Thungwha S, Wangkananon W. Customer Relationship Management (CRM) Strategy for Building Loyalty of Supercenter Customer in Thailand. Ph.D. in Soc. Sci. J. [internet]. 2018 Dec. 31 [cited 2026 Oct. 12];8(3):198-213. available from: https://so05.tci-thaijo.org/index.php/phdssj/article/view/142234