Journal of Social Sciences and Humanities Research in Asia

Organizational Development Through the Green Human Resource Management Perspective

2024-11-15T10:37:33+07:00

This article aims to summarise the key concepts and practical approaches to human resource management (HRM) that promote sustainability and environmental friendliness. It highlights the integration of green principles across all dimensions of HRM processes, including the recruitment and selection of environmentally conscious personnel, training and development of skills that foster responsible environmental practices, performance evaluation that takes environmental impacts into account, and the cultivation of an organisational culture that supports green initiatives. The discussion draws on case studies from both domestic and international organisations, demonstrating how HRM can drive behavioural and cultural change within the workplace. The article concludes that Green Human Resource Management (GHRM) not only mitigates environmental impacts but also serves as a critical mechanism for achieving long-term organisational sustainability.

The Basic Concepts, Applications, and Research Trends in Pragmatics

2024-12-23T16:56:20+07:00

The purpose of this research was to: 1) examine the situation of sexual abuse through cyberspace among lower secondary school students; 2) explore life skills concepts for preventing the risks of sexual abuse through cyberspace; and 3) develop a life skills program to enhance the competencies of lower secondary school students in preventing such risks. This study used an action research design. The research process consisted of five steps: 1) analysing the situation of sexual abuse through cyberspace among lower secondary school students; 2) reviewing the literature on life skills concepts for preventing such risks, based on secondary data; 3) designing and developing programs consistent with life skills concepts to strengthen students' competencies in prevention; 4) creating tools and a life skills program to prevent sexual abuse through cyberspace; and 5) evaluating the quality of the program by assessing its relevance and appropriateness with three experts. The findings showed that most victims of sexual abuse through cyberspace were aged 8-14, followed by those aged 15-17, under 8, and 18 years, respectively. Key concepts for prevention included competencies, life skills, sexual education, cyberspace, adolescent development, and learning theories. The life skills program developed for early adolescents took the form of structured activities designed to strengthen their ability to cope effectively with risks in the cyber world.

Digital Servitization Influencing SME Performance

2025-01-22T14:10:27+07:00

This aim of this research is to study the factors of digital servitization which influence the performance of small and medium-sized enterprises (SMEs) in the restaurant service business sector, specifically analyzing impact to performance. The factors of digital servitization include identity, dematerialization, and collaboration. The business performance includes financial perspective, customer perspective, internal process perspective and learning and growth perspective. The sample population of this study is 381 medium and small restaurant service businesses in Bangkok and the surrounding area. Convenient sampling was used due to the time constraints and lack of access to restaurant businesses that were ready to provide information during the study period. A questionnaire was used to collect data and the data was analyzed by using statistics of mean, standard deviation, percentage, and multiple linear regression analysis. The findings found that the use of digital servitization in terms of dematerialization and collaboration have a statistically significant influence on the business performance for both financial and customer perspectives at a level of 0.05. The factors of using digital servitization in terms of identity and collaboration perspectives have a statistically significant influence on the business performance of internal processes and learning and growth perspectives at a statistical level of 0.05. Consequently, the research findings indicate that SMEs should focus on the implementation of digital servitization concepts in their operations, emphasize providing more services to customers. This results in reducing unnecessary costs and increases the value of the restaurants performance. These factors also affect the overall business performance to be more efficient in the future.

Cyberpragmatic Analysis: A Case Study of Responses to the 'Police Officer Killed in Promotion Talks' Incident

2025-01-19T22:48:52+07:00

This study investigates the cyberpragmatics of verbal irony in Thai online discourse, focusing on netizens' reactions to the death of a police officer during promotion discussions. A dataset of 635 comments, collected from the official Facebook page of the talk show Hon Krasae (September-October 2023), captured immediate public responses, ensuring that reactions reflected spontaneous sentiment rather than retrospective rationalisation. Using a mixed-methods design, both quantitative and qualitative analyses were conducted on the original Thai-language comments, with attention to linguistic and cultural nuances. Content analysis identified eight communicative forms: Ironic Criticism (23.31%), Explicit Criticism (17.64%), Interrogative (15.12%), Ironic Compliments (12.91%), Implicit Sarcasm (10.39%), Third-person Sarcasm (9.76%), Direct Suggestion (8.82%), and Slang/Colloquial Usage (2.05%). Verbal irony often functioned as implicit social critique, exemplified by comments such as "Good people will get rewards for their work. It's a normal thing," which contrasted surface meaning with the reality of rejecting corruption. The findings suggest that irony and sarcasm serve complementary roles: irony provides implicit critique, while sarcasm conveys more overt evaluation. By highlighting these functions, the study enhances media literacy, equipping readers to recognise and interpret irony in online communication and offering deeper insight into its role in Thai digital discourse.

Analysis of Context and Potentials of Restaurants in Koh Samui Toward Low Carbon Restaurant Based on BCG Concept

2025-02-20T10:26:32+07:00

Climate change and the Bio-Circular-Green (BCG) economy model for sustainable development are critical issues, particularly in the restaurant sector, given its significant resource consumption and environmental impact. This study had three objectives: 1) to analyse the current situation and practices of restaurants in Koh Samui in transitioning towards a low-carbon society; 2) to examine internal and external factors and assess the sector's potential for adaptation to a low-carbon society under the BCG model, using SWOT analysis; and 3) to propose guidelines for strengthening this potential. A mixed-methods approach was employed, drawing on both secondary and primary data. Secondary data were collected through literature reviews on Koh Samui's low-carbon measures, while primary data were obtained from field surveys and in-depth interviews. The study involved 25 purposively selected restaurant operators, categorised into three groups: traditional medium-sized (n=6), contemporary medium-sized (n=3), and small fast-food restaurants (n=16). Data addressed aspects of business, energy, and environmental management, and were systematically analysed through documentary content analysis for secondary sources, descriptive statistics for quantitative survey data, and thematic analysis for qualitative interview data. These results were synthesised using SWOT analysis to assess potential and formulate guidelines. The findings indicate that the potential for a low-carbon transition under the BCG model centres on two main areas: BCG-aligned business activities (e.g., raw material sourcing, production, service) and energy and environmental management (e.g., energy, waste, water). Recommended guidelines include reducing carbon emissions alongside business operations (e.g., improving energy efficiency), maintaining the quality and experience of local cuisine, and promoting local identity and wisdom to create added value and support income distribution within the community.

The Adaptation of Narrative Point of View of TV Series “The Story of Minglan”

2024-12-22T13:18:54+07:00

Online novels, one of the most popular forms of literature in China, have become an important source for television drama adaptations. With the rise of historical costume dramas and stricter broadcast regulations, The Story of Minglan provides a significant case for analysis. This study examines the adaptation of narrative point of view from the novel to the television series, drawing on narrative theory and adaptation studies. The findings show three main forms of adaptation. First, Modification occurs due to differences between print and screen media, leading to changes in the narrator's standpoint and style of presentation. Second, the most evident adaptation is Reduction, seen in the removal of Yao Yiyi's perspective. In the novel, Yao is a modern character who travels back to the past, but all elements of time travel were omitted to comply with the broadcasting policies of China's National Radio and Television Administration. Third, the adaptation demonstrates Convention, retaining the story's central focus on the social status of women in traditional Chinese society. The series presents the narrative primarily through female perspectives, with Sheng Minglan at the centre. These changes in point of view also influenced other narrative elements in interrelated ways.

Life Skills Program for Developing Competency in Preventing the Risk on Cyber Sexual Harassment of among Secondary School Students

2025-05-14T09:56:00+07:00

The purpose of this research was to: (1) examine the situation of sexual abuse through cyberspace among lower secondary school students; (2) explore life skills concepts for preventing the risks of sexual abuse through cyberspace; and (3) develop a life skills program to enhance the competencies of lower secondary school students in preventing such risks. This study used an action research design. The research process consisted of five steps: (1) analysing the situation of sexual abuse through cyberspace among lower secondary school students; (2) reviewing the literature on life skills concepts for preventing such risks, based on secondary data; (3) designing and developing programs consistent with life skills concepts to strengthen students' competencies in prevention; (4) creating tools and a life skills program to prevent sexual abuse through cyberspace; and (5) evaluating the quality of the program by assessing its relevance and appropriateness with three experts. The findings showed that most victims of sexual abuse through cyberspace were aged 8-14, followed by those aged 15-17, under 8, and 18 years, respectively. Key concepts for prevention included competencies, life skills, sexual education, cyberspace, adolescent development, and learning theories. The life skills program developed for early adolescents took the form of structured activities designed to strengthen their ability to cope effectively with risks in the cyber world.