The Journal of Pacific Institute of Management Science (Humanities and Social Science) https://so05.tci-thaijo.org/index.php/pacific <p>วารสารวิชาการ สถาบันวิทยาการจัดการแห่งแปซิฟิค จัดทำขึ้นเป็นปีที่ 5 บทความที่ตีพิมพ์ในวารสารดังกล่าว เป็นบทความวิจัยและบทความวิชาการของคณาจารย์ และนักศึกษาระดับบัณฑิตศึกษา นักวิชาการ นักวิจัย อีกทั้งผู้ที่สนใจทั่วไปในการจัดทำวารสารวิชาการ สถาบันวิทยาการจัดการแห่งแปซิฟิค วัตถุประสงค์เพื่อเป็นแหล่งเผยแพร่ ส่งเสริม และสนับสนุนให้คณาจารย์ นักวิจัย นักวิชาการ และนิสิตนักศึกษาตลอดจนผู้สนใจทั่วไป ได้มีโอกาสนำผลงานวิชาการและงานวิจัยในสาขามนุษยศาสตร์และสังคมศาสตร์อีกทั้งแขนงวิชา ที่เกี่ยวข้องได้แก่ พระพุทธศาสนา รัฐศาสตร์ รัฐประศาสนศาสตร์ นิติศาสตร์ เศรษฐศาสตร์ การจัดการบริหารธุรกิจ พัฒนาสังคม และการศึกษา</p> en-US <p>บทความที่ได้รับการตีพิมพ์เป็นลิขสิทธิ์ของ สถาบันวิทยาการจัดการแห่งแปซิฟิค</p> <p>ข้อความที่ปรากฏในบทความแต่ละเรื่องในวารสารวิชาการเล่มนี้เป็นความคิดเห็นส่วนตัวของผู้เขียนแต่ละท่านไม่เกี่ยวข้องกับสถาบันวิทยาการจัดการแห่งแปซิฟิค และคณาจารย์ท่านอื่นๆในสถาบันฯ แต่อย่างใด ความรับผิดชอบองค์ประกอบทั้งหมดของบทความแต่ละเรื่องเป็นของผู้เขียนแต่ละท่าน หากมีความผิดพลาดใดๆ ผู้เขียนแต่ละท่านจะรับผิดชอบบทความของตนเองแต่ผู้เดียว</p> pensri.2508@gmail.com (ดร.เพ็ญศรี บางบอน) noppadol-23@hotmail.com (นายเสริมชนก สิทธิเกษร, นายนพดล ท้วมวงษ์ นายเมธัส วรรณสุข) Sun, 27 Feb 2022 00:00:00 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 THE ADAPTATION OF THE PIPHAT MON IN RATCHABURI PROVINCE IN THE CONTEXT OF CONTEMPORARY THAI SOCIETY https://so05.tci-thaijo.org/index.php/pacific/article/view/248566 <p> The purposes of this research study are 1) to study the history and development of the PIphat mon in Ratchaburi Province and 2) to investigate the adaptation of the piphat mon in ratchaburi province in the context of contemporary thai society. This study is a qualitative study. The researcher(s) interviewed and collect the data from the interviewees who were the informants about the history and development. Then, the adaptions were studied. The results were presented descriptively and analytically.</p> <p> The results were as follows. 1) Regarding the history, it was found that the history might be related to PIphat mon in Samut Songkhram Province according to the assumptions of the musicians in the Ratchaburi province. PIphat mon has been inherited by the musician who were the role models transferring and inheriting the musical knowledge. The musician was Kru Ruam Phromburi. He was a famous musician in the musical history of Ratchaburi Province.</p> <p> 2) The factors of the adaptions of the PIphat mon in Ratchaburi Province were as follows: 2.1) the internal factors including the transfers and inheritances, 2.2) the external factors including 2.2.1) the social and cultural factors about the traditional roles and rituals as well as the adoptions of the modern musical cultures, 2.2.2) the educational factors, 2.2.3) the economic factors about the business competitions and the employment of musicians, and 2.2.4) the technological factors. These were the factors of the adaptions of the PIphat mon in the province with the contemporary contexts as follows: 1) the adaptions about transferring the knowledge from the speakers or wisdom teachers; 2) the adaptions about the social and cultural contexts; 3) the adaptions about the marketing and public relations; 4) the adaptions about the forms of the performances, the applications of the musical instruments and sound systems, and the behaviors of the musicians; and 5) the adaptions about the songs.</p> Dhanyaporn Phothikawin Copyright (c) 2022 Pacific Institute of Management Science http://creativecommons.org/licenses/by-nc-nd/4.0 https://so05.tci-thaijo.org/index.php/pacific/article/view/248566 Sun, 02 Jan 2022 00:00:00 +0700 Community-based tourism management for sustainable tourism development. https://so05.tci-thaijo.org/index.php/pacific/article/view/258626 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The study on community-based tourism management for sustainable tourism development aims 1. to investigate how factors of community-based tourism management affect sustainable tourism development 2. to look into approaches to creative economy influencing sustainable tourism development and 3. to develop community-based tourism management to be in sustainable approaches. A mixed method i.e., a quantitative-qualitative approach was applied. A sample size was 400 people. Simple random sampling was utilized. Data collection was performed by questionnaires. 5 key informants utilized interview forms to gather and collect data.</p> <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; It was found that factors of community-based tourism management were in good level (X̄ = 3.97), approaches to creative economy influencing sustainable tourism development were in good level (X̄ = 3.84) and factors of community-based tourism management to be in sustainable approaches was in good level (X̄ = 3.94). Multiple regression analysis revealed that several factors can influence sustainable tourism management forecasting with statistical significance.</p> Kawinphat Lertpongmanee Copyright (c) 2022 Pacific Institute of Management Science http://creativecommons.org/licenses/by-nc-nd/4.0 https://so05.tci-thaijo.org/index.php/pacific/article/view/258626 Wed, 06 Apr 2022 00:00:00 +0700 Sappaya of Suvarnabhumi : Guidelines for Creating a Bioecology Based on a Balanced Life Based on Buddhist Philosophy https://so05.tci-thaijo.org/index.php/pacific/article/view/258627 <p><strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong>This academic article has the following objectives: 1) Study the conceptual framework origin and importance of Suvarnabhumi 2) Study the principle of suitable at the approach to creating a biome based on a balanced life based on Buddhist philosophy. The study found that: Suvarnabhumi is a land rich in gold minerals. This made the merchants awake to come and trade in search of gold and territories rich in various resources especially spices and forest products which is an expensive product when merchants come to trade in this area, they will return to riches. Therefore, it is considered a land of gold. Therefore, the name of Suvarnabhumi is just the name of the overall area. Suvarnabhumi creates value in various fields especially in the area of settlement people come here because of wealth leading to the balance of life. In Buddhism, it has been mentioned about the way of creating a bio-ecology based on a balanced life with the principle of Sappaya which is suitable for each other. Suitable environment supportive things that help support to be comfortable in the body. It is a guideline for creating a biome based on a balanced life based on Buddhist philosophy, consisting of 1) Suitable abode 2) Suitable resort 3) Suitable speech 4) Suitable person 5) Suitable food 6) Suitable climate 7) Suitable posture.</p> Phramaha Wichit Aggajito (Chansa-nga), Phramaha Boonpasid Nathapunyo (Karat) Copyright (c) 2022 Pacific Institute of Management Science http://creativecommons.org/licenses/by-nc-nd/4.0 https://so05.tci-thaijo.org/index.php/pacific/article/view/258627 Wed, 06 Apr 2022 00:00:00 +0700 Language Strategies Used by Agricultural Guest Speakers in Rong Kwang District, Phrae province https://so05.tci-thaijo.org/index.php/pacific/article/view/257730 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;This article aimed to analyze the linguistic strategies that present agricultural concepts and processes according to the approach of discourse studies. The data used in the analysis were texts recorded from the interviews and lectures of agricultural guest speakers in Rong Kwang District, Phrae Province, collected from May - August 2021. The results revealed that the linguistic strategies for communicating agricultural discourse included the starting and ending, topic and shifting topic, given information and new information, cohesion. Moreover, the aforementioned language strategy had presented 4 concepts in agricultural discourse namely: 1) a set of the agricultural knowledge ideas, 2) a set of the farmers’ ideas 3) a set of views on agricultural ways of life, and 4) a set of the views on agricultural factors. However, all sets of concepts have reflected ideology, community agricultural practices, social practice, development powers between agricultural community networks and government policies which play important role in presenting "Agricultural ideals"</p> Praphaiphan Kewkasem, Worawat Sriyabhaya, Boonyong Ketthet, Warunya Yingyongsak Copyright (c) 2022 Pacific Institute of Management Science http://creativecommons.org/licenses/by-nc-nd/4.0 https://so05.tci-thaijo.org/index.php/pacific/article/view/257730 Wed, 09 Mar 2022 00:00:00 +0700 Problems related to copyright ownership under the Copyright Act B.E. 2537 https://so05.tci-thaijo.org/index.php/pacific/article/view/259015 <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; This research aims to To study copyright ownership criteria according to the Copyright Act B.E. The nature of copyright ownership corresponds to the level of protection that applies to copyrighted works? The data obtained from literature reviews and in-depth interviews with specific sampling methods were used. Let's analyze the problems and effects of being the owner of copyright. Studies have shown that copyright is associated with creative work. and provide protection as soon as the creator the job was successful Even if there is no advertising and copyright that has the effect of protecting the copyrighted work. when advertising In addition, the acquisition of copyright is also obtained by received or received a transfer or by inheritance copyrighted work As such, the copyrighted work There are multiple owners. Copyright infringement is punishable by civil and criminal penalties in all cases. without determining the behavior nature of action Infringement volume and revenue Therefore, it provides protection to a higher standard than stipulated in the Intellectual Property Rights Agreement relating to trade. And it is not proportional to the circumstance of the offense and is not in accordance with the intent of penal law and is inconsistent with the theory of criminological punishment. Affects the human rights of people in the whole society in terms of freedom, property, education, development, and the management of the use of assets is inefficient. Determine the ownership of copyright Term of copyright Termination of the copyright owner and imposes penalties in each case of copyright infringement. and determine the behavior of the offense</p> Adul Tanarach, Kumpol Wantha, Sukanya Aimboonsu, Vissarout Krabaunsob Copyright (c) 2022 Pacific Institute of Management Science http://creativecommons.org/licenses/by-nc-nd/4.0 https://so05.tci-thaijo.org/index.php/pacific/article/view/259015 Wed, 23 Mar 2022 00:00:00 +0700 Legal issues related to debt collection under debt collection law https://so05.tci-thaijo.org/index.php/pacific/article/view/259017 <p>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; This research has the objective To study the concept Theories of Thai and foreign debt collection, as well as the ruling of the Supreme Court. Relevant legal measures and research results The state, problem, facts and legal issues related to debt collection. Of Thailand that there is a problem and how should it be solved Analysing and comparing legal measures related to debt collection. Of Thailand and foreign countries like and differ Guidelines for revising legal measures related to debt collection Foreign items that are common standards In order to be able to be applied in Thai law to be suitable for the current situation, the research found that the Debt Collection Act 2015, the conditions and details of debt collection must be in accordance with the law on Debt collection In addition, the design and method were not specified. About the debt collection law Therefore there is a suggestion to define The minimum penalty is kept because there is no minimum penalty provision. For people collecting both formal and informal debts The scope of authorization must be established and there must be provisions on the access right to justice claims of debtors and creditors in the event of persecution. Including providing protection Due to the Debt Collection Act 2015, Section 9 (2) does not yet provide provision for access to the right to request fairness of debtors and creditors in the event of persecution. Including providing protection in such cases</p> Adul Tanarach, Suthasinee wiyaporn; Kazi Ziaul Zafri, Chun Xiang Bao Copyright (c) 2022 Pacific Institute of Management Science http://creativecommons.org/licenses/by-nc-nd/4.0 https://so05.tci-thaijo.org/index.php/pacific/article/view/259017 Wed, 23 Mar 2022 00:00:00 +0700 Learning Management in the Digital Disruption Era https://so05.tci-thaijo.org/index.php/pacific/article/view/257550 <p> In the era of Digital Disruption, there is a rapid change that affects society, economy, environment, livelihoods, and education, which includes the management of educational institutions. Therefore, executives need to change their attitude and the concept of management, learning management to keep up with the changing situations that occur. This is to enable educational institutions to create readiness to deal with changes that may occur in a timely manner and to be up-to-date on management to achieve quality learning management and has been accepted in all aspects. Digital Disruption is a phenomenon that is driven by people's behavior in using technology that is happening at the present time. Therefore, technology is new in every process. It should be used with knowledge, judgment and study and research for the use of technology including having to be prepared to deal with obstacles that may arise from being disrupted. Strategic planning to be in line with the changes that occur will help the management of learning management in the Digital Disruption era to be successful to the intended purpose.</p> Suchitra Osodhapiruk, Sarisa Jenkwao; Saneha Deekawong, Jantip Taweesintisut Copyright (c) 2022 Pacific Institute of Management Science http://creativecommons.org/licenses/by-nc-nd/4.0 https://so05.tci-thaijo.org/index.php/pacific/article/view/257550 Tue, 05 Apr 2022 00:00:00 +0700 High Quality Vocational Manpower for Disruptive Technology Era https://so05.tci-thaijo.org/index.php/pacific/article/view/257549 <p><strong> </strong>Innovation and technology development has changed relentlessly. As a result, a large number of new industries and products have emerged to meet the needs of society. In adjusting the direction and to creating a way to develop the country to prosper with new opportunities and threats, it is necessary to shift more production of goods to production and services including the use of innovation to drive Thailand in every dimension. In addition, the COVID-19 crisis also encourages every organization and everyone have to speed up adaptation in order to survive especially the enhancement and development of various skills (Re skills, Up skills, New skills) to be ready to deal with the new normal lifestyle. These changes have resulted in the need for vocational workforce production to adjust its form as well, to meet the needs of the country's development and technology changes in line with the national strategy build competitiveness and drive the economy to overcome the middle-income trap of the country.</p> Thira Chinapha, Saneha Deekawong; Surapee Sorajjakool, Nantiyaporn Naruang Copyright (c) 2022 Pacific Institute of Management Science http://creativecommons.org/licenses/by-nc-nd/4.0 https://so05.tci-thaijo.org/index.php/pacific/article/view/257549 Wed, 23 Mar 2022 00:00:00 +0700 Stream of the Three Characteristics : Digital Art Creation and Meaning Analysis Based on Semiotics https://so05.tci-thaijo.org/index.php/pacific/article/view/258377 <p> This research had three objectives: (1) to study the style and methods of presenting digital art works in abstract natural style based on the three characteristics in Buddhism (2) to create digital art works in abstract natural style (3) to analyze the meanings of digital art works in abstract natural style based on semiotics. The researcher presented digital art creations in the abstract natural style and analyzed the meanings based on semiotics.</p> <p> The results showed that: A total of 7 collections of creations can be classified as follows: (1) Flower of variation (2) Stream of impermanence (3) Mountain of variation (4) Season of variation (5) Path of three characteristics (6) Stream of three characteristics (7) Light in the dark. Abstract nature paintings were presented in a variety of style and dimensions, comprising different parts of atmosphere in the nature such as streams, valleys, grasses, fields etc. The development of the work can be summarized in 3 aspects: 1) Style 2) Visual dimensions 3) Color tone. The analysis of meaning can be classified into 2 aspects: 1) Direct meaning; It is an interpretation based on the apparent meaning of the symbol such as bushes on the mountain, colorful valleys, light in the twilight etc. 2) Connotation meaning; It is a meaning that is related to the emotions, feelings, values ​​and cultures of the recipient such as withering grass flowers in the twilight atmosphere mean the changes in life when experiencing the truth of birth, old age, sickness and death.</p> santirat Jhānasanti (Phuangmali) Copyright (c) 2022 Pacific Institute of Management Science http://creativecommons.org/licenses/by-nc-nd/4.0 https://so05.tci-thaijo.org/index.php/pacific/article/view/258377 Sat, 23 Apr 2022 00:00:00 +0700 The Result of Using Task-based Instructional Model with Social Media to Enhance Speaking Skills of Pre-Service Teacher, Chandrakasem Rajabhat University. https://so05.tci-thaijo.org/index.php/pacific/article/view/259036 <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The purposes of this research were to: 1) study the efficiency of the instructional model using task-based learning with online social media to enhance speaking skills of pre-service teachers 2) study the effectiveness of the instructional model using task-based learning with online social media by comparing Pretest and Posttest scores after using this model 3) study the levels of student satisfaction towards the developed teaching model. The sample was 60 third year Educational Technology and Computer students studying during the 2nd semester of the 2019 academic year. The instruments were the English speaking skills assessment test, development of speaking skills assessment form and questionnaire. The data were analyzed by mean, standard deviation, t-test dependent, t-test independent and content analysis.<br>&nbsp; &nbsp; &nbsp; The finding were as follows:</p> <p>&nbsp; &nbsp; &nbsp; 1. The instructional model using task-based learning with online social media to enhance speaking skills of pre-service teachers called “PACE Model” consisted of (1) Preparation: P &nbsp;(2) Action to the task: A (3) Checking student comprehension: C and (4) Evaluation of creative task: E The efficiency of the PACE Model met the criterion of 80.11 / 81.07<br>&nbsp; &nbsp; &nbsp; 2.&nbsp; The effectiveness of the PACE Model indicated that 1) after using the PACE Model, the students’ levels of speaking ability were higher than before receiving the instruction at a .05 significance level.<br>&nbsp; &nbsp; &nbsp; 3. The students’ satisfaction toward the instructional model using task-based learning with online social media was at a high level.</p> Kanyapat Saengpan Copyright (c) 2022 Pacific Institute of Management Science http://creativecommons.org/licenses/by-nc-nd/4.0 https://so05.tci-thaijo.org/index.php/pacific/article/view/259036 Wed, 30 Mar 2022 00:00:00 +0700