Deshyangul, Jutatip. “Social Marketing Mix Strategies that Infl uence Environmental Consciousness and Drive Proactive Environmental Consumption Behaviors”. Ph.D. in Social Sciences Journal 15, no. 3 (November 10, 2025): 766–782. accessed August 30, 2026. https://so05.tci-thaijo.org/index.php/phdssj/article/view/276750.