Research and Development Journal, Loei Rajabhat University

The Development of Intelligent Information System Model for Provincial Economic Forecast

Nikorn Noiprom — 2026-08-11

This research aims to: 1) Study and analyze current modeling practices for provincial economic forecasting; 2) Develop an appropriate intelligent information model for provincial economic forecasting; and 3) Evaluate the operational efficiency of the developed model. The study examines current modeling practices used by 12 Provincial Treasury Offices under Region 4, collecting in-depth data through interviews with 108 relevant personnel. Findings reveal several limitations in existing models, including a lack of expertise among staff, inconsistencies in hardware and software, and inappropriate data recording formats that do not align with database design principles. The newly developed model utilizes web application technology, MySQL for database management, and Python for programming. It employs the Random Forest Regression model for forecasting, which is capable of handling complex and highly volatile data. The model's performance evaluation yielded high accuracy, with a Coefficient of Determination (R²) of 0.92, a Root Mean Square Error (RMSE) of 3,034.41, and a Mean Absolute Error (MAE) of 2,018.00. Analysis results show that the model closely fits historical data. Performance evaluation indicates a high level of user very satisfaction, with an average score of ( = 4.28 out of 5.00). The highest satisfaction was with the variety of data presentation formats ( = 4.94), followed by the clarity of analytical reports ( = 4.88). These results demonstrate the model’s effectiveness in meeting user needs and its potential as a decision-support tool for economic policy planning by relevant agencies.

Audit Professional Competency on Quality of Audit Work of Audit Practitioners Area Cooperative Auditing office Region 5

Nitigorn Junsuriyasak — 2026-08-11

The objective of this research were: 1) to examine the audit professional competency of audit practitioners area Cooperative Auditing office Region 5; 2) to examine the quality of audit work of audit practitioners area cooperative auditing office region 5; and 3) to test the relationship and effects audit professional competency on quality of audit work of audit practitioners area Cooperative Auditing office Region 5. This study is quantitative research, using a questionnaire as the research instrument. Data were collected from 153 audit practitioners in the Cooperative Auditing Office Region 5. Statistical methods for data analyses included percentage, mean, standard deviation, correlation analysis, and multiple regression analysis. The findings revealed that: 1) overall audit professional competency was at the highest level. By dimension, skills had the highest mean score; 2) the overall quality of audit work was at the highest level. By dimension, objectivity and clarity exhibited the highest mean scores; and 3) the results of the correlation and regression analyses indicated that audit professional competency had a positive relationship and effect on overall quality of audit work, specifically in terms of professional knowledge, professional attitudes, and information technology. In contrast, professional skills and personal characteristics exhibited a negative relationship and effect on overall quality of audit work, at a statistical significance of .05. Therefore, audit practitioners should develop their professional competency, focusing on knowledge, attitudes, and information technology to enhance quality of audit work, while appropriately improving skills and personal characteristics to prevent potential negative effects and further promote overall audit effectiveness.

Cultural Landscape: Multimedia Design to Promote Community Tourism in Phru Nai Sub-district, Ko Yao District, Phang Nga Province

Watcharee Hiranphan — 2026-08-11

This research aimed to: 1) collect, study, and analyze data regarding eco-cultural resources within the context of community-based tourism in Phru Nai Sub-district, Koh Yao District, Phang Nga Province; 2) determine community-based tourism routes that align with the eco-cultural resources in Phru Nai Sub-district; 3) design and produce multimedia materials to promote community-based tourism; and 4) evaluate the effectiveness of the multimedia materials. A mixed-methods approach was employed, integrating both qualitative and quantitative research. For the qualitative phase, a purposive sample of 37 key informants was selected, consisting of local sages, community leaders, representatives of community tourism groups, executives and tourism personnel from the Phru Nai Sub-district Municipality, tourism entrepreneurs or local guides, and media production experts. The research instruments were validated by a panel of five experts. Qualitative data was collected through observation, in-depth interviews, and focus group discussions. For the evaluation of the multimedia's effectiveness, a quantitative sample of 420 viewers was utilized. The data were analyzed using descriptive statistics, specifically frequency, percentage, mean, and standard deviation. The research findings revealed that: 1) The cultural ecological resources of Phru Nai Sub-district are diverse in terms of ethnicity, culture, and natural resources. This is reflected through community identity, local wisdom, to ponyms, folktales, and the mangrove ecosystem, which serve as crucial cultural and environmental capital for the development of community-based tourism; 2) Three community-based tourism routes were developed, linking the natural resources, ways of life, and learning activities across all 7 villages; 3) Multimedia was designed and produced to promote tourism via the Facebook page “Phru Nai Nai Koh Yao”, Instagram, and four sets of video media. These present the community's identity through storytelling that connects the nature, culture, and way of life of the local people; and 4) The overall effectiveness of the multimedia was evaluated at a very good level (= 4.59). Based on the research findings, integrating cultural ecological resources with the design of tourism routes and the development of multimedia effectively creates awareness and promotes the tourism image of Phru Nai Sub-district. Furthermore, it enhances the cultural and economic value of the community, supports community-based tourism, and serves as a guideline for developing media to promote tourism in other areas with similar contexts.

Driving Guideline of Wellness Tourism Activities in Chiangkhan District, Loei Province According to the Concept of Happy Model

Warakorn Jainoi — 2026-08-11

The research is a quantitative and qualitative study, aims to: 1) study health tourism activities based on the Happy Model concept in Chiang Khan District; 2) study the perception of health tourism activities based on the Happy Model concept in Chiang Khan District; and 3) study guidelines for promoting health tourism activities based on the Happy Model concept in Chiang Khan District. Data were collected from 15 entrepreneurs and 400 wellness tourists in Loei Province through focus group discussions, questionnaires, and participatory workshops. The findings reveal that tourists are generally healthy individuals who prioritize reliable information sources. They identify "Traditional Thai Massage" and "Mekong Riverside Healing" as the district's most prominent wellness identities, deeply rooted in local wisdom and natural assets. In terms of quality management, tourists expressed a very high level of perception, particularly in the "Eat Well" dimension, reflected through seasonal local cuisine, and the "Live Well" dimension, characterized by the tranquility of traditional wooden homestays. The strategic roadmap to elevate Chiang Khan into a world-class wellness destination focuses on four key pillars: 1) Eat Well: developing health-centric menus using Mekong fish and indigenous herbs; 2) Live Well: upgrading homestays to hygiene standards while preserving cultural authenticity; 3) Fit Well: enhancing creative spaces and physical activity routes along the Mekong; and 4) Give Well: fostering environmental consciousness and responsible tourism. These strategies aim to ensure long-term community sustainability and establish Chiang Khan as a wellness destination.

Factors Influencing Community Leaders’ Knowledge and Skills in Managing Low-Carbon Community-based Tourism

Kanokkarn Kaewnuch — 2026-08-11

This research aims to: 1) explore activities and assess the level of knowledge and skills in managing low-carbon community-based tourism (LC-CBT) among community leaders; 2) examine the factors influencing the enhancement of knowledge and skills in LC-CBT management; and 3) develop a process to foster the knowledge and skills of community leaders in tourism management. A mixed-methods approach was employed, including quantitative data collection from 286 respondents and in-depth interviews with key informants in three pilot provinces: Bangkok, Nan, and Nakhon Ratchasima. The findings revealed that community leaders possessed a high level of knowledge and skills in LC-CBT, with attitudes showing the highest average scores. Significant factors influencing knowledge and skills of community leaders were political, sociology, economic aspects while demographic is the least essential factor in this case, yet still significant .01. Practical field-based training, knowledge exchange with model communities, and support from external networks, such as universities and environmental organizations, were identified as crucial mechanisms for effectively and sustainably developing community leaders' capabilities in LC-CBT. The study recommends establishing continuous training systems, creating motivation mechanisms such as leadership certification, and promoting structured collaboration among governmental, private, and community sectors to drive practical implementation of LC-CBT initiatives.

Development of Organizational-Level Value Creation Indices for Pet Hotel Businesses in Phra Khanong District, Bangkok

Nattaya Turong — 2026-08-11

This study aims to: 1) Examine the operational conditions of pet hotel businesses through a business model framework; and 2) Plan the development of organizational-level value creation performance indices for pet hotel businesses. This study employs a qualitative research approach using a phenomenological method. Data were collected through in-depth interviews with key informants, consisting of 17 entrepreneurs from 17 pet hotel businesses in Phra Khanong District whose businesses had been registered with the Department of Business Development under pet care service activities for no less than five years. The interview data were analyzed using content analysis. The findings reveal that: 1) pet hotel businesses operate across nine components of the business model, including: (1) Value Proposition, which emphasizes close care and real-time reporting; (2) Customer Segments, focusing primarily on local pet owners; (3) Channels, utilizing applications and social media platforms; (4) Customer Relationships, employing various promotional activities; (5) Revenue Streams, derived from core pet boarding services and supplementary services; (6) Key Resources, consisting of knowledgeable and experienced staff as well as appropriate facilities; (7) Key Activities, such as health monitoring and facility cleaning; (8) Key Partnerships, including collaborations with veterinary hospitals and pet grooming services; and (9) Cost Structure, which mainly involves expenses related to resource maintenance and equipment. Furthermore; 2) the organizational-level value creation performance indices comprise six main dimensions: (1) Financial, focusing on income generation through the utilization of household-based resources; (2) Customer, emphasizing customer satisfaction and repeat service usage; (3) Learning and Growth, highlighting experiential learning in pet care practices; (4) Social and Environmental, promoting waste management and animal welfare; (5) Hygiene and Safety, addressing disease prevention and the protection of pets from loss or harm; and (6) Convenience, which includes transportation services and the provision of various room designs. This study extends the concept of value creation by integrating business model elements with multidimensional performance indices and provides practical guidelines.

A Study on the Effects of Self-Learning Media Packages on the Retention of English-Speaking Skills: A Case Study of Front Desk Staff at Loei Palace Hotel, Loei Province

Srijittra Navaruttanaporn — 2026-08-11

This qualitative research aimed to investigate the retention of English-speaking skills and the remaining problems in English-speaking skills among front desk staff at Loei Palace Hotel, Loei Province, after using a self‑learning media package. The participants consisted of all five front desk staff members of Loei Palace Hotel in Loei Province, including graduates from both English and non-English majors, selected using total population sampling. The research instruments included an English-speaking skills assessment questionnaire and a self-learning media package. Data were analyzed using content analysis. The results revealed that both groups of staff showed clear improvement and retention in English-speaking skills. English-speaking problems decreased from a moderate level in the first assessment to a minor level in the second and third assessments. In addition, the staff demonstrated greater understanding of native speakers’ culture and used more appropriate nonverbal communication while speaking English.

Factors Related to Sweet Corn Production of Farmers in Bang Krathum District Phitsanulok Province

Suwachee Yata — 2026-08-11

This research aims to study: 1) The factors Related to Sweet Corn Production of farmers; and 2) The problems and recommendations regarding sweet corn production. The study was population consisted of 248 sweet corn farmers registered with the Department of Agricultural Extension in Bang Krathum District, Phitsanulok Province, based on farm registration data for the year 2024. A sample size of 153 farmers was determined using Yamane's formula with a .05 margin of error, selected through simple random sampling. The confidence level was found to be 0.987. Data analysis employed descriptive statistics, including frequency, percentage, mean, standard deviation, and as well as Pearson’s correlation coefficient. The findings revealed that: The factors related to sweet corn production of farmers included: Education level, which showed a significant correlation at the .05 level. Experience in growing sweet corn, sweet corn growing area, and labor used in sweet corn production, which related to sweet corn production of farmers significant at the .01 level. And farmers had problems with production overall at a high level, with an average of 3.62. The most problematic area was the factors of production, with an average of 3.86, followed by the production side with an average of 3.85 and agricultural extension methods with an average of 3.17. Suggestions from farmers. Knowledge should be added to increase the efficiency of sweet corn production. To plan production systematically.

Factors Influencing Student Satisfaction of Campus Landscape Management at Mahasarakham University

Mayuree Chawdon — 2026-08-11

This study aimed to: 1) examine student satisfaction levels regarding Campus landscape management at Mahasarakham University; 2) investigate the differences in satisfaction based on demographic factors; and 3) determine the influence of Campus landscape management factors on student satisfaction. The sample consisted of 400 students selected via convenience sampling. Data were collected using questionnaires. Descriptive statistics included frequency, percentage, mean, and standard deviation. Inferential statistics involved One-way ANOVA with Scheffe’s post-hoc test and Multiple Linear Regression analysis. The results revealed statistically significant differences in satisfaction based on the year of study (F= 4.532) and faculty (F= 3.901). Regression analysis revealed that the combined landscape management factors accounted for 93.5% of the total variance in satisfaction (R²=0.935, F=1439.619). Among the predictors, Accessibility and convenience emerged as the primary positive determinant (β= 0.920), with Scenery and aesthetics (β= 0.093) and safety (β= 0.072). also contributing positively. However, cleanliness and maintenance demonstrated a significant negative relationship (β=-0.12) with student satisfaction.

Loei Cotton Products: Driving Community Enterprise Groups and Weaving Entrepreneurs in Loei Province for the Application of the Geographical Indication (GI)

Thairoj Phoungmanee — 2026-08-11

This academic article aimed to: 1) present the identity of Loei cotton fabric and its declaration as a Geographical Indication (GI) of Loei cotton fabric products; and 2) drive community enterprise groups and fabric weaving entrepreneurs toward applying for the Geographical Indication of Loei cotton fabric by collecting the data from document studies and doing on-site workshop activities based on the concepts of geographical indications and sustainable driving and development for the analysis, with data analyzed using content analysis. The study found that 31 community enterprise groups and weaving entrepreneurs utilized local wisdom in producing woven fabrics with unique characteristics texture and fluffiness. The Intellectual Property Department declared Loei cotton products a geographical indication on December 26, 2024; however, the community enterprise groups and weaving establishments lacked knowledge and understanding regarding the application for the Geographical Indications symbol. Consequently, government sectors led by the Loei Provincial Commerce Office and collaborative network partners recognized the importance of the GI symbol and have driven the process by organizing four workshop activities as follows: 1) an activity to enhance knowledge and understanding of GI products for Loei cotton, 2) an activity to learn the criteria for quality control inspection of Loei cotton products at the internal control level, 3) a workshop activity on learning the criteria for developing a quality control plan for Loei cotton products, and 4) an on-site advisory activity according to the assessment criteria for quality control of Loei cotton products. The supporting factors that enhanced the driving force for applying for the GI symbol include: (1) market-driven forces, (2) cultural value identity, (3) production systems and traceability, (4) collaborative networks, and (5) government policy mechanisms.