นาคะศิริศ., and รัชตกรตระกูลร. “THE COMMUNICATION AND PERCEPTION OF THAINESS IN THAI FOOD PRODUCT: A CASE STUDY OF PHAD THAI KIT”. Panyapiwat Journal, Vol. 11, no. 2, Apr. 2019, pp. 135-46, https://so05.tci-thaijo.org/index.php/pimjournal/article/view/207479.