SONGSOM, A. The 4Es Marketing Mix and Influencer Effects on the Decision-Making for Purchasing Cosmetics via TikTok Shop among Consumers in Mueang and Hat Yai Districts, Songkhla Province. Princess of Naradhiwas University Journal of Humanities and Social Sciences, [S. l.], v. 13, n. 1, p. 179–195, 2026. Disponível em: https://so05.tci-thaijo.org/index.php/pnuhuso/article/view/284888. Acesso em: 16 sep. 2026.