Muangjaroen J, Phanitchai R, Lerdsrichainon S. Factors Influencing the Purchase Decision Process for Herbal Products under the Jiva Herb Brand. LRUJ [internet]. 2026 Mar. 13 [cited 2026 Sep. 30];21(75):73-88. available from: https://so05.tci-thaijo.org/index.php/researchjournal-lru/article/view/281605