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kasuk S, Suwannin W, Nunthong K. Antecedent Factors Influencing Customer Loyalty in Online Purchasing Decisions of Thai Branded Jewelry. Ph.D. in Soc. Sci. J. [internet]. 2026 Aug. 18 [cited 2026 Aug. 30];16(2):e280399. available from: https://so05.tci-thaijo.org/index.php/phdssj/article/view/280399