Pathumthani University Academic Journal

Edital Note

Assoc.Prof.Dr.Jiraphon Kanthong — Sat, 29 Jun 2024 00:00:00 +0700

วารสารวิชาการมหาวิทยาลัยปทุมธานี ดำเนินการเผยแพร่บทความที่ผ่านการพิจารณาจากผู้ทรงคุณวุฒิ ในสาขาวิชาต่าง ๆ ด้านสังคมศาสตร์อย่างต่อเนื่อง เพื่อส่งเสริมความเข้มแข็งทางวิชาการ และผลงานวิจัยที่เป็นประโยชน์ต่อการนำไปต่อยอดองค์ความรู้ หรือประยุกต์ใช้ในการพัฒนาด้านต่าง ๆ วารสารทำการเผยแพร่บทความในรูปแบบวารออนไลน์ผ่านเว็บไซต์ https://www.tci-thaijo.org.index.php/ptujournal/index ถึงปัจจุบันเป็นปีที่ 16 และผ่านการรับรองคุณภาพของศูนย์ดัชนีการอ้างอิงวารสารไทย (Thai Citation Index: TCI) ให้อยู่ในกลุ่มที่ 2 (ปี พ.ศ. 2563-2567)

ซึ่งวารสารปีที่ 16 ฉบับที่ 1 (มกราคม-มิถุนายน 2567) นี้ ได้รวบรวมบทความที่น่าสนใจในหลากหลายมิติ ทั้งด้านการบริหาร ด้านรัฐประศาสนศาสตร์ ด้านการศึกษา และด้านบริหารธุรกิจ ซึ่งมีบทความที่โดดเด่นน่าสนใจ เช่น ความร่วมมือในการพัฒนาภูมิภาค ท้องถิ่น และพื้นที่ สู่ความเข้มแข็งของชุมชนฯ การศึกษาแนวทางการจัดการเรียนการสอนสำหรับการทดสอบขอใบอนุญาตประกอบวิชาชีพครู หลักสูตรครุศาสตร์อุตสาหกรรมบัณฑิต การพัฒนาผลิตภัณฑ์จากกัญชง : ภูมิทัศน์วัฒนธรรมของชาติพันธุ์ม้ง อำเภอพบพระ จังหวัดตาก

กองบรรณาธิการมีความคาดหวังเป็นอย่างยิ่งว่า บทความจากวารสารวิชาการมหาวิทยาลัยปทุมธานีฉบับนี้ จะมีคุณค่า เป็นประโยชน์ต่อผู้อ่านทั้งในทางวิชาการ และวิชาชีพ เพื่อนำไปปรับประยุกต์ใช้ให้เข้ากับบริทของการดำเนินชีวิตในปัจจุบันได้เป็นอย่างดี ในนามของวารสารวิชาการมหาวิทยาลัยปทุมธานี ขอขอบคุณเจ้าของบทความทุกท่าน ผู้ทรงคุณวุฒิภายในและภายนอก ที่ให้เสนอแนะเพื่อความสมบูรณ์ของบทความ

ทั้งนี้หากผู้เขียนหรือผู้อ่านท่านใดมีข้อเสนอแนะที่เป็นประโยชน์สำหรับวารสารวิชาการฉบับนี้ สามารถส่งรายละเอียดได้ที่อีเมล์ ptujournal@ptu.ac.th กองบรรณาธิการจะนำไปพิจารณา เพื่อพัฒนาวารสารให้มีคุณภาพยิ่งขึ้นต่อไป

THE STUDY USING THAI WORDS IN COMMUNICATING SOCIAL MEDIA OF BACHELOR’S DEGREE

buaphan khamchalour — Sat, 29 Jun 2024 00:00:00 +0700

This research aimed to study the using thai words in communicating social media of bachelor’s degree. Secondary education in online society in the digital age. The sample group was 150 Bachelor's degree.The instrument was questionnaire and data were analyzed using descriptive statistics, i.e., frequency, percentage and standard deviation.

The result found that: 1) Most of the respondents are female bachelor's degree students. 2) Most of the respondents use Facebook as social media. Students spend time on social media an average of 7 times a week. Students spend an average of more than 3 hours on social media each time. Most students use online media to chat. Most students use grammatically correct Thai words in conversation. 3) A study of Thai word usage problems found that the most common problem is the repetition of letters.

COOPERATION IN DEVELOPING REGIONAL, LOCAL AND AREA TOWARDS COMMUNITY STRENGTH IN ACCORDANCE WITH THE 20-YEAR NATIONAL STRATEGIC FRAMEWORK (2018-2037) OF PHU KHEAW SUBDISTRICT MUNICIPALITY PHU KHEAW DISTRICT, CHAIYAPHUM PROVINCE

buaphan khamchalour — Sat, 29 Jun 2024 00:00:00 +0700

The purposes of this study were : 1) Cooperation in developing regional, local and area areas towards community strength according to the 20-year national strategic framework (2018-2037) 2) Problems and obstacles of cooperation in developing regional, local and area areas towards community strength according to the 20-year national strategic framework (2018-2037) 3) Guidelines for developing cooperation in developing regional, local and area development towards community strength according to the 20-year national strategic framework (2018-2037) Study the area of Phu Kheow Subdistrict Municipality Phu Kheaw District, Chaiyaphum Province Use qualitative research methods based on documents, The structured in-depth interview consists of 3 groups: 4 executives, 4 related practitioners. 3 other agencies involved in this research. 4 people and groups of people involved in this research. 3 people total 14 people, The group discussion consisted of Phu Kheow Subdistrict Municipality Administrator. 3 Supervisory officials in Phu Kheow Subdistrict Municipality 3 experts involved in this research 3 people total 9 people, and analyze and synthesize the data. This will lead to the development of cooperation in the development of regions, localities and areas towards the strength of communities in accordance with the 20-year national strategic framework (2018-2037) of Phu Kheow Subdistrict Municipality. Phu Kheaw District, Chaiyaphum Province

Research results revealed: 1) Local administration in accordance with the 20-year National Strategy Framework (2018-2037) of Phu Kheow Municipality Phu Kheow District, Chaiyaphum Province At present, these are: (1) Security: The goal is to develop people so that the people can achieve well-being. (2) Competitiveness Building The goal is to focus on enhancing the country's potential in various dimensions. (3) Human resource development and capacity building. Focus on developing people in all dimensions and at all ages to be quality people, both talented and good people. (4) Creating opportunities and social equality. Engage both the private sector and the private sector. Civil Society to access quality services and welfare in a fair and comprehensive manner. (5) Creating growth based on an environmentally friendly quality of life. Environment and quality of life and 6) Balancing and developing the public sector management system to be highly efficient. Adhere to the principles of good governance and adjust the work culture. There is a plan. 2) Problems and obstacles are: (1) Public Sector It was found that the public still lacked knowledge and understanding and lack of public awareness in participating in dealing with the problems of the local community. (2) Government It was found that the budget problem was limited. There is a lack of specialized professionals, lack of modern tools, and frequent changes in service providers, resulting in a lack of continuity. 3) Development Guidelines include: (1) systematically establishing and managing networks, (2) modifying the role of public servants, (3) restructuring of power and society, (4) innovating and creating workers with high knowledge, expertise and skills.

A REVIEW 0F RESEARCH STUDIES ON THE ELDERLY POPULATION AMONG FACULTY MEMBERS AND STUDENTS OF THE FACULTY OF NURSING, PRINCE 0F SONGKLA UNIVERSITY BETWEEN 2012 TO 2023

CHAYANIT PUDPONG — Sat, 29 Jun 2024 00:00:00 +0700

This study aimed to survey published research articles focusing on the elderly conducted by faculties and graduate students in the Faculty of Nursing at Prince of Songkla University. The study utilized a document research format, collecting data from research articles on the elderly published in both national and international journals by faculties and graduate students between 2012 and 2023. A total of 71 subjects were included in the analysis, with data collected on various research characteristics. The data were recorded using a researcher-created data recording form, which was subsequently validated for quality and content by three experts. Analysis was conducted using frequency distribution and percentage calculations.

The research findings revealed that the majority of published research articles on the elderly were from the years 2019 and 2022 equally (15.5%), indicating an increasing trend during this decade. Master's degree students contributed the most to published research (43.7%). The research articles were published in both national journals (52.1%) and international journals (45.1%). The studies predominantly focused on groups with good health (29.6%) and critically ill or end-of-life patients (12.7%). Quantitative research methods were most commonly employed (70.4%), followed by qualitative research (29.6%). The research findings primarily had implications for nursing practice, particularly in the areas of elderly rehabilitation (28.2%) and healthcare (26.8%). This study provides a comprehensive overview of research on the elderly within the Faculty of Nursing over the past decade and serves as a valuable benchmark for future graduate studies in this field.

HEMP PRODUCTS DEVELOPMENT: CULTURAL LANDSCAPE OF THE HMONG ETHNIC GROUP, PHOP PHRA DISTRICT, TAK PROVINCE

Walailak Panturee — Sat, 29 Jun 2024 00:00:00 +0700

This research article aims to: Analyze the cultural landscape of the Hmong ethnic group in Phop Phra District, Tak Province. Develop hemp products from the cultural landscape of the Hmong ethnic group in Phop Phra District, Tak Province, utilizing research and development methodologies such as documentary analysis, surveys, and in-depth semi-structured interviews totaling 50 participants. Four main informant groups were selected using purposive sampling: 1) Government representatives, 2) Community leaders, 3) Entrepreneurs, and 4) Community members. A meeting was organized to facilitate knowledge exchange through participatory brainstorming to develop hemp products.

The results revealed: 1) Hemp serves as the cornerstone of the cultural landscape, representing a significant reservoir of cultural capital. The Hmong ethnic group has cultivated hemp for generations, harnessing extensive wisdom in its utilization within an agricultural context deeply ingrained in their cultural heritage. Hemp cultivation areas thus serve as the nexus of cultural production, yielding artifacts that reflect and embody the unique cultural values and identity of the Hmong ethnic group. and 2) The development of hemp-based products exemplifies the culmination of ancestral wisdom, encompassing a diverse array of items including clothing, accessories, handicrafts, and consumables such as soap, serum, face masks, and culinary products like Matcha. Each product conveys narratives, lifestyles, meanings, beliefs, and traditions, symbolizing the innovative spirit of contemporary expression. These findings hold significance for various sectors, particularly in spatial development administration, by informing strategies for policy formulation and planning that prioritize the cultural landscape's role in generating value-added cultural products and services. Such initiatives aim to align with the evolving dynamics of the modern global economy and society.

THE GUIDELINE MODEL FOR THE LIFE INSURANCE BUSINESS

KAJORNATTHAPOL PONGWIRITTHON — Sat, 29 Jun 2024 00:00:00 +0700

The objective of this research is to scrutinize the attitudes and behaviors of individuals toward the operational framework of the life insurance industry in Sa Kaeo Province, aiming to propose a model for augmenting life insurance business operations in the area. The research sample comprises residents aged 25 years and older from Sa Kaeo Province, totaling 400 individuals, alongside insights from 5 experts in the life insurance domain. Research instruments employed encompassed a questionnaire gauging attitudes toward life insurance purchasing behavior and perspectives on the industry's operational structure, in addition to semi-structured interviews delving into practices within the life insurance sector. Quantitative data analysis was executed utilizing pre-existing software to scrutinize frequencies, percentages, averages, and standard deviations, while qualitative data underwent content analysis.

Key findings from the research included:

Life Insurance Purchasing Behavior: A predominant proportion of respondents favored investing in life insurance. The principal motive behind procuring life insurance was to utilize it as capital for long-term medical treatment and post-death management planning. Respondents often opted for life insurance policies that piqued their interest and aligned with their requirements, particularly when grappling with insecurities in their daily lives or employment. Life insurance agents assumed a pivotal role in furnishing information and swaying purchase decisions. Family members emerged as the most frequent purchasers of life insurance, with insurance premiums predominantly remitted via banks, corporations, and agents.
Public Sentiments Regarding the Life Insurance Business Model: Overall, sentiments regarding the life insurance business model in Sa Kaeo Province were rated highly. Aspects such as protection and life insurance returns garnered the highest ratings, trailed by tax deductions, the proficiency of life insurance agents, and favorable attitudes toward life insurance.
Recommendations for Enhancing the Life Insurance Business Model: To foster positive sentiments toward life insurance, companies ought to undertake initiatives to communicate the significance of life insurance, devise manuals for lucrative life insurance savings, and concentrate on efficacious advertising and promotional endeavors. Concerning the proficiency of life insurance agents, training programs should underscore the importance of life insurance and the imperative nature of its acquisition. Agents should dispense balanced information to clients and exude expertise and sincerity during transactions. Manuals elucidating life insurance sales strategies should be crafted for new recruits. In relation to protection and life insurance returns, companies should equip employees with adeptness in explicating the sales mechanism effectively, categorizing life insurance variants, and meticulously overseeing and evaluating the performance of life insurance agents. With regard to tax deductions, companies should furnish clientele with a compendium of tax deductions predicated on premium ratings, train agents on various tax deduction types, and lucidly articulate sales promotion models and standards for life insurance services and premium rates, inclusive of return particulars and stipulations.

THE MARKETING MIX INFLUENCES THE PURCHASING DECISIONS OF PROCESSED FRUIT PRODUCTS AS EVIDENCED BY THE CASE STUDY OF DOI LUANG PROCESSING FARMERS COMMUNITY ENTERPISE IN CHIANG DAO DISTRICT CHIANG MAI PROVINCE

KAJORNATTHAPOL PONGWIRITTHON — Sat, 29 Jun 2024 00:00:00 +0700

The primary objective of this study is to explore the marketing mix factors that affect the decision-making process when purchasing processed fruit products, with a specific focus on the Doi Luang Processing Farmers Community Enterprise situated in Chiang Dao District, Chiang Mai Province. The population and sample pool consist of 400 consumers who have previously purchased processed fruit from this enterprise. The sample size was determined using the Cochran formula, accounting for a 5% sample error at a 95% confidence level due to the unknown exact population size. Data collection was executed through the distribution of questionnaires, and subsequent statistical analysis was carried out using specialized software. The analysis involved deriving frequencies, percentages, averages, and standard deviations. Furthermore, hypothesis testing was conducted through multiple regression analysis. The study's findings revealed a generally positive perception regarding the influence of the marketing mix on purchasing decisions for processed fruit products from the Doi Luang Processing Farmers Community Enterprise. Notably, attributes related to product quality, pricing strategies, and distribution channels garnered the highest ratings, with sales promotion also receiving favorable feedback.

Moreover, demographic variables such as age, marital status, occupation, education level, and monthly income were identified as significant influencers on the purchasing decision process for processed fruit products. Specifically, two elements of the marketing mix, namely product (X1) and distribution channel (X3), exhibited a positive impact, as evidenced by coefficients of 0.905 and 0.103, respectively. However, variables such as price (X2) and marketing promotion (X4) were not found to exert a significant influence on purchasing decisions regarding processed fruit products. In summary, the predictive equation for understanding purchasing decisions concerning processed fruit products from the Doi Luang Processing Farmers Community Enterprise in Chiang Dao District, Chiang Mai Province, can be expressed as follows: Y = -0.125 + 0.905X¹ + 0.103X³.

PREPARATION OF ACCOUNTING AND THE USE OF ACCOUNTING INFORMATION SYSTEM FOR COMMUNITY ENTERPRISES IN BAN PHAEO DISTRICT SAMUT SAKHON PROVINCE

rachan pradubsuk — Sat, 29 Jun 2024 00:00:00 +0700

This research aimed to 1) study the current situation in the accounting system of community enterprises 2) study problems and obstacles in the accounting of community enterprises 3) the use of accounting information is related to management. Community enterprises and 4) presenting guidelines for the preparation of accounting systems of community enterprises in Ban Phaeo Samut Sakhon Province. The Research methods were qualitative research by researching from various documents such as academic papers, research and articles by in-depth interviews and non-participation observations. which studied the community enterprise group of Ban Phaeo district. Samut Sakhon Province registered as a community enterprise Of the Department of Agricultural Extension, 24 groups using sampling without probability theory. (Non-probability Selection Sampling) using a Purposive Selection method. The key informants consisted of 48 group chairmen and accountants because they understood the context, background, problems, lifestyle and needs of their group.

The results of the research were as follows: 1) Current conditions in the accounting of community enterprises. Most community enterprise groups as a note taking Make accounting simple There are representative members who are trusted within the group. Is a supervisor of cash receiving and paying cash Most of them do not register small accounts in asset management. Inventories, raw materials and receivables. 2) Problems and obstacles in the accounting of community enterprises In knowledge and competence, most bookkeepers do not have a degree in accounting. Which will affect knowledge Understanding of the correct accounting Cooperation in delivery of documents related to accounting records is delayed, which can lead to inaccurate accounting records. As for the tools used in the operation, most of them were of the view that the manuals / programs used in accounting operations were complex and difficult to understand because most of the accountants were not skilled in using computers, etc. 3) The use of accounting information is related to the management of community enterprises. Most of the community enterprises that are ready to take accounting information into consideration are used in planning work, formulating strategies and policies to create a competitive advantage. And 4) There are two approaches for the accounting preparation, which are (1) providing knowledge and support to assist in the implementation of the financial document storage system. Essential accounting information systems; and (2) determining accountability for financial accounting. To collect information and keep accounts on a regular basis, which community enterprises will benefit from accounting information That is accurate, believed to be used in planning in the administration. Affecting the efficiency of sustainable community development.

MARKEING ELEMENTS THAT INFLUENCE THE DECISION TO ACQUIRE A THAI DESSERT-MARING COURSE FORM JANTABURI PAGE

KAJORNATTHAPOL PONGWIRITTHON — Sat, 29 Jun 2024 00:00:00 +0700

The aim of this study is to examine consumer behavior and the marketing mix, while also comparing the demographic characteristics of various respondents that influence the decision to enroll in a Thai dessert making course offered by the Chan Napa Page. The study population consists of individuals who are current or former users of the LINE MAN Application, selected through a convenient sampling method. A questionnaire was designed using Google Form and distributed in the Mueang District, Tak Province, resulting in a total of 400 participants. Quantitative research methods were employed in this study, with data analyzed using statistical techniques such as frequencies, percentages, and standard deviations. Additionally, One-Way ANOVA (F-test) was utilized to analyze relationships at a significance level of 0.05.

The findings of the research indicate that the majority of respondents are aged between 21 and 30 years, possess at least a bachelor's degree, and earn a monthly income ranging from 10,000 to 20,000 baht. Many are employed in government positions or state enterprises. The behavior of respondents in choosing to use the service involves ordering through the LINE MAN Application or Google Form, with most orders costing between 201 and 400 baht. Payments for the service are typically made via credit card or bank transfer. Consumers cite the prevention of COVID-19 transmission as a primary reason for utilizing the application service to place orders. Concerning the marketing components influencing the decision to purchase the Thai dessert-making course from "Paj Jantara," overall satisfaction stands notably high (=4.08). This satisfaction extends across various dimensions, including product quality (=4.06), pricing (=4.03), distribution channels (=4.08), marketing promotion (=4.09), staff (=4.05), processes (=4.04), and environmental factors (=4.10). Upon scrutinizing the characteristics of respondents with divergent profiles in terms of age, education level, occupation, and average monthly income, no significant difference is observed in their overall perceptions of the marketing components influencing the decision to purchase the Thai dessert-making course from "Paj Jantara," with a significance level of .05.

COMMUNITY PARTICIATION IN DEVELOPING TOUISM POTENTIAL AT DOI MUSER MAE SOT DISTRICT, TAK PROVINCE

ATCHASIT ANKINANDANA — Sat, 29 Jun 2024 00:00:00 +0700

The objectives of this research 1) Study guidelines for developing tourism potential at Doi Muser. 2) Study participation and the level of community participation in sustainable tourism management. It is mixed methods research with interviews with informants, namely government groups, community leaders. community member group Entrepreneur group and the population living in the community, the population was 720 people, the sample population was 253 people, content analysis Analyze the average and standard deviation.

The research results found that Guidelines for developing tourism potential at Doi Muser, Mae Sot District, Tak Province. The community has the potential to develop tourism. Due to the abundance of natural resources such as Muser Waterfall, Doi Sian viewpoint, Doi Mae Mai, avocado orchards, cabbage farms, strawberry farms, etc. In addition, the cultural way of the Muser ethnicity reflects their identity in both their dress. local food and way of life can be developed into strategies: 1) Proactive strategy: increase community potential Develop learning activities Support local industry 2) Corrective strategy: Pursue knowledge. Cultivate an attitude Be one in the community 3) Preventive strategies: Promote awareness Preserve arts and culture 4) Defensive strategy: Create a flower garden. Promote and preserve nature Waterfall type, view at Muser It can be used to plan, policy, and determine strategies for developing tourism potential to support the expansion of the border tourism economy. It aims to raise the quality of life of people in the grassroots community in economic, social, cultural and environmental dimensions in a sustainable way based on the identity of Doi Muser, Mae Sot District, Tak Province. 2) Community participation in tourism development Overall, it is at a high level. Respondents had a high level of opinion regarding community participation as a whole (mean = 3.55).

THE STUDY OF TECHING AND LEARNING MANAGEMENT APPOARCHES FOR TEACHER’S LICENSE TEST BACHELOR OF SCIENCE IN TECHNICAL EDUCATION

chalermpon bunthot — Sat, 29 Jun 2024 00:00:00 +0700

This research aimed to study the instructional management approaches in a professional certification course for prospective teachers and develop an instructional management model for such courses. The research process began with an exploration of current instructional management practices in teacher education courses. Factors related to instructional management were investigated through surveys conducted with education faculty instructors. Research tools and instructional models were developed, and experimental models were implemented with a purposive sample of 20 third-year students enrolled in a Research for Learning Development course in the academic year 2022.

The survey responses from faculty instructors regarding current instructional management methods in educational courses revealed a diverse range of teaching approaches. The top three methods identified were: 1) Discussion-based teaching, 2) Active learning approaches, and 3) Coaching-based instructional management, the study focused on aligning course content with examination blueprints and incorporating relevant materials to enhance student comprehension, the top three responses from survey participants were: Alignment of course content with the assessment framework integration of content into the assessment framework provision of sample exam questions along with the teaching process the experimental application and assessment of learning outcomes showed that post-instruction test scores were higher than pre-instruction scores. Therefore, the instructional management model was found to be effective based on the assessment of teaching and training sets using the KW#3 method, with a score of 73.11/61.11 surpassing the efficiency threshold of 70/60 as determined by the KW#3 method.

A SURVEY OF RESEARCH PUBLICATIONS ON CONTINUITY OF CARE AMONG FACULTY AND STUDENTS AT THE FACULTY OF NURSING, PRINCE OF SONGKLA UNIVERSITY FROM 2017 TO 2023

๋JUNJIRA JARUPAN — Sat, 29 Jun 2024 00:00:00 +0700

This study aimed to survey published research articles (documentary research) on continuity of care, focusing on age, health, and care contexts among faculty members and graduate students at the Faculty of Nursing, Prince of Songkla University. The research population comprised published research articles by professors and graduate students of the Faculty of Nursing, Prince of Songkla University, between 2017 and 2023, totaling 143 articles. The characteristics of the research were collected using a researcher-created data recording form, which underwent quality and validity checks by three experts, yielding a content validity index (CVI) of .94. Data analysis was conducted using frequency distribution and percentages.

The findings revealed that most research articles on continuity of care, particularly focusing on age, health, and care contexts, were published in 2018 (23.1%). Additionally, the highest proportion of publications came from master's dissertations (58.7%). Most of these publications appeared in national academic journals, specifically those categorized under TCI (Thai-Journal Citation Index) tier 1 (75.5%), with a predominant focus on deviant conditions and people with illness conditions (74.1%). Continuity of care was commonly explored in the context of adolescence (32.9%) and health and illness (39.9%), with equal emphasis on healthcare and community settings (30.8%). Furthermore, the majority of research findings were clinically oriented (85.3%), followed by administrative outcomes (14.7%).

FACTOR THAT AFFECTS THE DECISION MARKING ON PURCHASING A HOUSING DEVELOPMENT IN TAK PROVINCE

sakda kadkran — Sat, 29 Jun 2024 00:00:00 +0700

This research aims to study. 1) Demographic factors that affect the decision to purchase a housing development in Tak Province. 2) Marketing mix factors (4Ps) that affect the selection of housing developments in Tak Province. and be able to plan strategies to create a competitive advantage. It is quantitative research. The sample group was a population of 400 people in Tak Province. The tool used in the research was a questionnaire to collect data. and analyze data using ready-made programs Consists of frequency distribution, percentage, mean and standard deviation. In the hypothesis testing section, T-Test and One-Way ANOVA were used. To test historical hypotheses The Chi-Square test was used at a statistical significance level of 0.05 to test the marketing mix hypothesis.

This research aims to study. The majority of the sample were female, aged 26 - 35 years, had a bachelor's degree, were single, and were employees of a private company. The average monthly income is not more than 20,000 baht and there are 3 - 4 family members. Hypothesis testing found that 1) The marketing mix factors that most affect the decision to purchase housing developments are marketing promotion factors. Product factors, distribution channel factors and price factors. 2) The behavior of the respondents in choosing to buy housing in Tak Province has the objective of purchasing housing. to live Decide to buy within 1-2 years. Single house type, price 1,500,001 - 2,500,000 baht. Those who have influence in choosing to buy are respondents who search for information from the internet. And the reason for buying is the location.

ENCHANCING PRODUCTION CAPACITY AND SUPPLY CHAIN FOR MAIZE CULTIVATION FOR LIVESTOCK IN TAK PROVINCE THROUGH INNOVATION MANAGEMENT

Natchiya Mofu — Sat, 29 Jun 2024 00:00:00 +0700

This study focuses on the advancement of maize cultivation for animal feed within Tak Province, a primary hub for maize production. Over time, Tak Province has undergone significant transformations aimed at enhancing production capacity and fostering supply chain development. Consequently, this study underscores the elucidation of management innovations and technological utilization that bolster the enhancement of supply chain systems and the efficacy of sustainable production. Tak Province boasts high agricultural potential due to its conducive land and fertile soil conditions for maize cultivation. However, farmers and entrepreneurs encounter various challenges, including climate change, water scarcity, and escalating production expenses. The implementation of innovative management strategies and technological advancements plays a pivotal role in enabling farmers to cultivate maize efficiently and sustainably. Adoption of contemporary agricultural technologies such as automated irrigation systems, soil and weather sensors, and the integration of information technology in agricultural decision-making can optimize resource management and production outcomes. Moreover, the incorporation of digital technology in monitoring and managing the supply chain, from production to distribution, empowers operators to uphold quality standards and mitigate production costs. The evolution of such management innovations and technological applications in maize cultivation for animal feed in Tak Province constitutes a critical determinant for fostering the growth and sustainable development of the agricultural sector in the region. This results in enhanced production efficiency, a reduced environmental footprint, and economic resilience for the local populace