Ramkongmuang T, Jarutirasarn P, Kuntonbutr C. The Influence of Perceived Risk, Trust and Attitude Toward Online Purchasing on Behavior Purchasing Intention of Generation Y Consumers in Thailand. Ph.D. in Soc. Sci. J. [internet]. 2023 Aug. 26 [cited 2026 Aug. 30];13(2):470-85. available from: https://so05.tci-thaijo.org/index.php/phdssj/article/view/260428