Research and Development Journal, Loei Rajabhat University

Guidelines for the Development of Quality Standard Factors of Cultural Tourism Attractions in Phuket Province

2024-02-14T11:12:01+07:00

The objectives of this research were 1) to explore cultural sites that have the potential to be upgraded to tourist attractions in Phuket. 2) to assess the quality standard of cultural attractions in Phuket 3) to study the factors of the quality standard of cultural attractions that influences the intentions of tourists and 4) to propose a guideline for the development of quality standard factors for cultural tourist attractions in Phuket. Objectives 1 and 2 are qualitative research by focus group activities. The sample groups are 1) a group of people involved in organizing cultural tourism in Phuket province and 2) a group of Generation Y tourists. For the objective 3, it is a quantitative research by using a questionnaire. There were 400 Thai tourists in the Generation Y group. For the objective 4 is the results of the study according to objectives 1-3 were analyzed and discussed. The data analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, as well as inferential statistics, including Multiple Regression Analysis.

Qualitative research results found that the top 3 cultural resources that have the potential to be elevated to tourist destinations are all ancient cultural sites. When considering quality standards It was found that the overall tourist attractions have high quality standards. In addition, the quantitative research results of the analysis of the relationship of the quality standard factors of cultural tourist attractions that influence the overall intention of tourists to visit cultural tourist attractions in Phuket Province, It was found that the influential factor variables with statistical significance at the .05 level were 2 factors out of 7 factors. These include 1) factors of artistic and cultural value and 2) factors of potential and organization of activities. In this regard, guidelines for developing seven factors were proposed, consisting of 1) artistic and cultural value factors, 2) potential and activity factors, 3) management factors, 4) development factors from external factors, 5) conservation management factors, 6) factors. development of facilities and 7) communication factors.

Internal Organizational Environmental Factors Effects on the Stress Levels of Military Police in Military Police Battalion Office of Headquarters of the Royal Thai Armed Forces Headquarters

2024-01-22T15:11:26+07:00

This quantitative research studies the effects of internal organizational environmental factors on the stress levels of Military Police in Military Police Battalion, Office of the Headquarters of the Royal Thai Armed Forces Headquarters. The study has four primary objectives: 1) to study the stress levels of Military Police in Military Police Battalion, Office of Headquarters of the Royal Thai Armed Forces Headquarters; 2) to examine the organizational environmental factors within Military Police Battalion, Office of Headquarters of the Royal Thai Armed Forces Headquarters; 3) to compare the stress levels among Military Police in Military Police Battalion, Office of Headquarters of the Royal Thai Armed Forces Headquarters, based on personal factors; and 4) to investigate organizational environmental elements affecting the stress levels of military inspectors. The researcher anticipates that this study will be a valuable resource for commanders at the Royal Thai Armed Forces Headquarters, providing guidance on stress resolution and promoting better mental health among military inspector subordinates. The study employed 63 participants selected through simple random sampling. Data collection was conducted through questionnaires using the Krejcie and Morgan formula. Data analysis involved basic statistical methods, including frequency, percentage, mean, standard deviation, one-way analysis of variance, and Pearson's correlation coefficient, with a statistical significance level of .05.

The results indicate that: 1) the overall stress levels of Military Police in Military Police Battalion, Office of Headquarters of the Royal Thai Armed Forces Headquarters, were generally low; 2) environmental factors within Military Police Battalion, Office of Headquarters of the Royal Thai Armed Forces Headquarters, showed a high level of opinion regarding roles and responsibilities in the workplace; 3) stress levels of Military Police in Military Police Battalion, Office of Headquarters of the Royal Thai Armed Forces Headquarters, separated by personal factors, varies based on marital status. However, age, education level, personal income, and length of work showed no differences in stress levels; and 4) elements within the organizational environment, including organizational structure, workplace atmosphere, professional advancement, and relationships with coworkers, were found to be associated with the stress levels of Military Police in Military Police Battalion, Office of Headquarters of the Royal Thai Armed Forces Headquarters. However, the characteristics of work, roles, and responsibilities were reported to have no effect on their stress levels.

The Tourism Management Potential of Kham Yat Palace to Historical Tourism Destination Based on Community’s Participation

2023-11-20T11:24:45+07:00

The research, The Potential Management of Kham Yat Palace to Historical Tourism Attraction through Community Participation, aimed to study the potential of tourism management in the Kham Yat Palace area towards historical tourism through community participation. This study was qualitative research. The tool used in the data collection was a semi-structured interview with purposive sampling and snowball sampling of 39 people. The study found that the Kham Yat Palace area had outstanding tourism resources, including the ancient Kham Yat Palace site and community temple. It had an interesting history and architecture that can be designated as a tourist attraction in Kham Yat Subdistrict. Still, there was a lack of management in terms of budget, human resources public, relations, and creating a network of cooperation and community participation, including the inheritance of historical stories, restoration, and management of the surrounding area for thorough benefits. The research also proposed guidelines for promoting community participation based on the participation process of people in the community and those involved in the area to help drive various projects or ideas to become concrete from the discussion meeting, opinions sharing, and support from every sector.

Identity of Local Food Tourism: A Case Study of Khao Pun Nam Nua Towards Creating Soft Power of Renu Nakhon District, Nakhon Phanom Province

2024-02-14T11:13:53+07:00

This research was a study on the identity of local food tourism a case of Khao Pun Nam Nua towards creating soft power of Renu Nakhon District, Nakhon Phanom Province. The objectives are 1) to study the current situation and evaluate the potential of the identity of local food tourism in the category of Khao Pun Nam Nua 2) to analyze the value and identity of local food tourism in the category of Khao Pun Nam Nua 3) to guide about creating Soft Power of local food tourism, type of Khao Pun Nam Nua. In this regard, the method of selecting the sample group and key-informants are a purposive selection of people who have experience and are involved with Khao Pun Nam Nua as a local food, consist of tourists and government agencies involved in tourism development and promotion. The quantitative sample group were 400 tourists, and the main qualitative key-informants were local food restaurant owners and government agencies, totaling 4 people.

The research results found that 1) the current situation of local foods tourism such as Khao Pun Nam Nua is decline because of the effect from the economic crisis and the COVID-19 situation, moreover the price of ingredient is increasing. 2) in term of identity and value of local food tourism, Khao Pun Nam Nua Renu which is the characterized taste, it can show the distinguished culture of Renu Na Khon Sub-district. 3) the guideline of Soft power creation in local food tourism for Khao Pun Nam Nua Renu are 3.1) using the local ingredient to present the distinguished local food 3.2) indicating the food standard 3.3) developing the local food identity to be the tourism interpretation of Nakhon Phanom 3.4) coordinating with the local agency to participate in tourism development while support potential of the local working sustainability in publicize local food tourism and local product to the tourist, and increasing the readiness and potential of local restaurant owner and tourism service staff to serve the tourist.

Influences of Content Marketing on Tourism Decisions Making in Khon Kaen Province

2024-02-20T15:50:24+07:00

This study aimed to investigate the tourists’ using social media behavior in Khon Kaen province and study content marketing influencing the decision-making to travel to Khon Kaen Province. This was a quantitative research study using questionnaires collected from a group of 400 tourists who were traveling to Khon Kaen province. The statistics used in the data analysis included percentages, means, and standard deviations. The inferential statistical analysis was a multiple linear regression analysis.

The research results found that most Thai tourists are female, aged 18 – 22 years, had average-income students. Most of them have less than 10,000 baht and domicile from the northeast. For the use of social media behavior, the most frequently used application was Instagram at 38.80 percent. The frequency of social media usage per day was mostly more than 7 times per day at 65 percent. The duration of social media usage was more than 1.30 hours at 34.30 percent. The most use of social media period was between 20.00 - 00.00 hours at 58.80 percent. The purpose that most respondents were interested in on social media was for entertainment at 40.7 percent. The content that respondents chose to remember the most through social media was mostly video at 51 percent. For hypothesis testing, it was found that tourism video content, tourism photo album content, and travel quotes content had a significant positive influence on travel decision making to Khon Kaen province at a significant level of 0.01, and tourism promotion content had a positive influence on travel decision making to Khon Kaen province at a significant level of .05. However, live-streaming content had no significant influence on the travel decision making to Khon Kaen province.

Environmental Management and Marketing Strategy Planning from the Customer Perspective (4C): Case Study of Green Hotel Groups in the Bangkok Metropolitan Area

2024-01-03T15:15:51+07:00

The objectives of this research aimed to: 1) study the environmental management context of green hotel groups; 2) study the examine the marketing strategy planning from the customer perspective (4C) in green hotel groups. It is qualitative research using the case study approach methodology. Data was collected through in-depth interviews. The key informants are a group of hotel managers or department heads actively involved in coordinating with the Department of Environmental Quality Promotion, totaling 20 people. The study's findings revealed that: 1) environmental management in the hotel is divided into 7 aspects, namely (1) Environmental Policy, which involves setting guidelines for practices aimed at controlling resources. (2) Waste Management, which considers the waste separation process. (3) Water Management, which examines equipment used for water supply. (4) Noise Management, which involves reducing activities and creating less disturbance. (5) Energy Management, which includes designing alternative energy options. (6) Air Quality Management, which enhances natural environmental systems to help purify the air. And (7) Environmentally Friendly Products, which emphasizes the importance of the hotel's green procurement process; 2) the marketing strategy from the customer's perspective (4C) includes 1) Customer Value, which presents the physical features. 2.2) Customer Cost, which determines service rate conditions. 2.3) Customer Convenience, which involves providing more distribution channel options. 2.4) Customer Communication, which utilizes information to stimulate purchasing behavior.

Factors Related to Plastic Waste Management of People in Maha Sarakham Town Municipality, Maha Sarakham Province

2023-12-14T16:11:05+07:00

The objectives of this survey research were to investigate level of plastic waste management of people in the Maha Sarakham Town Municipality and to explore factors related to plastic waste management of people in the Maha Sarakham Town Municipality, Maha Sarakham province. The population was 45,881 people. The sample size was 380 people, which was estimated using multistage sampling. A questionnaire was used as a research instrument for data collection. In this study, data were collected from April 2023 to October 2023 and then analyzed using descriptive statistics, including percentage, mean, standard deviation, maximum, minimum, as well as inferential statistics, including Pearson correlation coefficient.

The results of this study indicated that most of the respondents were female (50.8 %), with an average age of 37.15 years The respondents’ knowledge of plastic waste management was at a good level with (= 8.56, S.D.=0.11). When their attitude towards plastic waste management was considered, they were unsure about plastic waste management with (= 2.36, S.D.=0.31). In terms of plastic waste management, most of the respondents sometimes practiced plastic waste management with (= 1.85, S.D.=0.24). The results of studying factors related to plastic waste management revealed that age, monthly , knowledge, and attitude were related to plastic waste management with a statistical significance level of 0.05. Consequently, a concrete plastic waste management model is essential for relevant local agencies by emphasizing building a positive attitude for people continuously as well as creating public relations media that are modern and appropriate for the people in the urban community context.

Financial Planning for the Retirement Stability of Personnel at Loei Rajabhat University

2024-01-05T11:04:01+07:00

The objectives of this study were to study 1) Opinions on financial planning for stability in retirement 2) Compare and contrast financial planning for stability in retirement with personal information and 3) Compare the difference between financial planning practices to ensure retirement security and personal information. The sample population was 297 Loei Rajabhat University personnel, collected using a questionnaire. Statistics used to analyze data are frequency values, percentage values, arithmetic mean values, standard deviation values, and testing for differences according to assumptions using t-statistics. One-way analysis of variance; Multiple regression statistics; and if the analysis finds differences, they will be compared in pairs using the LSD method.

The results were : The majority of the sample were female. Age range between 30-39 years, marital status. living with family, having 4 or more members living together, having the burden of caring for 1-2 family members, being academic personnel, receiving a salary/wage from the national budget, having an income of approximately 20,000-30,000 baht/month, having a master's degree, belonging to the office of the president, having debts and expenses such as car installment payments, house payments, and loans to build a residence. credit card installment payments and personal loans, etc. There is no plan for health insurance. But planning to get life insurance and are interested in following the news or participating in a training seminar on finance.

There is a level of opinion on financial planning for security in retirement. Overall, it is at a moderate level. And when considering each issue, it was found that setting goals in life at a high level of knowledge and understanding, return expectation, risk acceptance, financial evaluation and alternative sources of income are at a moderate level, respectively, and the level of practice in financial planning to create stability in retirement overall is at a moderate level. Personal information such as age range, type of personnel, and having different types of life insurance affects financial planning behavior for retirement and gives importance to factors in each area, including setting goals in life, knowledge and understanding about financial preparation, acceptance of risk, expectation of return, and evaluation of financial status. And in terms of alternative sources of income, they are different, with statistical significance at the 0.05 level.

The Development of an Online Audio-Visual Equipment Maintenance Service Notification System Faculty of Management Science Loei Rajabhat University

2024-01-11T15:11:23+07:00

A study was conducted on the development of a notification system for utilizing online audiovisual equipment maintenance services at the Faculty of Management Science, Loei Rajabhat University. The objectives were 1) to design and develop a notification system for using online audiovisual equipment maintenance services, 2) to study the efficiency of the notification system, and 3) to examine user satisfaction with the notification system. A questionnaire was employed as a data collection tool. The study included a population comprising two groups: twenty information technology experts who evaluated the system's features and 222 users who rated their satisfaction. Data analysis was performed using means and standard deviation.

The research findings indicated that the design and development of the online audiovisual equipment maintenance service notification system were divided into two parts. Firstly, administrators were able to manage classroom information, classroom audiovisual information, and media information. Additionally, they could manage repair reports, indicate the repair status of audiovisual media, and receive notifications from service recipients through the application line. Secondly, general users could report their audiovisual equipment repairs via the online audiovisual equipment maintenance notification service system. They could also view the status of audiovisual media repair reports, learn how to solve problems, and access report information for equipment repairs. The efficiency of the system lay in storing data correctly, providing complete information, and allowing immediate access to information, meeting users' service needs. The experts expressed overall satisfaction with the system at the highest level, with a value (= 4.74, S.D. = 0.34), and considered the system feasible at the highest level, with a value ( = 4.77, S.D. = 0.25). Service users exhibited a high level of satisfaction with the system as a whole, with a value ( = 4.24, S.D. = 0.64).

Communication of Community leaders and Tourism Development

2023-11-20T11:27:49+07:00

This academic article aimed to present Communication of Community leaders and Tourism Development The author collected the data from the document, research works, and articles related to the Community leaders and Tourism Development. It was found Community leaders are those who play a role in leading communities towards development and change. Plays an important role in managing and setting the direction of tourism development in the community. Community leaders must be knowledgeable and capable in various fields, especially communication skills. Good and effective communication by community leaders in tourism development should include clarity, conciseness, accuracy and appropriateness. creativity Reliability and completeness Community leaders must emphasize their role in participating with communities, networks, government agencies and the private sector. With communication strategies to build relationships and enhance the communication atmosphere. Coupled with creative communication to drive community tourism development activities to be efficient.