BINBUBLA, S.; PI, P.; BINPUTEH, W.; NAWEE, S.; KRAHOMWONG, M. The 4Es Marketing Mix Factors Affecting Purchase Decisions through the TikTok Application among Students of Princess of Naradhiwas University. Princess of Naradhiwas University Journal of Humanities and Social Sciences, [S. l.], v. 13, n. 1, p. 242–267, 2026. Disponível em: https://so05.tci-thaijo.org/index.php/pnuhuso/article/view/242-267. Acesso em: 16 sep. 2026.