Ph.D. in Social Sciences Journal

Factors Influencing the Efficiency of Community Enterprise Management in the Upper Northeastern Region of Thailand

2023-09-16T08:36:39+07:00

This research article aims to study (1) the process of managing successful community enterprise groups and (2) the factors that influence the efficiency of managing community enterprise groups that have received quality certification. It is survey research. Using questionnaires to collect data. There were 2 sample groups of community enterprises: 48 groups that were successful and 432 groups that received quality certification. Statistics used in data analysis included percentages, means, and standard deviations. and structural equation model analysis.

Findings are as follows: That the successful group supported by the government, 65 members on 9 years average with share capital stock average at 103,951.82 baht, structured according to duties, sincere, unity, honest, transparency, also leader from election, stock dividend at 5-30%, meeting 1-2 times/year, with money valuable and non-valuable cost. Production according to customer orders, non-toxic, clean, safe home stay. Quality assurance group, Government support, training and efficiency of Capital management, it has a positive influence on production management efficiency, consistent with empirical data Statistically significant at the .05 level with a p-value of 0.094. The variables in the model can explain 59.00 percent of the variance in production efficiency.

The Analysis of the Effect on the Government Expenditure Under the 12th National and Social Development Plan with Dynamic Stochastic General Equilibrium

2023-09-16T08:43:07+07:00

This research article aims to (1) study changes of the economic multiplier from the use of government fiscal measures, using a dynamic stochastic general equilibrium model, and (2) analyze the choice of appropriate fiscal measures from the changes of the economic multiplier for stimulate aggregate demand during the 12^thNational Economic and Social Development Plan of Thailand. The DSGE model was used to examine the data in this study, analyzing secondary data collected from relevant government agencies' online databases between 2017 and 2021, using the DSGE-NK model and Bayesian parameter estimation.

Findings are as follows: The reduction of personal income and corporate taxes is the most effective fiscal measure to intensify household consumption and private investment multipliers in the short, medium, and long run. Thus, the government and relevant agencies should consider reducing personal income and consumption taxes to boost the economy's aggregate demand.

The Organizational Development to be a High Performance Organization

2023-10-21T12:13:37+07:00

This research article aims to (1) study the development of high-performance organizations of PTT Public Company Limited and Miracle International Technology Company Limited (2) study on the development guidelines to become a high-performance organization of Miracle International Technology Company Limited in accordance with the guidelines of PTT Public Company Limited. The research model is a mixed method. By using qualitative research as the main support data with quantitative research. The data collection tool was a structured in-depth interview. The sample group is representatives of Miracle International Technology Co., Ltd. 306 people. The data collection tool was a questionnaire.

Findings are as follows: PTT Public Company Limited has all 7 components of a high- performance organization. While the level of organizational performance of Miracle International Technology Company Limited overall is at a high level and has the same level of being a high-performance organization in all 7 areas. shows that Executives of Miracle International Technology Co., Ltd. have similar abilities to executives of PTT Public Company Limited while other aspects are very different. This led to the development of a high-performance organization of Miracle International Technology Company Limited in accordance with PTT Public Company Limited’s guidelines. In terms of measurement, analysis and knowledge management.

System Development on the Resolution of Non-Performing Loan Debts of Financial Institutions

2023-10-21T13:44:25+07:00

This research article aims to study (1) the concepts and theories related to the resolution of the non-performing loan debts of financial institutions; investigates (2) the problems of the resolution of the non-performing loan debts of financial institutions; compares (3) the law concerning the resolution of the non-performing loans of financial institutions in Thailand and abroad; and proposes (4) an amendment of the law regarding the resolution of the non-performing loan debts of financial institutions in Thailand. This research is qualitative research and collecting data through documentary research, in-depth interviews and focus group discussion. Data were analyzed using content analysis techniques and interpreted comparison.

Findings are as follows: Major guidelines to amend the Financial Institutions Business Act, B.E. 2551 in three issues as follows. (1) The process for the resolution of non-performing loans and payment in accordance with the fair value of debts or collateral should be prescribed. (2) The Bank of Thailand or public agencies should be designated to monitor, mobilize, or play a role in the resolution of non-performing loans. (3) The process of the compulsory performance with the debt collateral of non-performing loans should be designated. Financial institutions as creditors or mortgagees should be able to have the enforcement of mortgages without having to file cases in court and they should be able to conduct auctions.

Serial Mediated Effect of Corporate Social Responsibility and Corporate Image as Factors Transmitting Corporate Governance to Firm Performance of Small Enterprise Entrepreneurs the Commercial Sector in the Lower North Region 1

2023-09-16T08:54:10+07:00

This research article aims to study (1) to examine factors influencing corporate governance, corporate social responsibility, and corporate image to firm performance and (2) to examine the intermediate effect of corporate social responsibility and corporate image as a factor in transferring corporate governance to firm performance.This research is a quantitative research that collects data by questionnaires. Study of 360 entrepreneurs of small enterprises in the trade sector in lower northern region 1. Descriptive statistics were used to analyze the mean, percentage, standard deviation, and statistics inferred by analyzing the structural equation model.

Findings are as follows: (1) The influence of corporate governance, corporate social responsibility, and corporate image had a statistically significant effect on corporate performance (p < .001). and (2) The influence of corporate social responsibility and corporate image as serious mediating effect are intermediate variables that transmit corporate governance to firm performance.

The Influences of Content Marketing and Influencer Marketing on Brand Loyalty: The Mediating Roles of Brand Self-Expressiveness & Brand Jealousy: Case Study of Apple Brand

2023-09-16T08:51:33+07:00

This research article aims to study the direct and indirect influence of the following groups of variables, Content Marketing, Influencer Marketing, Brand Self-Expressiveness, Brand Jealousy, and Brand Loyalty. It is quantitative research. Select the cluster sampling method by collecting data from Thai consumers who use the Apple brand and use the internet Digital media and social networks in everyday life, who had experience with information presented by Apple and from 460 influential thinkers in the IT field, Tools using online questionnaires and statistics used to analyze the data Descriptive statistics and structural equation analysis.

Findings are as follows: (1) Brand Self-Expressiveness is influenced by Content Marketing (TE = 0.534) and Influencer Marketing (TE = 0.290) respectively. The predictive power of this equation is 57.70%. (2) Brand Jealousy is influenced by Brand Self-Expressiveness (TE = 0.608), Content Marketing (TE = 0.325) and Influencer Marketing (TE = 0.176) respectively. The predictive power of the equation is 37.00%.(3) Brand Loyalty is influenced by Brand Self-Expressiveness (TE = 0.768), Content Marketing (TE = 0.453), Brand Jealousy (TE = 0.319), and Influencer Marketing (TE = 0.201) respectively. The Predictive power of this equation is 68.80%.

Key Audit Matters of Assets Management on SET 100 Performance

2023-10-28T15:16:31+07:00

This research article aims to study: the relationship between the types of key audit matters (KAMs) of asset management. on the performance of companies listed on the Stock Exchange of Thailand (SET 100) regarding the impact of important matters in the audit of asset management, including (1) the value of inventories, (2) property, plant, and equipment, (3) audit fees, and (4) accrued expenses. of companies listed on the Stock Exchange of Thailand By using content analysis of important matters in the audit in the auditor's report of the said company for the year ending 31 December 2017 to 2019, which variables based on the performance of the company listed on the Stock Exchange of Thailand include the rate of Return on Asset and the ratio between the price or value of the company (Tobin's Q).

Findings are as follows: It was found that important matters in the audit of asset management, Have a positive impact on the performance of companies listed on the Stock Exchange of Thailand. However, the results of such research may differ according to each type of important matter in the audit. Including the important matters of auditing in each company, there are differences according to the inherent risks and environment of each company.

Factors Affecting Satisfaction and Decision to Use Non-Invasive Monitoring Service for Coronavirus Disease 2019 (COVID-19) Patients by Exhale Breath Analysis

2023-05-26T10:52:46+07:00

This research article aims to study the factors affecting the decision to use the service and the satisfaction to use non-invasive monitoring services for Coronavirus 2019 (COVID-19) by exhale breath analysis. The sample of 109 people, the instrument used for data collection was a questionnaire. Descriptive statistics were used for data analysis, including frequency, percentage, mean, standard deviation, maximum value, minimum value and multiple regression analysis statistics.

Findings are as follows: the overall satisfaction of service users was at the highest level of satisfaction with an average of 4.57 and in terms of service areas, they are clean, spacious, and have enough parking spaces with an average of 4.64. Innovation acceptance it is a factor that relates to the decision to use the service and satisfaction. There was a relatively high relationship with service satisfaction 0.686 and a high correlation with service decision 0.870, influencing service decision making and service satisfaction on predictive power was 75% (R² = 0.75) and 47.00% (R² = 0.47), respectively. Y₁ = 0.020 + 0.041X₁ + 0.997X₂; R² =0.75, Y₂ = 1.243 + 0.091X₁+0.692X₂; R² = 0.47.

Educational Institution Administration Model According to the Sufficiency Economy Philosophy Catholic Schools Under the Catholic Diocese of Northeastern Region

2023-10-21T12:04:01+07:00

This research article aims to (1) study the components of the administration of educational institutions according to the sufficiency economy philosophy of Catholic Schools; (2) study the current, the desirable, and the need for the administration of educational institutions according to the sufficiency economy philosophy of Catholic Schools; (3) create for the administration of educational institutions according to the sufficiency economy philosophy of Catholic Schools; and (4) assess the model of educational institution administration according to the sufficiency economy philosophy of Catholic Schools by using mixed methods research. The sampling consisted of 467 administrators and teachers, a group discussion meeting with 9 experts, and an evaluation of the model by 13 school administrators. The instrument was a questionnaire and a suitability assessment form.

Findings are as follows: The components of school administration in Catholic schools under the Diocese of Northeastern Region had 12 components. The current, desirable, and need for the administration of educational institutions according to the sufficiency economy philosophy of Catholic Schools in total is at a high level. In addition, the need for educational institution administration according to the sufficiency economy philosophy in Catholic schools overall was equal to 0.022. The model evaluation of school administration according to the sufficiency economy philosophy of Catholic schools had been evaluated both for suitability and possibility at the highest level.

Legal Measures Concerning Hate Crimes

2022-08-03T19:37:12+07:00

This research article aims to study (1) concepts and theories related to hate crimes; (2) problems of offences concerning hate crimes in Thailand; (3) law related to hate crimes in foreign countries; (4) develop the law related to hate crimes in Thailand. This research is qualitative research and collecting data by document research and in-depth interviews. Data were analyzed using content analysis techniques and interpreted comparison.

Findings are as follows: Thailand does not have a specific hate crime law. Therefore, hate crime laws should be enacted and the definition of hate crime included in the Criminal Code, including harsher penalties for ethnic hate crimes, race, religion, disability, sexual orientation, or victim identity. Collect statistics on hate crimes for the purpose of creating a database of hate crimes that is of international standard for use in the justice system.

Legal Issues on Airline Liability and the Protection of Passengers’ Rights

2023-10-16T17:07:00+07:00

This research article aims to study (1) legal problems regarding the protection of passenger rights in cases where air carriers cancel or delay flights; (2) Principles of international law, foreign law, and Thai law, including analysis and comparison of legal problems related to measures to protect passenger rights in cases where air carriers cancel flights or delays; and (3) Recommend and draft legal provisions related to measures to protect passenger rights in cases where air carriers cancel flights or delays. This research is qualitative research and collecting data by document research and in-depth interviews. Data were analyzed using content analysis techniques and interpreted comparison.

Findings are as follows: The International Air Carriage Act, B.E. 2558 should be amended. The word “accident” should be defined as the acts or omissions whether from the intention or negligence of the airlines. The airlines have duties to prevent what may cause danger to passengers including the act of others who may cause damages to passengers. Airlines are partly at fault. The prescription of an exemption of airline liability in cases where destination countries make an announcement of closing down as force majeure results in airlines not taking liability for damages. However, it is prescribed that airlines have duties to take care of passengers as needed during the time of their being stranded at airports or the country of origin as necessary and appropriate. It should be prescribed that airlines refund airfares to passengers in cash within seven days. If the refund is not made within the said time, interest at five percent must be charged. The prescription should be made for passengers to have the right to receive punitive damages not higher than two times of the actual value of damages.

Reverse Logistics Management for End-of-Life Vehicles (ELVs)

2023-05-26T11:49:54+07:00

This academic article aims to analyze approaches to reverse logistics management for end-of-life vehicles, and idle, it is passenger vehicles with a tendency to end-of-life. By analysis of Sustainable Development guidelines, regulations, or laws in electric vehicles technology, energy, reverse logistics, and financial returns and environment.

Findings are as follows: (1) Regulatory and laws measures effectively manage end-of- life vehicles. Therefore, Thailand should push the regulations and laws in accordance with the guidelines. The European Union’s “Directive 2000/53/EC” (2) The government plays an important role in supporting the implementation of the reverse logistics network throughout the supply chain. with modern technology to separate parts that reduce the impact on society and the environment is sustainable development and (3) Network reverse logistics management for end-of-life It is a comprehensive operation and comprehensive implementation of regulatory and laws measures including collection, sorting, inspection, resale, re-use, repair, refurbishment, remanufacturing, recycling, recovery, and disposal that can generate financial returns, and reduce the impact on the environment. This is the most efficient recovery of resources.

Managing Personal Savings for Retirement Plan

2023-09-16T08:21:52+07:00

This academic article aims to identify problems in savings management retirement planning and the presentation of personal savings management for retirement planning. Introducing the concept of savings preparation before entering retirement age welfare financial instruments. financial planning. investment risk and creating financial stability for retirement. It is a framework for analysis and synthesis for further presentation of personal savings management of retirement planning.

Findings are as follows: (1) the problems in managing personal savings namely, income clearly affects savings, income is either too little or too low, and career instability. Higher expenditures were attributed to the rising cost of living, instability in the Economy, politics, and wars. In terms of family burdens, the obstacles to being a member of the Sandwich Generation, taking care of two generations of people are the parent and the children’s generation. (2) Personal financial planning in terms of retirement planning, important personal financial planning, determines the age at which you want to retire, Amount of money required, and reviews the plan regularly. And (3) Personal savings management for retirement planning. For the purpose of living life through financial management and planning, prevent various problems, and build wealth by managing savings for retirement in a stable manner.

Marketing Mix Strategic Affecting the Decision to Buy of Pomelo Tubtim Siam (Geographical Indication)

2023-09-16T08:31:31+07:00

This academic article aims to present marketing mix strategies that affect the purchasing decision of Pomelo Tubtim Siam, (geographical indication) Pak Phanang District, Nakhon Si Thammarat Province. It consisted of four strategies: product, price, distribution channel, and marketing promotion. Including the concept of purchasing decisions, namely problem perception, and needs information, seeking alternative assessment purchase decisions, and post-purchase behavior as a framework for analysis.

Findings are as follows: (1) Tubtim Siam pomelo fruit products have a distinctive identity and have a size compact, Its skin color is like an emerald, The taste is sweet, fragrant, and soft, and the flesh is red to dark. Similar to the Siam Ruby gem. “Tubtim Siam pomelo is the king of pomelos”with quality and geographic indication standards. (2) In terms of price, the average selling price is higher, approximately 150-250 baht per fruit. It has a unique identity and is in demand in both domestic and international markets. (3) Distribution channels in supermarkets and online markets Delivered to the hands of consumers is called “Home market” through the logistics system (4) Marketing promotion Received support from the private and government sectors. It is a fruit to the stage of the APEC 2022 Leaders, Meeting, OTOP trade show, Classified as eco-tourism, farmers, way of life, modern packaging, and marketing through social media Stimulate customer decision-making at the point.

Labour Welfare and Tax Benefits

2023-09-16T08:48:50+07:00

This academic article aims to present both the legal form of workplace welfare and the support of welfare in the workplace outside of legal requirements, types of personal income tax, corporate income tax, and an examination of the relationship between labor welfare programs and the benefits of both personal and corporate income taxes. The business owner who has registered as a juristic entity is responsible for paying corporate income tax. While also having to pay personal income tax are those who work for the company or are considered workers. It compiles information from textbooks, academic literature, the Ministry of Labor’s report, laws, regulations, announcements, and Revenue Department directives, as an analytical framework.

Findings are as follows: that annual company income tax is a requirement of labor welfare contracts. Employees who receive welfare benefits must be both required to be included and excluded as additional benefits or income when computing the annual personal income tax. These benefits are divided into 3 categories based on 3 tax benefits, namely: (1) The business establishment is deducted twice as tax expenses (2) The benefits received are not required to be included in the employee’s personal income, so the business is deducting taxes as they have actually been paid, and (3) Taxes that have already been paid are subtracted by the employer, and any benefits received by the employee must be reported as personal revenue. The above information will be useful to both entrepreneurs and employees for their annual tax planning.

Sustainability of Corporate Social Responsibility Activities

2023-10-25T16:15:59+07:00

This academic article aims to study factors influencing the sustainability of social responsibility operations. Using the concept of Triple Bottom Line and Caroll’s CRS Pyramid concept of corporate social responsibility of Buchholz and Catton (1999) and Carroll (1991).

Findings are as follows: Factors influencing the sustainability of social responsibility operations include (1) the transformational leadership of executives. The important characteristics of transformational leadership have an influence on the operations of the organization. (2) Marketing orientation that focus on customers are more responsive to society. (3) Building relationships with stakeholders. (4) Corporate governance by a management system that is efficient, transparent, and verifiable. (5) Perception and participation, it provides an opportunity for those involved to perceive information, analyze troubleshooting guidelines, and join together in solving problems. All 5 factors therefore influence the sustainability of the organization’s operations.

The Development of Laws to Protect State Official Who are Whistleblowers in Corruption and Misconduct Cases

2023-10-16T17:09:00+07:00

This academic article aims to analyze legal problems regarding the protection of state officials who are whistleblowers in corruption and misconduct cases by using utilitarianism, fraud triangle, hierarchy of needs theory, opportunity theory, principle of proportionality and non-discrimination principle. Including relevant legal principles of the United States, Commonwealth of Australia, and Republic of Korea as a framework for analysis.

Findings are as follows: Although the Organic Act on Anti-Corruption, B.E. 2561 stipulates that the state must have guidelines for organizing effective measures or mechanisms to strictly prevent corruption and misconduct. But at present, it is found that there are no clear legal measures to protect state officials who are whistleblowers in corruption and misconduct cases. Legal problems that directly affect the confidence of state officials who come to report whistleblowing are: delays in considering the transfer of state officials who are whistleblowers; Providing benefits or rewards to state officials who are whistleblowers; and Mandatory conditions and central standards for the protection of state officials who are whistleblowers. Therefore, solutions must be found and the development of such laws to be effective and build confidence in state officials who are whistleblowers in corruption and misconduct cases.

Special Measure in Lieu of Criminal Prosecution in Trial of Child and Juvenile Case

2022-10-24T15:44:38+07:00

This academic article aims to analyze special measure in lieu of criminal prosecution in trial of child and juvenile case by using principles for prosecuting criminal cases against child and juvenile, principles for protecting child and juvenile in Thailand, Juvenile and Family Court and Procedure Act 2010, Section 90 and Regulations of the President of the Supreme Court on the Criteria, Methods, Conditions for the Preparation of the Post-Trial Rehabilitation Plan 2013 as a framework for analysis.

Findings are as follows: Special measure in lieu of criminal prosecution in trial under Section 90, it provides an opportunity for accused persons who are child or juvenile who are found to have committed crimes that have a higher penalty rate than the prison sentence of more than five years but not more than twenty years. Consciousness of actions and meeting various conditions as required by law has entered the process of creating a rehabilitation plan in order to comply with the plan. The court does not have to adjudicate the case if the conditions set forth in the plan are fulfilled, which shows that even though the case has a high penalty rate, However, if the circumstances of the case are not unreasonably serious, a plan can be prepared to rehabilitate the child or juvenile. Therefore, it must be revised from the original “victim consents” to “listen to the victim’s opinion in making a plan” because there may be cases where the accused, who is a child or juvenile, is aware of the act but the victim does not consent, which may be due to the victim still having resentment. The accused or the parents of the accused and the victim had previous causes of anger, or unable to agree on damages, or any other reason that the injured person does not consent to the preparation of the plan.

The Achievement Motivation and Vocational Students

2023-09-17T16:32:32+07:00

This academic article aims to analyze the achievement motivation of vocational students based on the achievement motivation theory of McClelland, Atkinson and Alschuler.

Finding are as follows: The vocational students are necessary manpower to develop the country, especially their performance serve the growth of industry, commerce and service works. The strong image of the vocational students are they have knowledge, experience, and skills in performing professional work, being united, and helping each other but the weak image of some vocational students, who have problems, are using over emotion without reason to action, by its result, impacts the society and lack of communication skills. The achievement motivation is the need to have success which consists of multi characteristics factors such as goal setting, Planning, patience, self-confidence, responsibility, forecasting, feedback and setting excellent standard etc. Using group counseling to enhance achievement motivation will help the vocational students to know themselves, self-esteem, and desire to get success has the characteristics of a person who has achievement motivation. Finally at the end of the counseling process most of them have quality people with new good image that is proud to be accepted by society.

Competency Development Among University Personnel

2023-09-17T16:36:37+07:00

This academic article aims to analyze the development of digital competency of university personnel and the interconnectedness of both internal and external causal factors, using the concept of digital competency, the theory of innovation diffusion, internal personal factors, and external factors as frameworks for analysis.

Findings are as follow: The causal factors contributing to the development of digital competency among university personnel include internal personal factors such as (1) acceptance of change, (2) motivation for performance excellence, (3) openness to experiences, (4) perseverance, and (5) a passion for seeking knowledge, as well as external factors such as (1) organizational culture, (2) social support within the organization, and (3) communication within and outside the organization. These factors are instrumental in the process of developing digital competency, in line with the characteristics of developing digital competency among university personnel, which can be divided into two parts. The first part, which is visible and directly measurable, includes the knowledge and skills of personnel that can be developed through studying and research to acquire knowledge and through practical training to develop skills. The second part, which is more difficult to observe, includes attitudes, values, self-perception, personal characteristics, and motivation.