LIMRATH , V. Factors Influencing the Adoption and Utilization of Artificial Intelligence in Strategic Decision-Making: A Case Study of Retail and E-Commerce Businesses. Parichart Journal, [S. l.], v. 39, n. 4, 2026. DOI: 10.55164/pactj.v39i4.282490. Disponível em: https://so05.tci-thaijo.org/index.php/parichartjournal/article/view/282490. Acesso em: 16 sep. 2026.