuses on four key issues (1) Issues encountered when emergency patient transport vehicles are performing their duties Despite the provisions in Section 76 and the prescribed authority under Section 127 of the Land Traffic Act B.E. 2522, some drivers still fail to yield or obstruct emergency vehicles on the road, which remains a prevalent issue today. (2) Penalties stipulated in the Land Traffic Act B.E. 2522 (amended by the 13th version B.E. 2565): Section 152, in conjunction with Section 21, provides for fines. However, when compared with international standards, Thailand’s penalties are significantly lower. (3) Definition issues of the term “emergency vehicle”: According to Section 4 of the Land Traffic Act B.E. 2522, the definition is interpreted as referring solely to government vehicles. It does not clearly include private-sector emergency vehicles. (4) Issues related to the term “emergency vehicle lane”: As defined in the Royal Gazette regulation concerning traffic officer rules in the Bangkok Metropolitan Area for organizing lanes for emergency vehicles B.E. 2559 (2016), this is currently limited only to Bangkok. Additionally, drivers are required to wait until they see or hear sirens before yielding, which delays the response.

Study results Based on these four findings, this thesis proposes the following amendments to the Land Traffic Act B.E. 2522 Increase the penalty fines under Sections 148 and 152, and require offenders to undergo driver training Add new legal provisions regarding “emergency vehicle lanes” to ensure nationwide applicability Develop emergency lanes in a way that does not depend on the immediate presence or siren of an emergency vehicle within designated emergency lane zones.

Administrative Effectiveness Model of Art Faculty in Private Universities in Dalian City, Under Liaoning Province.

2025-06-10T20:02:50+07:00

The objectives of this research were (1) To examine the components of administrative effectiveness for administrators at art faculty in private universities in Dalian city under Liaoning province. (2) To propose administrative effectiveness model for administrators at art faculty in private universities in Dalian city under Liaoning province. The research employs a mixed-method approach, including qualitative interviews with 9 key informants (deans, department heads, and faculty members) and quantitative surveys of 321 respondents from six private universities. Data were collected using 5 points rating scale questionnaires and semi-structured interviews and analyzed through descriptive statistics and confirmatory factor analysis (CFA).

The research result revealed: (1) Administrative effectiveness for administrators at art faculty in private universities in Dalian city under Liaoning province consisted of 9 components: communication and information sharing, decision-making and implementation, policy formulation and implementation, professional development and support, innovation and development support, organizational culture and environment, adaptability and responsiveness, student support services, and resource allocation and management. (2) The propose administrative effectiveness model of the art faculty of private universities in Dalian city under Liaoning province was consistent with the empirical data, with model fit indices such as χ²=60.816, df=35, χ²/df=1.738, GFI=0.964, AGFI=0.943, NFI=0.969, IFI=0.987, TLI=0.983, CFI=0.987, RFI=0.961, RMSEA=0.048. Art administrative effectiveness level 2 CFA empirical data: χ²=588.215, df=518, χ²/df=1.136, GFI=0.903, AGFI=0.889, NFI=0.924, IFI=0.990, TLI=0.989, CFI=0.990, RFI=0.918, RMSEA=0.021 The above data can prove the accuracy of the research data.

Guidelines for Developing the Good Agricultural Practice About Ban Nai Soi, Pang Mu Sub-district, Muang Mae Hong Son District, Mae Hong Son Province, Based on the Sufficiency Economy Philosophy.

2025-03-05T21:45:14+07:00

This Research Article had purposes of this research were to 1) study and understand the physical and social geography context of Ban Nai Soi community, Pang Moo Sub-district, Mueang District, Mae Hong Son Province 2) analyze and synthesize problems, obstacles, and factors affecting safe agricultural practices and 3) develop and propose guidelines for safe agricultural development in Ban Nai Soi, Pang Moo Sub-district, Mueang Mae Hong Son District, Mae Hong Son Province, based on the Sufficiency Economy Philosophy. The study population consisted of 50 farmers from Ban Nai Soi. The research instruments were questionnaires and interview forms. Statistical analysis was conducted using frequency, percentage, mean, standard deviation, and content analysis.

The research findings revealed that 1) The overall opinion level regarding physical and social context in all four aspects was high 2) The analysis and synthesis of problems, obstacles, and factors affecting safe agricultural practices were at a high level, particularly in production factors; 3) The guidelines for developing safe agriculture in Ban Nai Soi, Pang Moo Sub-district, Mueang District, Mae Hong Son Province, based on the Sufficiency Economy Philosophy, comprised eight aspects: 1) water resources 2) cultivation areas 3) use of agricultural hazardous materials and chemical pesticides 4) produce storage and field transportation 5) data recording 6) pest-safe production 7) quality production processes and 8) harvesting and post-harvest practices.

Innovative Leadership of School Administrators under of TAK Secondary Educational Service Area Office

2025-03-05T22:04:19+07:00

This research article aims to study the innovative leadership characteristics of school administrators under the Tak Secondary Educational Service Area Office and to compare these characteristics. The research instrument used was a questionnaire. The sample consisted of 262 teachers and civil servant teachers under the Tak Secondary Educational Service Area Office. Data were analyzed using frequency, percentage, mean, and standard deviation. A comparison of innovative leadership characteristics among school administrators was conducted using the F-test and one-way ANOVA.

The findings revealed that the overall innovative leadership of school administrators was at a high level. When considering the individual aspects, the highest average score was found in the area of visionary innovation, followed by innovative thinking, innovative personality, innovative teamwork, and innovative resilience, respectively. Additionally, the comparison of innovative leadership in school administrators based on factors that influence the perception and opinions of innovative leadership found that administrators' leadership in innovative thinking, innovative personality, and visionary innovation differed across groups with different positions. Furthermore, administrators' leadership in innovative thinking and innovative personality was significantly different based on work experience. Lastly, comparisons of school size revealed statistically significant differences in all five aspects of innovative leadership.

Guidelines for the Service Quality of Organic Lifestyle at Improving Sustainable Learning Canters: Chiang Mai Rajabhat University, Mae Hong Son Campus.

2025-03-08T08:30:17+07:00

This Research article had purposes of this research were to study the current conditions, problems, obstacles, and service quality of the Bio-Way Learning Center for Sustainable Sufficiency Life at Chiang Mai Rajabhat University, Mae Hong Son Campus, and to propose guidelines for improving the service quality of the center. The sample groups consisted of 59 personnel from Chiang Mai Rajabhat University Mae Hong Son Campus, 340 students from Mae Hong Son College, Chiang Mai Rajabhat University Mae Hong Son Campus, and 5 experts. The research instruments were questionnaires and focus group discussion records. Qualitative data were analyzed using content analysis with descriptive summary, while quantitative data were analyzed using mean, percentage, and standard deviation.

The research findings revealed that the current conditions, problems, obstacles, and service quality of the Bio-Way Learning Center for Sustainable Sufficiency Life at Chiang Mai Rajabhat University, Mae Hong Son Campus were at a high level, both overall and in individual aspects. However, service quality improvement guidelines were proposed based on the
5 dimensions of the Service Quality Model, including: Tangibles - should develop information systems, establish cooperation with external agencies, and develop clear service quality indicators (KPIs); Reliability - should develop personnel potential, improve facilities and amenities; Responsiveness - should prepare service manuals, study service recipients' needs, and adjust timing of certain activities appropriately; Assurance - should enhance cooperation with experts, utilize modern technology and media, and add beneficial vocational courses; and Empathy - should create spaces for feedback, monitor satisfaction results, and analyze individual needs.

Product development: a case study of a stock analysis application product for the elderly

2025-06-10T18:58:17+07:00

This Research article had aims to examine the factors influencing the acceptance and usage of stock analysis applications among elderly users. Additionally, it seeks to propose an optimized application design tailored to this target group. The study employs a quantitative research approach, collecting data through online surveys from elderly investors with experience in stock trading. The data was analyzed using descriptive statistics and statistical tests to determine the relationships between key variables.

The research found that the key factors influencing the intention to use the application among the elderly were (1) system security, such as OTP verification and personal data protection, which was the most influential factor; (2) the convenience of the functionality, such as the stock search system, display customization, and help functions, which made it easier for the elderly to use the application; and (3) the physical design of the application, such as font size, background color, and appropriate UI/UX arrangement, which helped reduce barriers to use. Analysis of the relationship between variables using the Chi-Square Test of Association and Cramér’s V showed that security had the strongest correlation with the intention to use, followed by the convenience of the functionality, and finally the interface design. These findings are useful for developing stock analysis applications that truly meet the needs of the elderly, and also provide guidance for application developers and investors who want to expand into the elderly market, which is projected to grow in the future.

The marketing mix elements and the perception of online reviews influencing the decision to purchase kitchen appliances online among consumers in Beijing, China.

2025-06-10T19:26:36+07:00

This study aims to: 1) examine the importance level of marketing mix elements, the perception of online reviews, and the decision-making process for household appliance purchases among consumers in Beijing, China, and 2) investigate the marketing mix elements and perceptions of online reviews that influence the decision to purchase household appliances among consumers in Beijing, China. The sample group for this study consists of 385 Chinese consumers who have previously purchased kitchen appliances online and reside in Beijing. A questionnaire was used as the data collection tool, and data analysis was performed using descriptive statistics, including percentages, means, and standard deviations, as well as multiple regression analysis by the Enter method.

The results indicate that consumers place the highest importance on the reliability of online reviews, which significantly impacts their decision to purchase kitchen appliances. Consumers perceive unreliable reviews, such as those containing biased opinions or inconsistent content, and the credibility of the review source as critical. Credible reviews give consumers confidence that the information reflects genuine user experiences, which supports a confident purchasing decision. Furthermore, the results from multiple regression analysis using the Enter method show that both marketing mix elements (B=0.278) and the perception of online reviews (B=0.574) have a statistically significant influence on online purchase decisions for kitchen appliances among consumers in Beijing, China, at the 0.05 level.

Approach to Food Security Developing Based on the Sufficency Economy Philosophy Ban Pang Moo, Pang Mu Sub-District, Mueang Mae Hong Son District, Mae Hong Son Province.

2025-06-11T15:32:20+07:00

The purpose of this research is: 1) to study the current status of food security in Ban Pang Moo, Pang Moo Sub-district, Mueang Mae Hong Son District, Mae Hong Son Province, and 2) to propose a development approach for food security based on the principles of sufficiency economy in Ban Pang Moo community. The sample group consists of 340 household representatives from Ban Pang Moo, 15 key informants, and 9 experts. The research instruments used include questionnaires, interviews, and focus group discussion records. Qualitative data were analyzed through content analysis with descriptive summaries,

The research findings show that the current food security status in Ban Pang Moo community is at a level where households can produce and manage food to meet their needs, both overall and in specific areas such as food availability, food access, food utilization, and food stability. However, the study proposes development strategies for food security by integrating local wisdom with modern agricultural practices, such as using the New Theory and integrated farming systems, to increase food production efficiency and sustainability. Additionally, promoting equitable food access through community-based food sources, such as local markets and community food banks, ensures that all community members can access food fairly and sustainably. Supporting the sustainable use of natural resources and local farming practices also contributes to long-term food security. The processing of food and managing surplus production helps increase value and income, while planning food production according to seasonal cycles and preserving natural water resources ensure food availability throughout the year. Managing these resources based on the principles of sufficiency economy can therefore enhance sustainable food security within the community.

Adaptation of Persons with Disabilities in the COVID-19 Era

2025-05-23T13:31:05+07:00

Adaptation of people with disabilities in the age of COVID-19 It is important to look at the overall picture of issues affecting the work and life of people with disabilities, such as layoffs, time off, business closures, occupational disruption, the risk of infection. COVID-19, people with disabilities have to enter treatment systems and access to resources, etc. These are the problems that people with disabilities have to worry and feel insecure about in life. Therefore, there must be a way for people with disabilities to adapt to situations that arise, such as improving themselves to be more productive while they are unemployed or working at home, which gives them more time, taking care of self and family health to reduce the risk of contracting COVID-19, adjusting life plans to be flexible, taking care of one's physical and mental health to be able to face the epidemic situation by following government policies, making lifestyle changes to reduce your risk of contracting COVID-19, making a life plan if you are a COVID-19 patient or planning a high-risk quarantine.

Guidelines for caring for people with disabilities in this era, it can be concluded that governments and related agencies must focus on the prevention and care of people with disabilities in public health in accordance with WHO standards for the prevention of the risk of infection, medical care in case of illness, access to essential services and information, support for cares with disabilities, support for necessary disinfection equipment or equipment to protect themselves from the risk of infection, coordination with communities and agencies in the care of people with disabilities, control Supervise agencies with disabilities to meet standards for surveillance to reduce the risk of contracting COVID-19. These guidelines must be governed by human rights principles.

Application of Artificial Intelligence to explicate Primary School Teachers and Educational Personnel

2025-06-12T15:54:47+07:00

In an era where Artificial Intelligence (AI) technology is changing every sector of society, the use of AI in developing primary school teachers and educational personnel is not just an option, but a necessity to improve the quality of education and prepare students for the future. This article studies the application of AI in developing primary school teachers and educational personnel, presents application models, challenges, AI tools that support the development of learning for teachers and educational personnel, and Projects related to Artificial Intelligence in education in Thailand. However, the application of AI should be carried out in conjunction with the development of long-term collaboration and learning networks, as well as promoting sustainable use by investing in technological infrastructure, training teachers and personnel to have knowledge and skills in using AI appropriately, and evaluating the use of AI to improve the approach to align with educational needs.

The results will not only be useful for school administrators in managing education, but also serve as a guideline for improving the quality of teachers, educational personnel, and students to be more efficient. Recommendations for preparing infrastructure for the implementation of AI in the Thai education system are a process that must take into account both technology, including internet connectivity and learning devices, comprehensive internet and network systems, appropriate hardware devices such as computers and tablets, and cloud systems for storing data and supporting learning.

Towards a Transparently Managed Model Sub-district Administrative Organization

2026-01-18T09:24:55+07:00

This article, "Towards a Transparently Managed Model Subdistrict Administrative Organization," aims to study guidelines for developing Subdistrict Administrative Organizations (SAOs) into transparently managed model organizations. This aligns with good governance principles and will foster public trust in the development of quality of life and public services.A transparently managed model SAO signifies an organization that demonstrates quality management and transparent operations. This is assessed across various aspects, including policy and planning, disclosure of information, budget management and procurement, human resource management, and quality public services. All these aspects aim to build public trust and enable public participation in monitoring SAO operations.

The study identified key factors influencing the development of a transparently managed model SAO: 1.Public Participation: Involving the public in decision-making and operations helps build understanding and acceptance of SAO policies. 2.Transparent Management: Clear budget formulation, disclosure of expenditure information, and robust auditing systems create public confidence. 3.Human Resource Development: Enhancing staff knowledge, abilities, and essential skills improves service efficiency.4.Technology Adoption: Utilizing information technology in management leads to faster, more accurate, and transparent operations. 5.Network Collaboration: Fostering cooperation with government agencies, private sectors, and civil society organizations enhances problem-solving and community development capabilities.

Guidelines for organizing student quality development activities to improve academic achievement.

2026-01-18T09:17:23+07:00

This academic article utilizes a document review process, examining research and articles from both Thailand and abroad. It employs analysis and synthesis, and presents the findings in a descriptive manner. Student quality development is an important factor in raising the academic achievement of students in the education system. Therefore, organizing student quality development activities is important to enhance the skills and knowledge necessary for learning in the 21st century.

This article presents guidelines for organizing student quality development activities that focus on creating diverse learning experiences, such as classroom activities and supplementary activities, teaching and learning activities, student development and student support systems, school project activities, and additional and supportive activities from individuals and organizations. The processes and techniques used to organize activities to raise academic achievement are diverse, which can help students have the skills necessary to succeed in education and future life, emphasizing on creating motivation and student participation in learning. In addition, organizing student quality development activities must take into account the diversity of students and support student-centered learning in order to achieve higher academic achievement in all aspects.

The impact of BRICS currencies on Private organization and Risk management

2026-01-18T09:13:02+07:00

This academic paper aims to study the impact of BRICS currencies on regional and global risk management of private organization amid a rapidly changing economic environment. The emergence of BRICS currencies is an attempt by developing countries to reduce their dependence on the US dollar and the Euro, which have long dominated the global financial market. The study utilized a descriptive analysis of research documents, reports, and articles from both domestic and international sources, presenting the findings in a language-based format. The results of the study show that BRICS currencies have the potential to transform the global economic and trade structure and pose new challenges to private enterprises in risk management.

The study found that BRICS currencies have the potential to diversify financial risks and the impact of global financial market volatility in some cases. However, the widespread adoption of BRICS currencies still faces challenges such as differences in economic and political systems of BRICS members, as well as limitations in liquidity and confidence from the global market.This paper highlights the importance of improving risk management policies at the institutional level to accommodate the changes brought about by the BRICS currencies. It also proposes strategies to enhance cooperation among member states and stakeholders in the global financial market and to support long term stability and sustainability