Princess of Naradhiwas University Journal of Humanities and Social Sciences

Education Management Strategies for Developing a General Education Social Science Curriculum Aligned with Undergraduate Needs: A Case Study at Princess of Naradhiwas University

Nualprang Aroonjit — 2025-01-15

This research article examines two key areas: 1) the educational promotion policies aimed at developing the General Education Curriculum (GEC) and 2) the educational management needs that influence policy and curriculum development in alignment with the requirements of bachelor's degree candidates at Princess of Naradhiwas University (PNU). A mixed methods approach was employed, with quantitative data collected from a sample of 471 undergraduate students at Princess of Naradhiwas University (PNU) and analyzed to determine statistical significance. Qualitative data was gathered from focus groups comprising eight students from various faculties and subjects. This qualitative data was analyzed in conjunction with the quantitative findings, with both sets of data grouped and analyzed together to discuss the results. The data analysis revealed that: 1) education promotion policies by regional universities were implemented locally in alignment with development goal, educational frameworks, and sustainability objectives; 2) PNU undergraduates primarily sought educational management policies that offered the highest practical applications for daily life, with a secondary emphasis on knowledge that promotes coexistence in a diverse diversity. The research recommendation advocates for the development of the General Education Curriculum (GEC) based on student needs, with a focus on humanities and social sciences while integrating knowledge from health sciences and technology. The goal is to establish policies that formulate curricula in line with Sustainable Development Goals (SDGs).

An analysis of Pattani Rong-Ngeng Folk Songs for Proposed Teaching Applications in Lower Secondary Music Classrooms

Wasawat Nualnak — 2025-01-15

The purposes of this qualitative study were to: 1) analyze the musical elements of Pattani Rong-Ngeng Folk Song (Rong-Geng), and 2) propose applications of these songs for lower secondary music classrooms. The researcher conducted a literature review, utilizing primary sources such as media and recorded performances of Pattani Rong-Ngeng Folk Songs, as well as secondary sources including documents and related research on Rong-Ngeng. Field data collection involved both participatory and non-participatory observations. The collected data were analyzed using content analysis, and conclusions were drawn using an inductive method according to the principles of music education.

The study revealed the following findings: 1) The majority of the collected traditional Pattani Rong-Ngeng Folk Songs from three Pattani Rong-Ngeng Folk Music bands feature the "Inang" and "Joget" rhythmic styles in their performances. Most songs were performed in the G Major scale, with the lengths ranging from 15 to 99 loops of rhythmic pattern. The musical forms identified were Ternary (ABA) and Binary (AB). 2) The analyzed songs can be integrated into various music education classroom activities, such as group and solo singing by using Movable Do or Fixed Do, singing with Neutral Syllables in melody or harmony, movement activities aligned with the songs, and percussion playing through imitation, improvisation, and creative performance. In addition, the stories within the songs can be applied to support other teaching objectives.

Evaluation of the Government Action Plan of Disease Prevention and Control in Region 11, Nakhon Si Thammarat Province, Fiscal Year 2021

Kannika Suwanna — 2025-01-15

The preparation of the agency's Annual Government Action Plan involves creating and managing projects, as well as implementing budget expenditures in accordance with the plan. However, the reporting of progress and budget expenditure results through the Strategic Management System is often incomplete and untimely. This lack of continuity in evaluating the Government Action Plan hinders effective project performance monitoring and prevents a comprehensive assessment of the project's progress and budget management.

The objective of this evaluation research was to examine the environment, input factors, processes, outputs, and obstacles in preparing the 2021 Annual Government Action Plan. The samples consisted of 85 participants, including: 1) personnel from the 11th Disease Prevention and Control Office in Nakhon Si Thammarat Province, 2) disease prevention and control network personnel from the Provincial Public Health Office, Health Zone 11, and 3) 47 projects according to the government operational plan for 2021. Data were analyzed using descriptive statistics and content analysis. The results indicated that, in terms of contextual factors, the government operational plans were fully consistent with Strategy 3 of the 20-year National Strategic Plan (100.0%), with 91.49% consistency with Master Plan 13, and 8.51% with Master Plan 23. Additionally, the plans were consistent with the Ministry of Public Health's 20-year strategic plan for disease prevention and control, particularly Strategies 2 and 4 (74.47%), and with the 20-year strategic plan for disease prevention and control, specifically Strategy 1 (48.94%). Furthermore, the Department of Disease Control's 5-year strategic operational plan (2018-2022) was entirely aligned with the vision, mission, roles, and regional problem conditions of the disease control system (100.0%). Knowledge and understanding of policy transfer, guidelines, and timing in plan preparation, along with executive support and participation, were rated highly (Mean ± S.D.: 3.83 ± 0.41). Factors related to personnel, budget, and technology systems / equipment / materials were also rated high (3.73 ± 0.43). The communication and transfer of policy, along with the process of plan creation, implementation, and supervision, monitoring, and evaluation, received a high rating of 85.34%, supported by an investment budget of 99.99%. The projects achieved a budget disbursement rate of 100%, with an overall performance rate of 85.10%. Additionally, 70.21% of the projects met the established indicators/target values. There was complete coordination among disease plans and those responsible for provincial work in all disease plan (100%).

The Influence of Mobile Device Use on Information Utilization Among Undergraduate Students in the Faculty of Liberal Arts, Princess of Naradhiwas University

Detdanai Juychum — 2025-01-15

This research is a quantitative study with the following objectives: 1) to examine how students use mobile devices to access information, and 2) to investigate the influence of mobile device use on undergraduate students' information utilization. The samples consisted of 129 undergraduate students from the Faculty of Liberal Arts, Princess of Naradhiwas University. The research instrument used in this study was a questionnaires, with a reliability coefficient of 0.956. The data were analyzed using mean, standard deviation and binary logistic regression.

The findings revealed the following: 1) Students' overall use of mobile devices to access information was at a high level. Specifically, the need for information was rated high, information access was also high, and information retrieval was similarly rated high. The majority of students (80.60%) used online information available on the internet. 2) In the students' own research, no personal variables were found to influence their actual information usage. However, the use of tablets had a statistically significant impact (at the 0.05 level) on how students utilized online resources accessible in the library.

The Development of Reading Aloud Skill Development through Phonics-Based Exercises for Grade 3 Students at Darul Furqan School, Narathiwat Province

Firdaus Cheawae — 2025-01-15

The objectives of this research were: 1) to develop Arabic reading aloud skills through targeted reading exercises, and 2) to evaluate the effectiveness of these exercises. The study focused on 38 Grade 3/4 students enrolled in the first semester of the 2023 academic year at Darul Furqan School, selected via purposive sampling. Research instruments included: 1) lesson plans integrating reading aloud exercises, 2) Arabic reading aloud skill exercises, and 3) assessment forms for evaluating Arabic reading aloud skills. The statistics used for data analysis included percentage, mean, standard deviation, and development scores calculated using the relative gain score formula.

The study results indicated the following:1) The development of Arabic reading aloud skills among Grade 3 students at Darul Furqan School showed a significant improvement, with an average post-test score exceeding the pre-test score. The relative gain score calculation revealed an average development score of 63.44, reflecting a high level of improvement. 2) The effectiveness of the Arabic reading aloud exercises was measured at 90.20/86.58, surpassing the established efficiency criteria of 80/80. This demonstrates that the exercises designed and developed by the researcher were highly effective in enhancing students' Arabic reading aloud skills.

Guidelines for Preventing Recidivism of Drug Offenders in Yala Central Prison

Sulgiflee mayalae — 2025-01-15

This research aimed to: 1) examine the factors influencing recidivism among drug offenders; 2) compare these factors across groups classified by demographic characteristics; and 3) explore effective guidelines for preventing recidivism of drug offenders. A quantitative research approach was employed, utilizing a sample of 261 repeat drug offenders incarcerated in Yala Central Prison. Data were collected using a questionnaire designed to assess prevention guidelines for recidivism with an overall reliability coefficient of 0.96. Statistical analysis included frequency, percentage, mean, standard deviation, t-test and one-way ANOVA to identify significant trends and differences in the data.

The research findings revealed are as follows: 1) The factors influencing the recidivism of drug offenders were found to be moderate overall. Among these, the environment exhibited the highest average influence, followed by economic factors, while physical aspects showed the lowest average influence. 2) Significant differences were observed in the factors affecting recidivism among drug offenders with varying pre-incarceration income levels. These differences were evident across family, economic, environmental, and physical aspects at a 0.05 significance level. 3) The guidelines for preventing recidivism among drug offenders were rated as highly effective overall. Economic factors were identified as the most impactful, followed by physical aspects, with environmental factors receiving the lowest average rating.

The Online Marketing Mix Factors (6Ps) and Their Influence on Attitudes and Repeat Purchase Decisions Among Generation X Consumers Using the Shopee Application in Mueang District, Songkhla Province

Hasamon Pengman — 2025-01-15

This research aimed to study the influence of online marketing mix factors and consumer attitudes on repeat purchase decisions for products and services through the Shopee application. The research focused on Generation X consumers in Mueang District, Songkhla Province. A sample of 400 individuals was selected using purposive sampling. Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, while hypothesis testing was conducted using multiple linear regression analysis (MRA). The findings revealed that online marketing mix factors account for 65.8% of the variance in repeat purchase decisions via the Shopee application among Generation X consumers Moreover, attitudinal factors explain 61.9% of the variance, both with statistical significance at the 0.05 and 0.01 levels. The findings underscore the importance for online businesses to foster consumer confidence and develop compelling store profiles to enhance customer retention and encourage repeat patronage.

Branding and Packaging Design for Thai Fish Puff Products from Local Fisheries: Promoting Commercial Competitiveness Through Conservation and Sustainable Management of Pattani Bay Resources

Aneesa Bueha — 2025-01-15

This research aims to develop branding and packaging for Thai Fish Puff products derived from local fisheries to enhance their commercial competitiveness while adhering to the principles of conservation and sustainable management of Pattani Bay’s natural resources. The research employs a co-creation approach to ensure that the outcomes meet the stakeholders’ needs and effectively convey the brand identity. Semi-structured interviews and questionnaires were conducted with key stakeholders, including business units in the Thai Fish Puff product production chain, educators, and designers, to establish design guidelines and evaluate the branding and packaging concepts.

The resulting brand, "Pantai Tani", derived from the Malay phrase meaning "Pattani Sea," symbolizes the region’s fishing heritage and its gratitude for divine mercy. The brand emphasizes sustainability, with fishing practices grounded in the conservation and protection of Pattani Bay. "Pantai Tani" positions itself as a premium brand, in terms of both the product and the raw materials while creating economic opportunities for local fisheries. The packaging design integrates functional and modern elements, featuring a zip-lock plastic bag paired with a QR Code for raw materials traceability, promoting transparency and environmentally friendly practices. This design allows the product to be sold at a higher price, generating income for local business units. Moreover, the branding and packaging serve as a mechanism to promote sustainable fishing practices and the preservation of Pattani Bay’s ecological balance.

The Impact of Online Marketing Mix and Consumer Trust on the Purchasing Decision Process for Fashion Clothing via Online Applications in Muang Songkhla District, Songkhla Province

ratchanok jiranil — 2025-01-15

This research aims to examine the influence of online marketing mix factors and consumer trust on the purchasing decision-making process for fashion clothing via online applications. The study compares the product usage process via application, categorized by demographic factors. The sample comprises 400 individuals aged between 15 to 50 who have previously purchased fashion clothing through online applications and reside in Mueang District, Songkhla Province. Research instrument used is a questionnaire, and analyses were performed using descriptive and inferential statistics, including analysis of variance (ANOVA) and stepwise multiple regression analysis.

The findings indicate that the majority of respondents were female, aged between 20-30 years, most of whom had a bachelor's degree, were self-employed or business owners, and reported an average monthly income of 15,000-30,000 baht. Hypothesis testing revealed that online marketing mix factors specifically promotion, distribution channels, privacy, price, and transaction trust along with intermediary reliability, significantly influenced the purchasing decision-making process, accounting for 67.8% of the variance. Additionally, demographic variables, including gender, age, marital status, education level, occupation, and income, were significantly associated with purchasing behavior at the 0.05 level of significance.

Development of an Online Repair Notification System: A Case Study in Building and Facility Management at Pattani Vocational College

Norlee Ma — 2025-01-15

This study research and development study aimed to: 1) develop an Online Repair Notification System for Building and Facility Management at Pattani Vocational College, 2) evaluate the effectiveness of the developed system, and 3) assess the system's performance. The study employed the Software Development Life Cycle (SDLC) framework for system development. The sample group consisted of 50 individuals, including second-year higher vocational certificate students majoring in Information Technology and staff members from the building and facility management department, selected through purposive sampling. Data collection was conducted using questionnaires, and statistical analysis included frequency, percentages, mean values, and standard deviations.

The results indicated that the Online Repair Notification System exhibited high efficiency in terms of accuracy, speed, and user-friendliness. The system's overall performance, as evaluated by experts, was rated at the highest level. Similarly, user satisfaction with the system was rated at the highest level.

The Impact of Smoking on University Students and Perceptions of Personal Rights Violations Related to Smoking in Public Spaces: A Case Study of a University in Songkhla Province

Wareeporn Hoymanee — 2025-01-15

This research aimed to: 1) investigate the prevalence and accessibility of smoking among undergraduates, 2) explore the impacts of smoking on undergraduate students, and 3) assess students' knowledge of personal rights violations related to smoking in public spaces. Research instruments included questionnaire and in-depth Interviews with a sample of 400 undergraduate students. Educational activities were also conducted to enhance participants' understanding of smoking regulations in public areas, highlighting examples of violations of personal rights and the broader impacts of smoking. The findings revealed that smoking had a substantial overall impact on the sample group, with a mean score of 3.70. When analyzed by specific aspects, the greatest impact was on physical health (M = 3.82), followed by economic effects (M = 3.74) and psychological impact (M = 3.65). Furthermore, participants demonstrated a lack of awareness regarding personal rights violations, such as laws prohibiting smoking in religious establishments, including temples, churches, and mosques. Educational activities were conducted in an online format to demonstrate the impacts of smoking and raise awareness about respecting personal rights in public spaces. Post-activity surveys showed that participants' knowledge and understanding of smoking regulations and personal rights increased by 80% compared to pre-activity levels.

The Impact of an Integrated Learning Management System Using Electronic Books on Academic Achievement in Al-Tarikh and Al-Akhlaq Subjects for Year 1 Intermediate Islamic Studies Students

Niswan Hayeesalaeh — 2025-01-15

The objectives of this research were to: 1) develop and assess the effectiveness of electronic books integrated with learning achievement plans for al-Tarikh and al-Akhlaq subjects based on the 80/80 standard criterion; 2) compare students' learning achievements before and after using these integrated electronic books; and 3) evaluate student satisfaction with this integrated learning approach. The study involved 13 Year 1/3 intermediate Islamic studies stage students in the second semester of the 2023 academic year, selected via purposive sampling based on their low scores. The research tools included electronic books, a learning achievement test, and a satisfaction questionnaire. Data analysis employed mean, percentages, standard deviation, and dependent t-Test. The findings revealed that: 1) the electronic books and integrated learning plans were effective, achieving 80.43/82.82 for the target students; 2) Students' learning achievements significantly improved after the integrated learning approach, with a significance level of .01; and 3) student satisfaction with the integrated learning management for al-Tarikh and al-Akhlaq subjects was high.

Stress Reduction and the Enhancement of Emotional Intelligence

Wan-ahmad Waeduereh — 2025-01-15

This research aims to investigate the development of emotional regulation and stress management skills among high school students, a demographic often subjected to elevated levels of stress due to significant physical and social changes that can impact their mental well-being and academic outcomes. Recognizing the critical importance of addressing these challenges, the study implements a structured training program aimed at enhancing these essential skills. The objectives are: 1) to evaluate the differences in students’ emotional regulation and stress management skills before and after participation in the program, and 2) to assess student satisfaction with the program. The sample comprised 64 high school students. Research instruments included a series of four structured activities, pre- and post-project assessments, and a satisfaction survey for the "Stress Relief and Emotional Intelligence Enhancement" initiative.

Research results show a significant improvement in students' emotional and stress management skills following participation in the program. Post-project scores averaged 10.00% with a standard deviation (SD) of 1.82, compared to a pre-project average of 7.95% with a standard deviation (SD) of 1.77. This improvement was statistically significant at the 0.01 level. Additionally, student satisfaction with all aspects of the program was consistently high, with mean scores ranging from 4.34 to 4.45. These results indicate the effectiveness of the "Stress Relief and Emotional Intelligence Enhancement" program in fostering emotional regulation and stress management skills among high school students. The program offers a replicable model that could be implemented in other educational institutions to support mental well-being and emotional intelligence development across various student demographics.

Processes and Community Empowerment Through Local Development Models: A Case Study of Nonthaburi

Pattarat Rattanasathien — 2025-01-15

This study investigates the process supporting local development models aimed at strengthening community resilience in Nonthaburi Province. Employing qualitative research methods, the study draws on document analysis, in-depth structured interviews with 13 participants (comprising 7 municipal executives and 6 community members), and non-structured observational methods. Data were collected from model communities and analyzed through categorization and organization to compare factors contributing to community resilience, leading to a synthesis of findings and recommendations.

The findings indicate that operational methods supporting local development in Nonthaburi province enhance community strength, enabling self-reliance and improved quality of life. Key recommendations to address challenges and obstacles include fostering strong relationships with local municipalities, enhancing community skills, and ensuring effective communication. The processes supporting local development in Nonthaburi include:

1) Community leaders who are selfless and possess good interpersonal skills.

2) Community acceptance of the community committee.

3) High self-reliance potential within the community.

4) Funding local government to support community initiatives.

5) Collaboration between the community and local government to solve problems.

6) The development of public spaces, which improve residents' quality of life and strengthen community ties through participatory design and management.

Nevertheless, several challenges hinder community resilience in Nonthaburi, including insufficient dedication among some community leaders, ineffective management practices, and inadequate support from government agencies. To address these issues, the study recommends increased budgetary allocations for community development, targeted skill enhancement programs for residents, and initiatives to foster unity within communities