TY - JOUR AU - ประดับมุข, สมปอง PY - 2019/06/14 Y2 - 2024/03/29 TI - Factors Influencing Marketing mix Customer’s Decision Making At HRH Princess Mahachakri Sirindhorn Medical Center JF - Pathumthani University Academic Journal JA - ptujournal VL - 11 IS - 1 SE - Research Articles DO - UR - https://so05.tci-thaijo.org/index.php/ptujournal/article/view/180489 SP - 81-90 AB - <p>The objectives of this survey research were to personal factors influencing marketing mix customer’s decision making at HRH Princess Mahachakri Sirindhorn medical center</p><p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;Sample sizes are person have been to the service at HRH Princess Mahachakri Sirindhorn medical center payment by cash for 400 persons.&nbsp; The research tools used were questionnaires and the data were analyzed using descriptive statistics, namely, frequency, percentage, mean, standard deviation, and inferential statistics consisted of Independent Samples t-test, One-Way ANOVA.</p><p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The study indicated that personal factors such as occupation and income did not affect decision making at HRH Princess Mahachakri Sirindhorn medical center. with statistical significance level of 0.05.</p> ER -