DESHYANGUL, J. Social Marketing Mix Strategies that Infl uence Environmental Consciousness and Drive Proactive Environmental Consumption Behaviors. Ph.D. in Social Sciences Journal, [S. l.], v. 15, n. 3, p. 766–782, 2025. Disponível em: https://so05.tci-thaijo.org/index.php/phdssj/article/view/276750. Acesso em: 20 sep. 2026.