Daoruang, R., Prayatwong, T., Wita, N., Hirunyahard, R., Phuchumni, P., Panbankrad, T., Huaykaew, S. and Jongsaksawat, S. (2026) “Enhancing Competitive Capabilities of Community Enterprises Through the PRA-TO to Innovation Model: A Coffee Case Study”, Research and Development Journal, Loei Rajabhat University, 21(76), pp. 41–55. doi: 10.14456/lruj.2026.14.