Daoruang, Runchida, Thawatchai Prayatwong, Nattawut Wita, Rattitaya Hirunyahard, Puchit Phuchumni, Tritapa Panbankrad, Siripond Huaykaew, and Suppakit Jongsaksawat. 2026. “Enhancing Competitive Capabilities of Community Enterprises Through the PRA-TO to Innovation Model: A Coffee Case Study”. Research and Development Journal, Loei Rajabhat University 21 (76):41-55. https://doi.org/10.14456/lruj.2026.14.