Fengying, Huang, and Napawan Netpradit. “Image, Service Quality, and Value for Money Influencing Customer Decisions in 3-Star Hotels: Evidence from Kunming, China”. Research and Development Journal, Loei Rajabhat University 20, no. 74 (January 5, 2026): 17–27. accessed September 29, 2026. https://so05.tci-thaijo.org/index.php/researchjournal-lru/article/view/278647.