The Journal of Pacific Institute of Management Science (Humanities and Social Science)

Storytelling through His Majesty’s Writing Style of “South Asian Neighbors” for Communicating the Philosophy of Peaceful

Wannee Ngamcachonkulkid — 2024-08-01

The study of His Royal Highness Princess Sirindhorn's travel documentaries and learning valuable aspects from them is a way to learn about her perspective on various stories and her knowledge on the subjects based on peaceful thought and management. Her Royal Highness skillfully applies historical knowledge and creates a balance for teaching this subject in a new way, developing potential for critical thinking to be aware and up-to-date, blending with the current trend of developing society into a learning society. In telling the stories of history that she encountered in various places around the world in the form of travel documentaries, she also introduces peaceful approaches to the military world, paving the way for debate and acceptance of differences and diversity in society. She invites readers who have doubts, questions, agreements, or disagreements to discuss them through books. Getting to know each other as friends through books and having constructive academic debates can spark intellectual development for the betterment of people in the nation, neighbors, and the world. By studying or developing knowledge for oneself and using it to develop others or society in the future, not relying on sacred things. What kind of supernatural power? This main content is Basic principles of humanism And if it is truly developed to be the main part of people in society then It is believed that Thai society will inevitably move towards a society of knowledge, rich in wisdom. The same is true for all progressive societies.

Opening the Digital Comic World with 'Webtoons': Guidelines for Creating Global Content

นับทอง ทองใบ — 2024-07-10

Webtoon is a digital comic platform accessed via websites or apps, significantly boosting South Korea's economy. This article analyzes Webtoon through three main perspectives: 1)Communication Methods: Consumer-Friendly Design: Easy-to-use, smartphone-compatible, vertical scrolling, and short episodes (under 10 minutes) for on-the-go reading. Diverse Storylines: Wide range of genres and multimedia elements like background music, unlike traditional static comics. 2) Reader Engagement: Interactive Community: Creators engage with readers through comments, allowing for immediate feedback and content improvement. 3) Ecosystems for Sustainable Content Development: Cross-Cultural Collaboration: International content dissemination and fair revenue-sharing attract new creators, Support for New Creators: Regular contests and a producer-based system guide content creation and marketing and Content Expansion: Adaptations into series, movies, and collaborations with local influencers to broaden the reader base.

Klong Thai: Guidelines for In-depth Research of the Klong Thai Line 9 A, 2023

Benjbhon Mee-ngoen — 2024-08-31

The objectives of this academic article are 1) to present a conceptual framework on the impact of the Klong Thai 9A Project that affects on the stakeholders' opinions level 2) to present a conceptual framework on the impact of the the Klong Thai 9A Project that affects on the stakeholders’ needs and expectations level. 3) to present a conceptual framework on the impact of the feasibility of the Klong Thai 9A Project that affects the success level of Klong Thai 9A Project.

The results of the conceptual framework presented as guidelines for in-depth research are as follows: 1. Conceptual framework according to objective No.1: Desirable impacts from the Klong Thai 9A project that affects the level of stakeholders' opinions. 2. Conceptual framework according to objective No.2: 2.1 Desirable impacts from the Klong Thai 9A project that affects the level of needs of the main stakeholders and secondary stakeholders. 2.2 Desirable impacts from the Klong Thai 9A project that affects the level of expectations of the main stakeholders and secondary stakeholders. 3.Conceptual framework according to objective No. 3: Possibilities of the Klong Thai 9A project affecting the level of success of the Klong Thai 9A project. In response to the public and stakeholders who await the decision of the government. Therefore, authors would like to present this in-depth research conceptual framework to the authorities involved in presenting to the Thai government and parliament. To expedite and push for an in-depth research study of the Klong Thai 9A o obtain both breadth and depth of empirical information to support the decision-making of the the Klong Thai 9A Project according to the government process.

The relationship between leadership and being a learning organization in vocational educational institutions in Phayao Province.

Atthaphan Thapanya — 2024-08-01

The purpose of this study was to study the leadership competency of educational institution administrators. As well as study the level of organization and the relationship between leadership and learning organization of public educational institutions under the Vocational Education Department in Phayao Province. The research, population for collecting data is educational institution administrators, government teachers, and teachers in government educational institutions under the Vocational Education Department of Phayao Province. There are 218 people classified by gender, age workplace working years, and education qualifications. The tool used in this study and data collection was a questionnaire regarding general information of the respondents and the relationship between leadership and being a learning organization using the highest level of importance, go for the least. The research results found that the leadership competency of the executives has a high but not very high level of leadership competency.

Therefore, to create the organization's knowledge and ability to develop and organize it into a learning organization to its full potential, executives should improve their leadership competencies to a higher level of competence. It also makes executives aware that if educational institution administrators have high leadership competencies, they include professional competencies leadership competencies, and high basic leadership competencies. It will result in the administrators being able to promote the organization. Or an educational institution to be a learning organization.

Factors Affecting to Watching Decisions to Watch Volleyball Nations League of Thai Volleyball Fans

Nattaphol Malaipia — 2024-08-01

This thesis explores the factors influencing Thai volleyball fans’ decisions to engage with live broadcasts and online viewing channels, specifically focusing on the Volleyball Nations League (VNL). A comprehensive survey was conducted with a sample of 400 Thai volleyball enthusiasts, employing a questionnaire to collect data on demographics, viewing habits, and preferences related to VNL matches. The analysis included descriptive statistics such as frequencies, percentages, means, and standard deviations, and the chi-square test was utilized to examine the hypotheses.

The demographic analysis revealed that the majority of the respondents were females aged between 41-50 years, with an associate's degree or vocational certificate, employed in private companies, and earning a monthly income of 30,001-40,000 baht.

Moreover, the study assessed the impact of marketing mix elements on viewership. The results indicated a high level of influence of these factors on the decision-making process of Thai fans when watching VNL matches, suggesting that marketing strategies are crucial in enhancing viewership engagement. Overall, the findings provide valuable insights into the preferences and behaviors of volleyball fans in Thailand, emphasizing the importance of targeted marketing approaches to maximize the reach and impact of volleyball broadcasting.

Various marketing mix factors that affect the choice to watch volleyball through online channels are as follows: product side, price side, distribution channel side. Process side and physical characteristics with a result of 12.3 percent

Factors Influencing on Chinese Consumers Intention Purchases Online

Kanchaya Chaivirutnukul — 2024-08-01

This study aims to compare Chinese consumers' intentions of purchasing online. Quantitative research methods were used, including a field survey of 200 people. A questionnaire was used to collect data, with Cronbach’s alpha coefficient of 0.979. Statistics used in hypothesis testing include Mean, standard deviation, and Multiple Regression. The results showed a sample of 200 Chinese consumers, 83 males and 117 females. The results of the multiple regression analysis by the enter method showed that the perceived benefits, perceived ease, risk acceptance, trust, and attitude could predict the intentions purchasing online of Chinese consumers by 28.40% (R²= 0.284, p-value= 0.000). The factors that can jointly predict the intentions purchasing online of Chinese consumers significantly at the level of 0.05 are Perceived Benefits (β=0.205, p-value= 0.009), Trust (β=0.198, p-value= 0.010), and Attitude (β=0.183, p-value= 0.010). , But Perceived Ease (β=0.092, p-value= 0.197) and Risk Acceptance (β=0.090, p-value= 0.218) can jointly predict the online purchase intention of Chinese consumers not significantly. Based on the research results

Governance Mechanism of Chinese Private Education Based on Grounded Theory

Shu Mo — 2024-08-12

This research article study aims to explain the current governance mechanism of private education in China by constructing a new chaotic governance mechanism for private education in China, and to find the direct and indirect effects of the components of this structure on governance performance. The study adopts a mixed-method approach, including qualitative and quantitative Mixed methods research. Data were obtained from 10 education industry experts and 436 school employees, Students and parents from the top ten private schools in China. The results of the study show that of the 10 components in the structure of chaotic governance mechanisms in private education in China, eight have a direct and significant impact on education quality, and seven have a direct and significant impact on education equity. In addition, bureaucratic governance mechanisms mediate the relationship between network governance mechanisms and governance performance. Therefore, in order to improve the performance of governance of private education disruption in China, there is a need for stakeholder involvement through mutual trust, cooperation, interaction, innovation and cultural conventions in addition to government control, supervision, punishment, institution building and accountability. The mediating role of bureaucratic governance mechanisms: Control, oversight, punitive measures, institution building, and accountability within bureaucratic governance serve as crucial mediators between network governance mechanisms and governance performance. Effective control and supervision guarantee the efficient utilization of educational resources and proper policy implementation. Punitive measures enhance governance effectiveness through deterrence. Comprehensive institution building ensures the durability and stability of governance structures, while accountability increases transparency in governance processes.

Influence of Self-media Propagation Power on the Transmission Effect of Chinese Traditional Clothing Culture

Jianfeng Gao — 2024-08-19

The main purpose of this study is to promote and better disseminate Chinese traditional costume culture by utilizing the communication power of the media itself. In the course of the research, the self-media account is mainly used to publish short videos and photos related to Chinese traditional costume culture. The reaction of followers and the basic information of some self-media software are the research objects. From the existing literature, the influence of self-media accounts, media, and communication content was used as independent variables. The use of cognition, attitude, and behavior theory (ABC attitude theory) and the social cognitive theory of psychology are the mediating variables. The communication effect of Chinese traditional costume culture is the dependent variable. The relationship between each variable is analyzed. A quantitative survey is conducted to improve the communication outcomes with sample data obtained from the questionnaire. In terms of self-media influencers or hosts, we recommend that they enhance their professional knowledge and communication skills to increase their influence and appeal. This will encourage more users to explore and disseminate traditional Chinese clothing culture. Additionally, we emphasize the importance of diversity and depth in content. We encourage influencers or hosts to innovate in communication formats and methods to attract audiences with different backgrounds and interests, thereby expanding the audience base for traditional clothing culture. Moreover, the conclusions of this study need to be further validated by researchers with similar interests using different methods in different contexts to enhance the reliability and generalizability of the research findings. This will be the direction of future research endeavors.

Elevating Community's Quality of Life and Income from Local Wisdom: A Case Study of Mueang Phai Subdistrict Wickerwork Group, Sakaew Province

ธันยธร ติณภพ — 2024-08-31

This study aimed to improve the quality of life and income of the grassroots community in Mueang Phai sub-district by utilizing community participation as a key approach, in addition to promoting local wisdom in basket weaving to develop various community products and generate employment and income. The study sample consisted of residents and community leaders in Mueang Phai sub-district, Aranyaprathet district, Sa Kaeo province. Data collection methods included field surveys, in-depth interviews, focus group discussions, content analysis and descriptive mapping. The results showed that the Mueang Phai community faced problems such as lack of water sources for agriculture, insufficient produce and the need for secondary employment. However, they had potential in the traditional art of weaving. Activities were organized to revive and promote product design using bamboo strips, which were abundant in the area, as the main material for wickerwork. These were further developed into various products such as baskets, containers and lamps. The community also jointly designed a group brand and acquired skills in management, online and offline marketing. Then the Mueang Phai Wickerwork Occupation Group was founded.The members of the group were able to increase their income by an average of 10, improve their mental health, increase their social participation and expand their activities in the community. To strengthen the group, group management training was conducted based on the philosophy of sufficiency economy. This approach emphasized moderation, reason and prudence based on knowledge and virtue. It also focused on strengthening resilience in order to be prepared for change. The study shows how the use of local resources and wisdom, combined with community participation and capacity building, can lead to sustainable economic development and improved quality of life in rural communities.

Developing LINE BOT to Enhancing Customer Relationship Management of Local Community Enterprise in Khlong Khuean District, Chachoengsao Province

prarichart ruenphongphun — 2024-09-01

This research aimed to: 1) Study customer relationship management (CRM) factors affecting online purchasing decisions for community enterprise products; 2) Develop an intelligent LINE BOT system for CRM in Khlong Khuean Subdistrict community enterprises, Chachoengsao Province; and 3) Assess satisfaction with the developed innovation. The study used action research methodology with the PAOR cycle. The sample comprised 400 customers interested in community products. Key informants included two district agricultural officers and one community enterprise group chairperson. Research tools were questionnaires, interviews, the LINE BOT system, and satisfaction surveys, validated by business and technology experts. Data analysis used descriptive methods and statistics including percentage, mean, standard deviation, and multinomial logistic regression.

Findings: 1) CRM factors influenced online purchasing decisions for community enterprise products; 2) The LINE BOT system's appropriateness was rated highest (mean 4.67, SD .577); 3) Satisfaction with the LINE BOT system was high (mean 4.37, SD .475).

Strategic management for the elderly care business website in Uttaradit Province.

sittiporn pornudomthap — 2024-08-30

This research article aims to the goal is to investigate the strategic elements that impact customers’ utilization of websites for senior care in the Province of Uttaradit. And research the factors influencing consumers' use of and access to senior care business websites in Uttaradit Province using structural equation modelling. It is quantitative research. The elderly or the offspring of the elderly who used senior care services made up the population from Uttaradit Province's senior care facility. Choose a sample size for the analysis equation models. A total of 360 individuals from 90 senior care facilities spread across 4 canters were used to calculate the sample size. The researcher chose convenience sampling. A questionnaire was employed as the data collection tool. Analyze and process data to verify the model's consistency.

According to the study's findings, the marketing 7ps model following: Service, Channels, Promotion, Price, Place and Presentation aspects are the seven observable variables procedure. An example of a website's features should be: The five observable factors are strength, consistency, awareness, and understandability. Three observable variables comprise the model of web access for the elderly: individual status Physical well-being and computer use for Internet. Up to 96% of older people's access to websites is directly influenced by the demand for marketing services, and up to 96% of older people's access to websites is influenced overall by this variable.

The Development of learning management theory system and LOCAL STEM Waengnoi district to encourage science skill

Anan Wiengphakdee — 2024-08-31

This research aimed to 1) study basic information on the development of learning management models based on the concept of learning management (LOCAL STEM) in conjunction with the concept of learning management of local learning resources, Waengnoi district, to promote science process skills for Mathayom 6 students. 2) to develop learning management models based on the concept of learning management (LOCAL STEM) in conjunction with the concept of learning management of local learning resources, Waengnoi district, to promote science process skills for Mathayom 6 students. This quantitative research used a questionnaire to collect opinions of parents of students on learning management using the learning management model. The statistics used for data analysis were mean, standard deviation, percentage, and hypothesis testing using t-test (Dependent Sample).

The research results found that 1. The results of the study of basic information on the development of learning management models based on the concept of learning management (LOCAL STEM) in conjunction with the concept of learning management of local learning resources, Waengnoi district to promote science process skills for Mathayom 6 students found that students had opinions on the current state of learning management, Waengnoi district, to promote science process skills. Overall, it was at a low level (mean = 2.37, S.D. = 0.59) and the need for organizing learning, the Waengnoi district, to promote science process skills, was overall at the highest level (mean = 4.54, S.D. = 0.54). 2. The results of developing a learning management model based on the learning management concept (LOCAL STEM) combined with the learning management concept of local learning resources, the Waengnoi district, to promote science process skills for Mathayom 6 students found that the learning management model had 4 components

Development of an Online Learning Activity Series Based on the Concept of MIAP MODEL, a Business Law Course by Microsoft Teams Program that Promotes Academic Achievement of 2nd Year Diploma of Vocational Education

Karintip Rujicheep — 2024-08-30

The objective of this research is to 1) Create and find the efficiency of a set of online learning activities according to the MIAP MODEL in the Business Law subject by the Microsoft Team program that promotes the academic achievement of 2^nd year Higher Vocational Certificate students at Sukhothai Vocational College to be effective according to the 80/80 criteria. And 2) study the results of using the online learning activity set according to MIAP MODEL in the Business Law subject by the Microsoft Team program as follows: The sample group was 2^nd year Higher Vocational Diploma students in the accounting major who were studying Business Law. Semester 1, academic year 2021, number of 30 students, which were purposively selected from students whose academic achievement was below the 80 percent threshold. It took 18 hours to organize learning, divided into 7 sets of activities. Data were analyzed using mean and deviation. Standard and One sample t-test

The results of the research found that 1) a set of online learning activities according to the MIAP MODEL course in business law by the Microsoft Team program, consisting of an introduction Explanation using the online learning process according to MIAP MODEL Table of contents Explanation for teachers Learning management manual using the learning process according to the MIAP MODEL, pre-study test, knowledge sheets, worksheets, post-study test, test answers. The activities and manual are appropriate at a high level ( = 4.49, S.D. = 0.56). and had an efficiency of 82.55/82.93 and 2) students had academic achievement after studying higher than the 80% threshold with statistical significance at the .05 level and had satisfaction with the images. Included at a high level ( = 4.27,S.D.=0.52)

Developing of Learning activity sets on the Sukhothai Kingdom by using game board to Pratomsuksa 4 students

Phatchara Talabthong — 2024-08-30

This research aims to 1) create and find the efficiency of the activity set on the Sukhothai Kingdom using board games to promote academic achievement of grade 4 primary school students according to the criteria of 80/80, and 2) study the development of academic achievement by using the learning activity set on the Sukhothai Kingdom using board games to promote academic achievement of grade 4 primary school students before and after studying. The sample group used in this research was 8 grade 4 primary school students at Wat Wang Mu School (Nimmankovit), Tambon Hat Kruat, Mueang District, Uttaradit Province, who were selected by purposive sampling. The research instruments were 1) Learning activity set on the Sukhothai Kingdom using board games, 2) Manual for using the learning activity set on the Sukhothai Kingdom using board games, and 3) Achievement test on the Sukhothai Kingdom. The statistics used for data analysis were mean and standard deviation.

The research results found that 1) The efficiency of the activity set on the Sukhothai Kingdom using board games To promote the academic achievement of the 4th grade primary school students with a value equal to 80.94/81.25 according to the criteria of 80/80 2) The results of the development of the academic achievement of the target group of students after using the activity set on the Sukhothai Kingdom by using board games to promote the academic achievement of the 4th grade primary school students higher than before studying and higher than the set standard (80 percent)

Developing online classroom followed Microlearning approach by using Google classroom in Mandarin Chinese Class to promote Mandarin Chinese speaking ability of Matthayomsuksa 5 students

Ruksuda Luangyai — 2024-08-30

This research aims to 1. develop an online lesson based on the microlearning principle using Google Classroom in Mandarin to promote the speaking ability of Mathayom 5 students to be effective according to the criteria of 80/80. 2. to compare the speaking ability of students after learning from online lessons based on the microlearning principle using Google Classroom with the criteria of 80 percent. The sample group used in the research was 25 Mathayom 5 students in the Arts-Chinese program at Noen Maprang Suksa Witthaya School. The research instruments were: 1. Online lessons based on the microlearning principle using Google Classroom 2. Manual for using online lessons using Google Classroom 3. Mandarin speaking ability assessment form 4. Student satisfaction assessment form The research results found that 1. Online lessons based on the microlearning principle using Google Classroom had an efficiency of 81.75/80.25, which was effective according to the specified criteria. 2. Students have an average score of the assessment of their ability to speak Mandarin Chinese after studying, which is equal to 16.20 (criterion score 16 points), which is higher than the 80 percent criterion with statistical significance at .05. 3. Students are satisfied with studying with online lessons based on the principles of microlearning using Google Classroom. The overall picture is at a good level มาก (= 4.28, S.D. = 0.59) and at a very high level.

The Administration Model for Leaner Quality Development at Guangzhou Panyu Polytechnic in Guangzhou Under Guangdong Province

Wei Aimin — 2024-08-31

This research article were: 1) to explore the components and indicators of the administration for learner quality development at Guangzhou Panyu Polytechnic should be, and 2) to propose and verify the administration model for learner quality development at Guangzhou Panyu Polytechnic in Guangzhou under Guangdong Province. Use Mixed methodology design which was comprised of quantitative and qualitative research. The population of the research consisted of 1,000 persons who were administrators, and full-time teachers of Guangzhou Panyu Polytechnic. A proportional stratified random sampling method was used to sample, totaling 286 persons. The instruments used for data collection were semi-structured interview and a five-level rating scale questionnaire. The statistics used for data analysis were descriptive statistics, Exploratory Factor Analysis and Confirmatory Factor Analysis.

The research findings revealed that; 1) There were 8 components and 55 indicators of administration for learner quality development at Guangzhou Panyu Polytechnic should be, which consisted of teacher management, innovation and entrepreneurship management, teaching management, learning management, student management, student employment management, professional construction management, and curriculum construction management, and 2) the administration model of administration for learner quality development at Guangzhou Panyu Polytechnic was fit with the empirical data. The value of Chi-square = 351.192, Degree of Freedom = 342, Goodness of Fit Index = 0.923, Adjust Goodness of Fit = 0.909, Tucker-Lewis Index = 0.998, and Root Mean Square Error of Approximation = 0.010, all in line with specified criteria. In terms of research methods, regression analysis can be further used to study the influence of different independent variables on dependent variables to make the results more accurate and reliable, therefore make the guideline of administration management of Guangzhou Panyu Polytechnic in Guangzhou City, Guangdong Province, China become the theoretical basis for the practical application of administration management in Guangdong Province and even the whole country.

Development of online Multimedia Courseware with Blended Learning on Information Sharing For Matthayom Suksa 6 students

ANGKHANA BUATHONG — 2024-09-01

The purposes of this research were : 1) to develop of online multimedia courseware with blended learning on information sharing for matthayom suksa 6 students to have the quality and efficiency of 80/80 2) to compare the pretest scores with the students’ learning achievement test scores after learning by the online multimedia courseware with blended learning on information sharing for matthayom suksa 6 students and3) to study the student's satisfaction of to the online multimedia courseware with blended learning on information sharing for matthayom suksa 6 student.The sample group was 30 students from matthayom suksa 6 students of Latplakhaopittayakom School, Bangkok by Cluster Sampling. The instruments of this research were : 1) the online multimedia courseware with blended learning on information sharing 2) quality evaluation form 3) learning management plan 4) pretest and posttest and 5) the questionnaire regarding the satisfaction of matthayom suksa 6 students toward the online multimedia courseware with blended learning on information sharing. The statistics used to analyze the data were percentage, mean, Standard deviation and t-test.

The research result shows that 1) the quality of online multimedia courseware with blended learning on information sharing was at the highest level which evaluated by content experts and technical experts and the media has the efficiency at 82.22/81.83 2) the students’ learning achievement test scores was significantly higher than the pretest scores at .01 level, and 3) the students’ satisfaction of matthayom suksa 6 students toward the online multimedia courseware with blended learning on information sharing was at high level. Blended learning management using online multimedia lessons helps increase learning outcomes because learners receive knowledge from both teachers and learners can also access online multimedia lessons to learn by themselves independently. Therefore, blended learning management using media can be applied to develop online multimedia lessons in other topics as well.

Factors Influencing Customers’ Loyalty of Molding and Metal Forming Industry

Kanjana Chanmit — 2024-08-31

The research objectives were as follows: 1. to study the personal factors, the service quality factors, the relationship quality factors, the factors within the purchasing process and corporate brand value factors influencing customer loyalty in the molding and metal forming industry; 2. to identify various factors influencing customer loyalty in the molding and metal forming industry.The research population consisted of employees from companies and industrial plants, including both current and potential customers in the metal stamping and molding business. While the precise number remains unknown, a sample size of 385 samples was calculated using the Cochran sample size formula.

The research findings revealed the following: 1. Personal factors, such as position, division/department, type of factory, and registered capital of the respondents, considered overall and each aspect, significantly influenced customers' loyalty behavior, especially the position of employees. 2. Service quality factors significantly affected customer loyalty in the molding and metal forming industry in terms of attitude and behavior at a significanof 0.05. 3. Relationship quality factors significantly impacted customer loyalty in the molding and metal forming industry in behavioral aspects at a significance level of 0.05. 4. Purchasing process factors had a significant effect on customer loyalty in the molding and metal forming industry in the behavioral aspect, with a significance level of 0.05. 5. Organizational brand value factors affected customer loyalty in the molding and metal forming industry, in the attitude aspect, with a significance level of 0.05. 6. Service quality, relationship quality, purchasing process, and organizational brand value factors collectively influenced customer loyalty in the molding and metal forming industry, in terms of attitude, at a significance level of 0.05.

Legal Measures in Creating Contractual Bargaining Power of the Consumers

ฺBancha Witthayaanan — 2024-08-31

This research aims to study the concept, theory of consumer protection and legal measures to create bargaining power of consumers in contracts, study the laws, facts, and sociological problems of law regarding bargaining power of consumers in contracts, and to find guidelines and legal measures and suggestions for improving the consumer protection law in contracts and related laws by conducting qualitative research, document research, and in-depth interviews.

The research results found that in determining legal measures to create bargaining power of consumers in contracts, the framework for considering the creation of bargaining power of consumers can be set in 2 issues as follows: 1) Measures to create bargaining power of consumers before entering into a contract, contract enforcement, 2) Measures to create bargaining power of consumers in terms of filing, proving, and claiming damages and compensation. From the research results on creating bargaining power of consumers in both of the above-mentioned issues, they are measures that the Consumer Protection Act, the Consumer Procedure Act, and the Unfair Contract Act have stipulated as 3 provisions. However, in practice, it must be considered that the Consumer Protection Act in Contracts is not only a legal measure, and government officials have the duty to implement legal measures only. The state should set guidelines or principles for creating good working relationships between agencies in accordance with the relevant laws in order to protect consumers.

Influence of Tourist Factors on Tourist Loyalty in “See Pingyao Again” Chinese Tourism Performance in Shanxi Province, China

Yao Wang — 2024-08-31

This study is based on the survey data of 400 tourists who have watched the ‘See Pingyao Again’ performance, and adopts both quantitative and qualitative research methods to analyze the influence of tourist factors on tourist loyalty. A questionnaire was extracted from the maturity scale, and a frame structure was established with tourist expectation, perceived quality, brand image and perceived value as independent variables, tourist satisfaction as intermediary variables and tourist loyalty as dependent variables. Nvivo software is used to encode the interview content of 20 public tourists in detail, and draw the word cloud map and hierarchy map. Using Spss and Amos software, the structural equation model was constructed, and correlation analysis, path analysis and mediation effect analysis were carried out.

This research will narrow the academic gab in this particular area. Through the research of this paper, it is found that in order to the healthy development of the ‘See Pingyao Again’ performance, the operating company should strengthen the service quality while creating a good program effect. Enhance the performance value and optimize the visitor experience.Build the brand of tourism performance products, expand the brand influence.Expand the customer source market, enhance the ability to attract customers ,enhance the overall linkage, build the compound cultural tourism, coordinated development. This study has certain limitations in terms of time, variable selection, scale, etc., and lacks comparative analysis of different types of tourism performance in the same region or in different regions of the same type.

Principal’ Leadership Skills Model for Primary schlools in Fuyang Under Anhui Province

Zhang Hao — 2024-08-31

The objectives of this research were: (1) To determine the components and indicators of principal leadership skills for primary school in Fuyang under Anhui Province. (2) To propose the principal leadership skill model for primary schools in Fuyang, Anhui Province.The population of this study included 953 principals, and teachers of primary schools in Fuyang, the People's Republic of China. A stratified random sampling was used to sample, totaling 412 persons. The instrument for collecting data was a questionnaire. Descriptive statistics, percentage, arithmetic mean standard deviation, and the Confirmatory Factor Analysis were used to perform data analysis through the statistical computer software.

Research results revealed that (1) the components and indicators was screened from theoretical framework, it consisted of 4 factors and 13 indicators namely: creative skills, communication skills, collaboration skills and vision skills; (2) leadership skills model that developed for primary schools’ principals was fit with the empirical data, the value of Chi-square (χ²)= 95.24, Relative Chi-square (χ²/df) = 1.98, Degree of Freedom (df)= 48, Goodness of Fit Index (GFI)= 0.97, Adjusted Goodness of Fit Index (AGFI)= 0.94, and Root Mean Square Error of Approximation (RMSEA)= 0.05, all in line with specified criteria. And the key factors had the weight between 0.84 - 0.97, higher than 0.70; indicators between 0.89 - 0.95, higher than the criterion as 0.30. The key components should be given priority by promoting and developing the key components of creative skills first, followed by communication skills, collaboration skills, and vision skills, respectively. The key components of creative skills should be focused on the following sub-components: stretching imagine challenges and origination or ideas begin, respectively. Key components: vision skills should focus on the following sub-components. Creating vision and communicating vision, respectively.

The Organizational Commitment of Teachers and Educational Personnel at Chingkhan Technical College under The Office of The Vocational Education Commission Phayao

Korrawit khamma — 2024-08-31

The purposes of this research were: 1) To study the level of attachment of teachers and educational personnel in Chiang Kham Technical College Phayao Province and 2) To compare personal factors and organizational commitment of teachers and educational personnel in Chiang Kham Technical College. Classified by gender, education level, and the duration of work, the population used in the research There are 65 teachers and personnel using questionnaires as a tool for collecting data. Statistics used in data analysis include percentages, averages, standard deviations, t-test values, and F-test values, or one-way analysis of variance (One-Way ANOVA).

The research results found that: The organizational commitment of teachers and personnel at Chiang Kham Technical College, Phayao Province is at a high level. When considering each aspect, it was found that loyalty to the organization Affects organizational commitment at the highest level. When considering each aspect, it was found that the aspect of loyalty to the organization Affects organizational engagement at the highest level. Next is confidence and acceptance of values objectives and goals at the highest level. Remaining with the organization at a high level. Persistence with the organization at a high level. Participation is one with the organization. at a high level (µ = 4.30) and the aspect of sacrifice for the organization is at a high level (µ =4.29). The results of comparing the organizational commitment of teachers and personnel at Chiang Kham Technical College, Phayao Province, classified by gender as a whole and considered on a side-by-side basis, are not different, classified by gender, length of service, and level of education. They were significantly different at the 0.05 level.

The Participation of monks in the development of Local government organizations in Na Noi District, Nan Province

Phra Baidikapiya Kongthemin — 2024-08-31

The objectives of this research are 1) to study the participation of monks in the development of local government organizations in Na Noi District, Nan Province. 2) to compare the participation of monks in the development of local government organizations in Na Noi District, Nan Province. Classified according to position, year, and education, and classified according to personal status. The sample used in the research is the population used in the Research, namely the abbot, deputy abbot, and monks of every temple in the administrative area in Na Noi District, Nan Province, number 75, using a questionnaire. As a tool to collect data, statistics used in data analysis include percentage, mean and standard deviation, t-test, and F-test or one-way analysis of variance (One-Way ANOVA). The research found that the participation of monks in the development of local government organizations in Na Noi District, Nan Province, overall moderate level. Followed by the aspect of participation in thinking, the item with the lowest average value was Participation in activities.

Comparison of monks' participation in the preparation of local government organization development plans in Na Noi District. 1. Different age levels found that the participation of monks in the preparation of local government organization development plans. It was no different. 2. The number of years required to become a monk varies found the participation of monks in preparing local government organization development plans. It was no difference. 3. In different positions, it was found that the participation of monks in the preparation of local government organization development plans. It was no difference. 4. Different educational levels, it was found that the participation of monks in the preparation of local government organization development plans. It was no different.

Family Functioning and Factors in promoting Pro-players from Families in Thailand

Pawit Mongkolprasit — 2024-08-31

E-sports is a new type of sport. Racetracks, league competitions, and financial gain are all present. serious instruction in sportsmanship Additionally, the industry is expanding significantly on a global scale. Professional players are e-sports athletes. Not like other gamers That calls for aptitude, self-control, and practicing commitment. Every successful athlete has support from their families. As a result, family affects how children are raised. and encourage athletes. Objective to research the variables influencing e-sports athletes' performance. and establish policies for maximizing the athletic potential of Thai professional e-sports athletes. Methods The researcher chose to use qualitative phenomenological research. From interviews with 15 pro-players Families.

The research results show that most athletes grew up in families with very high levels of family function (Optimally Functional Families). Family level affects the type of games they compete in, as well as factors and obstacles that cause families to promote different types of athletes. Developing the athletic potential of e-sports athletes is not just about preparing the family alone. It is also necessary to develop and prepare the entire e-sports business ecosystem, which includes: Competitors or teams (Teams), game companies (Publishers), sports competitions (League), media (Media), audiences and fans (Fans), sports sponsors (Sponsor) and sports clubs (Clubs). All elements of the ecosystem support each other. In order for the study to cover all aspects, the next study should study all elements of the e-sports business ecosystem.

Issues of Athlete and Athlete Support Personnel Sanctions Procedures under the Anti-Doping in Sports Act B.E. 2555 (A.D. 2012)

Ruethairat Kongma — 2024-08-31

The Anti-Doping in Sports Control Act B.E. 2555 (2012) was enacted to allow Thailand to implement anti-doping measures in sports by fostering physical readiness and promoting a fair sportsmanship attitude, ensuring the basic rights of athletes, promoting equality, protecting health, and upholding the spirit of sports. This act is part of Thailand's domestic legislation and aligns with the intentions and goals of the World Anti-Doping Code, as expressed in the Copenhagen Declaration on Anti-Doping in Sport, and the commitments of the International Convention Against Doping in Sport.

According to the study, issues persist in the procedures for sanctioning Athletes and Athlete Support Personnel, diverging from the standards outlined in the World Anti-Doping Code. Challenges include the absence of mechanisms for pre-adjudication Resolution Agreements, inadequacies in defining and protecting the rights of Protected Persons, the existing legal framework does not encompass other individuals who may commit acts considered violations under the law, akin to those committed by Athletes or Athlete Support Personnel.

The Sustainability of Listed Companies in Stock Exchange of Thailand

ณัฐณิชา กลีบบัวบาน — 2024-08-31

The world is changing rapidly. As a result of technology as a catalyst for change, every organization must adjust itself to manage business sustainability, especially companies listed on the Stock Exchange of Thailand, which is a competitive challenge that will make companies sustainable in the long run. This research aims to 1) study the level of organizational innovation, organizational performance, and business sustainability; 2) study organizational innovation that affects the performance of companies listed on the Stock Exchange of Thailand. The sample group is 278 middle and senior executives in companies listed on the Stock Exchange of Thailand and companies listed on the Market for Alternative Investment. The sampling method is stratified by proportion. The instrument used is a questionnaire. Data is analyzed using Pearson's product momentum and stepwise multiple regression analysis.

The results of the study found that 1) organizational innovation has a high average level, organizational performance has the highest average level, and business sustainability has the highest average level. 2) organizational innovation in process affects the performance of companies listed on the Stock Exchange of Thailand. This variable can predict 26.7 percent. This research can be used by companies listed on the Stock Exchange of Thailand as a guideline for developing sustainable businesses by focusing on developing process innovation, increasing performance in learning and growth, and finance. This will make the business sustainable and have a competitive advantage in the long-term market.

Research on Consumer Behavior Intention of Shanxi Folk art and Cultural Products

Min Zheng — 2024-09-09

With the increasing proportion of art consumption in people's daily lives, new demands and concepts for art consumption are constantly emerging. This article takes the consumption behavior intention of Shanxi folk art and cultural products as the research object. Based on the theories of art, psychology, marketing, management, economics and other disciplines, this paper uses statistics, Synergistics and other analytical methods to define the connotation of art consumption behavior intention and its formation mechanism, and establishes the theoretical hypothesis of the formation mechanism model of art consumption behavior, which is verified through empirical research.

This article constructs a conceptual model for the formation mechanism of consumer behavior intention in folk art and cultural products; Extracting the main influencing factors of consumer behavior intention in folk art and cultural products, including marketing activities, past behavior, aesthetic perception, aesthetic needs, aesthetic expectations, aesthetic context, aesthetic understanding, aesthetic evaluation, aesthetic creation, emotional experience, subjective norms, perceived risks, and attitudes. Substitute these factors into the conceptual model to obtain a theoretical model for the formation mechanism of consumer behavior intention in folk art and cultural products. Collect survey data and verify the impact relationship between influencing factors using SPSS software and Mplus software. The biggest difference between Shanxi's artistic and cultural products lies in their creative design. Most of its designs come from collections and have unique cultural connotations. But for consumers, the first impression of artistic and cultural products lies in the visual sense rather than the design background. Strong visual sense is beneficial to enhance consumers' emotional value perception, and thus improve their purchase intention. Consumers choose Shanxi art and cultural products among the products with the same functions and are willing to pay higher prices for them, mainly because of the design sense of the products, rather than their own use value.

Purchasing Behavior and Marketing Mix Factors Affecting Cosmetics Purchase Decision in Mueang Phayao District, Phayao Province

สุภัสรา บุญเรือง — 2024-08-31

The study on purchasing behavior and marketing mix factors affecting cosmetics purchase decisions in Mueang Phayao District, Phayao Province, has the following objectives: 1) to examine the demographic factors influencing purchase decisions 2) to assess the levels of marketing mix factors and purchasing behavior impacting decisions and 3) to investigate the relationship between marketing mix factors and purchase decisions. The sample comprised 385 individuals who had purchased cosmetics in Phayao Province. Both descriptive and inferential statistics including T-tests F-tests and multiple regression analysis, were used for the analysis.

The research findings indicate that most cosmetic users were female, aged 20-30 years, with a bachelor’s degree, employed as laborers or company staff, and had an average monthly income of 15,001-30,000 baht. Demographic factors such as gender age education occupation and income influenced cosmetics purchase decisions. The decision was primarily influenced by the individuals' own choices. The main purpose of the purchases was for personal use, with cosmetics bought 1-2 times per month priced below 500 baht for makeup, and typically purchased from stores near home.The levels of the four marketing mix factors were rated high overall (Mean = 3.98). Among these, the price aspect had the highest mean value (Mean = 4.55), followed by promotion (Mean = 4.12), product (Mean =3.73), and distribution channel (Mean =3.53). The multiple regression analysis revealed that the factors significantly related to purchase decisions were product, price, distribution channel, and promotion. The results of the multiple regression analysis showed that the four marketing mix factors product, price, distribution channel, and promotion entered the regression equation and were statistically significant at the 0.05 level. The regression equation is: Y = 0.17 + 0.32 (product) + 0.22(price) + 0.19(distribution channel) + 0.22 (promotion); R² = 0.61.

The Comparison and Analysis of Buffalo Soul Festival of Zhuang Nationality and Buffalo Racing Festival of Thai Nationality

Li Decan — 2024-08-31

The Zhuang nationality and the Thai nationality once lived together in the same area and they are closely related on the language culture, but their languages and customs have changed and have been split. However, it occurs that they have established lots of customs of farming festival which are similar with each other in the long-term agricultural industry. Used as an important implement, buffalos make huge contributions to agricultural production, which is the reason why the farming customs of the Zhuang’s Buffalo Soul Festival and the Thai’s Buffalo Racing Festival are related to them. By using the methods of documentary, comparative and utilizing induction analysis, this paper explores similarities and differences between the customs of the festivals of the Zhuang and the Thai and found out it exists that the two festivals have similarities in the property, goal and content and the differences in the time, ritual and process, which are related to the environment, culture and religion. They have the function of enriching cultural life and inheriting national culture. In the process of modernization, strengthening the protection and inheritance of these folk festival cultures, and realizing the reconstruction and innovation of festival culture may boost the communication and collaboration between the two countries making them seek common points while reserving differences and contribute to the human community with a shared future.

Optimized Design of Chinese Character Cards: An Empirical Study on the Effect of Memory Enhancement Strategies on Children's Working Memory

Supachai Areerungruang — 2024-08-31

Designed Chinese character cards demonstrated substantial improvements in memory retention compared to traditional memorization methods, significantly enhancing the memory of Chinese characters for 10-12-year-old children and reducing the error rate in Chinese character writing. The study used a quasi-experimental design based on cognitive psychology, primarily focusing on the Ebbinghaus forgetting curve and spaced repetition techniques. A total of 24 children were involved and separated into two groups: an experimental group that used the optimized Chinese character cards and a control group that used traditional learning methods. The main objective was to evaluate the effectiveness of these optimized Chinese character card tools in reducing the memory error rate in Chinese character learning. Data were collected and analyzed using paired T-tests to compare the effectiveness of the optimized Chinese character cards with traditional methods. Significant findings were revealed, showing that children using the optimized cards exhibited substantial improvements in memory retention and decreased writing errors compared to traditional methods. These results highlighted the impact of integrating scientifically supported memory strategies into educational tools. The study made significant contributions to language education and cognitive development by providing evidence-based insights for educators and curriculum designers, underscoring the importance of adapting educational material designs to cognitive principles to enhance learning efficiency. However, certain limitations were acknowledged, including limited sample size and the controlled nature of the experimental environment. Future research directions were suggested, including expanding the sample size, examining long-term effects, and exploring the broader applicability of these strategies in more diverse and natural educational settings.

Factors affecting knowledge and attitude in the use of Artificial intelligence (AI) in Accounting of Accounting student (regular semester) Valaya Alongkorn Rajabhat University under royal patronage

วรภร ศิลาเจริญธนกิจ — 2024-08-31

Nowadays, life has been led by technology to help work faster. The accounting profession is the same. Artificial intelligence (AI) technology has been used to add value to operations. It helps humans think, which will focus on data processing and analysis. The objective is to study the factors affecting the knowledge and attitudes of accounting students about the use of artificial intelligence (AI) in accounting. And to be a guideline for developing and promoting students to have better knowledge, understanding, skills, and characteristics. The quantitative research model was used. The sample group used in this research was 64 undergraduate students in the field of accounting.

The research results found that the factors affecting the knowledge and attitudes of accounting students about the use of artificial intelligence (AI) in accounting work of accounting students are in 2 aspects: knowledge and attitude. The factor with the highest average value is the attitude towards the use of artificial intelligence (AI) in accounting work at a moderate level. Most students are first-year students who lack experience in using artificial intelligence in accounting work. The results of this study are useful for improving the curriculum to be up-to-date and in line with the needs of the labor market. Knowledge of digital accounting, accounting programs used in modern organizations, increasing knowledge of accounting-related technologies, using computer accounting programs, data analysis software and cloud systems, encouraging students to participate in online courses, seminars and self-learning. Students will have knowledge, attitudes and characteristics appropriate for the accounting field.

Factors affecting household accounting of the Chang Noi Chalom Hok Khai group, Chang Noi Subdistrict, Bang Sai District, Phra Nakhon Si Ayutthaya Province

วรภร ศิลาเจริญธนกิจ — 2024-08-31

Household financial management is one of the important factors affecting the financial stability and quality of life of the family. The Chang Noi Chalom Ho Kai group in Chang Noi Subdistrict, Bang Sai District, Phra Nakhon Si Ayutthaya Province is a household group that plays an important role in the community but still lacks systematic household accounting. This study aims to study household accounting, factors affecting household accounting in the Chang Noi Chalom Ho Kai group, Chang Noi Subdistrict, Bang Sai District, Phra Nakhon Si Ayutthaya Province, and to provide guidelines for planning and promoting households in the Chang Noi Chalom Ho Kai group to be interested in and aware of the importance of household accounting.

The study was conducted on a sample group of 27 members of the Chang Noi Chalom Ho Kai group. Data was collected from a questionnaire and statistics used for data analysis included percentage, mean, standard deviation, and multiple regression analysis, with a statistical significance level of 0.05.The results of the study found that the Chang Noi Chalom Ho Kai group There was a high level of household accounting and it was found that the factors affecting household accounting in general and in each aspect consisted of understanding, opinions, participation, understanding of actual income and expenditure, savings, debt repayment, and setting of expenditure limits. The results of the hypothesis testing found that the factors affecting household accounting were understanding, opinions, and participation, which affected the overall accounting and understanding of actual income and expenditure at a statistical significance level of 0.05.

Cost and return analysis of fresh coconut milk jelly production in the community of Tai Ko Subdistrict, Sam Khok District, Pathum Thani Province

วรภร ศิลาเจริญธนกิจ — 2024-08-31

This research is to study the cost and return, the appropriate selling price and profit planning, and to study the problems, obstacles, and suggestions from the production and distribution of fresh coconut milk jelly in the community of Tambon Tai Kao, Sam Khok District, Pathum Thani Province. The sample group is 15 fresh coconut milk jelly entrepreneurs, all female, with primary education and working for more than 10 years. The interviews and focus groups

The research results found that the production of fresh coconut milk jelly once will produce 100 pieces of fresh coconut milk jelly in flower molds, which can be packed in 20 boxes. The production of fresh coconut milk jelly has a production cost per box of 7.75 baht and a total production cost of 155 baht. The analysis of the return on the sale of fresh coconut milk jelly found that there was a profit from sales of 7.25 baht per box, accounting for 93.55 percent of the total cost per box. If customers order more than 50 boxes of fresh coconut milk coconut jelly, the transportation cost is 30 baht per time or approximately 0.60 baht per box (30 baht/50 boxes). The profit from selling is reduced from 7.25 baht per box to 6.66 baht per box, which is 85.93 percent of the total cost per box. The total production cost is 7.75 baht per box and the operating cost is 0.60 baht per box, resulting in a total cost of 8.35 baht per box or a combined cost of 167 baht per time (20 boxes x 8.35 baht). In order to gain a profit from selling of not less than 70 percent of the total cost per box, the fresh coconut milk coconut jelly must be sold at a price not less than 14.20 baht.

Creative tourism management model of Ban Na Or community, Na Or Sub-district, Mueang District, Loei Province.

Rojjanant Songyoo — 2024-08-31

This research aims to study the Creative Tourism Management Model of the Ban Na O community. It is qualitative research. With in-depth interviews with the target group and participatory observation in community activities that organize creative tourism for tourists

the study found that Creative Tourism Management Model of Ban Na O the following actions should be taken. 1) Creating tourism activities that focus on tourists to take action. Participate with the community 2) Creating and developing communication processes 3) Developing and creating stories that are consistent with tourism activities and resources travel 4) Creation of Ban Na Or community to souvenirs that connects the story of tourism and tourism activities through telling the process and production process And allow tourists to participate and 5) establish a management committee in various areas by giving importance to people in the community. government agencies, private sectors and various sectors related to Ban Na Or community The conclusions from the above research can be used as guidelines for developing creative tourism management based on the culture of Ban Na Or community, Na Or sub-district, Mueang district, Loei province for further sustainability.

Study on Creating a Control and Inspection Framework to Reduce Disbursement risks.

Nanlaphat Kongkaewrasamee — 2024-08-30

This academic article addresses the imperative task of fortifying organizational financial integrity through the creation of a comprehensive control and auditing framework aimed at mitigating disbursement risks. In an era characterized by rapid financial transactions and heightened regulatory scrutiny, the establishment of a robust control framework is vital for organizational resilience.

The article meticulously analyzes the significance of such frameworks within accounting systems, emphasizing their role in fostering transparency, accountability, and stakeholder confidence. Central to the discourse is an exploration of methodologies for monitoring and analyzing disbursements, strategically designed to identify and mitigate financial risks. By scrutinizing transactions with precision and leveraging advanced technologies, organizations can proactively address potential vulnerabilities, fraud, and errors. The article delves into the intricacies of designing and implementing control frameworks, elucidating best practices and highlighting the integration of technological solutions for enhanced efficiency. As organizations navigate an evolving financial landscape, this article serves as a comprehensive guide, offering insights into the critical elements of a control and auditing framework. Through a synthesis of theoretical frameworks, practical methodologies, and technological applications, it provides a roadmap for organizations to not only reduce disbursement risks but also foster a culture of financial prudence and resilience.

The Efficiently Enchantment for People Service of Depart of Business Development, Ministry of Commerce

Nirobol Tangphian — 2024-08-30

This research aims to study (1) the model and effectiveness of the Department of Business Development (2) to recommend strategies for the Department of Business Development. The research method is a qualitative research. The data used for analysis is obtained from a literature review. Data were collected from 18 key informants, purposively selected from relevant parties by in-depth interviews with a structured, face-to-face interview method from executives and personnel working at the Department of Business Development using an in-depth interview form. Data were analyzed by descriptive analysis.

The research results found that (1) the results of the Department of Business Development's public service delivery are very important to the strategy of the Department of Business Development. (2) Factors affecting the model of the Department of Business Development's public service delivery include (2.1) personnel efficiency, (2.2) service system efficiency, (2.3) organizational management system development, (2.4) technology system development, and (2.5) public relations development. (3) Effective approaches to the model of enhancing public service delivery of the Department of Business Development include (3.1) developing service excellence with innovation, focusing on enhancing public service excellence with innovation. and raising the level of public service to quality standards and international standards (3.2) creating good governance for the Thai business sector and (3.3) developing organizational potential to reach maximum efficiency by developing a modern business registration system, creating a complete business data warehouse and increasing convenience in accessing information, strengthening small entrepreneurs and raising businesses to quality standards, developing learning organizations to achieve maximum efficiency and effectiveness.

Learning Organization of Phichit Community College

สุชาติ ใจภักดี — 2024-08-30

learning organization of Phichit Community College. This research aims to study and compare the learning organization of Phichit Community College. The population used in the research has 84 people, includes personel of Phichit Community College. The questionnaire were used for the collect data and value was equal to 0.97. The data were analyzed by using basic statistics including mean, standard deviation, and test statistics (including t-tests. F-value test).

The research results found that the overall and each aspect of being a learning organization of Phichit Community College were at a high level. In order as following: Learning together as a team work, Systematic thinking, Being a well-rounded person, Having a thought planning, and Creating a vision together. The comparison results of learning organizations of Phichit Community College were classified by age, educational background, and work experience found that people of different ages had different perceptions of being a well-rounded person. The statistically significant was at the 0.05 level.

Legal Measures Relating to the Offenses of Electronic Data

Vichan Chanin — 2024-08-03

The objectives of this research were to study the Legal Measures Relating to the Offenses of Electronic Data. Due to the following conditions, (1) the problem of the offense model (2) the problem of the offense impact, (3) the legal problem in preventing the offense, (4) the problem of a civil liability offense ,(5) the prevention of damaging by the offender, (6) the problem of prosecution in relation to offense.

The research results had found that (1) the offense model against the electronic data was the criminal offense which was an intentional act relying on knowledge of information technology to commit crimes, (2) the impact of offense involving the protection of the rights and liberties of the people (3) Legal measures to prevent offenses of the foreign countries. There were clear penalties, but in Thailand were not clear enough, both criminal and civil, (4) civil liability arising from violations of electronic data. There was no law specifying civil liability. (5) The offender must have measures to protect himself as well. (6) There should be a specialized court to consider electronic offenses. Therefore, there was the suggestion for the amendment of Section 269/1, the second paragraph and the amendment of the Civil and Commercial Code, Section 438, third paragraph, and the injured person to create a program to prevent data access. The Broadcasting Commission, Television business and the National Telecommunications Business, Advertising and public relations to the public to know about the penalty of an electronic data offense and setting up the special court and having the special experts to consider the case of electronic data abuse in particular.