RAKANGTHONG, P.; KERDANAN, A.; SOMBOON, T.; BOONRUANG, R.; PHONGMEKHIN, B. Brand Equity and Electronic Word-of-Mouth Marketing Affecting Decision to Purchase Gaming Gear of the Viewers through Twitch, YouTube and Facebook Gaming. Research and Development Journal, Loei Rajabhat University, [S. l.], v. 18, n. 64, p. 9–17, 2023. Disponível em: https://so05.tci-thaijo.org/index.php/researchjournal-lru/article/view/253049. Acesso em: 17 sep. 2026.