Kongsawang, P., Meejaisue, P. and Niyomsin, S. (2025) “The Effects of Personalized Marketing on the Loyalty of Digital Marketing Platform Users on Mobile Phones in Bangkok Metropolis”, Ph.D. in Social Sciences Journal, 15(3), pp. 857–872. available at: https://so05.tci-thaijo.org/index.php/phdssj/article/view/277212 (accessed: 30 August 2026).