Yossanant, Kotshakorn, and Weerapong Pounglek. 2022. “The Influence of Motivation, Media Exposure, Uses and Gratifications of “PRO Addict‘ Facebook Fan Page Followers That Affect Purchase Intention of Home Electronic Appliances via an E-Commerce Platform of the “PRO Addict’ Facebook Fan Page”. PAYAP UNIVERSITY JOURNAL 31 (2):92-107. https://doi.org/10.14456/pyuj.2021.20.