ธีระบัญชร ธมลวรรณ. “Retail Business Marketing Strategy in A Changing Circumstance of Consumer Behavior”. Journal of Social Sciences and Humanities Research in Asia 24, no. 2 (October 3, 2018): 77–104. accessed December 16, 2025. https://so05.tci-thaijo.org/index.php/psujssh/article/view/148801.