Daoruang, R., Prayatwong, T., Wita, N., Hirunyahard, R., Phuchumni, P., Panbankrad, T., Huaykaew, S., & Jongsaksawat, S. (2026). Enhancing Competitive Capabilities of Community Enterprises Through the PRA-TO to Innovation Model: A Coffee Case Study. Research and Development Journal, Loei Rajabhat University, 21(76), 41–55. https://doi.org/10.14456/lruj.2026.14