Niu, Yu, Akaraphun Ratasuk, และ Phichitphol Sitthipo. 2025. “THE IMPACTS OF LIVE BROADCASTING ON PURCHASE INTENTION THROUGH PERCEIVED VALUE AND CUSTOMER TRUST: CASE OF BEAUTY PRODUCTS IN TAOBAO LIVE PLATFORM IN NANJING, CHINA”. วารสารปัญญาภิวัฒน์ 17 (1):79-104. https://so05.tci-thaijo.org/index.php/pimjournal/article/view/272877.