KINGTHONG, P.; LUKRAK, N.; EZOR, V.; KHIEOPO, A.; TANGPATTANAKIT, J. The Influence of Brand Coolness on Brand Engagement and Brand Love, with Brand Experience as a Moderator: A Case Study of Nike Sneakers among Generation Z Consumers in Chonburi Province. Parichart Journal, [S. l.], v. 39, n. 2, 2026. DOI: 10.55164/pactj.v39i2.279379. Disponível em: https://so05.tci-thaijo.org/index.php/parichartjournal/article/view/279379. Acesso em: 16 sep. 2026.