TANGJATURASOPON, A. Consumer Segmentation Based on Marketing Mix Factors Affecting the Purchase Decision of Eco-Friendly Products. Research and Development Journal, Loei Rajabhat University, [S. l.], v. 21, n. 76, p. 1–13, 2026. DOI: 10.14456/lruj.2026.11. Disponível em: https://so05.tci-thaijo.org/index.php/researchjournal-lru/article/view/283372. Acesso em: 1 oct. 2026.