SUPALAKWATCHANA, S.; FAN, X. Global Advertising Creative Trends: An Analysis of the 2024 Cannes Lions Grand Prix Winners. Parichart Journal, [S. l.], v. 39, n. 3, 2026. DOI: 10.55164/pactj.v39i3.281550. Disponível em: https://so05.tci-thaijo.org/index.php/parichartjournal/article/view/281550. Acesso em: 16 sep. 2026.