The Journal of Pacific Institute of Management Science (Humanities and Social Science)

Factors affecting the retention of personnel at Rajamangala University of Technology in Thailand

2025-11-08T19:12:26+07:00

This research article aimed to study the demographic factors, motivation and satisfaction that influence the retention of Rajamangala University of Technology personnel in Thailand. The sample group used in this research was 400 personnel working at 9 Rajamangala Universities of Technology in Thailand and a questionnaire was used as a tool for data collection. The statistics used in this research were Hypothesis 1: Analysis of personal factors affecting the retention of Rajamangala University of Technology personnel in Thailand using t-test (t-test for Independent Sample) and One-Way ANOVA. using Multiple Regression Analysis. The results of the research found that gender, age, status, education level, average monthly income and different types of personnel did not influence the retention of personnel at Rajamangala University of Technology in Thailand. The two motivation and satisfaction factors with the retention of personnel at Rajamangala University of Technology in Thailand found that all aspects had values less than 0.05, meaning that motivation and satisfaction factors had a statistically significant influence on the retention of personnel at Rajamangala University of Technology in Thailand at the 0.05 level. The multiple regression analysis that motivation factors had an influence on the retention of personnel at Rajamangala University of Technology in Thailand gave a value of 86.30 percent (R square = 0.863) and satisfaction factors had an influence on the retention of personnel at Rajamangala University of Technology in Thailand gave a value of 87.70 percent (R square = 0.877).

Problems of Private use in copyright.

2024-04-30T00:32:26+07:00

This research is qualitative research (Qualitative research) with the objective of studying the problem of the nature and criteria for using copyrighted works for one's own benefit. Quantity and proportion of use for one's own benefit in copyrighted work. and the extent of the use of the court's discretion in adjudicating cases according to the principle of use for one's own benefit in copyrighted works. By comparing Thai and international laws regarding use for one's own benefit. Including comparing the laws of Japan, England, France, and the United States.

The results of the study reveal that Thai and international laws still have problems in determining the nature and criteria for use for personal gain in copyrighted works. Including the problem of using discretion to consider the amount and proportion of use for one's own benefit in copyrighted works. However, international law itself specifies this principle broadly, allowing member countries to make their own choices under the principle of leniency. Protect copyright that takes into account the balance of benefits between the rights holder and the public. The guidelines for weighing and prioritizing various factors state that, in cases where the weight of the factors is close, the fourth factor—the impact on the value of the work and the market—should be considered the crucial final factor. This is because it is a key element reflecting the impact on the copyright holder's motivation to create the work and its effect on the economic development cycle. In determining whether something is considered fair use, all four factors should be weighed together, and it should not be assumed that conflict with any one factor immediately constitutes copyright infringement. This is to allow for flexibility and careful judgment.

Development of a learning activity Package for Development of SAW-U variation skill.

2025-06-10T17:51:37+07:00

This research aims to (1) develop a learning activity package to enhance melodic adaptation skills for the Saw-U and (2) examine the learning achievement of students after implementing the developed activity package. The study employs a Research & Development (R&D) methodology, integrating qualitative and quantitative approaches. Data were collected through interviews with five experts in Thai string instruments to design a learning activity package based on Bloom’s cognitive domain theory. The package was then implemented with ten Saw-U major students aged 15–20 from the College of Dramatic Arts. Pre- and post-learning assessments were conducted using practical performance tests, and statistical analysis was applied to evaluate the results.

The findings reveal that Saw-u melodic adaptation requires a fundamental understanding of the core melody, particularly the Luk Tok (melodic cadential tones), which serve as essential structural components of a piece. Additionally, selecting appropriate melodic phrases and considering the tonal range of the Saw-U are crucial to achieving melodic coherence. The developed learning activity package consists of six activities: (1) Thai musical scales, (2) the core melody, (3) utilization of melodic phrases, (4) Saw-U melodic adaptation, (5) collaborative learning, and (6) Saw-U melodic creation. The experimental results show that the students' mean pre-test score was 19.10 (SD = 2.45), equivalent to 38.20%, while the mean post-test score significantly increased to 43.90 (SD = 3.10), or 87.80%, out of a total score of 50. A t-test analysis revealed a statistically significant difference at the .05 level (t = 7.85, p < .001), demonstrating that the developed learning activity package effectively enhances Saw-U melodic adaptation skills.

Marketing mix affecting the decision to use fresh coffee shop services in Mueang District Lampang Province

2025-06-11T11:45:03+07:00

This study objectives are 1) to study the level of importance of marketing mix in deciding to use coffee shop services in Mueang District, Lampang Province. 2.) To study the marketing mix that affects the decision to use coffee shop services in Mueang District, Lampang Province. The sample group consisted of 385 Thai tourists who visited Shanghai, China, using a questionnaire as a tool to collect data. Statistics used in data analysis include percentage, mean, and standard deviation. and multiple regression analysis using Enter.

The results of the study found that 1.) The marketing mix that influences the decision to use coffee shop services in Mueang Lampang District, Lampang Province, ranked from most to least, is price, followed by promotion at the highest level, and personal at the highest level the process aspect is at the highest level, the physical aspect is at the highest level, the location aspect is at a high level, and the product aspect is at a high level. 2.) The results of the multiple regression test by Enter method found that marketing mix has an effect on the decision to use coffee shop services in Mueang District, Lampang Province, with statistical significance at the 0.05 level. Recommendations from the study show that products have a high influence on the decision to use coffee shops in Muang District, Lampang Province. This shows that the products are diverse. Therefore, business operators in this field should offer a variety of menus to attract them.

Service Marketing Mix Factors Influencing Chinese Tourists' Decision to Visit Chengdu

2025-06-11T14:40:52+07:00

This study objectives are 1) Study of Chinese tourists' opinions on service marketing mix and decision-making in Chengdu 2) To study the service marketing mix factors that influence Chinese tourists' decision to travel to Chengdu. The sample group was Chinese tourists who traveled from other provinces to visit and decided to travel to Chengdu, Sichuan Province China. The sample consisted of 385 Chinese tourists who traveled from other provinces to visit Chengdu, Sichuan Province, China. The instrument is a questionnaire using descriptive statistics including percentage, mean, standard deviation and inferential statistics, multiple regression analysis enter.

The results of the study found that 1) 1) The highest level of opinions on marketing mix factors, service and decision-making in Chengdu city of Chinese tourists is in terms of location or distribution channels. Next are the personnel aspect, service process aspect and physical aspect, respectively, which have the highest level of decision to travel to Chengdu, promotion aspect and price aspect, respectively, and the product aspect is at a high level. Service marketing mix factors have a statistically significant influence on Chinese tourists' decision to travel to Chengdu at the level 0.05.

The mediating effect of organizational commitment on the relationship between transformational leadership, teachers' personal characteristics, and teachers' work performance at Jiangxi University of Technology, Nanchang, Jiangxi Province.

2025-06-12T14:09:48+07:00

The objectives of this research were: （1）To examine the components of Transformational Leadership, Organizational Commitment, Teachers' Personal Characteristics and Teachers' Working Effectiveness at Jiangxi University of Technology in Nanchang City.（2）To propose the model of mediating effect of Organizational Commitment on relationship between Transformational Leadership, Teachers' Personal Characteristics and Teachers Working Effectiveness in Jiangxi University of Technology in Nanchang City. （3）To investigated effect of Organizational Commitment on relationship between Transformational Leadership, Teachers personal characteristics and Teachers Working Effectiveness at Jiangxi University of Technology in Nanchang City. The research was quantitative research method. A stratified random sampling method was used to collect data from 425 Chinese teachers among 1483 Chinese teachers in 12 faculties in Jiangxi University of Technology in Nanchang City, the People’s Republic of China.

The research results were found that: （1）Transformational leadership consisted of 4 components: inspirational motivation, idealized influence, intellectual stimulation and individualized consideration, Teachers' personal characteristics consisted of 4 components: professional knowledge, teaching skills, personality traits and emotional Intelligence, Organizational commitment consisted of 3 components: affective commitment, continuance commitment and normative commitment, Teachers' working effectiveness consisted of 4 components: teaching effectiveness, curriculum preparation and planning, time management and engagement and mobilization; （2） the proposed SEM showed an excellent fit with the empirical data, with model fit indices such as df or relative Chi-square = 2.676 (less than 3), p=0.001, GFI = 0.929, AGFI = 0.900, and TLI = 0.950, CFI=0.959 (all more than 0.9), included SRMR = 0.063; and（3）transformational leadership and teachers' personal characteristics have a statistically significant indirect effect on teachers' work effectiveness through organizational commitment.

The Development of Practical Skills on Al-Fiqh Subject Entitled Cleaning Najis by Using STAD Technique for Intermediate Islamic Studies Stage Students, Year 3

2025-06-12T17:35:01+07:00

This research study aimed 1) to develop and determine the effectiveness of lesson plans using the STAD technique based on the 80/80 standard, 2) to assess the practical skills in al-Fiqh subject regarding the cleaning Najis after learning using an 80% percent, 3) to compare the learning achievement in al-Fiqh subject on the cleaning Najis before and after learning, and 4) to examine students’ satisfaction with the learning management using the STAD technique. The sample group consisted of 22 intermediate Islamic studies stage students of year 3 from Taweewittaya Islam School, Sano Subdistrict, Yarang District, Pattani Province, in the second semester of the academic year 2024. The study employed a one-group experimental design. The research instruments included eight lesson plans, a practical skills test for al-Fiqh subject, a learning achievement test for al-Fiqh subject, and a student satisfaction questionnaire regarding the learning management using the STAD technique. The statistical methods used for data analysis were percentage, mean, and standard deviation, and the value test (t-test).

The research findings revealed that: 1) the effectiveness of the learning management plan of the subject of al-fiqh on cleaning Najis by using STAD technique for Intermediate Islamic Studies Stage Students, Year 3 was equal to 82.27/88.52, which was higher than the specified standard criteria, 2) the performance of the practice skills of the subject of cleaning Najis after learning was statistically significant at the .05 level, 3) the academic achievement of the students after studying was the found no statistically significant diffenence, and 4) overall, students' satisfaction with the learning management plans using the STAD technique was at a high level (x̄ = 4.26, S.D. = 1.05).

Motivating and sustaining factors influencing the work efficiency of cross-border online store personnel in Chengdu, China.

2025-06-11T15:01:09+07:00

This study objectives are 1) To study the importance of motivation factors. Support and efficiency factors In the work performance of personnel in cross-border e-commerce companies in Chengdu, China. 2) To study the motivating factors and sustaining factors that influence work efficiency. of personnel in cross-border e-commerce companies in Chengdu, China. The research instrument was a questionnaire. The sample group is Personnel in cross-border e-commerce companies Tianfu New District in Chengdu, China, 385 people using questionnaires as a data collection tool. Statistics used in data analysis include percentage, mean, and standard deviation. and multiple regression analysis using Enter.

The results of the study found that 1) Importance level Motivating factors and sustaining factors influencing the performance of cross-border online store personnel in Chengdu Overall, it was at a moderate level. 2) The results of the multiple regression test using the Enter method found that there are motivating factors and sustaining factors that influence the work efficiency of cross-border online store personnel in Chengdu. Statistically significant at the 0.05. Suggestions regarding sustained factors influencing the performance of personnel in cross-border e-commerce companies in Chengdu, China, indicate a moderate level of importance overall. Therefore, if health factors are not fundamentally addressed or are not managed properly, it will lead to employee dissatisfaction and undermine their enthusiasm. Conversely, addressing related health factors such as working environment and conditions can prevent employee dissatisfaction and ensure employee stability. Employee stability is crucial for organizations; a stable team can reduce costs associated with personnel turnover while simultaneously increasing company productivity and profitability.

Strategies and factors affective the competitive advantage of private universities in the Bangkok metropolitan area Regian.

2025-06-10T17:00:06+07:00

This research examines the impact of competitive strategies and modern management of service quality on the performance of private universities in the Bangkok Metropolitan region. The qualitative research sample includes personnel from private universities and administrative staff in business administration and education. who completed questionnaires. The findings reveal the following: Respondent demographics. The differentiation strategy, emphasizing Thai and foreign teachers with expertise and qualifications, achieved the highest average of Low-cost strategies, including installment-based student loan systems, had the highest average of Strategies focusing on specific groups, such as managing campus traffic, achieved an average of .Integration strategies, where teachers support students' studies, scored an average of Modern management practices, including planning, teaching arrangements,

The study highlights the importance of differentiation in curriculum design, quality teaching, and modern facilities. Fast and effective management systems, coupled with responsive service, play a critical role in creating competitive advantages.

Social Media Use, Trust, and Perceived News Value among Private University Students in the Bangkok Metropolitan Area

2025-11-14T03:43:42+07:00

This study aimed to examine the relationship between social media usage, trust, and perceived news value among international students in private universities in Thailand, as well as to identify strategies for enhancing media literacy and building trust in digital news. A mixed-methods approach was employed, consisting of quantitative research using quota-based convenience sampling. International students were selected from three private universities in Bangkok, categorized by institutional size—large, medium, and small—with proportional sample allocation, totaling 400 participants. Additionally, in-depth interviews were conducted with 25 students.

Quantitative findings revealed that international students demonstrated high levels of social media usage (M = 4.12), trust (M = 3.78), and perceived news value (M = 3.95). Perceived news value significantly influenced trust (r = .48, p < .001; β = .45, p < .001), with trust serving as a key mediating variable in the relationship between social media usage and news evaluation (Indirect Effect β = .21, 95% CI [.15, .29]). The qualitative findings supported these results by highlighting media consumption behavior and trust in news sources. The study proposed strategies to enhance media literacy through training in news analysis, fact-checking, language skills development, and participatory learning within diverse cultural contexts, aiming to promote critical and safe news consumption behavior.

Linguistic Strategies Used by Thai Caregivers to Encourage Food Consumption among Elderly Japanese

2025-01-12T14:35:43+07:00

This research article aims to analyze the persuasive speaking strategies used by Thai caregivers towards elderly Japanese patients to encourage them to eat. The study utilizes the persuasion framework of Johnstone (1989) and Aristotle (2007) to classify and explain persuasive strategies, which are divided into three main components: logic and reasoning (Logos), emotional appeal (Pathos), and building speaker credibility (Ethos). Additionally, the framework of politeness by Brown and Levinson (1987) is used to analyze the linguistic strategies chosen by caregivers, considering four types of politeness. This is a qualitative research study using in-depth interviews with six Thai caregivers.

The research findings indicate that the most frequently used persuasive strategy is emotional appeal (58.70%), followed by logic and reasoning (28.26%), while building speaker credibility is the least common (13.04%). Each type of persuasive speaking strategy is often accompanied by different forms of politeness strategies. Logical and reasoning tactics are often used in conjunction with three types of politeness: direct intimidation, positive politeness, and negative politeness. However, direct intimidation is not commonly used when the primary focus is on building the speaker's credibility.

The Effects of using gamification instruction for enhancing Student’s achievement in mathematicson of 10 grade students

2025-07-28T14:20:55+07:00

This research Article aimed to investigate the mathematics learning achievement on the topic of probability among Grade 10 students through a gamification-based instructional approach, and to examine their satisfaction with this learning method. The sample consisted of 30 Grade 10 students from one classroom at Kanchanapisek Wittayalai Chachoengsao School, located in Koh Khanun Sub-district, Phanom Sarakham District, Chachoengsao Province, during the first semester of the 2025 academic year. The sample was selected using cluster random sampling from two available classrooms.

The research instruments included: (1) gamification-based lesson plans on the topic of probability, (2) a learning achievement test on probability, and (3) a student satisfaction questionnaire regarding the gamification-based instruction. The findings revealed that the students achieved an average score of 15.77 out of a possible total, equivalent to 78.83%, with a standard deviation of 1.63. This indicates that the students' achievement significantly exceeded the 70% criterion at the .05 level of significance. Moreover, the students' satisfaction with the gamification-based learning approach was at the highest level, with a mean score of 4.58 and a standard deviation of 0.10.

Service marketing mix that affects Chinese tourists' satisfaction with using hotel services in Pattaya. Chonburi Province

2024-07-16T10:51:59+07:00

The objectives of this independent study are (1) to study the level of opinions of the service marketing mix and the satisfaction of Chinese tourists regarding the use of accommodation services in the Pattaya area; Chonburi Province (2) to study the service marketing mix that affects Chinese tourists' satisfaction with using hotel services in Pattaya. Chonburi Province The sample group is a group of Chinese tourists who come to travel and stay overnight in the Pattaya area. Chonburi Province, 385 people. The tool is an online questionnaire. Using descriptive statistics such as percentage, mean, standard deviation. and inferential statistics, multiple regression analysis (Multiple Regression Analysis), Enter type

The results of the study found that (1) the level of opinions regarding the service marketing mix and satisfaction of Chinese tourists regarding the use of accommodation services in Pattaya area. Chonburi Province is at a high level. (2) The service marketing mix affects Chinese tourists' satisfaction with using hotel services in Pattaya. Chonburi Province Statistically significant at the 0.05 level. Suggestions for improving service processes include: the accuracy of check-in and check-out procedures, the speed of check-in and check-out, the accuracy of payment procedures, convenient payment methods and channels, a 24-hour customer service call center, and an accurate reservation system.

The Use of Backward Design in Thai Classical Singing Skill Teaching

2025-06-10T18:15:05+07:00

This research aimed to: (1) examine the problems and solutions in Thai vocal music learners, (2) develop Thai vocal singing skills through retroactive learning, and (3) investigate the effects of skill development in Thai vocal singing using Backward Design. A qualitative research method was used, employing a structured interview questionnaire. The validity of the research instrument was checked by presenting a draft interview questionnaire to three experts (IOC). Data was then analyzed, synthesized, and presented using statistical methods including percentages and means.

The research findings revealed that the problems faced by Thai vocal music learners included inaccurate pitch production, weak vocal projection, incorrect rhythm execution, and improper breathing techniques. These issues hindered the effectiveness of their singing performance. The researcher developed a training program to enhance Thai vocal singing skills using retroactive learning and implemented it with a sample group of 14 participants. Each session lasted approximately three hours, conducted twice a week over four weeks.The results indicated that before undergoing the training program, the learners had an average score equivalent to 64.4%. After the eighth session, their average score increased to 80.05%. These findings suggest that the learners demonstrated significant improvement in their singing abilities through the use of the training program based on retroactive learning.

Legal problems regarding emergency vehicles transporting patients under the Land Traffic Act of 1979: A study of the emergency lane case

2025-10-11T11:01:26+07:00

This Research Article aims to study the legal issues related to emergency patient transport vehicles under the Land Traffic Act B.E. 2522 (1979). It specifically examines the issue of emergency lanes and seeks to propose solutions and additional measures to enhance the efficiency, speed, and safety of emergency patient transport operations. Furthermore, it proposes increasing penalties for those who violate laws related to the operations of such emergency vehicles.The study focuses on four key issues (1) Issues encountered when emergency patient transport vehicles are performing their duties Despite the provisions in Section 76 and the prescribed authority under Section 127 of the Land Traffic Act B.E. 2522, some drivers still fail to yield or obstruct emergency vehicles on the road, which remains a prevalent issue today. (2) Penalties stipulated in the Land Traffic Act B.E. 2522 (amended by the 13th version B.E. 2565): Section 152, in conjunction with Section 21, provides for fines. However, when compared with international standards, Thailand’s penalties are significantly lower. (3) Definition issues of the term “emergency vehicle”: According to Section 4 of the Land Traffic Act B.E. 2522, the definition is interpreted as referring solely to government vehicles. It does not clearly include private-sector emergency vehicles. (4) Issues related to the term “emergency vehicle lane”: As defined in the Royal Gazette regulation concerning traffic officer rules in the Bangkok Metropolitan Area for organizing lanes for emergency vehicles B.E. 2559 (2016), this is currently limited only to Bangkok. Additionally, drivers are required to wait until they see or hear sirens before yielding, which delays the response.

Study results Based on these four findings, this thesis proposes the following amendments to the Land Traffic Act B.E. 2522 Increase the penalty fines under Sections 148 and 152, and require offenders to undergo driver training Add new legal provisions regarding “emergency vehicle lanes” to ensure nationwide applicability Develop emergency lanes in a way that does not depend on the immediate presence or siren of an emergency vehicle within designated emergency lane zones.

Administrative Effectiveness Model of Art Faculty in Private Universities in Dalian City, Under Liaoning Province.

2025-06-10T20:02:50+07:00

The objectives of this research were (1) To examine the components of administrative effectiveness for administrators at art faculty in private universities in Dalian city under Liaoning province. (2) To propose administrative effectiveness model for administrators at art faculty in private universities in Dalian city under Liaoning province. The research employs a mixed-method approach, including qualitative interviews with 9 key informants (deans, department heads, and faculty members) and quantitative surveys of 321 respondents from six private universities. Data were collected using 5 points rating scale questionnaires and semi-structured interviews and analyzed through descriptive statistics and confirmatory factor analysis (CFA).

The research result revealed: (1) Administrative effectiveness for administrators at art faculty in private universities in Dalian city under Liaoning province consisted of 9 components: communication and information sharing, decision-making and implementation, policy formulation and implementation, professional development and support, innovation and development support, organizational culture and environment, adaptability and responsiveness, student support services, and resource allocation and management. (2) The propose administrative effectiveness model of the art faculty of private universities in Dalian city under Liaoning province was consistent with the empirical data, with model fit indices such as χ²=60.816, df=35, χ²/df=1.738, GFI=0.964, AGFI=0.943, NFI=0.969, IFI=0.987, TLI=0.983, CFI=0.987, RFI=0.961, RMSEA=0.048. Art administrative effectiveness level 2 CFA empirical data: χ²=588.215, df=518, χ²/df=1.136, GFI=0.903, AGFI=0.889, NFI=0.924, IFI=0.990, TLI=0.989, CFI=0.990, RFI=0.918, RMSEA=0.021 The above data can prove the accuracy of the research data.

Guidelines for Developing the Good Agricultural Practice About Ban Nai Soi, Pang Mu Sub-district, Muang Mae Hong Son District, Mae Hong Son Province, Based on the Sufficiency Economy Philosophy.

2025-03-05T21:45:14+07:00

This Research Article had purposes of this research were to 1) study and understand the physical and social geography context of Ban Nai Soi community, Pang Moo Sub-district, Mueang District, Mae Hong Son Province 2) analyze and synthesize problems, obstacles, and factors affecting safe agricultural practices and 3) develop and propose guidelines for safe agricultural development in Ban Nai Soi, Pang Moo Sub-district, Mueang Mae Hong Son District, Mae Hong Son Province, based on the Sufficiency Economy Philosophy. The study population consisted of 50 farmers from Ban Nai Soi. The research instruments were questionnaires and interview forms. Statistical analysis was conducted using frequency, percentage, mean, standard deviation, and content analysis.

The research findings revealed that 1) The overall opinion level regarding physical and social context in all four aspects was high 2) The analysis and synthesis of problems, obstacles, and factors affecting safe agricultural practices were at a high level, particularly in production factors; 3) The guidelines for developing safe agriculture in Ban Nai Soi, Pang Moo Sub-district, Mueang District, Mae Hong Son Province, based on the Sufficiency Economy Philosophy, comprised eight aspects: 1) water resources 2) cultivation areas 3) use of agricultural hazardous materials and chemical pesticides 4) produce storage and field transportation 5) data recording 6) pest-safe production 7) quality production processes and 8) harvesting and post-harvest practices.

Factors Affecting Consumer's Decision Making in Food Delivery Service Selection in Kumphawapi Municipal Area, Kumphawapi, Udonthani Province

2026-04-03T16:00:44+07:00

Research on Factors affecting consumer’ s decision making in food delivery servive in Kumphawapi Municipal area, Kumphawapi, Udonthani Province, The objective of this study was to compare demographic factors and consumers' decision to use online food ordering services in Kumphawapi Municipal area, Kumphawapi, Udonthani Province, and to study the marketing mix factors (7Ps) that affect consumers' decision to use online food ordering services in Kumphawapi Municipal area, Kumphawapi, Udonthani Province. By using a questionnaire as a tool for the study and using a sampling method using a specific target group selection method (Purposive Sampling), data was collected from a questionnaire of a sample group is located in Kumphawapi Municipality area, Kumphawapi, Udonthani Province, totaling 418 people.
The research results found that demographic factors, including sex, age, status, education level, occupation, and average monthly income, significantly affected the decision to use online food ordering services of consumers in Kumphawapi Municipality area, Kumphawapi, Udonthani Province at a statistically significant level of 0.05. And information on marketing mix factors (7Ps) that affect the decision to use online food ordering services, including product, price, promotion, physical evidence and process, it has a statistically significant effect on the decision to use online food ordering services of consumers in Kumphawapi Municipality area, Kumphawapi, Udonthani Province at a level of 0.05. The factors that have the most influence on the decision to use online food ordering services are product, physical evidence, process, promotion, and price, the factors of Place and people have no effect on the decision to use online food ordering services of consumers in Kumphawapi Municipality area, Kumphawapi , Udonthani Province.

Guidelines for the Service Quality of Organic Lifestyle at Improving Sustainable Learning Canters: Chiang Mai Rajabhat University, Mae Hong Son Campus.

2025-03-08T08:30:17+07:00

This Research article had purposes of this research were to study the current conditions, problems, obstacles, and service quality of the Bio-Way Learning Center for Sustainable Sufficiency Life at Chiang Mai Rajabhat University, Mae Hong Son Campus, and to propose guidelines for improving the service quality of the center. The sample groups consisted of 59 personnel from Chiang Mai Rajabhat University Mae Hong Son Campus, 340 students from Mae Hong Son College, Chiang Mai Rajabhat University Mae Hong Son Campus, and 5 experts. The research instruments were questionnaires and focus group discussion records. Qualitative data were analyzed using content analysis with descriptive summary, while quantitative data were analyzed using mean, percentage, and standard deviation.

The research findings revealed that the current conditions, problems, obstacles, and service quality of the Bio-Way Learning Center for Sustainable Sufficiency Life at Chiang Mai Rajabhat University, Mae Hong Son Campus were at a high level, both overall and in individual aspects. However, service quality improvement guidelines were proposed based on the
5 dimensions of the Service Quality Model, including: Tangibles - should develop information systems, establish cooperation with external agencies, and develop clear service quality indicators (KPIs); Reliability - should develop personnel potential, improve facilities and amenities; Responsiveness - should prepare service manuals, study service recipients' needs, and adjust timing of certain activities appropriately; Assurance - should enhance cooperation with experts, utilize modern technology and media, and add beneficial vocational courses; and Empathy - should create spaces for feedback, monitor satisfaction results, and analyze individual needs.

Product development: a case study of a stock analysis application product for the elderly

2025-06-10T18:58:17+07:00

This Research article had aims to examine the factors influencing the acceptance and usage of stock analysis applications among elderly users. Additionally, it seeks to propose an optimized application design tailored to this target group. The study employs a quantitative research approach, collecting data through online surveys from elderly investors with experience in stock trading. The data was analyzed using descriptive statistics and statistical tests to determine the relationships between key variables.

The research found that the key factors influencing the intention to use the application among the elderly were (1) system security, such as OTP verification and personal data protection, which was the most influential factor; (2) the convenience of the functionality, such as the stock search system, display customization, and help functions, which made it easier for the elderly to use the application; and (3) the physical design of the application, such as font size, background color, and appropriate UI/UX arrangement, which helped reduce barriers to use. Analysis of the relationship between variables using the Chi-Square Test of Association and Cramér’s V showed that security had the strongest correlation with the intention to use, followed by the convenience of the functionality, and finally the interface design. These findings are useful for developing stock analysis applications that truly meet the needs of the elderly, and also provide guidance for application developers and investors who want to expand into the elderly market, which is projected to grow in the future.

The marketing mix elements and the perception of online reviews influencing the decision to purchase kitchen appliances online among consumers in Beijing, China.

2025-06-10T19:26:36+07:00

This study aims to: 1) examine the importance level of marketing mix elements, the perception of online reviews, and the decision-making process for household appliance purchases among consumers in Beijing, China, and 2) investigate the marketing mix elements and perceptions of online reviews that influence the decision to purchase household appliances among consumers in Beijing, China. The sample group for this study consists of 385 Chinese consumers who have previously purchased kitchen appliances online and reside in Beijing. A questionnaire was used as the data collection tool, and data analysis was performed using descriptive statistics, including percentages, means, and standard deviations, as well as multiple regression analysis by the Enter method.

The results indicate that consumers place the highest importance on the reliability of online reviews, which significantly impacts their decision to purchase kitchen appliances. Consumers perceive unreliable reviews, such as those containing biased opinions or inconsistent content, and the credibility of the review source as critical. Credible reviews give consumers confidence that the information reflects genuine user experiences, which supports a confident purchasing decision. Furthermore, the results from multiple regression analysis using the Enter method show that both marketing mix elements (B=0.278) and the perception of online reviews (B=0.574) have a statistically significant influence on online purchase decisions for kitchen appliances among consumers in Beijing, China, at the 0.05 level.

Approach to Food Security Developing Based on the Sufficency Economy Philosophy Ban Pang Moo, Pang Mu Sub-District, Mueang Mae Hong Son District, Mae Hong Son Province.

2025-06-11T15:32:20+07:00

The purpose of this research is: 1) to study the current status of food security in Ban Pang Moo, Pang Moo Sub-district, Mueang Mae Hong Son District, Mae Hong Son Province, and 2) to propose a development approach for food security based on the principles of sufficiency economy in Ban Pang Moo community. The sample group consists of 340 household representatives from Ban Pang Moo, 15 key informants, and 9 experts. The research instruments used include questionnaires, interviews, and focus group discussion records. Qualitative data were analyzed through content analysis with descriptive summaries,

The research findings show that the current food security status in Ban Pang Moo community is at a level where households can produce and manage food to meet their needs, both overall and in specific areas such as food availability, food access, food utilization, and food stability. However, the study proposes development strategies for food security by integrating local wisdom with modern agricultural practices, such as using the New Theory and integrated farming systems, to increase food production efficiency and sustainability. Additionally, promoting equitable food access through community-based food sources, such as local markets and community food banks, ensures that all community members can access food fairly and sustainably. Supporting the sustainable use of natural resources and local farming practices also contributes to long-term food security. The processing of food and managing surplus production helps increase value and income, while planning food production according to seasonal cycles and preserving natural water resources ensure food availability throughout the year. Managing these resources based on the principles of sufficiency economy can therefore enhance sustainable food security within the community.

The Development and Adaptation of the Pondok Schools in the Khlong Saen Saeb Area of Bangkok

2025-07-01T16:34:36+07:00

This research aims to study the development and adaptation of the Pondok schools in the Khlong Saen Saeb area of Bangkok. The data were obtained through documentary research and in-depth interviews with experts. The researcher focused mainly on primary documents, namely, government documents or commemorative books that present the history of the school while the experts comprised individuals with deep knowledge regarding the background of the traditional Pondok.
The research found that the model of Pondok schools in the Khlong Saen Saeb area are similar to that of the Pondok institution in southern Boder provinces of Thailand. This similarity may be due to the fact that Malay-Muslim immigrants, who migrated from Pattani to Bangkok in B.E. 2329, carried with them their cultural identity. One key aspect of that identity was the establishment of a space for the pursuit of knowledge as a way of life. That educational institution was the Pondok. The emergence of the Pondok in the Khlong Saen Saeb area shared a similar origin to that in Pattani. In essence, when a knowledgeable individual, whose role was to disseminate knowledge, became prominent, learners tended to gather at his house. Subsequently, a Pondok institution was established in the vicinity of that residence. Over time, these houses gradually developed into the Pondok. Actually, Pondok schools in the Khlong Saen Saeb area of Bangkok do not operate under the regulations of the Ministry of Education concerning Pondok institutions, because they are governed under the Private School Act as non-formal religious schools. Nevertheless, people commonly refer to these institutions by the name “Pondok School.” At present, there are four operational Pondok schools there, namely, 1. Miftahul Uloom Diniah School in Watthana; 2. Ridwanun Islam School in Bang Kapi; 3.Maso Hatutdin 2 School in Saphan Sung; and 4. Madrasat al-Dirasah al-Diniyah School in Nong Chok. An examination of the adaptive models of the Pondok schools in this area reveals that these institutions have had to adjust in response to shifts in economic conditions, societal changes, and government policies, as well as modifications in the education systems of foreign countries particularly in Saudi Arabia, Egypt, and Malaysia. Where majority of Pondok’s personnel have been educated.

The Development of Analytical Thinking Skills on Al-Hadith Subject by Using E-book for Primary School Students, Year 5

2025-05-26T09:31:21+07:00

The objectives of this study were 1) to develop and determine the effectiveness of the E-book on the al-Hadith subject according to criteria of 70/70, 2) to develop analytical thinking skills using the E-book of the al-Hadith subject by using the criterion of 70 percent, 3) to compare the students’ achievement between before and after learning al-Hadith subject by using the E-book, and 4) to assess the satisfaction of students with the study of the al-Hadith subject by using the E-book. The target group was 34 primary school students in Somboonsaad Islam school for the second semester of the academic year 2024 by a purposive sampling technique. The research instruments were 1) eight E-books for the al-Hadith subject, 2) forty items of analytical thinking skills test on al-Hadith subject, 3) forty items of the pre-test and post-test learning of al-Hadith subject, and 4) the satisfaction questionnaire of students towards learning by using E-book. The statistics used in this research were percentages, mean, standard deviations, and t-Test.
The results showed that: 1) The effectiveness of the E-book on al-Hadith subject with an efficiency value of 81.53/82.13, was higher than the specified criterion. 2) The average score of analytical thinking skills using E-book on al-Hadith subject with 82.72 percent at statistically significant at the .001 level .3) The achievement of the al-Hadith subject using E-book after studying was statistically significantly higher than before studying at the level of .001. 4) The students' satisfaction with learning al-Hadith subject using E-book was at the highest level with an average score of (𝑥̅ = 4.68, S.D = 0.12).

The Development of Quranic Reading Skills by Video Assisted Instruction for Primary School Students, Year 1

2025-05-16T11:15:36+07:00

This research aimed to 1) develop and determine the effectiveness of video assisted instruction for primary school students, year 1 based on the 80/80 criterion, 2) assess Quranic reading skills of primary school students, year 1 before and after learning by using video assisted instruction, 3) compare the learning achievement in Quranic subject before and after using video assisted instruction, and 4) evaluate the students’ satisfaction with learning through video assisted instruction. The sample group was one class of 26 primary school students, year 1 from Somboonsaad Islam School, obtained by a simple random sampling technique. The research instruments consisted of 1) ten video assisted instructions, 2) pre-assessment and post-assessment forms for Quranic reading skills, 3) pretest and posttest of learning achievement, and 4) the students’ satisfaction questionnaire on learning with video assisted instruction. The statistical methods were percentage, mean, standard deviation, and dependent t-test. The research results showed that: (1) The effectiveness of video assisted instruction was E1/E2 = 83.79/90.13, which was higher than the set criterion.(2) The Quranic reading skills of students after learning with video assisted instruction were higher than before learning at statistical significance level of .001 level.(3) Learning achievement in the Quranic subject after learning with video assisted instruction was higher than before learning at statistical significance level of .001 level.and (4) The students’ satisfaction on learning with video assisted instruction was at the highest level (𝑥̄ = 4.59, S.D. = 0.14).

Behavior of Choosing Resort-Style Accommodation Service in the Municipality Chiang Mai Province

2025-01-23T16:10:27+07:00

This Research article was a questionnaire. The results of the analysis of the consistency index from 3 experts obtained a consistency index between 0.67-1.00, with a reliability value of the entire questionnaire equal to 0.95 and analyzed the data using percentage, mean, standard deviation , test statistic, one-way analysis of variance (ONE Way ANOVA) and analysis of pairwise differences by Scheffe's method

Results of the study of behavior in selecting resort-style accommodation services. In the Mueang District, Chiang Mai Province, in 7 areas factor to a great extent. In addition, the results of the comparison of personal factors affecting the behavior of resort accommodation services. In the Mueang District Chiang Mai province classified according to personal factors of those who come to use the service, it's found that 1) those who come to use the service People of different genders have the same level of behavior in selecting services in every aspect except marketing promotion. 2) Those who come to use the services People of different ages have the same level of behavior in selecting services in every aspect. 3) People who come to use services People with different statuses have the same level of behavior in selecting services in every aspect. 4) People who come to use services with an education level different people have different levels of behavior in selecting services in every aspect. 5) People who come to use the service People with different occupations have the same level of behavior in selecting services in every aspect. 6) People who come to use services Those with different average monthly incomes have similar levels of behavior in selecting services in every aspect.

School academic administration expands opportunities Network Development Center Maeha education quality Under the jurisdiction of the Mae Hong Son Primary Educational Service Area Office, Area 2

2025-01-25T12:56:48+07:00

The purpose of this research article had 1) to study academic administration of schools to expand opportunities in the Mae Ha Educational Quality Development Network Center. Under the jurisdiction of the Mae Hong Son Primary Educational Service Area Office, Area 2 2) To compare the level of academic administration of schools to expand opportunities in the Mae Ha Educational Quality Development Network Center. Under the Mae Hong Son Primary Educational Service Area Office, Area 2, classified by gender, age, position, educational level. And work experience.The population used in this research is the population of administrators and teachers of the School for Expanding Educational Opportunities. Maeho Educational Quality Development Network Center under the Mae Hong Son Primary Educational Service Area Office, Area 2, academic year 2023, there are 68 people,

The research results are summarized as follows. 1. School academic administration level expands opportunities in the Mae Ho Educational Quality Development Network Center. Under the Mae Hong Son Primary Educational Service Area Office, Area 2, overall it is at a high level. 2. School academic administration expands opportunities in the Mae Ho Educational Quality Development Network Center. Curriculum development, teaching and learning process development, technology media development and use, learning resources development, teaching supervision, research to develop educational quality, measurement and evaluation. Transfer of academic results Overall it is at a high level.

The impact of service marketing mix factors, service convenience, and brand trust on the repurchase decisions of stationery and office supplies from Office Mate by Consumers in Bangkok and Metropolitan areas

2025-06-10T19:41:23+07:00

The objective of this research was to investigate the influence of service marketing mix factors, service convenience, and brand trust on the repurchase decision of stationery and office supplies from OfficeMate stores among consumers in Bangkok and the metropolitan area. This study employed a quantitative research approach. The sample consisted of 420 consumers who had purchased stationery from OfficeMate stores in the specified areas. The sample was selected using purposive sampling. Data were collected through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM).

The results indicated that service marketing mix factors, service convenience, and brand trust significantly affected the repurchase decision of stationery and office supplies from OfficeMate stores at a statistical significance level ranging from 0.000 to 0.006. The predictive power of the model accounted for 63.6% of the variance in repurchase decision. Among the factors, brand trust had the strongest influence on repurchase decision, followed by service convenience, while service marketing mix factors had the least impact.

Behavior Of Consumers to Use Service of Khantok in the Area Kuang Mueng Nan, Nan Province

2025-01-25T12:53:03+07:00

This study aimed to (1) examine the behavior of khantoke dining service users in the Kuang Mueang Nan area, Nan Province, and (2) investigate the relationship between personal factors and user behavior toward khantoke services in this area. A quantitative research design was employed. Data were collected from 400 tourists visiting Kuang Mueang Nan using a convenience sampling method. The research instrument was a structured questionnaire, which was validated for content validity and reliability. Statistical analyses included frequency, percentage, and chi-square tests to examine relationships between variables.

The findings revealed that the majority of respondents were female, aged between 21 and 30 years, held a bachelor’s degree, worked as company employees, and earned a monthly income of 15,001–20,000 THB. In terms of behavioral patterns, most respondents used khantoke services approximately twice per month, with an average expenditure of 301–500 THB per visit. The primary reason for choosing the service was the unique dining atmosphere, and the most preferred time for service usage was between 7:01 PM and 8:00 PM. Regarding the relationship between personal factors and user behavior, the results indicated that gender was significantly associated with the preferred time of service usage, while age was significantly related to the monthly expenditure on khantoke services. However, occupation and monthly income showed no statistically significant relationship with any aspects of service behavior, including frequency of use, expenditure, service selection, and time of use. These findings provide valuable insights for tourism stakeholders and service providers to develop targeted marketing strategies and enhance cultural tourism experiences in alignment with consumer behavior in the local context.

Learning organization of the Educational Service Area Office, Phitsanulok Primary Educational Area 3

2025-03-08T08:02:42+07:00

learning organization of Phitsanulok Primary Educational Service Area Office 3 has issue that should be developed regarding openness to accepting new things and the Knowledge management that affects to a learning organization. This research aims to study and compare the learning organization of Phitsanulok Primary Educational Service Area Office 3. The population used in the research has 160 people, includes educational institution administrators of Phitsanulok Primary Educational Service Area Office, Area 3. The questionnaire was used for the collect data and value was equal to 0.97. The data were analyzed by using basic statistics including percentage, mean, standard deviation, and test statistics (including t-tests. F-value test).

The research results found that the overall and each aspect of being a learning organization of Phitsanulok Primary Educational Service Area Office 3 were at a high level. In order as following: Learning together as a team work, Systematic thinking, being a well-rounded person, having a thought planning, and creating a vision together. The comparison results of learning organizations of Phitsanulok Primary Educational Service Area Office 3 were classified by age, educational background, and work experience found that people of different ages had different perceptions of being a well-rounded person. The statistically significant was at the 0.05 level. From the research results, Phitsanulok Primary Educational Service Area Office 3 should plan and find various methods to develop personnels and educational institutions for becoming learning organizations.

Organizational Commitment of Staff at Sridonchai Subdistrict Municipality, Chiang Khong district, Chiang Rai province

2025-01-25T13:07:57+07:00

The objectives of this research were 1) to study the level of organizational commitment of staff at Sridonchai Subdistrict Municipality, Chiang Khong district, Chiang Rai province 2) to compare the organizational commitment of staff at Sridonchai Subdistrict Municipality, Chiang Khong district, Chiang Rai province according to personal factors. The study population was 53 staff at Sridonchai Subdistrict Municipality, Chiang Khong district, Chiang Rai province, using a questionnaire as a data collection tool. Statistics used in data analysis include percentage, mean and standard deviation, and t-test and F-test values or One-Way-ANOVA analysis.

The results showed that the overall. organizational commitment of staff at Sridonchai Subdistrict Municipality, Chiang Khong district, Chiang Rai province was very high (μ = 4.63), and when considered individually, it was found that the willingness to put in a lot of effort for the benefit of the organization was at the highest level (μ = 4.75), followed by the desire to remain a member of the organization at the highest level (μ = 4.65), and the least was strong confidence and acceptance of the organization's goals at a high level (μ = 4.49) When comparison of organizational commitment of staff at Sridonchai Subdistrict Municipality, Chiang Khong district, Chiang Rai province by gender, age, marital status, education level, job title, and length of service, there was no difference overall, and when looking at individual aspects, there was a statistically significant difference in engagement at the level of .05

Enhancing Faith in Thai Monks through Digital Media

2026-01-18T08:58:38+07:00

This article aims to study and analyze the role of digital media in enhancing faith towards monks in Thai society, focusing on the use of social media as a tool to disseminate Dharma and engage with Buddhists. The study considers critical factors affecting the success of digital media in Dharma propagation, including content quality, transparency and sincerity in communication, consistency in updating information, interaction with followers, and selecting appropriate technology. Additionally

This article analyzes the potential challenges of using online media, such as information accuracy issues, privacy concerns, and the impact on the image of monks. It also presents case studies of successful monk pages utilizing digital media, such as the pages "Luang Por Mahanoy Dhamma for Inspiration," "Baiboon Wat Pa Thamwongsaram," and "Phra Phuttha Saengtham-Dhammayut," demonstrating approaches to disseminating Dharma that align with the behavior of Buddhists in the digital age. Finally, the article suggests guidelines that monks and religious organizations can apply to maximize the effectiveness of digital media in both disseminating Dharma and maintaining the long-term faith of Buddhists. Effective online dissemination of Dharma requires consideration of several factors, including content quality (concise, clear, and easy to understand), transparency and sincerity in communication to maintain credibility, consistent updates for continuity in disseminating Dharma, and interaction with followers to foster learning and constructive feedback.

A study of safe viewing behavior of animated short videos in adolescent groups

2025-01-25T12:48:16+07:00

Animated short videos play a subtle role in influencing the growth of young people. Due to the cross-regional distribution of content by Internet social media, some works containing violence, pornography and other undesirable information have jeopardized the physical and mental safety of adolescents. Most of the previous studies have focused on the level of user behavioral intentions, and only a few scholars have studied user usage behaviors within the short video domain, and studies on the risk of unsafe behaviors are even rarer in the recent literature review. Through the questionnaire method, 697 valid samples were collected and analyzed using descriptive statistics, regression analysis, and structural equation modeling. The results of the study found that: there is a nonlinear quadratic effect relationship between safety and viewing behavior with an increasing law; safety positively affects the relationship between perceptual behavioral control and perceptual ease of use; and perceptual behavioral control plays a positive moderating role between viewing attitudes and viewing intentions. The innovative model proposed in the study provides new insights for in-depth analysis of the safe viewing behavior of animated short videos and provides useful references for the short video industry and media platform operation.

Keywords: Animated short videos, safety; mediated moderation effect; secondary effect; decision model; viewing behavior

Impact of Project Management Process in Meteorological Public Institutions in Chaina

2026-04-08T19:29:27+07:00

Chinese public sector units are a specific type of administrative institution in China. They hold a distinct position and play a dual role: as implementers of government supervision, management, and service functions in public affairs, and as direct or indirect participants in various sectors of economic development. However, over time, the relatively lenient management of these administrative units has led to inherent institutional issues such as "boundary ambiguity," "monolithic management structures," and "softening of environmental constraints," resulting from the lack of internal and external constraint mechanisms. Against this backdrop, the management issues of construction projects in administrative public sector units have gradually become evident. These issues include lengthy project construction periods, irregular utilization of project funds, subpar performance, and unsatisfactory construction outcomes.

This study, based on the principle of process optimization and focusing on the core question of "How does process optimization affect the performance of project management in public institutions," explores the hypothesis relationships among supervisory constraints, scientific management, work efficiency, and project management performance. It constructs a conceptual model of process optimization's impact on the performance of project management in Chinese public institutions, providing academic research insights into the theory of process optimization.

The study has obtained the following research conclusions were 1.the process optimization theory model is applicable to the performance of project management in Chinese public institutions. 2.Scientific management and supervisory constraints have an impact on work efficiency. 3. Scientific management, supervisory constraints, and work efficiency have an impact on project management performance.

Developing a participatory management model aimed at creating careers and employment in accordance with His Majesty King Rama X's educational policy on employment and careers for students at Ban Huai Bong School, Phayao Primary Educational Service Area Office 1.

2025-04-29T07:32:21+07:00

The main objective of this research is to develop a participatory management model aimed at promoting careers and employment in accordance with the Royal Initiative on Education of His Majesty King Rama X, focusing on employment and careers for students at Ban Hoai Bong School, under the Phayao Primary Educational Service Area Office 1. The specific objectives are: 1. To study the current situation, context, readiness, and the level of participatory needs aimed at promoting careers and employment according to the Royal Initiative on Education of King Rama X for students at Ban Hoai Bong School. 2. To develop and assess the quality of the participatory management model and its implementation manual for promoting careers and employment as per the Royal Initiative. 3. To implement a trial use of the participatory management model and its manual at Ban Hoai Bong School. 4. To evaluate the outcomes of the trial use of the participatory management model and manual. This research is conducted as a Research and Development (R&D) project. The research process is divided into four phases: Phase 1: Study of the current situation, context, readiness, and participatory needs. Phase 2: Development and quality assessment of the participatory management model and its manual. Phase 3: Trial use of the participatory management model and manual. Phase 4: Evaluation of the trial use of the participatory management model and manual.

Research findings are as follows:
1. The current situation, context, and readiness for participatory management aimed at promoting careers and employment for students at Ban Hoai Bong School were found to be at a high level overall and across each aspect.
2. The participatory management model developed for promoting careers and employment according to the Royal Initiative is named the “PO - KITDEE Model”. It consists of eight components: Principle (Principles of the model), Objective (Objectives of the model), Knowledge (Core knowledge), Integration (Integration process), Teamwork (Working group), Design and Development, E-commerce (Digital marketing), Evaluation (Assessment and evaluation). The model’s accuracy, suitability, feasibility, and usefulness were rated at the highest level overall.
3. The trial use of the participatory management model and its manual, aimed at promoting careers and employment in accordance with the Royal Initiative on Education of His Majesty King Rama X for students at Ban Hoai Bong School, under the Phayao Primary Educational Service Area Office 1, found that the evaluation of the desired attributes of the students’ herbal inhaler products, as assessed by stakeholders and consumer groups, was rated at the highest overall level.
4. The evaluation of the trial use of the participatory management model and its manual, aimed at promoting careers and employment in accordance with the Royal Initiative on Education of His Majesty King Rama X for students at Ban Hoai Bong School, under the Phayao Primary Educational Service Area Office 1, found that community leaders, administrators, education quality development committee members, teachers, students, and parents demonstrated higher levels of participation, both overall and in specific areas, compared to before the trial. Overall participation was rated at the highest level.

Indra Ceramic Branding Process and Consumer Brand Perception

2025-05-26T17:59:08+07:00

This research aims to 1) study the influence of branding and marketing communication on the level of brand awareness of Intraceramic consumers, 2) study the influence of branding and marketing communication on the level of brand association of Intraceramic consumers, 3) study the influence of branding and marketing communication on the level of brand quality perception of Intraceramic consumers, and 4) study the influence of branding and marketing communication on the level of brand loyalty of Intraceramic consumers. The instrument used was a questionnaire, which was developed by the researcher based on the conceptual framework from the study of theoretical concepts, documents, and related research. The data were analyzed by finding the mean and standard deviation.

The results of the research revealed that the evaluation of the branding process and brand awareness was at a high level (x̄ = 3.98, S.D. = 0.46). The two main factors, brand creation and marketing communication, had a statistically significant positive influence (p < 0.05) on brand awareness in four dimensions: brand awareness, perceived quality, brand association, and brand loyalty. Both factors have similar influence on brand loyalty (β = 0.422 and 0.419, respectively).

Factors Affecting on Decision to Use Blockchain Technology of Personnel Administration Division

2025-08-30T16:50:36+07:00

This research aims to: (1) examine the demographic factors influencing the decision to adopt blockchain technology in the Personnel Administration Division ; (2) investigate the technology acceptance factors affecting the decision to adopt blockchain technology in the Personnel Administration Division; and (3) analyze the factors related to the application of blockchain technology that influence the decision to adopt blockchain technology in the Personnel Administration Division. This study employs a quantitative research approach, using a questionnaire as the primary data collection tool. The sample consists of 152 personnel from the Personnel Administration Division. Data analysis includes frequency, percentage, mean, and standard deviation, with hypothesis testing conducted using multiple regression analysis.
The findings reveal that demographic factors such as gender, average monthly income, and work experience significantly influence the decision to adopt blockchain technology at a statistical significance level of 0.05. Additionally, technology acceptance factors, including perceived usefulness, intention to use, attitude towards usage, and actual usage, have a statistically significant impact on the decision to adopt blockchain technology at a significance level of 0.05. Furthermore, factors related to blockchain application, specifically security and transparency, also significantly influence the decision to adopt blockchain technology at a statistical significance level of 0.05.

Factors of Technology Acceptance on Purchase Intention of Online Products of Generation-Y Consumers Lazy Economic, Chonburi Province

2025-06-17T18:58:12+07:00

This research aims to: (1) examine the level of technology acceptance influencing the online purchasing decisions of Generation Y consumers in the "lazy economy" era in Chonburi province, (2) study the level of online purchasing decisions among Generation Y consumers in the "lazy economy" era in Chonburi province, (3) investigate the factors of technology acceptance that influence online purchasing decisions of Generation Y consumers in the "lazy economy" era in Chonburi province, and (4) explore the factors of participation in the "lazy economy" that influence online purchasing decisions of Generation Y consumers in the "lazy economy" era in Chonburi province. This is a quantitative study that utilizes a questionnaire as a data collection tool, gathering responses from 384 samples in the Chonburi metropolitan area. Statistical analyses applied in this study include frequency, percentage, mean, standard deviation, and hypothesis testing through multiple regression analysis. The findings indicate that technology acceptance factors perceived compatibility, perceived usefulness, perceived ease of use, and perceived financial resources significantly influence the online purchasing decisions of Generation Y consumers in the "lazy economy" era in Chonburi province at a 0.05 significance level. Technology acceptance factors collectively explain 0.67 of the variance in online purchasing decisions. Additionally, participation factors in the "lazy economy" consumer participation, attitudinal participation, and actionable participation significantly influence online purchasing decisions at a 0.05 significance level. These participation factors collectively explain 0.90 of the variance in online purchasing decisions of Generation Y consumers in the "lazy economy" era in Chonburi province.

Factors Of Technology Acceptance influencing Decision making D.DOPA Digital ID of User in Bangkok

2025-05-09T14:34:13+07:00

This research aims to: (1) examine the level of acceptance of D.DOPA Digital authentication technology via smartphones among users in Bangkok; (2) investigate the level of decision-making regarding the use of D.DOPA Digital authentication technology via smartphones among users in Bangkok; (3) study the demographic factors influencing the decision to use D.DOPA Digital authentication technology via smartphones among users in Bangkok; and (4) analyze the technological acceptance factors affecting the decision to use D.DOPA Digital authentication technology via smartphones among users in Bangkok. This study employs a quantitative research approach, using a questionnaire as the primary data collection tool. The sample consists of 384 respondents from Bangkok. Data analysis includes frequency, percentage, mean, and standard deviation, with hypothesis testing conducted using Multiple regression analysis.
The research findings indicate that technological acceptance factors, including performance expectancy (b = 0.15), effort expectancy (b = 0.22), facilitating conditions (b = 0.74), and social influence (b = 0.42), significantly influence the decision to use digital identity authentication technology via smartphones among users in Bangkok at a statistical significance level of 0.05. Furthermore, these factors collectively explain 47.00% of the variance in the decision to use D.DOPA Digital authentication technology via smartphones.

Factors Influencing Consumer Behavior in Using The Golf Course Services in Bangkok

2025-08-31T12:43:38+07:00

The study on factors influencing consumer behavior in utilizing golf courses in Bangkok aims to: 1) Examine the behavior of consumers using golf courses in Bangkok, and 2) Investigate the influence of marketing mix factors on consumer behavior in using golf courses in Bangkok. This research is quantitative, with a sample consisting of 400 consumers who use golf course services. The researcher used a simple random sampling method and employed questionnaires as the data collection tool. The reliability coefficient of the questionnaire was 0.712. Descriptive statistics, such as percentage, mean, and standard deviation, were used to analyze the data, along with inferential statistics, including One-Way ANOVA and Linear Regression Analysis.
The results revealed that most of the respondents were male, aged between 21-30 years, with a bachelor's degree, and an income between 15,000 – 30,000 baht. Their overall opinion regarding behavior in using golf course services was at a high level, as was their overall opinion on the marketing mix of golf courses.
The hypothesis testing showed that: 1) Demographic characteristics of consumers using golf courses in Bangkok, including gender, age, highest level of education, and income, significantly affected their behavior in using golf courses at a 0.05 significance level. 2) The marketing mix factors—service, price, and location—significantly influenced consumer behavior in using golf courses in Bangkok at a 0.05 significance level. The factors could be ranked from highest to lowest influence as price (Beta = .154), location (Beta = .114), and service (Beta = .111).

Guidelines for Developing a Participatory Safety Management Approach at Anubanmaesai(Saisinlapasat) School Under the Chiang Rai Primary Educational Service Area Office 3

2025-10-11T10:42:36+07:00

This independent study aims to 1. Examine the current state of safety management at Anubanmaesai(Saisinlapasat) School under the Office of Chiang Rai Primary Educational Service Area 3. 2.Identify best practices for safety management in educational institutions. 3. Propose safety management guidelines for Anubanmaesai(Saisinlapasat) School using participatory management principles. The tools used for this study included questionnaires and interviews. The key findings are as follows
1. The overall condition of participatory safety management at Maesai Kindergarten School (Liberal Arts Program), under the Chiang Rai Primary Educational Service Area Office 3, was found to be at a high level.
2. Best practices in school safety management revealed a participatory approach, with the establishment of a safety committee comprising representatives from all relevant sectors to jointly set policies and safety objectives. Comprehensive and transparent measures were implemented across four key areas, with regular evaluations of safety operations.
3. The proposed participatory safety management approach focuses on preventing violence, accidents, rights violations, and physical and mental health issues through the involvement of teachers, students, parents, and the community at every stage of the management process to create a safe and supportive learning environment.

Innovative Leadership of School Administrators Under The Secondary Educational Service Area Office Chanthaburi Trat

2025-06-29T23:08:42+07:00

The objectives of this research were to: 1) study the level of innovative leadership of school administrators under The Secondary Educational Service Area Office Chanthaburi Trat, and 2) compare the innovative leadership of school administrators under the jurisdiction of the Chanthaburi Trat Secondary Educational Service Area Office based on the opinions of teachers, classified by gender, age, work experience, and school size. The sample for this study included 306 teachers from schools under the Chanthaburi Trat Secondary Educational Service Area Office for the 2024 academic year. By Stratified random sampling. The research instrument was a questionnaire with an item consistency index ranging from .67 to 1.00 and a reliability coefficient of .99. The statistical methods used for data analysis included frequency distribution, percentage, mean, standard deviation, t-test, one -way ANOVA, and LSD.
The results of the study revealed that: 1) The overall and specific aspects of innovative leadership of school administrators under the Chanthaburi Trat Secondary Educational Service Area Office were rated at a high level. The highest mean was: creating an innovative organizational atmosphere, fallowed by creative thinking for innovation, having an innovative vision, teamwork and participation in innovation, and innovative risk management. 2) The comparison of innovative leadership among school administrators based on teachers' opinions, classified by gender, age, work experience, was not different their. Meanwhile schools with different sizes was statistically significant at the .01 level.

Guidelines For The Development of Elderly Welfare in Khaem Son Municipality, Khao Kho District, Phetchabun Province

2026-04-09T09:27:01+07:00

This study explores the development of welfare services for the elderly in Khaem Son Subdistrict Municipality, Khao Kho District, Phetchabun Province. The objectives were to examine the knowledge and attitudes of the elderly regarding welfare provision in the area and to propose strategies for more effective service development. A qualitative research method was employed, with data collected through focus group discussions and semi-structured interviews. The participants consisted of two groups: (1) 23 administrators and municipal officers, and (2) 58 elderly residents from 14 villages in the municipality, selected through purposive sampling.
The findings revealed that the municipality has made progress in several aspects of elderly welfare services, such as elderly school programs, health services in collaboration with subdistrict health promotion hospitals, recreational and mental health activities, and provision of statutory allowances. Coordination with community leaders and village health volunteers also contributed to ongoing support. However, key challenges remain in terms of insufficient budget, limited specialized personnel, and uneven access to services in remote areas.
Most elderly participants expressed relatively high satisfaction with healthcare, social activities, and access to necessary information, though concerns about accessibility in distant communities were noted. The study also identified a lack of strong community and family involvement in some cases.
In terms of policy recommendations, the study suggests that the municipality adopt a comprehensive elderly care policy through collaboration with health, education, and social development sectors. Establishing a “One Stop Service Center” for the elderly at the subdistrict level would enhance accessibility. Management-wise, enhancing the capacity of personnel and providing training for families and communities is crucial. Practically, promoting the use of information technology—such as elderly databases and health appointment notifications—should be prioritized. Additionally, diverse health promotion activities should align with the interests of the elderly.
Future research should focus on specific groups, such as those living alone or with high dependency, in order to design targeted services and policies that effectively meet their needs.

Brand equity and Digital marketing affecting purchase decision of video streaming in Guangzhou Guangdong

2025-06-10T17:21:16+07:00

This research aims to study the importance of brand equity, digital marketing and the purchase decision of video streaming services, and to study the brand equity and Digital marketing affecting purchase decision of video streaming in Guangzhou Guangdong. The population were viewers who use or have used video streaming services in Guangzhou, Guangdong. Infinite population, so the sample sampling were 385 people by systematic random sampling. The research instrument was a questionnaire, and the statistics included frequency, percentage, mean, standard deviation and multiple regression analysis.
The research results found that the importance of brand equity is at a high level. When considering each item, it is found that the highest average is perceived quality of the brand. In terms of digital marketing, the overall level was at a high level. When considering each item, it is found that the highest average is content marketing. In terms of purchase decision, the overall level was at a high level. When considering each item, it is found that the highest average is searching for information or asking friends and acquaintances before deciding to use the service. The results of the research hypothesis testing found that brand equity, brand loyalty, perceived quality of the product, brand association, and brand awareness affecting the purchase decision with statistical significance at the 0.05 level In terms of digital marketing, it was found that content marketing, website marketing, email marketing, social media marketing, and website optimization for search affecting the purchase decision with statistical significance at the 0.05 level. Explains the variability in the use of 96.40 percent of the variance.

Marketing Mix and Acceptance of Technology affecting Customer Satisfaction of Smartphone in Shenzhen, Guangdong

2025-06-12T18:05:08+07:00

This research aims to study the importance of the marketing mix, acceptance of technology and customer satisfaction and to study marketing mix and acceptance of technology affecting customer satisfaction of smartphone in Shenzhen, Guangdong. The population were people who used smartphone in Shenzhen Guangdong totaling 17,560,061 people and sample sampling are 385 people by simple random sampling. The research instrument was a questionnaire and the statistics included frequency, percentage, mean, and standard deviation, and multiple regression analysis.
The research found that, the importance of the marketing mix is at a high level. When considering each item, it is found that the highest average is place. In term of acceptance of technology, it is at a high level. When considering each item, it is found that the highest average is perceived usefulness. In terms of customer satisfaction, it is found that the highest average are customers satisfied with the development of modern technology that is suitable for smartphone usage and they are happy every time that they used smartphone. The result of hypothesis testing found that marketing mix such as promotion, place, and price affecting customer satisfaction with statistically significant at 0.05 level. Explains the variance at 78.10% Additionally, acceptance of technology particularly related perceived ease of use, attitude towards use, and perceived usefulness affecting customer satisfaction with statistically significant at 0.05 level. Explains the variance at 82%.

News exposure, brand awareness and alcohol consumption behavior among new drinkers in the Eastern region

2025-07-27T18:30:35+07:00

This research aimed to study the differences between demographic characteristics and news exposure, the differences between demographic characteristics and brand awareness, and the differences between demographic characteristics and alcohol consumption behavior. The study was quantitative by collecting data in a one-time survey format from new drinkers in the Eastern region, tourist attractions, educational institutions, and universities in the Eastern region, both males and females aged 20-25 years (born between 2000 and 2005) who had experience consuming alcoholic beverages, totaling 400 people. The sampling method was purposive, quota, and accidental. The data were analyzed using descriptive statistics, F-test/One-Way ANOVA, and multiple regression analysis.
The results of the study found that the information on brand awareness of alcoholic beverages of new drinkers in the Eastern region was at the level of strongly agree, with an average of 4.35. When considering the details, it was found that The sample group had the highest level of brand awareness towards alcoholic beverages among new drinkers in the Eastern region, which was the corporate image aspect with an average of 4.51, which was at the level of most agreement. The next highest level was the activity and product aspect with an average of 4.40, which was at the level of most agreement. The lowest level was the sales promotion aspect with an average of 4.10, which was at the level of very agreement.
The results of the hypothesis testing found that 1) The sample groups with different issues in receiving news about alcoholic beverages had no different overall brand awareness of alcoholic beverages.

Digital Academic Leadership of School Administrators Phawo - Dan Mae Lamao School Group Under the Office of Tak Primary Educational Service Area 2

2026-02-12T21:35:18+07:00

The objectives of this research were: 1) to study the academic leadership in the digital era of school administrators in the Phawo – Dan Mae Lamao school group under the Tak Primary Educational Service Area Office 2, and 2) to propose development guidelines for academic leadership in the digital era of school administrators in the same group. The sample group consisted of school administrators, teachers, and educational personnel in the academic year 2023, totaling 111 individuals. The research instruments were questionnaires and interview forms. Quantitative data were analyzed using frequency, percentage, mean, and standard deviation, while qualitative data were analyzed using content analysis.
The research findings revealed that the overall academic leadership in the digital era of school administrators was at the highest level. The highest-rated aspect was the formulation of vision, mission, and school goals, followed by the development of teachers’ professional skills. The lowest-rated aspect was the enhancement of academic atmosphere within the school. Recommendations from the study include that administrators should possess knowledge and skills in information and communication technology (ICT), appropriately use digital tools, support diverse learning formats, and promote the development of educational leadership that can effectively respond to changes in the digital era. Furthermore, creating professional learning networks, organizing training and workshops, and continuously evaluating the application of technology in real school contexts are also recommended.

Adaptation of Persons with Disabilities in the COVID-19 Era

2025-05-23T13:31:05+07:00

Adaptation of people with disabilities in the age of COVID-19 It is important to look at the overall picture of issues affecting the work and life of people with disabilities, such as layoffs, time off, business closures, occupational disruption, the risk of infection. COVID-19, people with disabilities have to enter treatment systems and access to resources, etc. These are the problems that people with disabilities have to worry and feel insecure about in life. Therefore, there must be a way for people with disabilities to adapt to situations that arise, such as improving themselves to be more productive while they are unemployed or working at home, which gives them more time, taking care of self and family health to reduce the risk of contracting COVID-19, adjusting life plans to be flexible, taking care of one's physical and mental health to be able to face the epidemic situation by following government policies, making lifestyle changes to reduce your risk of contracting COVID-19, making a life plan if you are a COVID-19 patient or planning a high-risk quarantine.

Guidelines for caring for people with disabilities in this era, it can be concluded that governments and related agencies must focus on the prevention and care of people with disabilities in public health in accordance with WHO standards for the prevention of the risk of infection, medical care in case of illness, access to essential services and information, support for cares with disabilities, support for necessary disinfection equipment or equipment to protect themselves from the risk of infection, coordination with communities and agencies in the care of people with disabilities, control Supervise agencies with disabilities to meet standards for surveillance to reduce the risk of contracting COVID-19. These guidelines must be governed by human rights principles.

Application of Artificial Intelligence to explicate Primary School Teachers and Educational Personnel

2025-06-12T15:54:47+07:00

In an era where Artificial Intelligence (AI) technology is changing every sector of society, the use of AI in developing primary school teachers and educational personnel is not just an option, but a necessity to improve the quality of education and prepare students for the future. This article studies the application of AI in developing primary school teachers and educational personnel, presents application models, challenges, AI tools that support the development of learning for teachers and educational personnel, and Projects related to Artificial Intelligence in education in Thailand. However, the application of AI should be carried out in conjunction with the development of long-term collaboration and learning networks, as well as promoting sustainable use by investing in technological infrastructure, training teachers and personnel to have knowledge and skills in using AI appropriately, and evaluating the use of AI to improve the approach to align with educational needs.

The results will not only be useful for school administrators in managing education, but also serve as a guideline for improving the quality of teachers, educational personnel, and students to be more efficient. Recommendations for preparing infrastructure for the implementation of AI in the Thai education system are a process that must take into account both technology, including internet connectivity and learning devices, comprehensive internet and network systems, appropriate hardware devices such as computers and tablets, and cloud systems for storing data and supporting learning.

Towards a Transparently Managed Model Sub-district Administrative Organization

2026-01-18T09:24:55+07:00

This article, "Towards a Transparently Managed Model Subdistrict Administrative Organization," aims to study guidelines for developing Subdistrict Administrative Organizations (SAOs) into transparently managed model organizations. This aligns with good governance principles and will foster public trust in the development of quality of life and public services.A transparently managed model SAO signifies an organization that demonstrates quality management and transparent operations. This is assessed across various aspects, including policy and planning, disclosure of information, budget management and procurement, human resource management, and quality public services. All these aspects aim to build public trust and enable public participation in monitoring SAO operations.

The study identified key factors influencing the development of a transparently managed model SAO: 1.Public Participation: Involving the public in decision-making and operations helps build understanding and acceptance of SAO policies. 2.Transparent Management: Clear budget formulation, disclosure of expenditure information, and robust auditing systems create public confidence. 3.Human Resource Development: Enhancing staff knowledge, abilities, and essential skills improves service efficiency.4.Technology Adoption: Utilizing information technology in management leads to faster, more accurate, and transparent operations. 5.Network Collaboration: Fostering cooperation with government agencies, private sectors, and civil society organizations enhances problem-solving and community development capabilities.

Guidelines for organizing student quality development activities to improve academic achievement.

2026-01-18T09:17:23+07:00

This academic article utilizes a document review process, examining research and articles from both Thailand and abroad. It employs analysis and synthesis, and presents the findings in a descriptive manner. Student quality development is an important factor in raising the academic achievement of students in the education system. Therefore, organizing student quality development activities is important to enhance the skills and knowledge necessary for learning in the 21st century.

This article presents guidelines for organizing student quality development activities that focus on creating diverse learning experiences, such as classroom activities and supplementary activities, teaching and learning activities, student development and student support systems, school project activities, and additional and supportive activities from individuals and organizations. The processes and techniques used to organize activities to raise academic achievement are diverse, which can help students have the skills necessary to succeed in education and future life, emphasizing on creating motivation and student participation in learning. In addition, organizing student quality development activities must take into account the diversity of students and support student-centered learning in order to achieve higher academic achievement in all aspects.

The impact of BRICS currencies on Private organization and Risk management

2026-01-18T09:13:02+07:00

This academic paper aims to study the impact of BRICS currencies on regional and global risk management of private organization amid a rapidly changing economic environment. The emergence of BRICS currencies is an attempt by developing countries to reduce their dependence on the US dollar and the Euro, which have long dominated the global financial market. The study utilized a descriptive analysis of research documents, reports, and articles from both domestic and international sources, presenting the findings in a language-based format. The results of the study show that BRICS currencies have the potential to transform the global economic and trade structure and pose new challenges to private enterprises in risk management.

The study found that BRICS currencies have the potential to diversify financial risks and the impact of global financial market volatility in some cases. However, the widespread adoption of BRICS currencies still faces challenges such as differences in economic and political systems of BRICS members, as well as limitations in liquidity and confidence from the global market.This paper highlights the importance of improving risk management policies at the institutional level to accommodate the changes brought about by the BRICS currencies. It also proposes strategies to enhance cooperation among member states and stakeholders in the global financial market and to support long term stability and sustainability