Chumnanchar, B. and Klinthongchai , C. 2026. Sustainable Preservation in Creative Cities: A Structural Equation Model of Memorable Experience, Perceived Value, and Thai Tourist Behavior in Phuket Old Town. Parichart Journal. 39, 3 (Jun. 2026). DOI:https://doi.org/10.55164/pactj.v39i3.280897.