คำขันแก้ว พ. Strategic Brand Management Components for Thai SMEs: Empirical Evidence from Exploratory Factor Analysis. parichartj [internet]. 2017 Oct. 9 [cited 2025 Dec. 7];30(3):164-75. available from: https://so05.tci-thaijo.org/index.php/parichartjournal/article/view/101079