TIYARATTANACHAI, P.; PHURINAN, T. EXCEEDING CUSTOMER EXPECTATIONS IN THE SERVICE BUSINESS. วารสารปัญญาภิวัฒน์, [S. l.], v. 16, n. 1, p. 292–304, 2024. Disponível em: https://so05.tci-thaijo.org/index.php/pimjournal/article/view/269557. Acesso em: 16 ก.ย. 2026.