MUANGJAROEN, J.; PHANITCHAI, R.; LERDSRICHAINON, S. Factors Influencing the Purchase Decision Process for Herbal Products under the Jiva Herb Brand. Research and Development Journal, Loei Rajabhat University, [S. l.], v. 21, n. 75, p. 73–88, 2026. DOI: 10.14456/lruj.2026.6. Disponível em: https://so05.tci-thaijo.org/index.php/researchjournal-lru/article/view/281605. Acesso em: 1 oct. 2026.