SRIRATTANAWORAKUL, S.; MANEESONG, O.; TANTIPRABPA, P. Consumer Behavior Analysis and Marketing Mix Factors Influencing the Decision to Purchase Peeled Durian in Modern Retail Stores: Recommendations to Marketing Strategy Development . Parichart Journal, [S. l.], v. 38, n. 2, p. 379–393, 2025. DOI: 10.55164/pactj.v38i2.275103. Disponível em: https://so05.tci-thaijo.org/index.php/parichartjournal/article/view/275103. Acesso em: 1 oct. 2026.