Ph.D. in Social Sciences Journal

Management Techniques and Digital Tools to Creating Innovation in Educational Institutions

2025-01-30T10:27:10+07:00

This academic article aims to consider the management techniques and digital tools that can be applied in educational organizations and have an impact on promoting innovation and enhancing efficiency and adaptability, focusing on the analysis of (1) change leadership management techniques, change management, organizational culture based on learning and collaboration, and constructive feedback and regular evaluation and (2) digital tools through online learning platforms, educational management software, online assessment and recording tools, and information and communication technology. It serves as a framework for analysis.

Findings are as follows: The integration of management techniques and digital tools contributes to four factors that promote innovation in educational institutions: (1) organizational culture that promotes collaboration, (2) leaders who promote creativity and are open to new ideas, (3) innovation adoption, and (4) innovation dependent on teacher skills and training.

Entrepreneurial Leadership Characteristics: A Systematic Literature Review

2025-04-08T10:09:54+07:00

This academic article aims to analyze knowledge about Entrepreneurial Leadership Characteristics through a systematic literature review from three databases: TCI, SCOPUS, and ERIC, covering publications from 2016 to 2025. The study employed descriptive statistics and content analysis for data interpretation. It serves as a framework for analysis.

Findings are as follows: the search identified 261 research papers, with 12 studies meeting the selection criteria. The synthesis revealed 17 entrepreneurial leadership characteristics categorized into three dimensions: Vision and Mindset dimension including vision, opportunity interpretation, entrepreneurial mindset, passion, determination, and creativity; Innovation and Action dimension comprising innovation, proactiveness, risk-taking, achievement orientation, and problem-solving; and Adaptability and Decision-making dimension consisting of adaptability, autonomy and decisiveness, self-efficacy, emotional intelligence, integrity, and team building. However, findings indicate a lack of definitive conclusions regarding these characteristics in small enterprise contexts or specifically in Thailand. The characteristics identified provide a foundation for further research to develop appropriate entrepreneurial leadership models across various contexts, particularly for Thai entrepreneurs. This research contributes to the theoretical understanding of entrepreneurial leadership and offers practical implications for leadership development in community businesses.

Development of a Model School for Morality and Ethics with Cultural Capital of Phetchaburi Province

2024-09-26T16:50:21+07:00

This research article aims to study and develop a model curriculum to enhance morality and ethics based on the cultural capital of Phetchaburi Province. The study involved the development of an additional subject, “Dek Phet Dee Mee Khunatham” (Good Phetchaburi Children with Morality). A mixed-method research approach was employed, incorporating qualitative research through focus group discussions with 10 key informants and quantitative research using questionnaires. The data was collected from 71 participants, including students from Chong Sakae Subdistrict School, teachers, and school directors in Mueang District, Phetchaburi Province. The statistical methods used for data analysis included percentage, mean, standard deviation, and content analysis.

Findings are as follows: (1) The model curriculum for developing morality and ethics based on Phetchaburi's cultural capital, particularly the additional subject “Dek Phet Dee Mee Khunatham”, was found to be highly appropriate. (2) Four model schools that integrated the curriculum into their teaching and learning activities rated the additional subject at a high level of satisfaction. (3) Four model schools that utilized prototype teaching materials from the curriculum in their lessons also provided high ratings for these materials. (4) A network of model schools for moral and ethical education utilizing cultural capital was established, consisting of 20 participating schools. (5) The evaluation of students' moral and ethical development, as well as their resilience in daily life and lifestyle choices, showed significant improvement after learning through the developed curriculum compared to before.

The Development of Herbal Drinks Products with Local Wisdom

2025-01-20T15:29:17+07:00

This research article aims to study and collect local wisdom about fruits that have medicinal properties, to develop herbal drinks produced from local fruits, to test the sensory perception of herbal drinks produced from local fruits, and to study satisfaction with the brand and packaging of herbal drinks produced from local fruits of Nong Nam Sai community enterprise Nong Nam Sai subdistrict, Si-khio district, Nakhon Ratchasima province. This research is mixed methods. The key informants for this qualitative research were 9 people using a purposive selection method. The sample group of the quantitative research was divided into 2 groups: group 1 who participated in the sensory testing of herbal drinks they are voluntary sample selection method of 30 people, group 2 is the group that responded to the questionnaire regarding their satisfaction with the brand and packaging of herbal drinks products. Using the method of selecting convenience samples from consumers in Si-khio district Nakhon Ratchasima province, 400 samples. Quantitative data analysis uses descriptive statistics, while qualitative data analysis involves classifying data types using domain analysis and taxonomy analysis.

Findings are as follows: herbals in area Nong Nam Sai subdistrict, Si-khio district, Nakhon Ratchasima province there are 66 species with properties used to treat primary illnesses. There are 4 types of fruits that can be used to make herbal drinks, including Noni, jambolan plum, star gooseberry, and beleric myrobalan. The results of sensory testing herbal drinks made from jambolan plum it had the highest sensory test value, followed by star gooseberry, followed by noni and beleric myrobalan got the last score. While overall satisfaction with the brand and packaging of herbal drinks there is a high level. The aspect of product protection it has the highest level followed by distribution promotion, convenience, contain, and the environment in the last.

Policy Guidelines for Promoting Health and Beauty Businesses for Government and Private Agencies

2025-02-03T17:39:01+07:00

This research article aims to study (1) the level of lifestyle of people in Thai society, value perception of health and beauty products, health and beauty care behaviors, decision-making on health and beauty products, and health and beauty trends of Thai people. (2) Influence on the lifestyle of people in Thai society, value perception of health and beauty products, health and beauty care behaviors, decision-making on health and beauty products that affects the health and beauty trends of Thai people. (3) Provides policy guidelines for promoting health and beauty businesses for government and private sector agencies. This study adopts a mixed-methods approach, starting with quantitative research. A stratified random sample of 340 individuals from registered specialized medical clinics providing health and beauty services was surveyed. Data were analyzed using descriptive statistics and structural equation modeling (SEM). The qualitative phase involved in-depth interviews with 20 experts, with data analyzed through content analysis for deeper insights.

Findings are as follows: (1) Health and beauty care behaviors had the highest average score of 4.37, followed by the value perception of health and beauty products, the lifestyle of people in Thai society, health and beauty trends of Thai people and the decision to use health and beauty products all at a high level with average values of 4.35, 4.27, 4.25 and 4.22 respectively. (2) The developed structural equation model (SEM) demonstrates a good fit with the empirical data (c²= 192.33, df = 99, p-value = .000, c²/df = 1.94, RMSEA = .048, RMR = .027, SRMR = .042, CFI = .98, GFI = .93, AGFI = .91 and CN = 274.01) It was found that lifestyle of people in Thai society, value perception of health and beauty products, health and beauty care behaviors, decision to use health and beauty products have influence on health and beauty trends of Thai people. (3) Policy guidelines for promoting health and beauty businesses for government and private sectors consist of 3 approaches: promoting a healthy lifestyle for Thai people, promoting values towards health and beauty care with natural, non-toxic products, and supporting research and development of non-toxic health and beauty products.

Product Development and Upgrading Marketing Potential of Degraded Longan to Commerce in Lamphun Province

2025-02-20T08:53:19+07:00

This research article aims to develop and create a brand of degraded longan products, to provide knowledge on product development and marketing potential of degraded longan, and to generate income for degraded longan farmers in Lamphun Province. This research is a mixed-methods research between qualitative and quantitative research. The qualitative research collected data through a focus group meeting with 20 key informants and analyzed data using the constructionism to interpret data. The quantitative research collected data using a questionnaire with a sample of 80 people. The data were analyzed using basic statistics, including mean, standard deviation, and inferential statistics, including One Sample T-Test and Paired Samples T-Test.

Findings are as follows: (1) The results of the degraded longan processing are to develop health products to add value to the longan products, which are divided into degraded longan flesh, degraded longan juice, and degraded longan seeds. The products of the processing of degraded longan are as follows: (a) Longan and Tamarind spread (No sugar added), (b) Longan jelly with Dietary Fiber Supplement and (c) Longan seed tea with herbs. The brand name “Lam Lam Dee” has been created, with a logo, trademark, packaging, and sales and communication links in all channels.
(2) This project has provided knowledge to longan farmers in Lamphun Province. The results are that farmers are able to process the products correctly and appropriately. The satisfaction of the training participants is at the highest level. And (3) Follow-up evaluation after 1-3 months of knowledge transfer, longan farmers’ income has increased more than before, with statistical significance at the .01 level.

The Impact of Personal Financial Planning on the Expected Quality of Life after Retirement of Personnel in Public Higher Education Institutions in Thailand

2025-04-08T09:58:15+07:00

This research article aims to examine (1) the impacts of personal financial planning on health management, the built environment, and the expected quality of life after retirement; (2) the impacts of health management on the built environment and the expected quality of life after retirement; and (3) the impacts of the built environment on the expected quality of life after retirement among personnel in public higher education institutions in Thailand. A mixed-methods approach was employed: qualitative data was collected through in-depth interviews with 12 key informants, while quantitative data were gathered using questionnaires from 500 lecturers and staff. Descriptive and inferential statistics were used for data analysis, and structural equation modeling was conducted using specialized computer software.

Findings are as follows: (1) The structural equation model demonstrated a good fit with the empirical data (c2/df = 0.99, p = .50, RMSEA = 0.00), explaining 52% of the variance in the expected quality of life after retirement. The expected quality of life was found to be most strongly influenced through health management and the built environment. (2) The qualitative findings supported all aspects of the quantitative results. The significance of this research lies in its applicability to retirement preparedness for working-age personnel, helping to mitigate financial, health, and lifestyle issues, and promoting a better, happier post-retirement quality of life.

Communication Competencies for Chief Executive of Provincial Administrative Organizations

2025-03-19T12:10:36+07:00

This research article aims to study (1) Communication operational characteristics; (2) the components of communication competence; and (3) the process of communication competence development of the Chief Executive of Provincial Administrative Organizations. This study employed quantitative research design. The sample consisted of 400 people, including executives, officers, and citizens in the provincial administrative organizations of Chiang Rai, Khon Kaen, Chonburi, and Nakhon Si Thammarat that were used by stratified random sampling. The qualitative research included 27 informants who were purposively selected. The employed research instrument was a questionnaire and structured interviews. Statistics used for data analysis were the frequency, percentage, mean, standard deviation, and content analysis.

Findings are as follows: (1) The overall of communication operational characteristics were at the highest level ( = 4.67, SD = 0.42); (2) the components of the communication competence was including (2.1) using gentle body language; (2.2) acting as a good role model; (2.3) listening and allowing all parties to participate; (2.4) using clearly spoken language; (2.5) thinking systematically; (2.6) using new technologies and digital media appropriately; and (2.7) presenting information and news in a straightforward manner; and (3) the process for developing the communication competencies was consisting of (3.1) performance evaluation; and (3.2) Self-evaluation; and (3.3) planning for the development of personnel at all levels. The research results can be applied to develop communication competencies to maximize operational efficiency.

Family Parenting and the Promotion of Executive Function Skills in Early Childhood in Amnatcharoen Province

2025-05-09T15:29:50+07:00

This research article aims to analyze the situation and examine the relationships between family caregiving practices and the level of executive function (EF) skills in early childhood in Amnatcharoen Province. A quantitative research design was employed. The study sample comprised 141 children aged 2–6 years residing in Amnatcharoen Province, selected through a multistage sampling process combined with simple random sampling. The research instruments included: (1) an executive function skill assessment tool, and (2) a structured questionnaire administered to primary caregivers. Descriptive statistics and Chi-square tests were used to analyze the data.

Findings are as follows: (1) With regard to the caregiving situation, the primary caregivers were predominantly mothers and grandparents, in nearly equal proportions. The majority of caregivers had low educational attainment, engaged in agricultural or wage labor occupations, and had limited income. Most children lived in multi-generational households. (2) Several factors were found to be significantly associated with children’s EF skills at the 0.05 significance level. These included child health status, child development, parental marital status, caregiver education level, use of the DSPM manual, and caregiver awareness of EF skills. Additionally, caregiving behaviors in the domains of nutrition, sleep, physical affection (e.g., hugging and expressing love), and support for self-help skills were also significantly associated with the development of EF skills in early childhood. The findings underscore the critical role of family caregiving in fostering the development of executive function skills during early childhood.

Effectuation and Causation Decision-Making: A Meta-analysis

2025-03-26T15:20:14+07:00

This research article aims to (1) analyze research trends of effectuation and causation. (2) determine effect sizes of firms that apply effectuation and causation theory. We conduct a systematic literature review by searching research articles from SCOPUS, EBSCO Business Insight, and EMERALD databases. As a result of the search, a total of 8,696 related articles were identified. As a result of the initial screening, articles that were not relevant to the research topic—such as non-research-based publications or those falling outside the scope of the business administration discipline—were excluded. A total of 448 articles remained for trend analysis. Subsequently, the PICOS framework and PRISMA guidelines were applied to select only studies that provided complete data for statistical analysis. As a result, 12 studies were identified for inclusion in the meta-analysis.

Findings are as follows: (1) The result of the statistical test of chi-square shows that X² = 503.67 implying that the trend of research articles related to effectuation has been continuously increasing since the theory was introduced in 2001. (2) The results of meta-analysis show that the overall effect size = -0.03, p-value = 0.82 indicating that both theories have the potential to significantly contribute to improving firms’ performance. However, effectuation is more suitable in environments characterized by high uncertainty. Thus, future research may employ computer simulations methodology to model environments with varying levels of uncertainty, in order to examine the impact of the two theories on organizational performance.

The Influence of Transformational Leadership and Its Antecedents on Organizational Sustainability in the Context of Construction Materials Companies Listed on the Stock Exchange of Thailand

2025-03-27T10:08:05+07:00

This research article aims to investigate the factors and the causal effects of transformational leadership, dynamic capabilities, and circular business model on organizational sustainability in the context of managements and supervisors of construction materials companies listed on the Stock Exchange of Thailand. Mixed-method research, used to collect quantitative data through questionnaires from 311 respondents, including senior executives, middle, junior executives and supervisors from construction materials companies. The study used stratified random sampling to distribute the questionnaires. A structural equation model analysis was used for the statistics. For qualitative research, interviews were conducted with 15 key informants using purposive sampling and analyzed using content analysis.

Findings are as follows: (1) the structural equation model showed a harmonious fit with empirical data (c²/df = 1.280, p-value = .096 and RMSEA = .030). Thus, 79 percent of the variance in organizational sustainability could be explained. Organizational sustainability was directly influenced by circular business model (β = .64, p = .001), dynamic capabilities (β = .37, p = .001), and transformational sustainability (β = - .11, p = -.05) in the form of standardized coefficients and (2) The results of developing a causal model of factors affecting organizational sustainability found that dynamic capabilities had the greatest impact, followed by circular business models and transformational leadership, respectively and (3) the qualitative findings explained the quantitative research results in both positive and negative directions.

Transformational Leadership in Human Resource Development for Financial Innovation Effectiveness of Savings Cooperatives in Thailand

2025-04-22T15:17:26+07:00

This research article aims to study (1) the effects of transformational leadership and human resource development on the effectiveness of financial innovation in savings cooperatives in Thailand; (2) investigate the influence of transformational leadership on human resource development within these cooperatives; and (3) explore strategies to enhance the effectiveness of financial innovation in savings cooperatives in Thailand through transformational leadership and human resource development. Mixed-methods research, combining quantitative and qualitative research methods. a sample of 500 participants, consisting of officers from savings cooperatives and credit union cooperatives in Thailand. By using structural equation modeling. For the qualitative phase, the key informants were 10 executives from savings cooperatives in Thailand with the highest operating capital in the 2023 fiscal year. Content analysis was used to interpret the qualitative data.

Findings are as follows: (1) Transformational leadership and human resource development significantly influence the effectiveness of financial innovation in savings cooperatives in Thailand at the .01 level of statistical significance. Transformational leadership had a total effect value of 0.80, while human resource development had a total effect value of 0.51. The model's predictive power was 76%. (2) Transformational leadership significantly influences human resource development in savings cooperatives in Thailand at the .01 level of statistical significance, with a total effect value of 0.74 and a predictive power of 57%. (3) Qualitative research found that enhancing the effectiveness of financial innovation in savings cooperatives in Thailand requires fostering an open organizational culture, developing skills, and implementing a mentoring system. It is essential to support transformational leadership, where leaders serve as role models, inspire motivation, and promote goal-oriented human resource development. These factors positively influence the effectiveness of financial innovation.

The Effects of User Perceptions Factors on Intention to use Thailand Digital Center for Tourism and Hospitality Innovation

2025-05-17T17:01:11+07:00

This research article aims to (1) study the implementation of innovation, tourism supply chain management, tourism supply chain efficiency, and sustainable tourism in Thailand's tourism industry; (2) examine the influence of innovation, tourism supply chain management, and tourism supply chain efficiency on sustainable tourism in Thailand’s tourism industry; and (3) develop a sustainable tourism model for Thailand's tourism industry. This study employed a mixed-methods research approach. The qualitative phase utilized purposive sampling and in-depth interviews with 9 key informants, with data analyzed through content analysis. The quantitative phase involved a sample of 640 participants, consisting of tour business operators and tour guides. Data were collected via questionnaires. The statistical tools used for hypothesis testing included confirmatory factor analysis (CFA) and structural equation modeling (SEM).

Findings are as follows: (1) the overall factors related to tourism operations in Thailand were rated at a high level; (2) all variables showed statistically significant relationships at the .01 level, indicating positive correlations and relationships in the same direction; and (3) the developed model and management practices included key consumer-driven supporting factors such as the development of sustainable tourism prototypes, carbon emission considerations, and promotion of sustainability certification. These elements were consistent with empirical data.

The Multiple Mediating Role Effect Of Supply Chain Integration Between Information Technology Capbalility and Firm Performance

2025-05-14T09:34:39+07:00

This research article aims to (1) study the relationship between information technology capability, internal intergration, customers integration, suppliers integration and firm performance of small and medium-sized enterprises in the service sector in Lower Northern Region 1 and (2) examine the multiple mediating roles effect of internal integration, customers integration, and suppliers integration between information technology capability and firm performance. This is a quantitative research study using a questionnaire to collect data from a sample of 325 participants. Descriptive statistics were used to analyze the mean, percentage, standard deviation, and inferential statistics to analyze the structural equation model.

Findings are as follows: (1) the information technology capability has the highest effect on firm performance (TE = .845), followed by suppliers integration (TE = .345), customers integration (TE = .168), and internal integration (TE = .127), respectively. (2) internal integration, customers integration, and suppliers integration as a partial multiple mediator between information technology capability and firm performance, with statistical significance at the .001 level.

Structural Relationship Model of Factors affecting Profitability and Profit Quality of Companies Listed on the Stock Exchange of Thailand in the Service Business Industry Group

2025-05-16T07:15:04+07:00

This research article aims to study the structural relationship model of factors affecting profitability and profit quality of companies listed on the stock exchange of Thailand in the service business industry group. It is quantitative research. Population and samples in this study were companies listed on the stock exchange of Thailand, service business industry group 132 samples. There are research tools is paper to collect information from financial statement on the annual company report and then the data collected from the paper was analyzed by using statistics consisting of percentage, means, Maximum, Minimum, standard deviation and Structural Equation Modelling program.

Findings are as follows: (1) the financial liquidity (FL) directly affected net profit ratio profitability (NPR), return on assets profitability (ROA), and return on equity profitability (ROE) with the path coefficient scale at .882, .766, and .665, respectively. Furthermore, financial liquidity (FL) indirectly affected Earnings Quality (EQ) with the path coefficient scale at .735; and (2) the return on assets profitability (ROA), and return on equity profitability (ROE) directly influenced Earnings Quality (EQ) with the path coefficient scale at .399, and .453, respectively, but Net Profit Ratio profitability (NPR) did not affect Earnings Quality (EQ) with the path coefficient scale at .145.

Cofactors Affecting Political Popularity of the Democrat Party in Bangkok Metropolis from 2019 to 2023

2025-04-19T15:37:14+07:00

This research article aims to (1) study the political roles of the Democrat Party in Bangkok Metropolis from 2019 to 2023, (2) study the factors affecting the political popularity of the Democrat Party in Bangkok Metropolis from 2019 to 2023, and (3) study the policy to regain the political popularity of the Democrat Party in Bangkok Metropolis from 2019 to 2023. Qualitative research techniques were employed. Data were collected using the techniques of important documentary research and in-depth interview with eight executives and members of the Democrat Party, and forty-eight eligible voters who had previously voted for the Democrat Party. Using the interpretation on dialectics.

Findings are as follows: (1) The political roles include: The Party faced a decrease in popularity. The Party encountered the loss of political roles at a local level. The Party faced with such structural disadvantages. The Party still has an opportunity to revive if its image and structure can be adjusted to be transparent with good communication with new generations. (2) The factors affecting political popularity include: The loss of important members and the image that did not correspond with the new generations. The New Dem Group did not gain internal support from the Party. Participation of the Party members in the People’s Democratic Reform Committee (PDRC). Party could not respond to the expectations of the new generations. (3) The policy to regain political popularity include: The Party focused on improving its image to be more modern by using digital media and social media. The internal structure of the Party was adjusted to be transparent and adhered to political ethics. Policies that responded to both the new generations and the former bastion were developed. Connections were fostered with members of the general public through constant visits.

Factors and the Political Strategies of the Members of the House of Representatives in the Northeastern Region Affecting the Success in Winning Five Consecutive General Elections from 2001 to 2019

2025-04-19T15:36:18+07:00

This research article aims to study (1) the building of a political bastion (2) the social and cultural factors and (3) the process and strategies in the political communication of the members of the House of Representatives in the northeastern region affecting the success under investigation from 2001 to 2019. The technique of qualitative research was employed. Data were collected using the techniques of documentary research and in-depth interview with eight qualified persons.

Findings are as follows: Factors and the political strategies of the Members of the House of Representatives in the northeastern region affecting the success in winning five consecutive general elections from 2001 to 2019 including (1) The building of a political bastion, including having a strong financial status and approach those having the rights to vote through the support activities or the provision of the support to the communities. The political success at a local and national level correlated with constant performance; and policies responding to the needs of the members of the general public. (2) Social and cultural factors, including the building of social networks, relatives and the patronage system consanguinity with tight connections. (3) The process and strategies in the political communication, including communication planning, communication operations, an evaluation of the communication with the members of the general public, creation of activities, building relationship, and fostering an awareness, as well as the strategies of building the political bastion at a local and national level with the focus on the access and response to the needs of the local residents.

Measures for the Management and Prevention of Problems in the Duties of Rescue Volunteers in Bangkok

2025-06-04T16:43:25+07:00

This research article aims to (1) examine the challenges faced by rescue volunteers in Bangkok in the performance of their duties, and (2) develop management and prevention measures to address these challenges. This study employed a qualitative research approach. The key informants consisted of 25 individuals, including (1) five representatives from government agencies, (2) six representatives from private sector organizations involved in rescue operations, (3) ten members of the public who had experienced disasters, and (4) four experts. The research instruments included semi-structured interviews and focus group discussions, and data were analyzed using content analysis.

Findings are as follows: (1) The problems in the performance of duties by rescue volunteers in Bangkok can be categorized into two main areas: (a) operational issues, including inadequate qualifications of volunteers, theft, competition over injured or deceased individuals, actions causing damage to forensic investigations, and a lack of knowledge and skills in providing assistance; and (b) management-related issues, such as a lack of collaboration between organizations, insufficient budget, weak leadership, and the absence of a central public authority overseeing rescue foundations. (2) The proposed advocating for the enactment of a specific Rescue Foundation Act to regulate and supervise volunteer rescue operations management and prevention measures include promoting good organizational management, integrating information technology, and presenting legal about the rescue foundation.

Meta-Analytic Structural Equation Modelling of Efficiency on Alliance Management Capability on Trade and Investment

2024-11-29T10:53:30+07:00

This research article aims to demonstrate the study the alliance management capability factors that measured the effectiveness of operations with trade partners and investments in different trade contexts. The researcher used a mixed research method by studying from relevant data sheets, analyzing relevant capability indicators in international organization. The aim was to determine what was similar, what was different, and other interesting relationships that emerged by multiple works on performance of alliance management capability from 381 researches. Research was conducted during 2010 - 2024. From the total population researches, the independent variables studied on 44 groups were analyzed. Analysis the effects of the influence by using a factor influence analysis program to perform causal influence analysis.

Findings are as follows: (1) The magnitude of influence that affected the efficiency of operations with partners There were a total of 44 values, the influence size shown between -.49 -1.98, with 33 high influence values, 9 low levels, and 2 negative values. (2) There were a total of 44 groups of variables and effective variables that affect the efficiency of operations with partners. A total of 33 groups of variables had high efficiency, 9 groups of variables were low, and 2 variable groups were ineffective. The independent variable group were most effective in developing for creating benefit from collaboration valuable know-how between alliance management. And (3) The relationship between the effectiveness of operational performance and the partner who developed the analysis with the category of alliance level of the sample and the independent variable group was found to have a direct and co-influence on the effectiveness of the collaborating was not statistically significant.

Factors Affecting the Performance of Golf Course Organizations in Thailand: The Mediating Role of Competitive Advantage

2025-04-08T16:18:45+07:00

This research article aims to study (1) the influence of seven dimensions of dynamic capability, including human capital, declarative knowledge, procedural knowledge, sensing capability, learning capability, integrating capability, and coordinating capability, which directly affect the competitive advantage of golf course organizations in Thailand; (2) the competitive advantage that directly affects organizational performance; (3) the indirect effects of dynamic capability on organizational performance through competitive advantage; and (4) to validate the consistency of the causal relationship model with empirical data. This quantitative research employed questionnaires to collect data from representatives of 231 golf courses in Thailand. Data analysis included frequency distribution, percentage, mean, standard deviation, and structural equation modeling analysis.

Findings are as follows: (1) all seven dimensions of dynamic capability had a direct positive effect on competitive advantage; (2) competitive advantage had a direct positive effect on organizational performance; (3) all seven dimensions of dynamic capability had an indirect positive effect on organizational performance through competitive advantage; and (4) the causal relationship model was consistent with the empirical data.