Research and Development Journal, Loei Rajabhat University

Food Quality, Price Value, and Physical Environment Influence Chinese Consumers’ Decisions to Choose Thai Restaurants in Chengdu

Li Xinyi — 2024-09-30

This independent study objectives were: 1) examine the level of importance that Chinese consumers in Chengdu place on food quality, price value, and physical environment factors of Thai restaurants, as well as their decision to use Thai restaurant services; and 2) investigate how food quality, price value, and physical environment factors affect Chinese consumers' decision to use Thai restaurant services in Chengdu. The sample consisted of 385 Chinese consumers residing in Chengdu, Sichuan Province. Data was collected through an online questionnaire and analyzed using descriptive statistics (percentage, mean, standard deviation) as well as inferential statistics like Multiple Regression Analysis.

The results of the research found that: 1) Chinese consumers considered price value as the most important factor in using Thai restaurant services in Chengdu, while also placing a high level of importance on food quality and physical environment; and 2) The food quality factor has the greatest impact on Chinese consumers' decision to use Thai restaurants in Chengdu at 74 percent, with a statistical significance of .05, followed by the value for money factor. Price and physical environment affect Chinese consumers' decision to use Thai restaurants in Chengdu at 32 and 11 percent, with statistical significance at the .05 level.

Influencing Factors on the Supplies Administration Efficiency of Municipalities in Area of Mueang Udon Thani District

Thanawat Udomcharoenmaitri — 2024-09-30

The research purposes were to study: 1) The supplies administration efficiency of municipalities in area of Mueang Udon Thani District; 2) Influencing factors on the supplies administration efficiency of municipalities in area of Mueang Udon Thani District; and 3) The guidelines for developing the supplies administration of municipalities in area of Mueang Udon Thani District. This research was the quantitative research. The population was the 2,056 municipal officers in in area of Mueang Udon Thani District; the sample group was the 335 officers. The data analysis statistics were the Pearson's correlation coefficient analysis, and stepwise multiple regression analysis.

The research findings were: 1) The supplies administration efficiency of municipalities in area of Mueang Udon Thani District found the overall of correlation was the moderate level with positive direction on the supplies administration of municipalities in area of Mueang Udon Thani District at statistical significance level .05 consisted of the organizational administration aspect, the needs determination aspect, the personnel aspect, and the planning aspect, respectively. 2) The influencing factors on the supplies administration efficiency of municipalities in area of Mueang Udon Thani District consisted of the organizational administration aspect, the needs determination aspect, the planning aspect, and the personnel aspect at statistical significance level .05; and 3) The development guidelines were: creating the good working attitude, determine the appropriate procurement of supplies, plan procurement operations that meet the needs of the organization, and promote skills and knowledge in supplies work to operators.

Factors Influencing Farmers' Decision-making in Purchasing Fertilizer in Mueang District, Loei Province

Pantawan Butdeesuwan — 2024-09-30

The research on factors affecting farmers' fertilizer purchasing decisions in Mueang Loei District, Loei Province is a quantitative research methodology. The objectives are: 1) To study the marketing mix factors affecting farmers' fertilizer purchasing decisions in Mueang Loei District, Loei Province; and 2)To compare the factors affecting farmers' fertilizer purchasing decisions in Mueang Loei District, Loei Province, classified by gender, age, education level, average annual income, cultivation experience, and size of the cultivation area. The sample group in this study was 392 farmers who purchased fertilizer for use with all types of plants living in Mueang Loei District, Loei Province. The size was determined using the Yamane formula and the multi-stage sampling method, which consisted of basic statistics such as frequency, percentage, mean, and standard deviation. The inferential statistics were tested by T-test and F-test (One-way ANOVA) according to the LSD method.

The results of the research found that: 1) The overall marketing mix factors were at a high level. When considering each aspect, the aspect with the highest mean was product and promotion, followed by physical characteristics and process. In terms of distribution channels, employees, and price, respectively; and 2) Farmers in Muang District, Loei Province with different ages, education levels, and cultivation experiences have different factors in deciding to buy fertilizers, with statistical significance at the .05 level. As for farmers with different genders, average annual income, and size of cultivation areas, there were no differences.

The Factors of Product Design Elements and Perceived Packaging Attributes of Vermicompost on Consumer Satisfaction

Kusuma Seedapeng — 2024-09-30

This research aimed to study: 1) the behavior of using social media in product consumption; 2) consumer perception of the attributes of well-designed packaging for vermicompost fertilizer; 3) consumer satisfaction with packaging design elements; and 4) test the influence of social media usage behavior on the decision to purchase vermicompost fertilizer products including the perception of good packaging design attributes affecting consumer satisfaction with packaging design elements. The researcher employed a multi-stage sampling approach to select a cohort of 400 individuals from Chiang Mai province and subsequently conducted an online survey with this group. The research findings were as follows: 1) The sample group primarily used TikTok for purchase decisions, with a purchase frequency of less than once per week and an average online purchase price of 500-1,000 THB per transaction; 2) Consumer perception of design attributes for vermicompost fertilizer packaging scored highly; 3) Consumer satisfaction with packaging design elements also had a high average score; and 4) Five variables, accounting for 81.90% of the variance, could predict consumer satisfaction with packaging design elements: aesthetics, safety, materials, product utility, and the average price of online products.

The Quality of Work Life on Job Satisfaction and Work Success of Support Staff at Mahasarakham University During the New Normal After the COVID–19 Pandemic

Tawatchai Ratchasombat — 2024-09-30

This study aimed to examine the effects of the quality of work life on job satisfaction and work success of support staff at Mahasarakham University during the new normal after the COVID –19 pandemic. The data were obtained from 269 support staff at Mahasarakham University by using the questionnaire data, this study employed mean, standard deviation, multiple correlation analysis and multiple regressions analysis as the statistical methods in testing the relationships. The result showed that the quality of work life regarding adequate and fair compensation,safe and healthy environment and development of human capabilities have the positive associations with the job satisfaction. Furthermore, the quality of work life regarding safe and healthy environment and development of human capabilities have the positive associations with the work success. Therefore, Mahasarakham University’s executive administrators should be aware of and emphasize on the quality of work life of Mahasarakham University’s employees in order for them to have a better quality of life. When the employees are happy with morale and encouragement, they can perform the assigned tasks to the fullest extent in which leading to the overall organizational development and achieving the expected results, objectives and goals.

The Guidelines for Development of Human Resource Practitioner to the Labor Market in Chiang Mai Province

Thantita Sathirachaiyawit — 2024-09-30

The purposes of this research were: 1) to study opinions regarding competencies required for human resource practitioners; 2) to explore requirements and opinions regarding guidelines for the development of human resource practitioners in Chiang Mai Province; and 3) to present guidelines for the development of human resource practitioners to have competencies ready to enter the labor market in Chiang Mai Province. Qualitative research was conducted. The occupational standard for the professional field of human resource management was analyzed. 12 participants working as human resource practitioners in private organizations in Chiang Mai Province and 10 participants majoring in human resource management who are developing themselves towards a position in human resource management were interviewed. Content analysis was applied for data analysis.

The findings of this research were: 1) human resource practitioners at the operational level should have seven essential core competencies, including a code of ethics in human resource management, analytical thinking and processing, flexibility and adaptability, human relations, communication and coordination, consulting, and using information technology in work. In addition, human resource practitioners must have knowledge of human resource management and a positive working attitude; 2) The organization should have two different kinds of development guidelines: the organization places a strong emphasis on adult learning in its development and staff members' self-learning; and 3) a guideline for developing human resource practitioners should apply adult learning practice. The development process should consist of four steps: assessing development needs, designing a human resource development activity plan, implementing programs, and evaluating programs. Anyone interested in working in the field of human resource management can use this study as a guideline to develop himself or herself in the labor market and to stay updated with the constantly changing circumstances.

Development the Parcel System Using a Package Software to Arrange Reports for Purchasing or Hiring Faculty of Management Science Loei Rajabhat University

Anuson Prommad — 2024-09-30

The objectives of this study were: 1) to study the current conditions, problems, and the requirement for the parcel system development; 2) to develop the parcel system using the package software to arrange reports for purchasing or hiring; and 3) to evaluate the efficiency of using the package software to create reports for purchases or requests for hire. The total population was 66 people who work at the Faculty of Management Science, Loei Rajabhat University. The executive committees were interviewed 4 people, and the questionnaire was purposively distributed among 59 lectures and 3 supportive personnel, and performance evaluation form using questionnaires for the total population of 66 people. Data were analyzed statistically by percentages, means, and standard deviations. The results found that the current condition and problem of the Faculty of Management Science was inaccurate filling in the forms for preparing purchase or hiring reports, resulting in editing more than once. Consequently, the package software was required to reduce the process of preparing reports for purchasing or hiring requests, convenience, and saving resources following the Database Systems Development Life Cycle. Then, the efficiency of the package software was tested. Firstly, the usability was at the highest level. Secondly, the functional requirement was at the highest level. Lastly, the functional correction was at the high level. From the above study, the package software was utilized and adapted to the parcel system correctly. Therefore, the parcel system can be proven to be efficient and effective for purchasing or hiring report arrangement.

The Scenario of Future Food Business Options for Small and Medium Enterprises

Thirawut Saengmaneedech — 2024-09-30

This academic article has the objectives to study the scenario of future food business options for SMEs and carry out strengths, weaknesses, opportunities and threats (SWOT) analysis of future food business options for SMEs. Content analysis is utilized with secondary data from various reliable and relevant sources to the topic of the study. Future foods are the foods which are created by using innovative knowledge to develop into environmentally friendly food products. Future foods still provide complete necessary nutrients for the human’s body and their taste remains the same to normal food. They are divided into 4 categories including functional food, medical food, organic food and novel food. Future food businesses are likely to grow in the future due to the changing behavior of today's consumers who are becoming environmentally conscious and aware of global food crisis. The macro-environmental factors that will affect the growth of this industry are the government's promotional policies, economic circumstances of consumers in each country, consumption behaviors and culture in each country including new food production knowledge and technology development. Small and medium-sized enterprises (SMEs) are more likely to succeed in their business operations due to increased awareness of environmental issues, development of technology and knowledge in food production, and further governmental policies to support business growth, but they have to handle potential threats which are food consumption culture that contrasts with future food, negative consumer attitudes towards future food and global economic slowdown.

Souvenir Products from Identity of Loei Rajabhat University: Guidelines for Designing Prototype Products Based on Soft Power Concept

Thairoj Phoungmanee — 2024-09-30

The purpose of this academic article was to investigate the guidelines for designing souvenir products based on the concept of identity and soft power. Documentary study and experiments using the concept of identity and soft power were used for studying. The data was collected from documentary study, meeting, and interview with the target group totaling 55 informants. The obtained data was analyzed using content analysis. The results of the study to find out the guidelines for designing souvenir products from the identity of Loei Rajabhat University showed suggested that the university should assign the organization inside the university to be responsible for organizing activities, solving problems, creating identity of the souvenir products by applying the concept of Soft Power for the operation with the participation processes of the staff of the university. The experiment results of souvenir product development revealed that blue and pink colors were used for creating the identity in graphic work. The colors and shape could enhance the soft, mild, and unity feeling. For the shapes of the products, the design was inspired from the concept of architecture, and patterns were created from the concept of independence expressed through curved lines relatively connected together. The criticism on prototype products created from the university identity was found that both concepts and designs of the products were appropriate.

The Handle with Aging Society in Thailand Looking Back Through Elderly Care Policy in Japan

Pornthep Joemkhunthod — 2024-09-30

Japan is a country that has dealt with the transition to an aging society effectively, with policies that have been adjusted according to the era of each government. But even so, it still cannot control the impact that may occur in the future. In particular, the increasing number of elderly people in the country will affect the workforce who takes care of nursing home care for the elderly as well. That is the shortage of nursing workers. Although Japan is known for its extensive welfare programs and its world-leading innovative technology bringing technology into use in this section. It's still not enough to serve the elderly who are becoming more and more advanced day by day. Thailand itself has also entered an aging society. This article therefore has the purpose of presenting information to study and learn for Thai society to deal with such problems soon. Currently, the government as well as the private sector have different policies or more services for the elderly. But this problem still needs to be pushed to the people to help manage and care for the elderly society together between the public sector, the private sector, and the public sector in the future.