Princess of Naradhiwas University Journal of Humanities and Social Sciences

Strengthening Community Bonds through Cultural Activities: A Case Study of Students in Thailand's Southern Border Provinces

2024-12-20T11:50:23+07:00

DOI : 10.14456/pnuhuso.2025.29

Cultural activities play a vital role in strengthening relationships within communities in the southern border provinces of Thailand. This study aims to explore the role of cultural activities in promoting unity among students in these areas. The objective is to understand the students’ perspectives on cultural initiatives through an analysis of narrative essays from 10 participants, ranging from lower to upper secondary school levels, in the provinces of Songkhla, Pattani, Yala, and Narathiwat. In data collection, the researchers selected essays through a screening process based on relevance to the given topic, a narrative writing style, originality of content, appropriate length, and clear examples. Data analysis involved identifying key themes and content from each essay, which demonstrated how cultural activities could foster unity among diverse religious and ethnic groups, promote mutual respect, and support sustainable economic and environmental practices. The findings highlight the positive impacts of cultural participation, which encourages ongoing efforts to promote understanding and connectivity within these communities.

A study of Strategic Leadership and Guidelines to Strategic Leadership Development of Administrators of Vocational colleges in Central and Bangkok Region

2025-04-28T11:45:43+07:00

DOI : 10.14456/pnuhuso.2025.15

This research is a Mixed-method design that combines quantitative research and qualitative research. The purpose of this research is to study the strategic leadership of educational administrators and the guidelines for developing strategic leadership among vocational education administrators in the Central Region and Bangkok vocational the area administrators. Includes 15 provinces, namely Ang Thong, Prachuap Khiri Khan, Suphan Buri, Lop Buri, Chainat, Nakhon Pathom, Phra Nakhon Si Ayutthaya, Phetchaburi, Ratchaburi, Saraburi, Samut Sakhon, Samut Songkhram, Sing Buri, Kanchanaburi and Bangkok. The quantitative sample consisted of 80 school administrators. The research instrument was a questionnaire with a reliability value of 0.96. Descriptive statistics were used to analyze the data using percentages, means, and standard deviations. The qualitative data were gathered from 5 key informants with through an unstructured interview. The accuracy of the instrument was 0.98. The data were analyzed using content-wise. The research results found that.

Educational administrators showed significant increases in strategic leadership across domains, with research on ethical practices and areas of organizational culture receiving the most positive signals. The strategic leadership development guidelines for educational administrators are as follows: the parent organization should have a policy that clearly defines the direction of the educational institution. Resource management, should involve creating a close relationship with the business unit. To supporting an effective organizational culture, tasks should be assigned in line with the knowledge and skills of personnel focusing on ethical practices. Administrators should have principles for evaluating the performance of teachers and personnel. Organizational control should achieve balance, and executives should supervise and monitor the performance of teachers, teaching activities, and various projects to ensure that they align with the plan based on the Plan-Do-Check-Act (PDCA, Deming Cycle).

Factors Influencing Decision-Making in the Selection of Auditor Services in the Special Development Zone of Southern Border Provinces: A Case Study of Pattani

2024-11-13T09:46:15+07:00

DOI :10.14456/pnuhuso.2025.16

The purpose of this research was to investigate and compare factors influencing decision-making in the selection of auditor services within the Special Development Zone of Southern Border Provinces (Pattani Province). Data collection draws on using questionnaires survey of 323 executives of juristic persons in the Special Development Zone. This research employed descriptive statistical methods, such as percentage, mean, standard deviation, t-test and one way ANOVA, to to analyze the relationship between variables affecting the decision-making process in selecting auditor services.

The findings revealed that the overall level of decision-making in selecting auditor services for businesses in the Special Development Zone of the Southern Border Provinces (Pattani Province) was rated as very high. For considering each aspect, it was found that the fees ranked as the most influential factor, followed by audit quality, auditors’ knowledge and competencies, communication, and auditors’ reputation, respectively. Furthermore, significant differences were observed in decision-making levels based on operational periods and registered capital, with statistical significance at the 0.05 level.

Efficiency of Registration and Education Evaluation Services, Faculty of Management Science, Princess of Naradhiwas University

2025-03-27T11:26:59+07:00

DOI : 10.14456/pnuhuso.2025.17

This research aims to (1) assess the efficiency of registration and education evaluation services at the Faculty of Management Science, Princess of Naradhiwas University, and (2) compare service efficiency perceptions across different student demographics. The research employed a quantitative approach with data collected from a proportionally stratified sample of 293 students. Data analysis utilized descriptive statistics (means and standard deviations) and inferential statistics (t-tests, F-tests, and one-way ANOVA with Scheffé's post-hoc comparisons) for hypothesis testing.

Results indicated that overall service efficiency of the was rated highly by students. When examined by specific dimensions, staff performance received the highest ratings, followed by system usability and facilities. Service process/procedures, while still rated highly, received the lowest comparative scores. Gender-based analysis revealed no significant differences in perceptions of service processes and staff performance. However, significant statistical differences (p < .05) were observed in perceptions of facilities and system usability. Year of study yielded significant differences (p < .05) in perceived efficiency of service processes and staff performance, while no significant differences were found regarding facilities and system usability. Neither frequency of contact nor reason for contact produced statistically significant differences across any service dimensions.

The Decision to Pursue Higher Education in Songkhla Province Among Upper Secondary School Students in the Lower Southern Region of Thailand

2025-03-24T14:55:50+07:00

DOI : 10.14456/pnuhuso.2025.18

This research aims to: (1) study the decision-making process regarding the pursuit of higher education in Songkhla Province, and (2) examine the service marketing mix factors influencing the decision to pursue higher education in institutions located in Songkhla Province. Data were collected from upper secondary school students in the lower southern region of Thailand, under the Office of the Basic Education Commission, Ministry of Education. The study covered students from the provinces of Trang, Krabi, Songkhla, Satun, Patthalung, Narathiwat, Pattani, and Nakhon Si Thammarat who were specifically interested in studying Economics, Business Administration, or Accounting. A total of 400 samples were selected using multi-stage sampling. The questionnaire employed had a validity and reliability of 0.90 and 0.95 respectively. The statistical tools used in data analysis included percentage, mean, standard deviation, and multiple regression analysis.

The findings revealed that students gave the highest level of importance to their decision to pursue higher education in institutions located in Songkhla Province, viewing it as a key life goa. Physical characteristics, personnel, operational process, location and environment, as well as curriculum and instructional media, were factors that significantly influenced students' decisions. These factors could explain 67.6. % of the variance in the decision-making process concerning higher education choices.

The Influence of Leadership Styles and Work Motivation on Organizational Citizenship Behavior Among Personnel in the Private Health Care Business Sector

2025-03-24T14:51:00+07:00

DOI : 10.14456/pnuhuso.2025.19

This research aims to: (1) study the level of opinions regarding transactional leadership (TSL), transformational leadership (TFL), visionary leadership (VL), motivation of work, and organizational citizenship behavior (OCB) among personnel in the private healthcare business sector; and (2) examine the influence of TSL, TFL, VL, and work motivation on OCB among such personnel. The sample group consisted of 300 staff members from a private hospital. The research instrument was a questionnaire with reliability coefficients ranging from .956-.992. Data analysis was conducted using frequency, percentage, mean, standard deviation. The study also utilised path analysis examine direct, indirect, and total effects using AMOS for Student software.

The findings revealed that: (1) the overall level of opinions among personnel in the private healthcare business sector was high, with the two highest-rated aspects being organisational citizenship behaviour and visionary leadership. The aspects of transformational leadership, work motivation, and transactional leadership also showed high average scores; and (2) work motivation , visionary leadership, and transactional leadership had a total influence on organisational citizenship behaviour, respectively. In contrast, transformational leadership showed no significant influence on organisational citizenship behaviour. Moreover, work motivation functioned as a mediating variable between both visionary leadership and transactional leadership in influencing organisational citizenship behaviour. The model fit indices were: Chi-square = 319.505, df = 126, p-value = 0.000, CFI = 0.980, GFI = 0.900, RMR = 0.009, RMSEA = 0.072, TLI = 0.973, NFI = 0.967, RFI = 0.956.

Administrative Factors Influencing the Implementation of Internal Quality Assurance Systems in Opportunity Expansion Schools under the Narathiwat Primary Educational Service Area Office 3

2025-04-25T15:19:47+07:00

DOI : 10.14456/pnuhuso.2025.20

This research aimed to: (1) examine the level of internal quality assurance system implementation, and (2) investigate the school administrative factors that influence the implementation of internal quality assurance systems in opportunity expansion schools. The sample consisted of 89 participants, including administrators, teachers, and staff from opportunity expansion schools under the Narathiwat Primary Educational Service Area Office 3. The sample size was determined using the G*Power 3.1.9.7 program (Effect Size = 0.15, = 0.05, Power = 0.95). The research instruments included: (1) a questionnaire on school administrative factors in opportunity expansion schools, and (2) a questionnaire on the implementation of internal quality assurance systems, both using a five-point Likert scale. Data were analyzed using mean(), standard deviation (S.D.), and multiple regression analysis to address the research objectives.

The findings revealed the following: 1) The overall level of internal quality assurance system implementation in opportunity expansion schools was high. The highest-rated components were implementation according to plans and planning for educational system development. 2) Administrative factors related to teacher and personnel development, the school environment and atmosphere, and curriculum management had a statistically significant influence on the implementation of internal quality assurance systems at the 0.01 level. The predictive equation for internal quality assurance system implementation were as follows: Raw score prediction equation: = 0.914 – 0.429() + 0.222() + 0.178() Standard score prediction equation: = 0.500() + 0.262() + 0.213()

The Development of Analytical Thinking Skills in the al-Hadith Subject Using GPAS 5 Steps Process for Year 4 Primary Islamic Studies Students

2025-05-01T13:46:30+07:00

DOI : 10.14456/pnuhuso.2025.21

The objectives of this research were: (1) to develop analytical thinking skills in the al-Hadith subject using the GPAS 5 Steps process for Year 4 students in the primary Islamic studies stage; (2) to compare students’ learning achievement before and after the instruction; and (3) to examine students’satisfaction with the GPAS 5 Steps process. The sample consisted of 32 Year 4 students from the primary Islamic studies stage students in the first semester of the 2024 academic year at Santitham School, selected using a cluster random sampling technique.

The research instrument included: (1) lesson plans based on the GPAS 5 Steps process, (2) an academic achievement test, (3) a situational analytical thinking skills test, and (4) a satisfaction questionnaire regarding the GPAS 5 Steps process. Data were analyzed using mean, standard deviation, and t-tests statistics. The results indicated that students’ analytical thinking skills and academic achievement scores after instruction were significantly higher than before instruction at the 0.001 level of significance. Students’satisfaction with the GPAS 5 Steps process was at a high level.

An Analysis of Slang Words Used in Song Lyrics on TikTok Billboard Chart

2024-08-15T15:58:14+07:00

DOI : 10.14456/pnuhuso.2025.22

This research aims to analyze the characteristics of slang words used in popular song lyrics on the TikTok Billboard Chart and to investigate the conveyed meanings of slang found in these lyrics. The sample was selected from the top 20 songs listed on the TikTok Billboard Charts on December 3, 2023 and non-English songs were excluded from the study. The data analysis was divided into two stages: (1) classifying the characteristics of slang words found in song lyrics as well as their frequencies via AntConc, and (2) examining the slang words’ meanings base on theoretical framework.

The analysis revealed a total of 76 instances of slang usage. The five most frequently used slang words were: shit (56 times), yeah (46 times), baby (41 times), bitch (32 times), and wanna (23 times), respectively. Based on the analysis of slang types, all instances were categorized as social slang. Regarding the conveyed meanings of the slang in the popular TikTok Billboard chart songs, six out of seven semantic types were identified: emotive meaning (44 instances), conceptual meaning (39 instances), stylistic meaning (24 instances), effective meaning (18 instances), connotative meaning (11 instances), and collocative meaning (10 instances). Additionally, some slang words were found to convey more than one meaning. The meanings of the slang varied depending on the context and content of each song.

“Innovative Seedling” Needs Assessment for Curriculum Improvement at Yala Rajabhat University Demonstration School: Driving Towards Excellence with the "Innovative Seedling" Concept

2025-05-08T13:57:03+07:00

DOI :10.14456/pnuhuso.2025.23

This article presents the results of a needs assessment analysis for curriculum development at Yala Rajabhat University Demonstration School. The objectives were to analyze the essential needs for curriculum improvement, to develop the school concept and learner identity, and to propose curriculum improvement approaches that align with the school's focus. The study employed mixed-methods research using needs assessment techniques through Priority Needs Index (PNI) analysis combined with qualitative data analysis. The instruments were validated for content validity by three experts and demonstrated high reliability with a Cronbach's alpha coefficient of 0.85. The findings revealed that learning management had the highest level of necessity, followed by measurement and evaluation, and curriculum structure. The top five priority needs were: alignment of courses with learner needs, development of analytical thinking skills, technology integration in teaching and learning, modernization of course content, and experiential learning. These findings led to the development of a School Concept called "Innovative Seedling," which aims to nurture intellectual seedlings and develop them into multicultural innovators in the southern border provinces. Additionally, the study established a student identity (Identity) characterized as "Multicultural Young Innovator." This article proposes curriculum improvement approaches that respond to these identified needs, with the goal of enhancing educational quality at Yala Rajabhat University Demonstration School.

The Development of a Capability Model for Procurement Managers in Building Construction Companies in the Digital Era

2025-05-19T14:36:45+07:00

DOI : 10.14456/pnuhuso.2025.24

This research aimed to: (1) study the capability components of procurement managers in building construction companies in the digital era; (2) develop a capability model for procurement managers in building construction companies in the digital era; and (3) create a guideline for developing the capabilities of procurement managers in this context. The study employed the Delphi technique, with a purposively selected group of 21 experts as the target respondents. The research tools included interview forms and close-ended questionnaires. A focus group discussion was conducted with 13 qualified experts to evaluate the proposed model, while five experts assessed the drafted guideline. The statistical methods used for analysis included median and interquartile range.

The findings revealed that the capability model for procurement managers in building construction companies in the digital era consists of five key components: 1) Planning, 2) Organizing, 3) Commanding, 4) Coordinating, and 5) Controlling. The evaluation results showed that the focus group of experts unanimously agreed that the capability model is appropriate. Additionally, all five experts evaluating the guideline agreed that it is suitable and practically applicable.

Competency Development of Family-Owned Industrial Business Successors in the Digital Era

2025-06-05T09:16:53+07:00

DOI : 10.14456/pnuhuso.2025.25

This research aims to examine the components and develop a competency development model for successors of family-owned industrial businesses in the digital era. The Delphi technique was employed to collect data from 18 experts, consisting of senior executives from family-owned industrial businesses and senior academics. Data collection involved in-depth interviews and opinion-based questionnaires, as well as a focus group discussion with 11 distinguished experts to provide opinions and recommendations, and to evaluate the appropriateness of the competency components and the draft model for competency development of successors of family-owned industrial businesses in the digital era.

The research findings revealed that the competencies of successors in family-owned industrial businesses in the digital era consist of three main components: 1) Knowledge, which includes: (1) knowledge of digital-era business management, (2) knowledge of financial and risk management, (3) knowledge of technology, innovation, and consumer behavior, (4) knowledge of human resource management, and (5) knowledge of business-related law. 2) Skills, which include: (1) skills in organizational management and leadership, (2) skills in communication and collaboration with others, (3) skills in analysis and decision-making, (4) skills in evaluation, planning, and problem-solving, and (5) skills in using digital technology. 3) Desired attributes, which include: (1) ethics, compassion, and humility, (2) responsibility and decisiveness, (3) perseverance, determination, and dedication, (4) initiative and openness to learning, and (5) self-awareness and social awareness. The evaluation results showed that the competency components and the draft model for competency development of successors in family-owned industrial businesses in the digital age are appropriate.

The Creative Decision-Making Model for School Administrators Under Narathiwas Primary Educational Service Area Office 3

2025-05-28T11:54:59+07:00

DOI : 10.14456/pnuhuso.2025.26

This research aimed to 1) examine the current conditions and essential needs for developing a creative decision-making model for school administrators and 2) design and evaluate the quality of the proposed model. A mixed-methods research design was employed using a multiphase. Phase 1 involved qualitative research through in-depth interviews with six school administrators to explore current decision-making practices and contextual factors. Phase 2 utilized quantitative research to assess the essential needs for model development, using data collected from to the entire population of 75 school administrators. The data were analyzed using the Modified Priority Needs Index (PNI_modifie). Phase 3 involved evaluating the effectiveness of the developed model combined with expert group discussions, to validate and confirm the findings.

The result revealed that the creative decision-making model (PICRID Model) consists of six processes (1) Problem Identification, using the Fishbone Diagram, based on the Creative Problem-Solving Theory (2) Identifying and Gathering Information, using the Affinity Diagram, grounded in the Rational Decision-Making Model (3) Creative and Idea Generation, employing the SCAMPER technique, based on the Creative Thinking Theory; (4) Risk-Analysis Decision Selection, using the Risk Matrix, aligned with the Risk Management Theory (Garrick, 1981); (5) Implementation, using the PDCA Cycle, reflecting the Continuous Improvement Theory; and (6) Decision-Making Evaluation, using SWOT Analysis, based on the Strategic Planning Theory. A key strength of the model is its integration of systematic decision-making steps with innovative thinking concepts, significantly enhancing the creative decision-making process.

A Study of the Paradigm of Aisha (Radhiyallahu anha) in Juristic Rulings on Islamic Worship: The Case of Kissing One's Wife While in a State of Wudu

2025-06-04T14:35:31+07:00

DOI : 10.14456/pnuhuso.2025.27

The objectives of this research were to study the ijtihad paradigm of Lady Aisha (Radiyallahu Anha) in adjudicating Islamic jurisprudence issues concerning ibadah that differ from the views of other Companions, using the case study of kissing one's wife while in a state of ritual purity (wudu). This is documentary research that collects data from primary sources including hadith and early usul al-fiqh texts, and secondary sources including contemporary academic works, and then analyzes them in-depth through selected case studies based on criteria including clear differences of opinion from other Companions, creative ijtihad, reflection of usul al-fiqh principles, and connection with maqasid al-shariah and social context. The research findings reveal that Lady Aisha's paradigm emphasizes the reference to behavioral sunnah (al-fi'liyyah) and tacit approval sunnah (al-iqrariyyah) of Prophet Muhammad as key evidence for legal inference. In the case of kissing one's wife without nullifying wudu, Lady Aisha’s view differs from the literal interpretation of some Companions. Furthermore, Lady Aisha's approach is characterized by flexibility according to maqasid al-shariah principles, adhering to the principles of raf' al-haraj (removal of hardship) and al-taysir (facilitation) that align with real-life contexts, particularly regarding the role of women and family.

A Competency Development Model of Building Managers in Large Commercial Office Building Management Service Business in the Digital Era

2025-06-16T10:28:16+07:00

DOI : 10.14456/pnuhuso.2025.28

This research aimed to: 1) investigate the components of competency development for building managers; 2) develop a competency model for building managers; and 3) create a guideline manual for the competency development of building managers in the large office building management service business in the digital era. The research employed the Delphi technique and focus group discussions as its methodological framework. Data were collected from 19 experts and qualified professionals through purposive sampling. The research instruments consisted of in-depth interviews in the first round and closed-ended questionnaires with a 5-point rating scale in the second and third rounds. The collected data were analyzed using median and interquartile range statistics.

The findings revealed a competency model for building managers in large office building management service business in the digital era, comprising three dimensions and eleven core components: 1. Knowledge Dimension, with four core components K1) knowledge of building and facility management K2) knowledge of building safety and standards K3) knowledge of technology K4) knowledge of business and services management 2. Skills Dimension, with three core components: S1) organizational management skills S2) communication and interpersonal skills S3) technology literacy and utilization skills 3. Personal Attributes Dimension, with four core components: A1) visionary leadership A2) positive attitude and mindset A3) interpersonal relationship building A4) work ethic and integrity Each core component encompassed a total of 25 sub-components relevant to the context of the digital era. This work led to the development of the competency model and the guideline manual. The model received unanimous agreement on its suitability and applicability during the focus group discussions. Furthermore, the evaluation of the developed guideline manual indicated that all experts agreed on its appropriateness and potential for practical application.