Parichart Journal

The Study of the Reflection of Filial Piety in Confucianism through The Analects of Confucius: A Case Study of How to Make Millions Before Grandma Dies (Lahn Mah)

Supavita Hnupum — 2026-02-19

This study aimed to examine the reflections of filial piety based on Confucian concepts in the Analects as portrayed in the film How to Make Millions Before Grandma Dies (Lahn Mah). This qualitative research gathered and reviewed information from books and previous studies related to filial piety in the Analects, and identified relevant reflections presented in the film. These reflections were then summarized, analyzed, interpreted, and connected with the corresponding Confucian concepts. The findings revealed five key reflections: (1) maintaining close and attentive presence with parents; (2) treating parents with respectful care; (3) advising and understanding parents in their mistakes; (4) performing funerary rites and ancestral offerings according to tradition; and (5) carrying on their legacy. Moreover, the reflections of filial piety in Lahn Mah were not confined solely to the duties of children toward their parents, but also encompassed gratitude toward elders and other family members. Although some characters initially displayed filial behavior driven by self-interest, such actions gradually developed into genuine expressions of filial devotion. This study suggested that Lahn Mah served as a medium for conveying Confucian moral teachings in a contemporary context, enhancing viewers’ awareness of the value of filial piety as a fundamental foundation of family relationships.

Factors Influencing Loyalty to Stay in Student Welfare Dormitory Rajamangala University of Technology Isan Sakon Nakhon Campus

Taweeporn Seanrat — 2026-02-19

This study aims to: identify the factors influencing loyalty to staying in student welfare dormitories at Rajamangala University of Technology Isan, Sakon Nakhon campus, and examine the direct and indirect influences of these factors on students’ loyalty to remain in the dormitories. The sample comprised 400 students currently studying and residing in the university’s student welfare dormitories. Data were collected using structured questionnaires and analyzed using descriptive statistics percentage, mean, and standard deviation. To assess the relationships among latent and observed variables in a reflective model, the study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) via ADANCO software. Model evaluation included assessment of both outer and inner model criteria. The findings indicate that factors influencing loyalty include satisfaction, service quality, and loyalty itself. Service quality and satisfaction were found to have a direct effect on loyalty, while service quality also exerts an indirect effect on loyalty through satisfaction.

Promoting Low-Carbon Tourism through Experiential Tourism

Aswin Sangpikul — 2026-02-18

This research aims to: 1) analyze the body of knowledge on low-carbon tourism in Thailand, 2) examine the strengths, weaknesses, opportunities, and threats (SWOT Analysis) of low-carbon tourism, and 3) explore the linkage between low-carbon tourism and experience-based tourism. The study employs documentary research methods, collecting data from the Thailand Citation Index (TCI) and Google Scholar over the past decade (2015–2024), and analyzes the data using descriptive statistics and content analysis. Key findings revealed that 1) most studies focused on the eastern region of Thailand, emphasizing themes related to communities, tourist sites, and local participation. 2) The SWOT analysis revealed that low-carbon tourism in Thailand benefits from its alignment with sustainable tourism practices, particularly nature-based and cultural activities. However, challenges include limited public awareness and insufficient promotion. Opportunities lie in the growing trend of green tourism, while threats stem from competition with mainstream tourism and tourists' preference for convenience-oriented destinations. 3) Low-carbon tourism can be integrated with experience-based tourism through five distinct forms: nature-based tourism, cultural tourism, agricultural tourism, historical tourism, and health tourism. The study provides recommendations for relevant agencies to jointly develop and promote low-carbon tourism.

Development of Creative Products from Thai Phuan Ethnic Wisdom Handicrafts and Ritual for Enhance Ethnic Tourism, Nakhon Nayok Province

Nathanan Wiriyawit — 2026-02-18

This research aimed to develop creative products based on Thai Phuan ethnic identity wisdom in Pak Phli District, Nakhon Nayok Province, in order to enhance ethnic tourism. This study employed a mixed methodology, collecting data through qualitative research tools and participatory action research. The key informants are community leaders and Phuan community philosophers in Pak Phli District, Nakhon Nayok Province. The findings revealed that Pak Phli District, Nakhon Nayok Province consists of 5 ethnic groups. Thai Phuan ethnic group, the major group in Pak Phli District, lives in 4 out of 7 sub-districts. The cultural identity and wisdom of the Thai Phuan ethnicity are weaving, basketry, and blacksmithing. However, at present, only weaving and basketry remain. There are many important traditions, the outstanding one is Sud Suea Sud Pha tradition, which is an important identity of Thai Phuan people. The community would like to develop creative products to communicate the identity of weaving and basketry handicraft. The local wisdom concept “Ta Laew” was developed into community souvenirs and created Ta Laew patterns on hand-woven fabrics and linked it with Sud Sud Pha tradition. The community souvenirs were sold to visiting tourists and found that souvenir products from the wisdom of this community were very well responded.

Administration Strategies of Leadership Development Programs in Thai Public Sector during the COVID-19 Pandemic

Werawat Punnitamai — 2026-02-19

The COVID-19 pandemic constituted a crisis that significantly impacted human resource development management. This mixed-methods research aims to analyze adaptations in leadership development curriculum management for public sector administrators, identify factors affecting learning effectiveness and curriculum management efficacy during crisis periods, and propose the Humanized 9Ds Flexicurity model. Data were collected through interviews with 16 informants from 9 curricula and 161 learners. The findings reveal that curricula predominantly adopted blended learning approaches. Initially, centralized defensive operational strategies were employed with reduced activities, subsequently adapting toward decentralized management approaches. Flexible management positively influenced technology integration to enhance learning effectiveness, digital skills development, and the creation of innovative blended learning media through collaborative teams and networks, establishing new learning paradigms.

The analytical results indicate that learners' affective characteristics, self-regulated motivation, and peer experience exchange constitute statistically significant predictive factors for learning effectiveness (R² = 58%) and curriculum efficacy (R² = 51%). Instructors' technology utilization capabilities and delivery methods serve as supporting factors. While COVID-19 reduced face-to-face interaction opportunities, it positively impacted curriculum structural and content modifications, learning methodologies, digital skills development, workplace safety awareness, cost-effective application and creation of innovative blended learning technologies, and the discovery of personnel team potential.

Fostering Sustainability in Higher Education: Insights from ASEAN Graduate Students in Thesis-Only Programs in Southern Thailand

Yejin Kim — 2026-02-19

Background and Objectives : The primary objective of this study was to explore the academic and cultural adjustment experiences of ASEAN graduate students in Southern Thailand and to identify effective strategies for stakeholders to enhance their academic success and social integration.

Methods: Through purposive sampling, five ASEAN participants (M_age=33.6) who had either completed or were currently enrolled in graduate programs as of 2025 were recruited. This study utilized thematic analysis of the qualitative data collected through semi-structured interviews. Results : This study identified four overarching themes reflecting the participants’ experiences: (1) challenges, consisted of new to this field, requirements and time management; (2) advisors’ roles, encompassed along-siders and effective skills; (3) academic support, including funds for research, proper facilities, and clear instruction; and (4) smooth adjustment, consisting of cultural difference and supportive people. Application of this study : This study offers implications in four key areas: orientation at the beginning of the program, reminders of the essential roles of academic advisors, practical lessons learned, and the need for institutional support to enhance both academic and social adjustment. Conclusions : The findings provide valuable insights for improving support systems that facilitate both academic achievement and cultural adaptation among ASEAN graduate students in Southern Thailand. Additionally, the study discusses its limitations and offers recommendations for future research and institutional improvements.

The Development of Feminist Teaching Model to Enhance Gender Literacy for Pre-service Teachers

Wasan Sapphasuk — 2026-02-18

This research aimed to (1) study the conditions and needs for enhancing gender literacy among pre-service teachers, (2) develop a feminist teaching model, and (3) examine the implementation results of the teaching model. The study employed participatory action research methodology. The target groups comprised 12 Bachelor of Education students recruited through voluntary sampling for model development, and one purposively selected classroom section of Bachelor of Education students for implementation. Data collection employed a mixed-method approach with emphasis on qualitative methods. Research instruments included group interview protocols, observation forms, workshop plans, focus group interview guides for students and experts, learning reflection forms, gender literacy assessments, and post-implementation group discussion protocols. Data analysis was conducted through content analysis and descriptive statistics. The findings revealed that: 1) Students perceived and understood gender through social media, social movements, and political party policies; however, they failed to recognize structural issues. They needed support in gender knowledge, gender practices, and gender awareness. 2) The feminist teaching model consisted of (1) principles, (2) objectives, (3) activity structure or ACTOR Model, (4) measurement and evaluation, and (5) learning ecosystem. 3) The experimental results revealed that gender literacy in knowledge and practice increased progressively. However, there is a need to enhance critical perspectives. Additionally, post-experimental awareness was at a high level (M=4.08, S.D.=0.51).

Students’ Needs for the Improvement of Admission Services at Mahidol University International College

Kamonthip Kittiwutrungruang — 2026-02-18

This research aims to examine the current and desired services, as well as the students’ needs for the improvement of admission services at Mahidol University International College. The sample group for the questionnaire consisted of 177 first-year bachelor’s degree students in the first semester of the 2024 academic year, who also participated in both the written exam and the interview. The sample size was determined using Krejcie and Morgan’s sample size table. Additionally, eight students were selected for the interview sample. The research tools used were a questionnaire and an interview. The questionnaire was a standard five-point Likert scale with a reliability of .967. Data analysis methods included frequency, percentage, mean, standard deviation, and Priority Needs Index Modified (PNI_modified). For the interview data, thematic categorization was applied to organize the data based on consistency and differences, leading to descriptive conclusions. The findings revealed that, overall, the current state of services provided by the Admissions Unit at Mahidol University International College is rated at a high level ( = 4.38, S.D. = .54). The desired state of service is rated at the highest level ( = 4.51, S.D. = .49). Overall, the top priority need for improvement in services provided by the Admissions Unit at Mahidol University International College was the location and facilities, ranked first in importance (PNI_modified = 0.0399). The need for information services was ranked second, followed by the application and examination procedures, and finally, the admissions unit staff was ranked as the least critical need.

The Impact of Corporate Governance on the Earnings Stability of Companies Listed on the Stock Exchange of Thailand SET 100 Index

Anothai Polpanumas — 2026-02-19

This research aims to investigate the impact of corporate governance on the earnings stability of listed companies included in the SET100 index of the Stock Exchange of Thailand. The study focuses on three dimensions of governance: Corporate Governance Disclosure (CGD), Environmental, Social, and Governance (ESG) scores, and Board Effectiveness Quality (BDEF). The sample consists of 220 observations derived from secondary data during the period of 2020–2023. Data were analyzed using multiple regression analysis. The findings reveal that both CGD and BDEF have a statistically significant positive influence on earnings stability at the 0.05 level. These results are consistent with Agency Theory and Stakeholder Theory, suggesting that effective governance mechanisms and board quality mitigate conflicts of interest and enhance sustainable earnings quality. Conversely, no statistically significant relationship was found for the ESG Score. This research underscores the importance of internal corporate governance mechanisms and board quality, offering vital insights for investors in assessing investment risks and returns.

Farmers’ Adaptation to Effects of Climate Change on Pineapple Farming, Nong Khai Province

Supawadee Pilaporn — 2026-02-19

This study primarily aimed to investigate farmers' adaptation to climate change by collecting questionnaires from 300 pineapple farmers in Nong Khai Province in 2024. The results found that most farmers participated in large-scale pineapple plots, receiving information mainly through television and social media. The logistic regression analysis showed that the forecasting model had an accuracy of 79.3 percent, with independent variables explaining 44.7 percent of adaptation. Factors determining farmers' adaptation included experience, group participation, and the level of information perception. Regarding impact levels, farmers were most affected by decreased yields and damage due to sudden climate changes. Farmers adapted their production methods, such as shifting planting and harvesting times and storing water during the rainy season for use in the dry season. Therefore, relevant agencies should promote model farmers and demonstration plots to reduce risks, implement group-based policies to help distribute information through various media, and accelerate investment in water resource infrastructure to ensure thorough coverage, creating confidence and a vital foundation for sustainable adaptation.

Quest to the City: Reflecting on the Transformative Learning of Ethnic Students

Narisara Yana — 2026-02-18

This research aimed (1) to analyze the transformative learning processes of ethnic students, and (2) to synthesize best practices for promoting transformative learning among these students. The study employed a phenomenological research framework using Transformative Learning as theoretical grounding, incorporating in-depth interviews and participant observation with 10 first-year ethnic students enrolled in the Bachelor of Education (elementary education) program during Phase 1, as well as focus group discussions in Phase 2 with 5 faculty members from the Department of Curriculum and Instruction and 5 staff members from the Foundation for Applied Linguistics. The findings revealed that ethnic students encountered a dynamic transition related to linguistic and cultural adaptation, alongside shifts in their perspectives on identity—leading them to engage in deep, transformative learning. This learning involved critical self-examination, the acquisition of new skills and practices, and the integration of their original identities into a new urban context. Furthermore, the synthesis of data indicated ten best practices: establishing a flexible learning environment; providing linguistic and communicative support; managing living conditions in dormitories; offering financial counseling; reinforcing social support networks; enhancing psychological well-being; integrating ethnic identities; developing leadership; fostering collaboration with families and communities; and offering support for professional teaching pathways.

Creative Music Production Research “Sounds Along the Mekong”

Danuchate Wisaijorn — 2026-02-19

“Sounds Along the Mekong” is a creative music production research project focused on recording and developing a sound library from the cultural landscapes along the Mekong River in Ubon Ratchathani, Nakhon Phanom, and Mukdahan provinces. The project's primary goal is to collect 50 unique sound samples from the region’s music, which will then be used to compose 10 original musical pieces that reflect the area's distinct cultural identity. This initiative emphasizes preserving and promoting local musical heritage by creating a sound library that can be widely used in contemporary music. Beyond digitally archiving cultural heritage, it provides a valuable resource for musicians and composers to integrate traditional sound elements into modern works, helping to introduce regional sounds to new audiences. Additionally, "Sounds Along the Mekong" aims to generate economic value by leveraging Isan music and local soundscapes as key assets within the creative industries. This includes applications in film scores, advertising, sound design for art installations and exhibitions, and the international commercial music market. Using a sound library as a foundational tool for contemporary music fosters new compositional approaches and promotes cultural exchange among artists. This project is more than just a sound archive; it is an initiative to create a musical ecosystem that connects the past, present, and future of Mekong region culture through artistic innovation rooted in local identity.

Comparing the Effect of Hybrid Work and Onsite Work on Employee Motivation in Thailand

Pakwan Sermcharoenkit — 2026-02-19

To maximize employee motivation, the researcher aims to examine how the onsite work and hybrid work affect employee motivation in Thailand. An online questionnaire, adapted from the multidimensional work motivation scale, was utilized as the primary tool for data collection. The researcher gathered and analyzed responses from 400 questionnaires using statistical methods, including t-tests, ANOVA, and MANOVA. The result indicated that the work conditions do not have an impact on employee motivation at a significant 0.05 level. However, results indicate that access to a dedicated workspace positively contributes to the motivation of hybrid employees. Additionally, marital status was found to affect motivation, with single hybrid employees reporting higher motivation levels than married hybrid and married onsite employees. These findings suggest that employers should ensure that all employees receive equitable benefits without presuming that one group is more motivated than another.

A Buddhist Dhamma Medicine: Concepts and Application Guidelines for the Treatment of Cancer Patients

Pakpoom Yodpreeda — 2026-02-18

This academic article intends to disseminate the concept of "Buddhist Dhamma Medicine," a branch of alternative medicine centered on holistic health care. Its primary focus is addressing the root causes of health issues through simple, self-reliant methods that can be sustainably integrated into daily life. A core component of this approach is “the 9 techniques to balanced health" or "the nine pills," a key body of knowledge applied in the treatment of cancer patients. Previous studies have demonstrated that incorporating the principles of Buddhist Dhamma Medicine into cancer treatment can significantly improve patients’ holistic health. The author also suggests that cancer patients, their families, and healthcare providers in both the public and private sectors should consider utilizing Buddhist Dhamma Medicine as part of cancer treatment. Furthermore, additional studies regarding Buddhist Dhamma Medicine and cancer treatment in various dimensions should be encouraged.

Plant-based food: Marketing Strategy to Target New-age Consumers

Prapassorn Visesprapa — 2026-02-18

This academic article aimed to study the marketing strategies to target the new-age consumers for plant-based food business. Plant-based business was the future business which was anticipated to play a crucial role in solving the global food crisis. New-age consumers were open to consuming plant-based foods as a new source of protein driven by their curiosity, increased health care, and concerns about environmental issues. Networks of the government and private sector, global economic recovery, interest in plant-based food from new-age consumers, development of advanced technologies, and concerns about environmental issues were external factors to support the growth of plant-based food business and industry. The strengths of plant-based food business included being suitable for vegans or vegetarians, high protein to replace meat, high sources and production capacity of raw materials, strong entrepreneur networks, supporting quality standards. Also, plant-based food business could seize growth opportunities from environmental trends, innovation development and promotion, global economic recovery, and access to the Internet and social media. The marketing strategies to target new-age consumers for plant-based food businesses were content marketing and social media marketing strategies to create good customer experiences, product value creation for plant-based food products to create value for customers, sales channel strategy through websites and/or e-commerce to provide ease of access via online channel, and electronic-word-of-mouth strategy to build relationships with customers.