Tresirichod, Teetut, and Krisada Chienwattanasook. “A Comparative Analysis of Partial Structural Models on Brand Equity Affecting Consumers’ Repurchase Intent on Thai Chili Paste Products in Each Generation”. Ph.D. in Social Sciences Journal 13, no. 1 (April 28, 2023): 183–197. accessed August 30, 2026. https://so05.tci-thaijo.org/index.php/phdssj/article/view/260216.