The Journal of Pacific Institute of Management Science (Humanities and Social Science)

Enhancing Reading Comprehension by Using the STAD Technique in Seventh Grade Students at a Secondary School

Benjaporn Srisitanont; Thitapa Sinturat, Thaweesak Linkhome — Mon, 20 Jan 2025 00:00:00 +0700

Thailand's 21st-century education landscape adapts to Web 2.0, incorporating modern devices and focusing on future-oriented learning, self-management, and life skills. Teachers must adapt teaching activities to meet students' needs. This research explored and evaluated the English reading comprehension skills of students both before and after implementing the STAD teaching method. It studied students'satisfaction with integrated English reading comprehension using the STAD teaching technique. The findings in Chapter 1 indicated moderate understanding, accompanied by a high standard deviation. In Chapter 2, students showed improvements with an average score of 62%, suggesting consistent teaching methods. Chapter 3, Home, yielded the highest average score of 8.33, indicating the effectiveness of the STAD approach. The total mean score for the 40 students was 19.80 out of 30 points, indicating satisfactory learning achievement through the STAD technique. After using the STAD technique, the difference in scores between pre-test and post-test was calculated, revealing an improvement in reading comprehension scores of 17 points and 4 points, respectively. In addition, students were generally satisfied with the STAD technique for enhancing reading comprehension among seventh-grade students. They were satisfied with teacher performance, content, and reading activities. In conclusion, the study compares the English reading comprehension abilities of seventh grade students before and after learning the STAD teaching technique at a secondary school. Results show significantly higher comprehension after using STAD, and students are highly satisfied with the teaching and learning process. The discussion stated that the STAD technique significantly improved English reading comprehension in seventh-grade students, facilitated by structured learning and group discussions. High satisfaction levels were observed, but a need for clearer communication and reevaluation of assessment methods was noted. Recommendation is that the study on the STAD technique in seventh grade suggests promoting awareness, creating engaging materials, fostering collaboration, using assessment methods, and monitoring learning outcomes. Future research should expand the sample, compare methods, and understand long-term effects.

Customers Experience Management and Perceived Value Affecting Users’ Engagement of Happy Money Happy Market by RMUTT Open Chat Platform

Sinittra Suksawat , Rujikarn Sanont , Purinat Yamakanith — Tue, 10 Jun 2025 00:00:00 +0700

This Research Article to study of customers experiences management and perceived value affecting users’ engagement of Happy Money Happy Market by RMUTT open Chat platform which the objectives of this research were 1) to study opinions on customer experience management. perceived value 2) to study the influence of customer experience management on application user engagement. The sample was 400 people who used the service or who were members of the Happy Money Happy Market by RMUTT open chat line application. The tool used was a questionnaire. Statistics used were frequency, percentage, average. standard deviation and multiple regression analysis. The results showed that the factors of customer experience management that affect user engagement of the Happy Money Happy Market by RMUTT Open Chat line application are price, marketing communication activities, relaxation and comfort. while the customer experience management factors that affect the perceived value of users of the Happy Money Happy Market by RMUTT Open Chat line application are marketing communication activities, friendliness, warmth, sincerity, and relaxation and comfort. As for the perceived value factors that affect the engagement of users of the Open Chat line application Happy Money Happy Market by RMUTT, it was found that the price value factor affects the engagement of users of the Happy Money Happy Market by RMUTT Open Chat line application at a statistical significance level of 0.05. Consequently, the customers’ experience management and perceived value have influenced users’ engagement of Happy Money Happy Market by RMUTT Open Chat Platform

The Influence of Pop Art on Contemporary Chinese Aesthetics

Zhiyu Yang; Imelda Hermilinda Abas — Thu, 12 Jun 2025 00:00:00 +0700

This article aimed to study the influence of Pop Art on contemporary Chinese aesthetics by examining (1) the integration of Pop Art into Chinese culture its impact on Chinese aesthetic values, (2) the cultural and societal resonance of Pop Art elements in the Chinese context. The research sample included modern Chinese artists, art critics, and general audiences; purposive sampling was used to select a variety of different perspectives on Pop Art. Data on Pop Art were collected using structured interviews, surveys, and existing artwork information and so on. Descriptive statistics and content analysis methods were utilized for data processing. The research results revealed that Pop Art significantly influences contemporary Chinese aesthetics, in a broad sense it affects young audiences for art and reflects changes in aesthetic values and trends in China elsewhere. this study is part of the contemporary Chinese art from the perspective of popular art exploration, which in China, Popular art how to melt and fusion to traditional western elements and shows its expansion and influence of Chinese art circle, the study found that Pop Art’s bright colors, pop culture images and satirical techniques are closely related to China It forms a sharp contrast with traditional aesthetics, and at the same time resonates with the visual culture in the process of China's modernization, especially in the aspect of using the color, subject choice, ways of expression, to the features of the art and to resonate with Chinese culture and social values; Reflect the cultural and social values in the main contradiction in the process of China’s society in the context of globalization, it is pop art with the traditional Chinese art and in the present and other important difference Chinese culture.

The Influence of 4Ps Marketing Mix Factors on Consumers' Decision-Making Process for Purchasing Food Products with Environmentally Friendly Packaging in Bangkok

Kantanat Unat , Suchanya Saichana — Fri, 13 Jun 2025 00:00:00 +0700

This study aimed to examine the differences in consumer demographic characteristics and their impact on the decision-making process for purchasing food products with environmentally friendly packaging in Bangkok, as well as to analyze the influence of 4Ps marketing mix factors on this decision-making process. The sample comprised 386 consumers aged 20–60 who had purchased food products with eco-friendly packaging and resided in Bangkok. Data were analyzed using frequency, percentage, mean, standard deviation, and hypothesis testing, including t-tests, one-way ANOVA, the Least Significant Difference (LSD) multiple comparison method, and multiple regression analysis.

The findings revealed statistically significant differences at the 0.05 level in the decision-making process based on age, marital status, and average monthly income. Moreover, product, price, and promotional factors within the marketing mix significantly influenced consumers' purchasing decisions. Business operators in the eco-friendly food packaging sector are advised to use 100% natural materials, clearly display prices on products, organize promotional giveaways, and align distribution channels with the type of packaging and food product.

An Investigation of metaphors in advertising

Mi Jie, Sakon Phu-ngamdee — Sat, 14 Jun 2025 00:00:00 +0700

Based on a wide range of questionnaires, this study makes a comprehensive feasibility analysis of the current construction methods of advertising metaphors from the perspective of the audience. A systematic and comprehensive set of creative evaluation criteria for advertising metaphors is established, and on this basis, an attempt is made to apply this set of criteria to the artificial intelligence scoring of students' metaphorical advertising works. Through the detailed qualitative analysis of the score, we constantly improve and optimize this set of evaluation criteria to make it more scientific and practical. In addition, this study also standardizes the three construction methods of advertising metaphor, and forms a systematic and practical methodology for the construction of advertising metaphor. Relying on this methodology, we have carried out many design practices and successfully completed a number of design results. The practicability of the metaphorical construction methods and evaluation criteria proposed in this study also provides new ideas for the future development of advertising metaphors.

From the perspective of the advertising metaphor evaluation system, the current research mainly focuses on the field of advertising. In the future, this evaluation criterion can be appropriately adjusted and optimized to apply to more fields, such as dynamic advertising, multimodal advertising, etc., thereby enriching the theory and practice of metaphor evaluation. Besides, the evaluation system can also delve into audience segmentation. The creation strategies and standards of advertising metaphors should be adjusted for different age groups to achieve dynamic changes in standards. For example, young people may be more inclined to accept novel, interesting, and creative advertising metaphors, while middle-aged and older people may pay more attention to the practicality and credibility of advertising information. Female audiences may prefer warm and emotional advertising metaphors, while male audiences may prefer direct and concise expressions.

Perception of Risk factors for Elderly tourists in using Small Hotels in Mueang Tak District, Tak Province

Mon, 16 Jun 2025 00:00:00 +0700

This Research Article to study the perception of risk factors for elderly tourists in using small hotels. A questionnaire was used as a tool to collect data on 400 elderly tourists in the Mueang Tak District, Tak Province. The results of the study found that Most elderly tourists are female, aged between 55-65 years, with an average monthly income of more than 25,001-baht, marital status, and most come from the central region of the country. The purpose of the trip is to relax with the family. and relatives Using a private car to travel and the average cost of accommodation per night is 1,001-1,500 baht, and the results of measuring the level of awareness of risk factors found that overall, there is an average level of awareness of risk factors at a high level (average = 4.03) by the factors Environmental health The risk is at the highest level (average = 4.33), followed by the room factor. The average risk is at a high level (average = 4.19). Service factors The average risk is at a high level (average = 4.07) and the location and building factors The average risk is at a high level (average = 3.51), respectively. Suggestions for applying the research results small hotel operators can use the data to develop improvements to prevent risks that may occur to elderly tourists and to prepare for receiving elderly tourists appropriately. Suggestions for applying the research results Small hotel operators can use the data to develop improvements to prevent risks that may occur to elderly tourists and to prepare for receiving elderly tourists appropriately.

The development of student support system model with a participatory action research for Huaiyang wittayakom school Provincial Administrative Organization

Paisan Somboon — Mon, 16 Jun 2025 00:00:00 +0700

This article aims to present the development of students to help students. With participatory workshops Huai Yang Witthayakhom School Chaiyaphum Provincial Administrative Organization By using the operating cycle of Kemis and Kemmis & MCTAGGART, 2005). The main giver is the teacher who works in Huaiyang wittayakom school. Chaiyaphum Provincial Administrative Organization and the Basic Education Commission of Huaiyang Huaiyang wittayakom school Chaiyaphum Provincial Administrative Organization, academic year 2022, 26 people. The data collection in the research consists of analysis of surveying documents to collect basic data. According to the process of operating the system to help students 5 steps, participatory observation Group conversation and in -depth interviews, as well as informal discussions and interviews Quantitative data analysis is used, including frequency distribution, percentage, average, standard deviation. And content analysis

The research shows that the development of student care systems With participatory workshops Of Huaiyang wittayakom school The Chaiyaphum Provincial Administrative Organization consists of 4 strategies which are strategy 1, development of strategic planning and management 2, system development process, systematic assistance system (PDCA Strategy 3, Development of Student Support System Program and guide for operational operations, strategy 4, promoting participation from all sectors in the operation of the student support system Create and develop a strong parent network. Ready to come to help the student care system operation to be more effective