Ph.D. in Social Sciences Journal

Causal Factors of Omni Channel Affecting the Business Performance of the Modern Retail Industry

Sudarat Pimonrattnakan — Mon, 10 Nov 2025 00:00:00 +0700

This research article aims to study (1) explore the causal factors influencing seamless marketing and business performance in the modern retail industry (2) examine the impact of these causal factors on business performance in the modern retail industry and (3) identify seamless marketing strategies that affect the business performance of the modern retail industry in Thailand.To lead to the creation of policy recommendations and seamless marketing guidelines for the modern retail industry in Thailand. This research a mixed-method approach, combining quantitative and qualitative research. Data was collected using a questionnaire with a sample size of 340 participants, and the qualitative research was conducted using phenomenological methods. The statistics used to test the hypotheses include Structural Equation Modeling (SEM). Findings are as follows: (1) logistics service quality significantly affects seamless marketing (2) logistics systems significantly impact seamless marketing (3) seamless marketing contributes to competitive advantage (4) seamless marketing influences business performance and (5) competitive advantage affects business performance. This includes policy recommendations to support technological infrastructure, seamless marketing using advanced technology systems, such as artificial intelligence (AI), big data analytics, and consumer data integration systems. Government support for infrastructure development will help increase business competitiveness and contribute to organizational planning and policy making to create efficiency and effectiveness in organizational operations.

The Structural Equation Model of Factors Affecting Retention of Small Enterprises Employees in Manufacturing Sector in Metropolitan Regions

Supattra Minsen, Dr. Kanokorn Boonmakerd — Mon, 10 Nov 2025 00:00:00 +0700

This research article aimed to study the causal influence of factors affecting retention of small enterprises employees in manufacturing sector in Metropolitan regions. It is quantitative research. Samples in this study were 400 samples of small enterprises employees in manufacturing sector in Metropolitan regions, were registered as juristic people with the department of industrial works. The research tool in this study was a questionnaire
and statistics used in this study included means, standard deviation and Structural Equation
Modelling program. Findings are as follows: (1) the high performance work system had a direct effect on psychological capital, job engagement and job satisfaction; and had an indirect effect on job
engagement, job satisfaction and employee retention; (2) the psychological capital had a direct
effect on job engagement and job satisfaction; and had an indirect effect on job satisfaction and employee retention; (3) the job engagement had a direct effect on job satisfaction and employee retention; and had an indirect effect on employee retention; and (4) the job satisfaction had a direct effect on employee retention.

The Legal Measures on Possession and Utilization in a National Park: A Study of Areas in Phurin Waterfalls, Klong Sa Sub District, Kanchanadit District, Surat Thani

Ratchanee Suksawat, Kwantaya Buncherd — Mon, 10 Nov 2025 00:00:00 +0700

This research article aims to study the problems of possession and utilization in Phurin Waterfall, Khlong Sa Subdistrict, Kanchanadit District, Surat Thani Province and to solve such problems by creating appropriate legal measures. The researcher used the qualitative research approach by collecting data through documentary research and in-depth interviews. Data were analyzed using the techniques of content analysis. Findings are as follows: Phurin waterfall, located in Klong Sa Sub District, Kanchanadit District, Surat Thani Province encounter the problems related to possession and utilization on the area in accordance with the Reserved Forest Act B.E. 2507 (1964), the National Parks Act B.E. 2562 (2019) and the Wild Animal Reservation and Protection Act B.E. 2562 (2019).
According to the problems, there are issues relating to the qualifi cation for individuals who
can possess and utilize the reserved forest and the national parks, the right of habitation and
utilization on the Phurin waterfall; and the civil and criminal liabilities and penalties. Therefore,
the Reserved Forest Act B.E. 2507 (1964) and the Wild Animal Reservation and Protection
Act B.E.2562 (2019) regarding Section 121 in the fi rst and last paragraph should be amended.
With this, permanency of the right of utilization and the right of habitation should be allowed,
however, the devolution of the rights depends on the performance of the person who is allowed to execute the rights. If the person does not follow the rules of the rights, the rights shall be repealed immediately. Furthermore, Section 64 in the first and the third paragraph of the National Parks Act B.E.2562 (2019) that imposes the duration for surveying within two hundred forty days; and/or in the case when the survey is not completed within the certain duration; or the issue of the question is still on the dispute process, should be extended.

Guidelines for The Development of Competency in Finance and Accounting officers Kasetsart University

Thitipong Supawatpinyo, Nalinrat Rakkusol, Autumporn Intachak — Mon, 10 Nov 2025 00:00:00 +0700

This research article aims to study the competencies of finance and accounting officers
and to propose guidelines for improving their competencies at Kasetsart University.
The research utilizes both quantitative and qualitative methods. The population consists of 347 finance and accounting officers. The actual data collected amounts to 243 people, representing 70.03% and the primary informants related to the finance and accounting staff numbered 7 experts. Questionnaires and focus group discussions were used as research tools. The data were analyzed using descriptive statistics, including frequency, percentage, mean score, and standard deviation, along with content analysis.
Findings are as follows: Indicated that the majority of the respondents were female, held a bachelor’s degree, and had 1 to 8 years of work experience in finance and accounting at Kasetsart University, Bangkhen campus. In terms of competencies, the study revealed that the officers demonstrated the highest level of competency in ethics and professional conduct. Competencies related to knowledge and understanding of accounting principles, knowledge of laws/regulations/ announcements/rules, finance and accounting skills, and other necessary work-related skills, as well as personal skills, were rated high. Meanwhile, their understanding of organizational resource management systems was at a moderate level. Regarding the guidelines for enhancing competencies, the findings suggested that the university should gather up-to-date knowledge, implement a mentoring system for guidance, provide training for the finance and accounting officers, and recognition to foster motivation for maintaining a high level of ethical performance.

An Efficient Teamwork Model for Food Businesses

Mon, 10 Nov 2025 00:00:00 +0700

This research article aims to study (1) the conditions and problems of efficient teamwork for food businesses; constructs (2) an efficient teamwork model for food businesses; and evaluates (3) the constructed model. The study was divided into three steps as follows. Step One: Studied the current conditions and the problems concerning constructing an efficient teamwork model for food businesses. The technique of in-depth interview was employed with ten executives in food businesses. Step Two: Constructed an efficient teamwork model for food businesses using the Delphi technique with seventeen experts. and Step Three: Nine experts evaluated the efficient teamwork model for food businesses. The evaluation was to determine the suitability, feasibility, and usefulness of the constructed model. Findings are as follows: Summarized and discussed in accordance with the components
of the model using the techniques of content analysis, mean, and standard deviation. Findings
are as follows: (1) The conditions for the efficient teamwork for food businesses showed that the
team members in food businesses had only a short period with the opportunity to practice with
the team. When they began to be experienced in their roles and duties, they had to change roles
so they could not work in an efficient manner. Problems in teamwork found that team members
in food businesses were young. They did not have experience in performing certain roles. They
did not have confidence, did not understand, and took a long time to learn. The practice time was also limited so they could not practice working in a team in a sufficient manner. (2) The efficient teamwork model for food businesses was found by the experts who exhibited congruence in their opinions that the level of suitability was at a high to the highest level (Md between 4.00-5.00, IQR = 0.00). The model consisted of six components and sixty items (3) The experts evaluated the constructed model using the technique of focus group discussions. They were of the opinion that all of the components of the model exhibited suitability, feasibility, and usefulness at a high to the highest level.

Competency Development for Human Resource for Migrant Workers of Frozen Seafood Industry in Samut Sakhon Province

Ekkaluck Thepnikorn, Suchao Meenongwah, Rachaya Pakdeejit — Mon, 10 Nov 2025 00:00:00 +0700

This research article aims to assess the level, identify problems and obstacles, analyze
components, and propose guidelines for developing the competencies of migrant
labor resources in the frozen seafood industry in Samut Sakhon Province. This research was
a mixed-methods study using survey and qualitative research methods. Data were collected
using a questionnaire with a sample of 400 Myanmar migrant workers and in-depth interviews
with key informants, including government personnel, private sector, civil society/non-profit
organizations, and 26 frozen seafood business experts. Data were analyzed using descriptive
statistics and content analysis. Findings are as follows: (1) the competency level in 4 dimensions is a high level as follows: knowledge, traits, self-concept and motive. Skills are at a medium level. (2) Problems and obstacles in developing the competency of migrant workers including migrant worker management, migrant worker competency development, law and fair law enforcement, and human rights and participation of all sectors. (3) The components of migrant worker competency development consist of 7 components as follows: (1) administration and management (2) migrant worker proving (3) information management (4) improving the law and enforcement (5) policy formulation (6) participation of public private and society and (7) development of quality of life and human rights. (4) The guidelines for developing the competency of migrant workers should integrate all sectors in the management of all.

Guidelines for Increasing the Efficiency of Warehouse Operating Systems for Product Manufacturers in Thailand

Yotaka Seesaiprai, Suramon Chancharoen — Mon, 10 Nov 2025 00:00:00 +0700

This research article aims to study (1) the level of leadership, change management, acceptance of warehouse management technology, and the efficiency of warehouse operation system in manufacturing plants, (2) analyze the influence of leadership, change management, and the acceptance of warehouse management technology on the efficiency of warehouse operation system in manufacturing plants, and (3) propose guidelines to enhancing the efficiency of warehouse operation systems in manufacturing plants' warehouses in Thailand. It is a mixed-method research, including quantitative research collecting data from a sample group of 440 factory supervisors. The sample size is inversely proportional to the number of empirical variables. The research instrument was a questionnaire. The statistics used were mean, standard deviation, and structural equation modeling analysis. Qualitative research was conducted by collecting data through in-depth interviews with 20 experts, including executives of manufacturing plants and warehouse management scholars. Data was analyzed using content analysis techniques. Findings are as follows: (1) the efficiency of warehouse operation system had the highest mean (= 4.05) followed by acceptance of warehouse management technology, leadership, and change management which were at a high level (= 4.02, 3.98, 3.85), (2) change management, leadership, and acceptance of warehouse management technology had overall influences on the efficiency of the warehouse operation systems in manufacturing system with collectively accounting for 79% of the variance, (3) the proposed guidelines to enhance operational performance include developing leadership, change management skills, promoting technology use, and evaluating and improving work processes.

Preceding Factors Influencing Enrollment in Higher Education E-Sports Programs Among Students in Lower Northeastern Thailand (Region 2)

Mon, 10 Nov 2025 00:00:00 +0700

This research article aims to (1) examine the level of demand in selecting a major, social and environmental factors, and decision-making in pursuing higher education in the field of eSports. (2) investigate the relationship between the demand for selecting a major, social and environmental factors, and their influence on the decision to enroll in an eSports program. and (3) develop a decision-making model for enrolling in an eSports program at the higher education level. A mixed-method research approach was employed. In the quantitative phase, the study population consisted of high school seniors (Grade 12) from Lower Northeastern Thailand (Region 2). Use questionnaires to collect data. A total of 260 people. In the qualitative phase, the same study population was used, focusing on key informants selected from the quantitative sample, including administrators, practitioners, and senior students who could provide in-depth insights. The sample size for the qualitative phase was determined by theoretical saturation, totaling 15 participants. Data collection was conducted through formal requests to schools and direct engagement with relevant institutions, both in person and by mail. The data were analyzed using descriptive statistics and structural equation modeling. Finding are as follows: (1) social and environmental factors (RSB) had the highest mean value, followed by the demand for selecting a major (ICF) and the decision-making factor (FCD), (2) the demand for selecting a major, along with social and environmental factors, significantly influenced the decision to pursue higher education in an eSports program, aligning with the research hypothesis, and (3) the developed decision-making model, known as the CLIC Model (Communication, Location, Image, Curriculum), demonstrated a 93% accuracy in predicting students’ enrollment decisions in eSports programs.

Social Marketing Mix Strategies that Infl uence Environmental Consciousness and Drive Proactive Environmental Consumption Behaviors

Jutatip Deshyangul — Mon, 10 Nov 2025 00:00:00 +0700

This research article aims to study (1) The level of opinions of social marketing mix strategies, environmental consciousness and proactive environmental consumption behavior, and (2) The causal influence of social marketing mix strategies on environmental consciousness and proactive environmental consumption behavior of consumers and purchase environmentally friendly consumer products in Bangkok. Using a quantitative research model. The sample of 500 individuals consisted of consumers and buyers of products in the Bangkok metropolitan area, all of whom were at least twenty years old. A questionnaire was used as an aid. A multi-stage sampling procedure was used. The statistics used percentages, averages and standard deviations as well as structural equation model analysis.
Findings are as follows: (1) The causal model is consistent with the empirical data, with χ²/df = 1.43 p-value = 0.12977 and RMSEA = .029 explains the variance in proactive environmental consumption behavior of consumers and purchase environmentally friendly consumer products in Bangkok at 35 percent. (2) The social marketing mix strategy has a positive effect on environmental consciousness (β = 0.98) with statistical signifi cance at the .01 level., and Environmental consciousness has a signifi cant direct effect on proactive environmental consumption behavior (β = 0.59), with statistical signifi cance at the .01 level, In addition, such behavior was indirectly infl uenced (IE) by marketing mix strategies (IE = 0.62, p<0.01). The results of this study indicate that promoting environmental consciousness through effective marketing strategies can stimulate proactive environmental consumption behavior. Policy makers and marketers should use the results of this study as a guideline for developing
long-term green marketing promotion plans

Legal Problems of Acquisition Thai Nationality According to Section 9, Paragraph one of the Nationality Act 1965, Study of the Case of Equal Marriage

Wimonrat Saelee, Vayupak Thaboonma — Mon, 10 Nov 2025 00:00:00 +0700

This research article aims (1) to study the background, concepts and theories of Thai and foreign laws concerning the acquisition of nationality through marriage for sexual-and gender-diverse individuals (SGD) persons or same-sex couples, (2) to compare Thai and foreign laws in guaranteeing equal marital status for sexual-and gender-diverse individuals (SGD) persons in acquiring the right to apply for citizenship through marriage, (3) to study the problem of the acquisition of nationality through marriage for sexual-and gender-diverse individuals (SGD) persons or same-sex couples under Section 9 Paragraph 1 of the Nationality Act B.E. 2508 and (4) to provide solutions that are appropriate to the current social context and in line with the principles of equality and non-discrimination of the Universal Declaration of Human Rights. The researcher employs qualitative research methods, collecting data through document research and in-depth interviews, and analyzes the data using content analysis techniques and interpretative comparison. Findings are as follows: indicate that the global trend towards gender equality and non-discrimination, as reflected in the Universal Declaration of Human Rights, has led countries worldwide to increasingly accept sexual diversity. This can be seen in the application of gender equality principles in the consideration of nationality by marriage in the nationality laws of the French Republic and the Federal Republic of Germany. Including Thailand, which has enacted the Civil and Commercial Code Amendment Act (No. 24) B.E. 2567 to allow people of any gender to marry each other as well. However, the Nationality Act B.E. 2508, Section 9, Paragraph 1, has not been amended to bring the legal provisions in line with the aforementioned Civil and Commercial Code in order to protect the right to acquire nationality of same-sex spouses to apply for Thai nationality according to their spouses. It still grants the right to apply for nationality only in the case of a foreign woman who marries a man of Thai nationality only.

Development of Learning Model on Gamifi cation Using Cloud Technology to Promote Staffs’ Innovative Thinking Skills for Professional Development in the Tourism and Hospitality

Kittiya Kaewsathuan, Yada Chobtamdi, Chakris Ongtun, Wisan Anghao — Mon, 10 Nov 2025 00:00:00 +0700

This research article aims to (1) develop a gamification model using cloud technology,
(2) compare learners’ innovative thinking skills through pretest and posttest, (3) evaluate learners’ innovation performance, and (4) assess learners’ satisfaction. A quantitative design was employed with 30 second-year undergraduate students majoring in tourism and hospitality selected through purposive sampling. The research instruments included a learning
model suitability assessment form, an innovative thinking skills assessment form, an innovation
performance evaluation form, and a satisfaction assessment form. Data were analyzed using descriptive statistics, including percentages, means, standard deviations, medians, and
nonparametric statistics, including the Wilcoxon signed-rank test. Findings are as follows: the developed model consisted of 5 components: (1) gamification learning environment, (2) cloud technological tools, (3) learners, (4) teacher, and (5) contents. The five steps were (1) challenging goals, (2) brainstorming, (3) creativity, (4) presentation, and (5) evaluation. The model achieved a CVR of 1.00, indicating high suitability. The innovative thinking skills of the learners were higher than before learning at a significant level of .05. Additionally, the innovation performance evaluation results were rated at a high level, and
overall learner satisfaction was also high. In conclusion, the model effectively promotes
innovative thinking and can be applied to training programs, enhancing competitiveness in the
tourism and hospitality profession to enhance organizational competitiveness in the digital era.

Factors for Success in the Operation of Private Hospital Business in Thailand in the Next Normal Era

nattanaput wattanadeachasakul, Sutheera de Wit — Mon, 10 Nov 2025 00:00:00 +0700

This research article aims to study the factors of service marketing management and human capital management in the Next Normal era that influence the creation of competitive advantages of private hospital businesses in Thailand and to study the factors of competitive advantages that influence the success of private hospital businesses in Thailand. This research is a quantitative research. Data were collected using questionnaires from 380 directors of private hospitals in Thailand. The data were analyzed using structural equation models. Findings are as follows: The developed structural equation model is consistent with the empirical data by the factors of Next Normal Marketing Management (Mark) having a positive infl uence on creating competitive advantage (CCA) with an infl uence size of 0.776, the factors of Next Normal Human Capital Management (Hucap) having a positive infl uence on creating competitive advantage with an infl uence size of 0.250, and the factors of creating competitive advantage (CCA) having a positive infl uence on operational success with an infl uence size of 0.991 and statistical signifi cance at the .001 level.This research is useful to improve health and
well-being. To assist hospital and public health administrators in developing and implementing
human capital management strategies that are effi cient and effective for enhancing hospital
competitiveness and performance.

The Building of a Political Bastion of the Kalptinan Family in Ubon Ratchathani Province from 1995 to 2023

Wattanawud Philaratsirisook — Mon, 10 Nov 2025 00:00:00 +0700

This research article aims to (1) the methods used in building the political bastion of the Kalptinan family in Ubon Ratchathani province from 1995 to 2023; studies (2) the political interactions at the area, locality, and national levels of the family under study in Ubon Ratchathani province from 1995 to 2023; and investigates (3) the national political role of the family under investigation in Ubon Ratchathani province from 1995 to 2023. The
technique of qualitative research was employed. Data were collected from the study of important documents and the technique of in-depth interview with ten related qualified persons.
Three focus group discussions were conducted with twenty-two subjects. Findings are as follows: (1) the methods of building the political bastion of the Kalptinan family was through close interactions with the residents in the area, popularity, and support from the residents in areas are still supported by the residents. The strategy for building the political bastion was the building of networks with the influence groups or capital groups. The political success stemmed from the adherence to the slogan of “Determined for Development, Dependable.” (2) The relationship between the local and the national level are based on the stable bastion in the locality fostered advantages in the national election. And
the characteristic of strong networks in the families and local political groups. (3) The national
political role are based on the strong because of the connection with the political party’s
policies and the local political groups played an important role in building the political bastion
and mobilizing the success of the political parties at the national level. However, the defeat at
a certain period was concerned with economic factors.

Structural Effects of Knowledge Management, Innovativeness, Sustainability Management, and Competitive Advantage on Perceived Firm Performance of Fresh Market Entrepreneurs in the Eastern Economic Corridor

Wikanda Ketwattha, Wongtheera Suvannin — Mon, 10 Nov 2025 00:00:00 +0700

This research article aims to study the factors and the causal effect of knowledge management, innovativeness, sustainability management, competitive advantage on perceived firm performance of fresh market entrepreneurs in the Eastern Economic Corridor. By using mixed-method research. Quantitative research and questionnaire were collected from 325 owners, executives and employees from both private and public fresh market. Quantitative data were analyzed using the structural equation model (SEM) on a computer program. Qualitative
research and interview. The key informants were 11 owners and executives from both private
and public fresh market and and use inductive analysis methods. Finding are as follows; (1) the structural equation modeling was harmoniously consistent with the empirical data, with values χ²/df = 0.85, p = 0.98 and RMSEA = 0.00, explaining the variance of perceived fi rm performance by 82%. It was found that knowledge management
has the greatest infl uence through sustainable management (2) The qualitative research results
supported all aspects of quantitative research results.

The Effects of Personalized Marketing on the Loyalty of Digital Marketing Platform Users on Mobile Phones in Bangkok Metropolis

Punna Kongsawang, Prayong Meejaisue, Snitnuth Niyomsin — Mon, 10 Nov 2025 00:00:00 +0700

This research article aims to examines (1) the effects of personalized marketing on customer satisfaction and customer loyalty and examines (2) the effects of customer satisfaction on customer loyalty of the digital marketing platform users on mobile phones in Bangkok Metropolis. By employing both qualitative and quantitative research techniques with a pilot study using qualitative data, obtained using the technique of interview with ten executives, experts, and supervisors. Quantitative data were obtained from 400 digital marketing platform users. Quantitative data were analyzed using the structural equation model (SEM) and a computer program. Findings are as follows: Personalized marketing affected customer loyalty but it did not affect customer satisfaction at a statistically significant level on customer satisfaction. Customer satisfaction did not affect customer loyalty at a statistically significant level on customer loyalty, respectively. Research value: Executives in the e-commerce industry in Thailand can apply the research findings appropriately with the characteristics of business in order to raise the quality level in a continuous manner in the future.

Influence Model of Knowledge Sharing and Innovation Capabilities on the Business Survival of Construction Contractors in the Bangkok Area

Ratanawadee Thongsuchote, Thanyanan Boonyoo — Mon, 10 Nov 2025 00:00:00 +0700

This research article aims to study the direct and indirect influences of knowledge sharing and innovation capability on the business survival of these construction contractors in the Bangkok area. It is quantitative research. The sample group consisted of 100 construction contractors operating in the Bangkok area for more than five years, selected using simple random sampling, a probability sampling method. A questionnaire was used as the research instrument, and statistical methods were applied, including structural equation modeling using statistical software.

Findings are as follows: findings of the study revealed that the knowledge sharing (KN), product innovation capability (ID), and process innovation capability (IS) directly impact business survival (BS) with the path coefficient scale at 0.237, 0.226, and 0.513, respectively. Furthermore, knowledge sharing (KN) also indirectly influenced business survival (BS) with the path coefficient scale at 0.273. Additionally, knowledge sharing (KN) directly influenced process innovation capability (IS) and product innovation capability (ID) with the path coefficient scale at 0.257 and 0.623, respectively.

Structural Equation Modelling Forward to Research novation on Business Administration

Tanaporn Kaewcheed — Mon, 10 Nov 2025 00:00:00 +0700

This research article aims (1) to guidelines of using structural equation meta analysis to show the results of the study process. And (2) to summarize the steps to be used in social science for business administration research. Explain the important functions of structural equation metaphysics analysis from the research on documentary research methodology and propose a way to develop the use of statistical values to explain the analysis results. Starting from the process of comparing and collecting data from different research papers, the key steps in the application of Meta-analytic structural equation model. The aim is to determine what is found in common. The differences and relationships that emerge from research studies are defined as research in the field of social sciences and use data collection tools by processing evidence from data sources and related research from documentary research. Set the time range, show the independent variable studied significant performs a causal influence analysis. Findings are as follows: To summarize the results of the research study on the following
topics: (1) The magnitude of the influence that affects the variables as studied. Displays the
influence size and values. (2) The primary variables in this synthesis are variables expressed as
correlations and levels of correlation, indicating the measures that show the greatest correlation
coefficient and the knowledge from the analysis. (3) The relationship between the primary
variable and the variable of interest. Explaining the results of the study, it was found or not
that there was both direct and co-influence according to the level of statistical significance.
(4) Direct and indirect influence of primary variables to dependent variables by testing the
consistency between the theoretical model created by the researcher by causal influence analysis.

Guidelines for the Training of Film and Television Production Personnel in Higher Education Institutions in Hebei Province People’s Republic of China

Wang Li, Pimporn Charuchit, Suchada Bubpha — Mon, 10 Nov 2025 00:00:00 +0700

This research article aims to study guidelines for training models for film and television
production personnel in higher education institutions in Hebei Province. People’s
Republic of China. It is qualitative research using mixed research methods. Conducted
interviews with specific groups of experts, consisting of the population consisting of 60 executives of film and television production companies, 30 teachers, and 99 fourth-year students in the film and television department. And 60 graduates with at least one year of work experience in the film and television industry in Hebei Province, totaling 249 people, using a multi-stage sampling process. The tools used in the research are Status and needs survey questionnaire and in-depth expert interview. Statistics used in data analysis were median, mode, quantile range and mean percentage. Questionnaires were analyzed according to the 5-level estimation model using the Likert method and the results of the research were summarized descriptively (Descriptive Research). Findings are as follows: (1) The training model for film and television production personnel in higher education institutions in Hebei Province should integrate industry and education. (2) The government should promote cooperation between higher education institutions and organizations. (3) The curriculum must meet the development needs of students. (4) Teaching should emphasize the practical part rather than the theoretical part. (5) The government should develop teachers so that they can truly teach with quality.

Utilizing Artificial Intelligence (AI) Tools for Improving Academic Writing: Thai EFL Learners’ Perspectives

Patcharaphan Susamawathanakun — Mon, 10 Nov 2025 00:00:00 +0700

This research article to study explores the integration of artificial intelligence (AI)
in teaching academic writing. It focuses on three main areas: (1) comparing students’confidence levels before and after using AI tools for academic writing, (2) identifying the most frequently used AI tools, and (3) examining students’ perspectives on AI assistance. The research involved 104 fourth-year English majors at Suan Sunandha Rajabhat University and utilized a mixed-methods design. Quantitative data were gathered through a rating form, while qualitative data were collected via semi-structured interviews. The qualitative data were analyzed, using Braun and Clarke (2006) thematic analysis, while the quantitative data were analyzed, using descriptive statistics, including mean, standard deviation, and paired t-tests.
Findings are as follows: indicated a significant increase in students’ confidence in their
academic writing after using AI tools, with ChatGPT being the most popular choice. Overall,
students expressed positive views about AI tools, although they noted some limitations in their
use.

Factors Influencing Innovation Adoption to Promote Low-Greenhouse Gas Emissions Rice Cultivation

Kedsarin Phoonsup, Chairit Thongrawd; Sunanta Satieramas — Mon, 10 Nov 2025 00:00:00 +0700

This academic article aims to analyze approaches to promoting low-greenhouse gas emissions rice cultivation in Thailand by using a conceptual framework of factors influencing innovation adoption synthesized from relevant theories and articles. The framework comprises six dimensions: innovation characteristics, innovation dissemination and communication, adopters' capacity, promoters' capacity, socio-political systems, and economic and financial factors.

Findings are as follows: Thailand has established sound policies and initiatives, but the practical implementation and tangible results are still lacking. Several factors contribute to this gap: 1) Innovation Characteristics: Promotion projects often lack clear objectives and a certification system for low-carbon rice. 2) Dissemination and Communication: Promotional efforts are limited in scope, hindering widespread adoption. 3) Adopters' Capacity: Farmers lack awareness of climate change and in-depth knowledge of relevant technologies. 4) Promoters' Capacity: There is a lack of concerted efforts to implement policies and initiatives. 5) Socio-political Systems: Insufficient incentives for farmers and practitioners. 6) Economic and Financial Factors: Financial support systems are opaque, unreliable, and pose high risks for farmers.