TY - JOUR AU - บุญสอน, รณชัย PY - 2019/06/14 Y2 - 2024/03/28 TI - Sustainable Cultural Tourism Management of the Community in The Khong River Basin, Nong Khai Province JF - Pathumthani University Academic Journal JA - ptujournal VL - 11 IS - 1 SE - Research Articles DO - UR - https://so05.tci-thaijo.org/index.php/ptujournal/article/view/187973 SP - 232-243 AB - <p>The objective of this research were to study potential cultural characteristies of the community in the Khong Rive ewes based on Basin, Nong Khail Province. The sample size was based on the&nbsp; table &nbsp;<u>Krejcie</u> and <u>Morgan</u> and the 388 samples were selected using convenient for data collection, In addition. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Qualitative study was conducted by interviewing six key informants stepwise multiple regression analysis was applied for hypothesis testing</p><p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The results of the study were as follows.</p><ol><li class="show">All of the respondents viewed Wat Pho Chai as the highest potential followed</li></ol><p>by , Tha Sadet Market and Kaew Khu Sala for the tourist attraction. All them thought that Naga Fireball is of highest potential for tradition, followed by Esan Songgran Tradition. The Buddhist statue, named Luang Pho Pra Sai is viewed as the highest potential for cultural arts.</p><ol start="2"><li class="show">The factors relating to sustainable cultural tourism management in the Khong</li></ol><p>River Basin, for tourism reception, knowledge management creating awareness, knowlealge Management&nbsp; tourist area conservation and tourism management.</p> ER -