P. Rakangthong, A. Kerdanan, T. Somboon, R. Boonruang, and B. Phongmekhin, “Brand Equity and Electronic Word-of-Mouth Marketing Affecting Decision to Purchase Gaming Gear of the Viewers through Twitch, YouTube and Facebook Gaming”, LRUJ, vol. 18, no. 64, pp. 9–17, Jul. 2023.