Parichart Journal

Doctoral Music Creativity: The Literary Repertoire of the Bangkok Metropolitan Low String Orchestra

2024-08-14T14:39:00+07:00

“Doctoral Music Creativity: The Literary Repertoire of the Bangkok Metropolitan Low String Orchestra” is a creative composition for the Bangkok Metropolitan Orchestra. The compositional technique emphasizes the low-string instruments since there are limited repertoire that highlights low-string instruments’ identities. The research involved analyzing string techniques from orchestral excerpts used in the professional audition. The result of the research is a new composition for an orchestra started with 7 minutes of the Trio Overture for Cello, Double Bass, and Marimba followed by 40 minutes of full orchestral music which presents low-string identities.

Doctoral Music Composition: ‘Festival of the Buddhist Barge Suite’ for Modern Jazz Orchestra

2024-07-15T09:39:13+07:00

Doctoral Music Composition: 'Festival of the Buddhist Barge Suite' for Modern Jazz is a programmatic suite inspired by the traditional Buddhist festival of pulling the Buddha's chariot in Songkhla Province. The piece reflects the Buddhist belief associated with the Buddha's return to Earth from Tavatimsa Heaven, where he had ascended to pay homage to his mother. Upon his return, Buddhist followers awaited his descent and ceremoniously invited him to grace the mortal world atop a ceremonial throne (Busabok), which gave rise to the annual tradition of pulling the Buddha's chariot. The composition aimed to capture the ambiance and aesthetic beauty of this ritual by integrating traditional Southern Thai music with Western jazz. It incorporated the elements, such as Nora music, string instruments, and jazz orchestration, to create a unique fusion within a modern jazz orchestra framework. The piece utilizes traditional Southern Thai rhythms and melodies, and the rhythmic patterns derived from the ceremonial boat drumming were woven into the musical textures. Additionally, the use of techniques adapted from the transcription of English notation enhanced the dimensionality and distinctiveness of the music. The suite was divided into eight distinct sections: 1) Naga King 2) Dharmachakra (Wheel of Dharma) 3) Tak Bat Devo (Alms Offering) 4) Moving of the Sacred Boat 5) The Three Heavenly Stairs (Silver Stairs, Golden Stairs, Crystal Stairs) 6) Sedia Gestatoria (Busabok/Ceremonial Throne) 7) Lord Buddha Opens the World, and 8) Bestowal of Blessings, with a total duration of 40 minutes.

A Study of Speech Acts on Campaign Signs of Candidates for Members of House of Representatives during the 2023 Election in Yala City Municipality

2024-06-07T16:21:02+07:00

This research aimed to study of speech acts on campaign signs of candidates for members of house of representatives in Yala City Municipality during the 2023 election. Employing a qualitative approach, this study utilized mobile phones to capture images and data on campaign signs. Content analysis technique was employed to categorize the discourse appearing on these campaign signs. The findings revealed that there were discourses on 209 campaign signs. A total of 274 words were analyzed, with the most common expressions being commissive speech (125 words) and directive speech (86 words), while the least common was expressive speech. This research sheds light on the primary objectives the members of the House of representative candidates aim to convey regarding their future actions for the populace. Additionally, it highlights the tactics employed in campaign signs within Yala City Municipality, particularly the use of compelling language to sway voters towards specific parties and members of the house of representative candidates.

Guidelines for Developing Water Tourism Models in Chiang Rai Province to Accommodate Generation Y Tourists

2024-09-12T11:22:46+07:00

The study on “Guidelines of Developing Water Tourism Models in Chiang Rai Province to Accommodate Generation Y” aimed to 1) study the behavior of water tourism activity selection, 2) examine the potential of water tourism operators, and 3) create guidelines for developing water tourism models in Chiang Rai. The study used a mixed method approach with the data collected from 400 generation Y Thai tourists. Questionnaires data was analyzed using the ordered logistic regression technique. Qualitative data was collected through focus group discussions with 30 stakeholders. The qualitative data was analyzed using the content analysis method. The study revealed the following findings. 1) Most of the samples traveled by private car with their families and were most interested in rafting activities. 2) Enhancing entrepreneurial potential involved considering the marketing mix that influenced service selection, including river ambiance, equipment rental prices, convenience of payment, communication methods, service rates, and resting areas. The results of the hypothesis testing showed that different water tourism behaviors affected the marketing mix in various aspects. 3) The guidelines for developing water tourism models should be executed through social media marketing strategies that enhance attractiveness and travel experiences, facilitate real-time booking, and prioritize safety, service quality, and environmentally sustainable tourist activities.Moreover, enhancing transportation infrastructure and accommodations will make tourist attractions more accessible.

Political Dynamics and Behavior in General Election of the Residents in Pak Phanang District, Nakhon SI Thammarat Province, 2001-2023

2024-10-29T09:06:57+07:00

This article aimed to examine the dynamics and political behavior of the people of the Pak Phanang district between 2001 and 2023. The research methods included in-depth interviews and document research. The In-depth interviews were conducted with five groups: politicians, local scholars, local media, district electoral canvassers, and Pak Phanang voters. The research findings revealed that political dynamics in Pak Phanang District can be divided into three periods. First, the political consolidation under the supremacy of the Democrat Party (2001-2011), and second, the popularity of General Prayuth Chan-o-cha (2019) led to the victory of the Palang Pracharath Party, a significant factor leading to the third period. The third period is the period of the coexistence victory of the United Thai Nation Party with the popularity of General Prayuth Chan-o-cha (2019-2023) at the party list level and the Democrat Party with the local political network of the Detdecho political family at the constituency level. Thus, Pak Phanang voters' political behavior and dynamics were not based on the notion of the moral candidate, as was the case during the Democrat Party's supremacy in the 2000s. The current political behavior and dynamics of Pak Phanang voters were based on the need for both a moral national leader and everyday economic well-being.

Crisis Impact and Business Management in The Crisis Of Tourism Business in Thailand

2024-10-16T16:29:15+07:00

The research aims to study the impact of the crisis on the tourism business, the government's crisis management measures, and the crisis management of the tourism business. This qualitative research was used to study the crises that affected the tourism business in Thailand over the past 20 years. The research methods included document research and an in-depth interviews with 10 people with experience in the tourism business crisis. The data was analyzed using the content analysis method. The research results revealed that the impact of the major crisis that caused the number of tourists to decrease the most was the COVID-19 crisis. International tourists decreased from 39.9 million in 2019 to only 400,000 in 2021. The government has measures to alleviate the economic impact during the tourism crisis by providing loans to tourism businesses and stimulating tourism with tax deduction measures. As for crisis management, most tourism businesses used strategies to generate income during the crisis by marketing to other tourist groups instead of the lost groups. They focus on Asian and Middle Eastern tourists instead of American and European tourists and find income from other channels instead of the main income from tourists. In particular, during the COVID-19 crisis, they focused on generating income from restaurants instead of income from rooms, as well as reducing costs and expenses by reducing unnecessary expenses and managing personnel by reducing the hiring of temporary employees, training employees to work in multiple departments, and closing some service areas.

The Analysis of the Role of Cultural Landscape Elements Supporting Cultural Tourism in the Yom River Basin, Ban Tuek Subdistrict, Si Satchanalai District, Sukhothai Province

2024-10-31T12:08:15+07:00

This research article aimed to identify and analyze the roles of various types of cultural landscape elements that supported cultural tourism in the Yom River Basin, Ban Tuek Subdistrict, Si Satchanalai District, Sukhothai Province. The study encompassed 14 communities, with data collected from 14 community leaders and 70 local residents experienced in agriculture and traditional ways of living. The analysis utilized physical analysis and interviews. The findings identified eight key types of cultural landscape elements: historical elements that attracted tourists, geographical and environmental elements that reflected sustainable cultural landscape management, land use and infrastructure elements that facilitated efficient space utilization, cultural and traditional elements that invited tourists to experience local customs, social and community elements that reflected local wisdom and lifestyles, economic elements that generated income through local product sales, symbolic and spiritual elements that highlighted religious significance, and architectural and landscape design elements that represented local ways of life. The role of these elements was crucial in developing cultural tourism programs, fostering community appreciation of their cultural and environmental assets, and supporting sustainable cultural landscape management to enhance tourism and community economic development.

Cultural Capital for the Development of the Chung (Saoch) Ethnic Community in Ban Thung Na, Si Sawat District, Kanchanaburi Province

2024-09-27T15:50:47+07:00

This research aimed to 1) study the context and potential of the community, 2) synthesize cultural capital, and 3) find ways to develop the cultural capital of the Chung ethnic community in Ban Thung Na, Srisawat District, Kanchanaburi Province. The research employed qualitative methods, applying anthropological research and participatory research methods. Data were collected from three targeted groups, totaling 45 individuals. The research findings revealed that the Ban Thung Na community possessed community capital in various dimensions, including basic capital, natural capital, human capital, and cultural capital, which were essential resources for community development. The cultural capital of the Chao Ung ethnic group could be categorized into three main types: 1) cultural capital embedded in the body, such as skills, knowledge, and practices passed down through physical experience, 2) cultural capital institutionalized in the form of rituals and traditions, and 3) cultural capital in the form of tangible objects, which could be utilized to create economic value. There were five ways to utilize cultural capital: (1) using cultural capital for community development, (2) leveraging cultural identity to add economic value, (3) creating learning processes within the community, (4) fostering a sense of local pride, and (5) developing cultural capital into a creative economy. These approaches could help the community fully utilize its cultural resources to create economic opportunities and foster sustainable community development.

Tea in Chinese Idioms: Reflecting Cultural Values in Chinese Society

2024-10-09T13:13:38+07:00

This research article aimed to achieve two primary objectives. First, it explored the reflection of cultural values in Chinese society through Chinese proverbs that included the term "Tea" (茶). Second, it analyzed the linguistic meanings of these proverbs featuring "Tea" (茶) by compiling data from both physical and digital dictionaries of Chinese vocabulary and idioms, totaling 103 proverbs. The analysis employed a framework of linguistic meaning analysis within the theory of conceptual metaphor. The findings revealed that Chinese proverbs containing the term "Tea" reflected diverse cultural values in Chinese society, which could be categorized into six themes: 1) economic value and significance in Chinese life, 2) values associated with traditions and important rituals, 3) values related to hospitality and friendship, 4) beliefs regarding the medicinal properties of tea, 5) life philosophy, and 6) temporal aspects. Furthermore, the researcher interpreted metaphorical meanings as a transfer of meaning from the intrinsic qualities of the term "tea" to its broader implications, which could be classified into two groups: [humans as tea] and [inanimate objects as tea]. This categorization illustrated the Chinese conceptualization that compared tea to human experiences and various elements of life, encompassing emotions, actions, objects, and time.

The Influence of Organizational Culture on the Job Satisfaction of Teachers and Educational Personnel: A Case Study of the Educational Office, Chiang Rai Municipality

2024-10-09T14:29:47+07:00

This research article aimed to 1) investigate the level of organizational culture factors, 2) examine the level of job satisfaction factors among teachers and educational personnel at the Education Office, Chiang Rai Municipality, and 3) analyze the specific aspects of organizational culture that influence job satisfaction among teachers and educational personnel at the Education Office, Chiang Rai Municipality. The study's population comprised 232 teachers and educational personnel from various schools under the Chiang Rai Municipality, selected through simple random sampling. The data collection tool used was a questionnaire that had been validated for quality and reliability. Statistical analysis methods included stepwise multiple regression analysis and correlation analysis. The results revealed that 1) the level of organizational culture factors was at the highest level, 2) the level of job satisfaction factors among teachers and educational personnel at the Education Office, Chiang Rai Municipality, was also at the highest level, and 3) the analysis of organizational culture's influence on job satisfaction, particularly adaptive culture, clan culture, and outcome-oriented culture, showed that these three factors significantly and positively impacted job satisfaction, explaining up to 49.90% of the variance. This underscored the importance of developing organizational culture to enhance job satisfaction and efficiency among teachers and educational personnel.

U Thong: Identity to Cultural Patterns for Contemporary Textiles

2024-07-18T14:10:43+07:00

The objectives of this research were to design and create textile patterns using innovative contemporary art processes and to investigate the satisfaction of the general public with contemporary textile patterns from the U Thong cultural identity. The research methodology was to study the data and design textile patterns based on three sets of U Thong identities: art, culture, and wisdom, totaling 45 patterns. Textile patterns were created using innovative drawing, watercolor painting, and dripping and dabbing with poster paint, then embellished with the Sketch Book application (Autodesk Sketch Book. 15 patterns were chosen to be prototypes of the U Thong identity, and 3 prototype patterns, namely the U- Thong Chedi identity, the U Thong bead necklace identity and the Phuang Mahot identity, were printed on fabric by using digital printing techniques. A satisfaction questionnaire was distributed to 100 respondents of the general public to assess their level of satisfaction with the prototype pattern. Averages, percentages, and statistics were used to analyze the data. The data analysis found that the majority of respondents were female, aged 31-40, employed by state enterprises, and had a monthly income of 30,001 baht or higher. The respondents were most satisfied with the U Thong bead necklace pattern, giving it an average rating of 4.67. They were most satisfied with the Dhamma Chakra U Thong pattern, giving it an average rating of 4.68. Moreover, they were most satisfied with the Phuang Mahot pattern, giving it an average rating of 4.76. These patterns, with their contemporary designs, can represent U Thong's identity.

The Guideline of Management Systems for Strengthening the Effectiveness of Solid Waste Management of Local Administrative Organizations in Lampang Province

2024-10-31T10:07:15+07:00

This article aimed to find the development of a management system for strengthening the effectiveness of solid waste management of local administrative organizations in Lampang Province. This is qualitative research, collecting data from semi-structured interviews and focus group discussions. The results of the development of the management system for solid waste management for strengthening the effectiveness of solid waste management of local administrative organizations in Lampang Province found that the development of solid waste management had to be developed as follows: policy development, development of an integrated solid waste management plan, development of solid waste management project and activities, developing the thinking potential of administrators and local council members, developing the thinking potential of local government officials, developing the potential of operational personnel, participatory process development, service development, development of technology for solid waste storage, and developing the legal system, and developing and strengthening model communities.

Health Policy in Thailand (Chiang Rai and Tak SEZs) in the Institutional Mechanism during COVID-19 Pandemic

2024-10-16T17:21:21+07:00

This article’s objective is the recommendation of guidelines and health measures related to border trade and investment to prevent the spread of COVID - 19. CATWOE model became the main research framework used. Before COVID – 19 pandemics, Thailand had not the health policy and measures related to border trade and investment or SEZ’s health regulation. They have only the health guidelines for the whole country and only the health regulations for medical staff. In addition to, those health guidelines are not related to trade, investment, or commercial affairs. The Thai government tried to use the normal law for the COVID – 19 pandemic’s control in SEZs. It was not efficient because all laws could control the pandemic, and they obstructed trade, investment, and business. When COVID – 19 pandemic finishes. Thai government should have health guidelines for SEZs at local, national, international, and integrated levels because all levels can systematize the pandemic’s control and business support efficiently. Thai government should use the international cooperation for SEZ heath policy formulation such as APEC, ASEAN, GMS etc. Because, the health policy cannot be formulated by Thailand’s side and the health policy in Chiang Rai and Tak SEZs should collaborate with some stakeholder countries such as Laos, Myanmar, and C.R. China. The health policy will be the optimum guideline for the SEZ.

Factors Affecting the Decision to Work as a Traditional Thai Massage Therapists for Health in the Central Business District of Bangkok

2024-12-05T22:34:15+07:00

This research aimed to (1) examine the level of personal characteristics of working in the central business district of Bangkok, (2) investigate the level of social support factors influencing these Traditional Thai Massage Therapists, (3) assess the level of their career choices in Thai massage, and (4) identify the personal characteristic factors and social support factors affecting their decision to pursue a career in traditional Thai massage for health. The sample consisted of 400 traditional Thai massage therapists. Data were collected using questionnaires, and various statistical methods were applied including; frequency distribution, percentage, mean, standard deviation, Pearson’s correlation analysis, and stepwise multiple regression analysis. The results showed that most traditional Thai massage therapists in Bangkok’s central business district were female, aged between 36 and 45, and had more than five years of work experience. Most of them earned an average monthly income of 15,000 baht or more, reflecting stability and expertise in their profession. Regarding personal characteristic, factor, such as practical experience, aptitude, and professional knowledge were at a high level. Among the social support factors, income and benefits were more influential than family support and societal values. Overall, the career choice in traditional Thai massage for health was rated at high level. Aptitude for the profession, personal characteristics, practical experience, and income and benefits were key factors that significantly influenced the decision to pursue a career in this field.

Ban Busaba: The Creation of Drama in Site Specific

2024-07-15T09:01:24+07:00

A theatre play, called Baan Busaba, is taught in undergraduate acting and directing classes under the Performing Arts Major in the Bachelor of Fine and Applied Arts Program with the purpose to write a stage play in the designated space at house number 93, Mueang Kao area on Nakhon Nok Road, Mueang District, Songkhla Province. The creative process consists of the following three steps. (1) The question and concept step involves looking around the house's interior to determine where the story starts and what each individual finds fascinating. The areas selected for the play including three areas: the bedroom in front of the house, the bathroom in the house, and a beauty salon. (2) The creative practice and experiment step pertains to converting a narrative into an audio drama as a presentation experiment (preview), allowing the audience to consider how the work might be developed during the real presentation round and analysing as well as reflecting on the results. (3)The last step is on developing