Princess of Naradhiwas University Journal of Humanities and Social Sciences

Parisah Rakkuea

Parisah Rakkkuea, Aesah Mamuh, Rattaphorn Siriphan — Mon, 15 Jul 2024 00:00:00 +0700

DOI : 10.14456/pnuhuso.2024.14

This research has two primary objectives: 1) to examine the attitudes and behaviors of students in the process of learning the Chinese language, and 2) to explore the correlation between these attitudes and behaviors within the student population of Princess of Naradhiwas University. The sample consisted of 92 students who registered for the Chinese language course during the first semester of the academic year 2023. The research instrument employed in this study is a questionnaire, with a high reliability coefficient of 0.967 as measured by Cronbach’s alpha. Data analysis involves computing the mean, standard deviation (S.D.), and Pearson correlation coefficient.

The research findings suggest the following:

1) Students' attitudes towards learning the Chinese language are generally at a high level (mean = 4.42, SD = 0.482), and their learning behaviors also exhibit a high level (mean = 4.10, SD = 0.691).

2) There is a statistically significant with positive correlation between overall attitudes and specific aspects of learning behaviors related to the Chinese language among students, observed at a significance level of 0.05.

Firadow Nisani

Mon, 15 Jul 2024 00:00:00 +0700

DOI : 10.14456/pnuhuso.2024.15

The quantitative research study was aimed at 1) studying attitudes and satisfaction towards the Princess of Naradhiwas University Test of English Proficiency (PNU-TEP), and 2) investigating of the relationship between attitudes and satisfaction towards the Princess of Naradhiwas University Test of English Proficiency (PNU-TEP). The sample was consisted of 117 test takers who took the Princess of Naradhiwas Test of English Proficiency (PNU-TEP) between June 2022 – September 2023. The research instrument was a questionnaire. The data was analyzed using mean, standard deviation (S.D.), Pearson Correlation Coefficient, and Binary Logistic Regression.

The research findings revealed that 1) the test takers had positive attitudes (=3.72, S.D.=0.725) and had high level satisfaction (=3.96, S.D.= 0.800) towards the Princess of Naradhiwas University Test of English Proficiency (PNU-TEP), and 2) the attitudes were positively associated with overall satisfaction towards the Princess of Naradhiwas University Test of English Proficiency (PNU-TEP).

Peemrapat Rongsawat

Peemrapat Rongsawat, Nasree Pitaksuksan — Mon, 15 Jul 2024 00:00:00 +0700

DOI : 10.14456/pnuhuso.2024.16

This study aims to analyze the character’s identity construction through speech and attributes of Hermione Jean Granger, one of the leading characters in Harry Potter novels through aspects of corpus-based linguistics. This study is discussed after quantitative findings by investigating the character’s speech and effects after the Direct Characterization method (Ribó, 2019). Unit of analysis composed of the concordances of speech verbs and speech attributes or adverbial phrases, in a specialized corpus of seven serial books. This study found 43 different speech verbs used by the character throughout the heptalogy, the speech attributes of adverbial phrases were categorized into eight domains, including 1) being sophisticated, 2) being positive and generous, 3) being angry, 4) being rushed, 5) being sensitive, 6) persistent and sarcastic, 7) qualified by girlish voice, and 8) other manners. The corpus-based methodology is consistently related and supportive to previous critical literary studies on character identity construction with feminism ideology as its qualities. In addition, this study shows textual evidence of Miss Granger’s characterizations in more focused details from other characters’ reactions with variations of genders and species as well as their speech attribute domains by the narrator, under the fictional patriarchal-structured world of J.K. Rowling.

Nuttamon Ratchasen

Nuttamon Ratchasen — Mon, 15 Jul 2024 00:00:00 +0700

DOI : 10.14456/pnuhuso.2024.17

This research aimed to achieve two primary objectives: 1) Assessing the levels of living happiness among undergraduate students at Prince of Songkla University (PSU), Pattani campus through the application of the Happy Workplace Model; and 2) Investigating the personal factors influencing happiness in the university life of undergraduate students at Prince of Songkla University, Pattani Campus. The sample group comprises 367 undergraduate students enrolled during the 2015 academic year at Prince of Songkla University, Pattani campus. The sample size for each faculty was determined using proportional stratified random sampling methodology, as outlined by Krejcie, Robert V., and Morgan, Daryle W., utilizing ready-made tables. The tool employed for data collection was the questionnaire based on the Happy Workplace Model, which exhibited a high reliability coefficient of .951. Data analysis was conducted using a variety of statistical methods including frequency, percentage, arithmetic mean, standard deviation, as well as inferential statistics such as Independent-Samples t-test and One-way ANOVA.

The research findings indicate that the living happiness of undergraduate students at Prince of Songkla University, Pattani campus, as assessed through the Happy Workplace Model, was reported to be at a high level. Furthermore, upon comparing the level of happiness in university life among undergraduate students across various faculties, no significant difference was observed. These findings underscore that welfare arrangement and efficient student services at Prince of Songkla University, Pattani Campus effectively promote a high quality of life for all students, underpinned by principles of fairness and equality. The study identifies two key personal factors influencing happiness: 1) Male gender is associated with higher life satisfaction compared to females, and 2) Living in university dormitories positively impacts happiness levels compared to off-campus accommodation.

Suwimon Buathong

Suwimon Buathong, Piyanut Pornprasit — Mon, 15 Jul 2024 00:00:00 +0700

DOI : 10.14456/pnuhuso.2024.18

This study explores the development of Community-Based Tourism Routes through a Participatory Process in Koh Taew Community, Muang, Songkhla Province.

The objectives of this research are as follows:

1) To investigate the contextual factors surrounding the Koh Taew community located in Mueang, Songkhla Province.

2) To assess the tourism potential of the community based on its available resources.

3) To design activities and tourism routes tailored to the community, with a particular emphasis on community involvement.

4) To evaluate the satisfaction levels of stakeholders with the newly established tourism route available in the area.

The research participants involved in the development of Community-Based Tourism (CBT) include various stakeholders such as the village headman, assistant village headman, Mayor of Koh Taew Subdistrict Municipality, Permanent Secretary of Koh Taew Subdistrict Municipality, representative officials from Koh Taew Subdistrict Municipality, local philosophers, agricultural entrepreneurs, community entrepreneurs, local fishing entrepreneurs, and academics with expertise in the area, totaling 30 individuals. The researcher employed a mixed research method, initially conducting followed by quantitative analysis.

The research findings indicate that the Koh Taew community possesses significant potential in community-based tourism, particularly in cultural, agricultural, and fisheries dimensions. This potential presents opportunities to attract tourists across multiple facets. Through collaborative efforts involving various villages within Koh Taew, the community can capitalize on its strengths and enhance its tourism offerings.

Moreover, the development of tourist route centered around the concept such as the “Community Agricultural Tourism of the Koh Taew People,” offers a structured and engaging one-day trip experience.

Tourists' satisfaction with the overall Koh Taew community tourism route testing activity was rated at a favorable level, with a mean score of 3. 65. Examining specific aspect, tourists expressed satisfaction at a at a commendable level regarding attractions with a mean score of 3.90. Similarly, satisfaction levels for activities and tourism facilities were also high, with mean scores of 3.71 and 3.59, respectively.

Supanida Jarupan

supanida jarupan, Pichate Prommai, Yupaporn Urairat — Mon, 15 Jul 2024 00:00:00 +0700

DOI : 10.14456/pnuhuso.2024.19

This research aims to 1) analyze how the service quality of Kasikorn Thai Bank influences customers' decision to utilize mortgage service in Songkhla province and 2) examine the impact of service marketing mix factors on these decisions. A sample of 300 customers who opted for Kasikorn Thai Bank’s mortgage service in Songkhla was selected through random sampling. Statistical methods used in the research include mean, standard deviation and multiple regression analysis for hypothesis testing. The findings indicate that 1) service quality factor—empathy, responsiveness, and assurance— account for 46.5% of the decision to use mortgage services with Kasikorn Thai Bank in Songkhla, and 2) service marketing mix factors, including product, price and process account for 66.7% of the decision-making process.

Thitikant Phooarram

Thitikant Phooarram, Issara Kanjug, Nutthakarn Moeikao — Mon, 15 Jul 2024 00:00:00 +0700

DOI : 10.14456/pnuhuso.2024.20

This study aims to: 1)design and develop a network-based learning environment grounded in the SSCS model to enhance students' problem-solving skills concerning pyramids, cones, and spheres , 2) assess the impact of the SSCS model on students' problem-solving abilities, and 3) evaluate student satisfaction with the SSCS model. The sample consisted of 24 Mathayom 3 (9th grade) students from Ban Nong Saeng School Data analysis included frequency, percentage, mean, S.D. and t-test.

The research results revealed that: 1) The SSCS model-based learning environment effectively promoted problem-solving thinking in Mathayom 3 students regarding pyramids, cones, and spheres, incorporating six elements: (1) problem situations, (2) learning resources, ( 3) knowledge exchange, (4) problem-solving skills promotion center, (5) support base, and (6) coaching. 2) Students demonstrated a statistically significant improvement in problem-solving scores post-intervention, at the .05 significance level. 3) Overall, students expressed high satisfaction with the SSCS-based network learning environment, with an average satisfaction score of 4.69.

Suwattanapong Romsri

Suwattanapong Romsri, Sathaka Tanchai , Sanya Kenaphoom — Mon, 15 Jul 2024 00:00:00 +0700

DOI : 10.14456/pnuhuso.2024.21

Empowerment within educational organization networks is a multifaceted concept that encompasses various dimensions of agency, participation, and capacity building. This includes cooperation between schools, universities, and educational NGOs, which plays a crucial role in promoting empowerment at the individual, organizational, and community levels. The purpose of this article is to synthesize issues regarding empowerment dynamics in educational organization networks. This study focuses on the scholarly literature on empowerment within these networks, utilizing content analysis tools to conduct the analysis. The study identified several mechanisms for empowerment in educational organization networks: (1) collaboration and partnership building, (2) knowledge sharing and capacity building, (3) advocacy and collective action, and (4) leadership and governance structures. Additionally, it highlighted challenges and tensions in network empowerment, such as (1) power dynamics and inequalities, (2) resource allocation and sustainability, and (3) accountability and governance issues. In conclusion, the study underscores the importance of collaboration, advocacy, knowledge sharing, and leadership structures in fostering empowerment within educational organization networks, while also recognizing significant challenges like power dynamics, resource distribution, and accountability.

Jiratpurim Sukprasert

Jiratpurim Sukprasert, Woraluck Lalitsasivimol — Mon, 15 Jul 2024 00:00:00 +0700

DOI : 10.14456/pnuhuso.2024.22

This study aimed to: 1) investigate the level of customer satisfaction with car care services in Pattani province, and 2) examine the impact of marketing strategies, service quality, and customer experience management on customer satisfaction in these businesses. The sample group consisted of 382 customers who used car care services in Mueang district of Pattani province. The data collection tools included questionnaires, and statistical methods used for data analysis included mean percentage, standard deviation, and multiple regression. The research findings revealed that marketing strategies related to product, price, promotion, process, and physical environment significantly influenced customer satisfaction, accounting for 62.4% of the variance, with statistical significance at .01 (b = .305, .181, .162, .159, .150). Service quality, particularly service integrity and customer understanding, significantly affected customer satisfaction, explaining 49.6% of the variance, with statistical significance at .01 (b = .524, .078). Additionally, customer experience management, in terms of physical and psychological experiences, influenced customer satisfaction by 39.9%, with statistical significance at .01 (b = .365, .190).

Irisa Prommachan

irisa prommachan, Kanda Janyam — Mon, 15 Jul 2024 00:00:00 +0700

DOI : 10.14456/pnuhuso.2024.23

This research aims to investigate the success factors of leadership in managing the cultural capital Community Enterprise of the Na Muen Sri Cloth Community Enterprise in Trang Province. The research employed qualitative research methods. The data was collected from documents and field data by means of participatory observation and in-depth interviews with key informants selected from a specific sample group. The research identified five success factors for leadership in managing the cultural capital of the Na Muen Sri Cloth Community Enterprise in Trang Province: providing opportunities for member participation, being a good role model, knowledge transfer, commitment to preserving wisdom, and sustainable development. The research results can serve as a guideline for promoting the potential of group leaders in various dimensions for full development, benefiting the group and those who continue to preserve the wisdom of woven fabric. It also provides a framework for determining competency and skills in leadership tasks according to similar social and cultural contexts. Additionally, it serves as a guideline for designing training activities to develop the potential of leaders and executives in other departments or organizations.

Ropi-ah Hayiarwae

Mon, 15 Jul 2024 00:00:00 +0700

DOI : 10.14456/pnuhuso.2024.24

The objective of this research is to compare the learning outcomes in Chemistry, specifically on the topic of Organic Compounds, using a game-based learning approach. The sample for this study comprises 41 students from the Science and Mathematics Program in Grade 12/9 at Attarakiah Islamiah School during the 2023 academic year. The selection method used was purposive sampling. Data collection tools included: 1) six lesson plans incorporating a decryption game, 2) a learning achievement test on Organic Chemistry. The lesson plans were validated and the learning achievement test on Organic Chemistry. Data analysis utilized statistical measures including mean, standard deviation, and Relative Gain Score.

The research findings reveal that the post-learning outcomes in Chemistry, specifically in Organic Compounds, after implementing the game-based learning approach, were significantly higher than the pre-learning outcomes among Grade 12/9 students at Attarkiah Islamiah School. The statistical significance level was set at 0.05. The average Relative Gain Score (Y-X) for the sample group of 41 students was 5.10, indicating a substantial improvement. The average development score was 26.22, which falls within the moderate level of development.

Churirat Uaongpluksin

Mon, 15 Jul 2024 00:00:00 +0700

DOI : 10.14456/pnuhuso.2024.25

The objectives of this research are: (1) to study the conditions, problems, and needs for developing management skills of tourism industry operators in the Andaman Triangle area; (2) to create a model for developing management skills of tourism industry operators in the Andaman Triangle area and (3) to evaluate a model for developing management skills for tourism industry operators in the Andaman Triangle area. Study the conditions, problems, and needs for developing management skills. By in-depth interviews with tourism industry operators in the Andaman Triangle area, 6 businesses, including (1) tour business, (2) accommodation business, (3) food and beverage business, (4) product and souvenir sales business, (5) business. Transportation and (6) recreation and entertainment businesses, 12 people A semi-structured interview tool was used. Analyze content to create a model for skill development. Management of tourism industry operators in the Andaman Triangle area. Model created from 18 experts using Delphi technique in 3 rounds.

Round 1 consisted of interviews with experts using a structured interview. Rounds 2 and 3 were opinion questionnaires using a 5-level rating scale. Data were analyzed by content analysis. and find the median and crotile deviation and 3) evaluate the model. by group discussion Nine experts assessed suitability. possibility and usefulness Summarize the results and discuss according to the points of the elements of the model. Take the data and analyze the content. Breakdown of frequency and percentage

The results of the research found that 1) the current situation in the use of management skills of tourism industry operators in the Andaman Triangle area Thinking skills and decision There are immediate situations that need to be resolved frequently. and rely on experience in making corrections and use interpersonal skills to motivate Through the experience of learning on your own. and learn from other people's experiences Problems in developing management skills for entrepreneurs include problems in developing management skills in some courses. There is not enough time to participate in outside activities. Regarding the need to develop management skills of entrepreneurs Want to have a variety of curriculum formats There is an online format. There is a central agency that is the center for communicating information. Have a study tour Exchange experiences and management techniques 2) Model for developing management skills of tourism industry operators in the Andaman Triangle area Experts agree that the format There is a level of suitability at the highest level (Md is between 4.00-5.00, IR 0.00-0.50) consisting of 3 main elements: (1) Objectives, consisting of sub-objectives. is to raise the level of management skills even more It is a guideline for developing the ability of executives to support changes that occur. Strengthen the potential of executives. and enhance the organization's competitiveness. (2) Management skills content includes technical skills. Human relations management skills and thinking and decision-making skills (3) Development methods include development methods through classroom training. Methods developed by others and methods of development through experience and 3) experts evaluating the model for developing management skills of industrial enterprises in the Andaman Triangle area created by the researcher agreed that the evaluation model should be added with 4 levels of measurement, namely the level at 1 Measuring trainees' reactions (reaction) is an assessment of trainees' satisfaction. Level 2: Measuring learning. It is an examination of learning outcomes which should be examined to provide knowledge. Skills, abilities, and attitudes.

Level 3 measures work behavior (behavior) after returning to work for 3 months, and level 4 measures results for the organization (outcome) to check whether the results of training produce positive results. to the organization by considering indicators of the entrepreneur's management success and experts There is an opinion that the elements of the model is appropriate It is possible and beneficial for 9 people, accounting for 100 percent.

Keywords: Management skill development model, Entrepreneur, Andaman Triangle

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