Research and Development Journal, Loei Rajabhat University

Labor, Labor Mobility and Wage Adjustments

2025-05-21T11:21:22+07:00

This article aims to present an overview of labor resources, which are important factors driving the economy, with an emphasis on explaining the characteristics of the labor market. The article begins by delving into the basic concepts of labor demand (the demand for labor from employers) and labor supply (the offering of labor in the market). Then, it analyzes the adjustment to equilibrium in the labor market, which is the point where demand and supply meet, which affects the level of employment and wages in the economy. In addition to analyzing the basic mechanisms of the market, the author also explains important concepts related to changes in the labor market, such as labor mobility, whether it is migration or occupation change, which reflects the dynamics of the market, including consideration of wage adjustment, which is an important mechanism that helps the labor market balance and respond to economic changes. Understanding these behavioral changes in the labor market is a very important foundation, not only for theoretical analysis, but also very useful for policymakers and stakeholders in planning and determining various measures to enable the labor market to function most efficiently, support economic growth and distribute human resources appropriately.

Innovation Capability Effects of Competitive Advantage and Firm’s Performance: The Moderating Role of Entrepreneurial Orientation of Firm Performance in Micro Enterprise’s Trade Sector in Lower North 1

2025-05-15T14:23:59+07:00

This research aimed to: 1) study the competitive advantage as a mediating variable between the innovation capability and the performance of small and medium-sized enterprises in the commercial sector in the lower northern region 1; and 2) study the impact of entrepreneurial orientation as a moderating variable between the innovation capability and the performance of small and medium-sized enterprises in the commercial sector in the lower northern region 1. This research was quantitative. The sample group was 600 entrepreneurs of Micro Enterprise’s trade sector in lower north 1. The multi-stage sampling method was used, and a questionnaire was used as the study tool. The model was analyzed using a structural equation model. The results found the competitive advantage was a partial mediating factor between innovation capability and performance at a statistically significant level of .001 . The results of the study of the relationship between innovation capability and performance with entrepreneurship orientation as a moderating variable found that entrepreneurship orientation was a moderating variable that promoted the relationship between innovation capability and performance. In other words, if small and medium-sized enterprises in the commercial sector gave importance to and practiced entrepreneurship orientation a high level, innovation capability would have a positive influence on performance at a statistically significant level of .05.

Guidelines for the Management of Welfare for Disabled Workers to Promote Equal Rights and Freedoms: A Case Study of International Hotel Chains in the Bangkok

2025-06-09T14:13:48+07:00

This study aimed to: 1) investigate the limitations and obstacles experienced by disabled workers in international hotel chains; and 2) examine welfare management models developed for this workforce. A qualitative research methodology was adopted, utilizing a case study approach. Data were collected through in-depth interviews with 12 key informants, all of whom were human resource managers from 12 international hotel chains located in Bangkok. The findings revealed two key issues: 1) Disabled employees face challenges related to their physical condition, particularly among those with hearing impairments who rely on sign language for communication. In addition, most hotels lacked dedicated training programs tailored to the needs of disabled workers, and some had not yet implemented adequate accessibility accommodations within their premises; 2) The welfare management models emphasized equality with general employees, featuring training programs to support the professional development of disabled staff and measures to protect personal data in accordance with organizational privacy standards.

Work Engagement and Operational Effectiveness of Local Government Employees Phanat Nikom District, Chonburi Province

2025-06-27T14:28:00+07:00

This research article aims to study: 1) work engagement; 2) operational effectiveness; and 3) the relationship between work engagement and operational effectiveness among local government employees in Phanat Nikhom District, Chonburi Province. A quantitative cross-sectional research methodology was employed, with data collected through questionnaires from 220 local government employees using multistage sampling. Data were analyzed using descriptive statistics and Pearson correlation analysis. The results showed that overall work engagement was high (= 4.08), with dedication showing the highest level (= 4.22), followed by vigor (= 4.04) and absorption in work (= 3.99). Overall operational effectiveness was at the highest level (= 4.38), with job competence showing the highest level (= 4.26), followed by work achievement (= 4.08). Work engagement demonstrated a significantly positive correlation with operational effectiveness at a high level (r = .630, p < .01), indicating that work engagement is an important factor for operational effectiveness, with dedication showing the strongest correlation. The findings align with international research, which indicates that employees who are highly engaged demonstrate superior operational effectiveness. Therefore, managers should promote work engagement, particularly dedication, create environments that foster vigor, and encourage employees to experience absorption in their work.

Learning Organization of Local Government Organization Personnel in Nakhon Phanom Province

2025-06-10T14:14:57+07:00

This research aims to study the level of being a learning organization among personnel in local administrative organizations in Nakhon Phanom Province and to compare the differences in these characteristics based on personal demographic factors. This was a quantitative study involving a sample of 378 personnel from local administrative organizations, determined using Yamane’s formula. Data were collected using a questionnaire with a reliability coefficient of 0.94. The data collection was carried out between October and November 2024. The data were analyzed using frequency distribution, percentage, mean, and standard deviation. Hypothesis testing was conducted using t-tests, one-way ANOVA, and post hoc comparisons via the Least Significant Difference (LSD) method. The results revealed that: The overall level of being a learning organization was high (= 4.31). When ranked by dimension, the highest to lowest means were: mental models (= 4.42), shared vision (= 4.40), systems thinking (= 4.31), personal mastery (= 4.26), and team learning (= 4.17). The comparison showed no statistically significant differences in the overall level of being a learning organization among personnel with different gender, education level, work experience, and monthly income. However, statistically significant differences were found among personnel of different age groups at the .05 level.

Factors Affecting Customers’ Online Purchase Decisions Process of Products: A Case Study of the Chom Thong Native Chicken Farmers Group, Chiang Mai

2025-07-15T14:29:02+07:00

This study examines the significance of online marketing mix factors influencing consumers’ purchase decisions via online channels, evaluates the importance of consumers’ online purchase decisions, and analyzes the specific marketing mix components that affect such decisions. A quantitative research design was employed, with a purposive sampling method targeting 400 consumers who purchased products online from native chicken farmers in Chiang Mai Province. Data were collected using a structured questionnaire and analyzed using statistical software. Descriptive statistics, including frequency, percentage, mean, and standard deviation, as well as stepwise multiple linear regression, were utilized to test the research hypotheses. The results indicated that product, price, marketing promotion, and privacy protection significantly influence consumers’ purchase decisions via online channels, accounting for 78.20% of the variance. These findings provide valuable insights for the development of effective online marketing strategies for agricultural products, thereby enhancing competitiveness and addressing consumer behavior in the digital marketplace.

Marketing Mix Factors Influencing Consumers' Decision to Use Netflix Services in Nakhon Ratchasima Province

2025-07-15T14:27:31+07:00

This research aimed to: 1) study the level of opinions on marketing mix and the decision making to use Netflix services of consumers in Nakhon Ratchasima Province; 2) study the relationship between marketing mix that affect the decision making to use Netflix services of consumers in Nakhon Ratchasima Province; and 3) study the influence of marketing mix on the decision making to use Netflix services of consumers in Nakhon Ratchasima Province. Data were collected by using an online questionnaire with a sample group of 400 Netflix members living in Nakhon Ratchasima Province. Purposive sampling of Netflix members in Nakhon Ratchasima Province. Data were analyzed using descriptive statistics; frequency, percentage, mean, standard deviation, and inferential statistics; correlation analysis and multiple regression analysis using the Enter method. The results showed that marketing mix: product, price, place, promotion, people, physical evidence, process, and decision to use Netflix services of consumers in Nakhon Ratchasima Province were at a high level. The marketing mix: price, process, and product affect decision to use Netflix services of consumers in Nakhon Ratchasima Province significant at a level of .05. These factors together predicted 57% of the decision to use Netflix services of consumers in Nakhon Ratchasima Province.

Customer Journey Model for Pesticide-Free Vegetables and Longan from the Baan Pa-Hget-Tee Agricultural Group in Nong Phueng Subdistrict, Saraphi District, Chiang Mai Province, from the Farmers' Perspective

2025-07-15T14:30:04+07:00

This research article aims to study and develop a customer journey model for pesticide-free vegetables and longan from the Baan Pa-Hget-Tee agricultural group in Nong Phueng Subdistrict, Saraphi District, Chiang Mai Province, from the Farmers' Perspective. The study adopts a participatory action research approach, with a target population of 20 farmers residing in Baan Pa-Hget-Tee. Data were collected through participatory workshops, during which structured questions were posed to the participants. Content analysis was employed for data interpretation. The findings reveal that the customer journey consists of five key stages: 1) Awareness - consumers learn about the products through local stores, Facebook, and word-of-mouth recommendations; 2) Consideration - they seek additional information by reading reviews or consulting friends; 3) Purchase - transactions occur through convenient channels, including physical stores or farms, with bank transfers or QR code scanning payments; 4) Repeat Purchase - customers repurchase when they perceive good quality and value, often ordering via Facebook with home delivery services; 5) Advocacy - satisfied customers share their experiences by posting photos on Facebook and LINE, fostering long-term brand relationships.

Adaptation Strategies Affecting the Survival During the COVID-19 of Entrepreneurs in Ban Tawai Handicraft Tourism Community, Hang Dong District, Chiang Mai Province

2025-07-15T14:33:08+07:00

This study aimed to: 1) Assess the economic impact of the COVID-19 crisis; 2) Examine the strategic factors influencing adaptation and survival; and 3) Analyze the adaptation strategies affecting the survival of entrepreneurs in the Ban Tawai Handicraft Tourism Community, Hang Dong District, Chiang Mai Province. The sample consisted of 220 entrepreneurs selected through a convenient sampling method. Data was collected using a questionnaire, and the analysis was conducted using basic descriptive statistics, including mean, standard deviation, and multiple regression analysis. The findings are as follows: 1) Entrepreneurs experienced significant economic impacts, particularly in terms of a sharp decline in household income, financial instability, worsening living conditions, and the inability to carry out regular business activities; 2) The strategic adaptation process involved the establishment of business networks, development of unique products, digital marketing strategies, tourism experience design, and the integration of technology to enhance operational efficiency. These adaptations were implemented at a high level; 3) Factors contributing to survival included increased customer confidence in the shop's image, products, and services; a growing base of repeat customers; increased sales and profits; business expansion of the opening of new branches; and a higher influx of new customers. These factors collectively played a significant role in supporting the survival of entrepreneurs; 4) The use of technology and effective cost management were identified as critical strategic factors that significantly contributed to the survival of entrepreneurs in the Ban Tawai handicraft tourism community during the COVID-19 crisis.

Value Chain and Logistics Cost Management with Sufficiency Economy Philosophy Influencing Operational Efficiency of Pineapple Farmers in Loei Province

2025-04-10T16:28:41+07:00

This research aimed to: 1) study the application of the Sufficiency Economy Philosophy, value chain management, logistics cost management and operational efficiency; and 2) create a structural equation model of value chain management and logistics cost management with the application of the Sufficiency Economy Philosophy that influences the operational efficiency of pineapple farmers in Loei Province. A systematic sampling technique was used, divided into 14 districts. Simple random sampling was used in each district. The research instrument was a questionnaire. Statistics used included frequency, mean, standard deviation, and structural equation model testing. The results revealed that the principles of the Sufficiency Economy Philosophy, value chain management, and logistics cost management have a direct and positive influence on performance. The structural equation model is consistent with the empirical data (Chi-Square= 86.264, df= 69, Relative Chi-square= 1.250, p-value= .078, GFI= 0.974, AGFI= 0.955, RMSEA= .024, RMR= .020). Farmers focused on investing according to their own abilities, not beyond their means, using community resources to their full potential, and having moral principles and living a simple life according to local culture. Emphasis is placed on developing partnerships with suppliers to improve quality and reduce costs, applying technology to reduce operating costs, and building agricultural networks to create added value, increase productivity, reduce costs, and expand new marketing channels. The research findings highlight the importance of applying the Sufficiency Economy Philosophy in conjunction with value chain and logistics cost management to enhance operational efficiency and create sustainability.

Acceptance and Economic Worthiness of the Innovation of Modified Biochar for Agricultural Based Communities in Chiang Mai and Lamphun

2025-03-04T13:40:06+07:00

This research aimed to: 1) transfer the prototype innovation of modified biochar; 2) study the acceptance of the prototype innovation of modified biochar; and 3) analyze the economic feasibility of the prototype. The study was conducted in two target areas: Kaset Pattana Village, Pa Phai Subdistrict, San Sai District, Chiang Mai Province, and Huai Muang Mai Pattana Village, Huai Yap Subdistrict, Ban Thi District, Lamphun Province. This research employed a research and development (R & D) approach. A purposive sample of 60 household vegetable farmers was selected. Data were collected using knowledge assessment forms and record forms, and analyzed using descriptive statistics-mean, percentage, and standard deviation-as well as inferential statistics using the paired t-test. Economic feasibility was evaluated using Net Present Value (NPV), Internal Rate of Return (IRR), Benefit-Cost Ratio (BCR), and Payback Period (PB). The results revealed that the knowledge transfer process of the modified biochar innovation significantly improved participants’ knowledge at the 0.01 level. The farmers showed a high level of acceptance of the innovation, particularly in recognizing its benefits, such as converting agricultural wood waste into valuable biochar and enhancing the safety of agricultural produce. The production process also encouraged community participation in wood waste preparation and crop care. Farmers demonstrated increased understanding following expert-led training. However, a shortage of biochar production equipment remained a key challenge, leading to reliance on manual labor, which could affect both production time and costs. Economic analysis indicated that the use of modified biochar reduced production costs by 45.03%. The Net Present Value (NPV) was 955.86 THB, the Internal Rate of Return (IRR) was 18.29%, the Benefit-Cost Ratio (BCR) was 1.05, and the average Payback Period (PB) was 4.26 years. It is recommended to promote the use of agricultural waste to produce modified biochar for agricultural applications, which can enhance food safety, reduce production costs for farmers, and mitigate the problem of fine particulate air pollution caused by open burning in Northern Thailand.

A New Approach to Corporate Social Responsibility Management in Construction Contracting Businesses: From Traditional Frameworks to Sustainability and Innovation

2025-01-14T11:19:23+07:00

This research aimed to study: 1) the impact of corporate social responsibility (CSR) initiatives in the construction business on consumer confidence and understanding; and 2) the role of CSR in enhancing efficiency and long-term sustainability in construction contracting businesses. The qualitative research methodology was employed, with data were collected through in-depth interviews via smartphone and focus group discussions conducted through the LINE application. The sample consisted of 20 executives or key informants were divided into three groups: 1) executives from construction companies with sustainability policies (3 participants); 2) stakeholders such as community members, employees, and subcontractors involved in construction projects (7 participants); and 3) academics and government officials involved in sustainability-related policymaking in the construction sector (10 participants). The research instruments included semi-structured interviews, and data were analyzed through content interpretation. The findings revealed that: 1) emphasizing CSR enhances consumer trust and supports sustainable business growth by encouraging organizations to adapt their vision and business strategies to align with market demands; and 2) CSR fosters organizational efficiency by strengthening business value and consumer confidence, as well as by promoting results-oriented management and long-term strategic goals. Organizations that prioritize CSR gain a competitive advantage and achieve continuous development.