สุวรรณเกษร ศ. “Application of Conjoint Analysis for Designating the Business Asset Management Policy in Pibulsongkram Rajabhat University”. Parichart Journal, vol. 30, no. 3, Oct. 2017, pp. 96-107, https://so05.tci-thaijo.org/index.php/parichartjournal/article/view/101065.