Research and Development Journal, Loei Rajabhat University

The Promotion of Community Rights to Solve Humans and Wild Elephant Problems in Phuluang Wildlife Sanctuary of Local Government Organizations

Yutapon Decharatanachart — Sat, 30 Sep 2023 00:00:00 +0700

The problem of conflict between people and wild elephants is increasing. In every area there are problems and causes of conflict between humans and wild elephants are the same. The increase in human population, the occupation of cultivating agricultural crops around forest areas, clearing and logging decreasing forest resources, and the environment, ecosystems and forest structures are changing, which affect the habitat of wild elephants, water sources and the food sources of wild elephants. Food is an important factor that causes elephants to leave the forest. While farming can also be cultivated as food for wild elephants, it inevitably encroaches on agricultural crops and destroys property. Humans sometimes have to protect their own interests, causing wild elephants to be attacked, killed or injured as well. These problem are related and linked to each other.

Applying the concept of community rights under the Constitution is used to deal with the problem. It is a good and appropriate choice because it is a basic right under the Public Law that protects the rights of individuals to behave in order to manage, maintain and utilize the environment for sustainability. Local government organizations are important mechanisms for promoting such community rights. Because it has the legal authority to solve problems and effectively cure them. The operational guidelines are as follows: 1) Build and develop food sources for wild elephants; 2) Don’t plant plants that can be eaten by wild elephants; 3) Build a barrier and do not encroach on wild elephants' habitat; 4) Have volunteers. Watch out for wild elephants; 5) Don’t harm wild elephants; 6) Help those affected by wild elephants.

Marketing Promotional Strategies Influencing on the Decision Making Process of Used Cars in New Normal of the buyer Loei Province

Sat, 30 Sep 2023 00:00:00 +0700

Marketing Promotional Strategies influencing on affect the decision making process of used cars in new normal of the buyer Loei Province. This study is a quantitative research methodology. The objectives were to study the buying behavior of used cars and Marketing Promotional Strategies influencing on affect the decision making process of used cars in new normal of the buyer Loei Province and to the different of Marketing Promotional Strategies influencing on affect the decision making process of used cars in new normal of the buyer Loei Province, the population used in this study was those who decided to buy used cars in the new way era in Loei province. because the exact number is unknown. Because the exact number is unknown, an unknown accurate population calculation table is used to calculate 400 samples. By using Yamane formula to determine the scale, multi-stage sampling method is adopted., which consisted of data analysis using basic statistics such as frequency, percentage, mean and standard deviation were used for data analysis. t-test and F-test, one-way ANOVA and LSD method of ANOVA.

The results showed that: 1) Information about second-hand car purchase behavior of the respondents found that the sample group of sedan cars amounted to 179 people, representing 44.75%, paying in installments with 236 people, representing 59.00% percent, within 1 year of 184 people, representing a hundred. The first 46.00% of each car, 180 people, representing 45.00%; 2) the Marketing strategies with the decision-making process to buy used cars in the new way in Loei Province overall is at a high level. When considering each aspect, it was found that the highest mean was the aspect of giving product trials, followed by the evaluation of alternatives. The lowest average were in terms of searching for information, respectively; and 3) the respondents with different gender, age, status, occupation and average monthly income. have an opinion about the marketing strategies with the second-hand car purchase decision process were significantly different at the .05 level. Classified by education level and status, significantly different at .05 level. There was no significant difference.

Relationship Between the Marketing Promotions and the Decisions to Buy the Office Furniture of the Dealers of ABC Company Limited in the Central Part of Thailand

Sat, 30 Sep 2023 00:00:00 +0700

The purposes of this study are as follows: 1) to study the marketing promotions and the decisions to buy the office furniture of the central region dealer, ABC Company Limited; 2) to study the marketing promotions related to the purchasing decisions of the central region dealers, ABC Company Limited. The population consisted of 545 customers who were the dealers in the central region. The number of the samples was 240 calculated by Taro Yamane’s formula. Purposive sampling method was used as criteria. The instruments were questionnaires. The descriptive statistics used for the data analysis were frequency, percentage, arithmetic mean and standard deviation. The data were analyzed by inferential statistic methods of t-test and f-test for the one-way analysis of variance. Moreover, Pearson correlation coefficient was also used for the analysis at the significance level of .05.

The research results revealed that: 1) marketing promotion, in term of highest opinion was direct marketing; purchasing decision of office furniture depends highest on the dealers; 2) Direct marketing promotions by giving catalogs to dealer shops had a direct relationship with the purchasing decisions of the central region dealers, ABC Company Limited.

The Relationship Between Service Qualities and Decision Making to Use Services A Case Study: Small Private Hospital, Bangkhen District, Bangkok

Sat, 30 Sep 2023 00:00:00 +0700

The purposes of this research were to study: 1) the opinion level of service qualities and the decision making to use the services of Small Private Hospital, BangKhen District, Bangkok; 2) the quality of services related to the decision making to use services of Small Private Hospital, BangKhen District, Bangkok. The study population consisted of 24,241 service users of Small Private Hospital, BangKhen District, Bangkok, through the aged 20 up. The sample was 400 service users, selected purposive sampling method of Taro Yamane. The research instrument was a questionnaire. The statistics for the data analysis were frequency, mean, percentage and standard deviation. The relationships were analyzed with Pearson correlation coefficient.

The findings were as follows. 1) The opinion level of the service qualities of Small Private Hospital, BangKhen District, Bangkok showed that the highest level of opinion was the reliability, followed by customer response and the least opinion level was the aspect of knowing and understanding customers, and the opinion level of the decision making to use the services revealed that the behavior after using the service was at a high level, followed by the decision making to use the services, and the least opinion level was the evaluation of alternatives and 2) The quality of services correlated to the decision making to use the services of Small Private Hospital, BangKhen District, Bangkok with a statistically significant level of .05.

Accountant’s Characteristics in the Digital Age Affecting the Achievement of Performance for Juristic Persons in the Northeast

Mananya Thongbor — Sat, 30 Sep 2023 00:00:00 +0700

The objectives of this research were: 1) to study the characteristics of digital accountants in the performance of juristic persons in the northeastern region; 2) to study the relationship between the characteristics of digital accountants and the performance achievement of juristic persons in the northeastern region; 3) to study the characteristics of accountants in the digital age that affect the performance of juristic persons in the Northeastern region. The sample group consisted of 360 legal entities in the Northeast. The population was obtained by calculating the sample size from the projection table of Krejcie & Morgan. The questionnaire used a 5-level Likert Scale, while data analysis used percentage, mean, and standard deviation. Statistics were used to test the hypothesis correlation and multiple regression analysis. The results showed that: 1) the characteristics of the digital accountant in the practice of juristic persons in the northeastern region were generally at a high level; 2) The relationship between the characteristics of the digital accountant and the performance on the performance of juristic persons in the northeastern region, it was found that the characteristics of the digital accountant were knowledge and accounting professional skills. Accounting Professional Ethics English language skills Account-related legal aspects analytical thinking and problem-solving and information technology had a relationship with the performance of juristic persons in the Northeast at the significance level of .05; and 3) Characteristics of the digital age accountants affecting the performance of juristic persons in the northeastern region found that the characteristics of the digital age accountants accounting professional ethics (β = 4.251) was the highest, followed by accounting professional knowledge and skills (β= 4.131), English language skills (β = 3.673), critical thinking and problem solving (β= 3.673), analytical thinking and problem-solving (β=3.640), accounting-related law (β=3.225), and information technology (β=2.572), respectively.

Determining the Service Vision of Resort Business After the Fourth Wave of the COVID-19 Situation, A Case Study of Resort Chains in the Western Region of Thailand

Rachanon Taweephol, Chissanu Aiamssard — Sat, 30 Sep 2023 00:00:00 +0700

This research aimed to: 1) study the situation and service context of the international resort chains; 2) study the guidelines for determining the service vision of the international resort chains service. It is qualitative research using the case study approach methodology. Data was collected through in-depth interview from key informants who are from SHA Plus certified resort chain manager in the western region and tourist, totaling 16 people. The finding found that: 1) topography near the natural area is an important selling point of the resort including the design of a variety of rooms in accordance with the core service, support service and facilities; and 2) the guidelines for determining the service vision of the international resort chains service after the 4th wave of COVID-19 situation is divided into 4 steps: (1) Target; (2) Service Concept; (3) Strategy; and (4) Service Delivery System.

A Study of Tourist’s Demand Factors Supporting Toward Glamping Tourism in Camping Area of Saraburi Province

Sat, 30 Sep 2023 00:00:00 +0700

The purposes of this research were: 1) to study the factors affecting the demand for facilities in glamping tourism; and 2) to compare the demand for facilities in glamping tourism within Camping Areas of Saraburi Province. The population group in this study refers to Thai tourists who have traveled to camping areas in Saraburi province, totaling 400 individuals. The data collection tool utilized in this study was a questionnaire, and the statistical analyses employed included percentages, means, standard deviations, t-tests, and one-way ANOVA. The findings of this research indicated that: 1) the majority of tourists were male, aged between 20-40 years old, holding a bachelor's degree, and having a monthly income of 10,001-20,000 baht; 2) overall, the factors influencing the demand for glamping facilities in camping areas in Saraburi province were found to be at a high level, with management being the most significant factor followed by accommodation and amenities; and 3) the comparison of tourist's demand for glamping facilities in camping areas in Saraburi province revealed differences in income, resulting in differences in the level of demand for glamping facilities.

Components of Tourism Destination Influence Community-Based Tourism Demand: A Case Study of Baan Tad Hai, Tumbon Khok Muang, Amphoe Non Sang, Chang Wat Nong Bua Lum Phu

Noppharada Maneesut, Maythawin Polnyotee — Sat, 30 Sep 2023 00:00:00 +0700

This research aimed to study the components of tourism destination influence community-based tourism demand: A case study of Baan Tad Hai, Tumbon Khok Muang, Amphoe Non Sang, Chang Wat Nong Bua Lum Phu. This study is quantitative research that involves questionnaire from 400 tourists who traveled in Nong Bua Lam Phu province. The statistics used for data analysis are percentage, mean, and standard deviation.

The results of this research show that, the external factors influenced the travel needs for tourism destinations that are managed by community found that survey respondents gave the average attraction factor at a high level (= 4.16); the average accessibility factor at a high level (= 3.82); the average amenity factor at a high level (= 3.84); the average activity factor at a highest level is (= 4.58); the average accommodation factor at a high level (= 4.07); the average advertising factor at a high level (= 3.66) and lastly, the average administration factor at a high level (= 3.70).

Raising the Utilization of Local Medicinal Plants to Enhance the Community Economy: A Case Study of Ban Nong Bua, Bueng Thawei Sub-district, Tao Ngoi District, Sakon Nakhon

Aschara Namthaisong, Sakda Sansupan; Seansuree Chuewungkham — Sat, 30 Sep 2023 00:00:00 +0700

This research aimed to study and analyze the situation of local medicinal plant utilization and to develop the increase of the utilization of local herbal resources by using participatory research practice (Participatory Action Research: PAR). The target group was specifically selected for 65 people as community leaders, local experts who had knowledge, a group of growers or producers of herbs, people who were in the income criteria of 40% of the poorest, and users who took advantages from community-level research. The tools used for the community study was in-depth interview and organized group discussions. The results showed that the community produced local medicinal plant situation data sets for utilization which the community could easily access and utilize. There was also an area management model for the cultivation of medicinal plants in rotation and integration in order to reduce market risks relating to the community potential. As a result, the community had increased the area for planting 8 types of medicinal plants (plai, turmeric, turmeric, citronella, aloe vera, agave, okra, and kaffir lime) accounting for 58.53% of the increased target group utilization. There was also an addition of new species and production capacity in the area from the original amount for 30 species. The total planting amount was 754 trees which had been increased to 32 species (citronella and turmeric). The amount of planting after the research project had been carried out was 4,154 trees which was 77.82 percent of the increased utilization in the community.

The Relationship Between Using Online Social Media and the Work Efficiency of Supporting Staff in Mahasarakham University

Nattakan Jandachote — Sat, 30 Sep 2023 00:00:00 +0700

This research aimed 1) to study the level of perceptions toward the use of online social media of supporting staff in Mahasarakham University 2) to study the level of perceptions toward the work efficiency of supporting staff in Mahasarakham University and 3) to study the relationship between using social media online and work efficiency of supporting staff in Mahasarakham University. The sample group of was 248 supporting staff in Mahasarakham University. The research methodology consisted of the method data collected by questionnaire. Statistical techniques were means, standard deviation, and Pearson correlation coefficient. The results of the research showed that supporting staff in Mahasarakham University showed a high degree of agreement toward the overall using social media online. Supporting staff in Mahasarakham University showed a high degree of agreement toward the overall Work efficiency. And using social media online was positively correlated with overall work efficiency at a high level (r= 0.72). When considering each aspect and in order of relationship from highest to lowest as follows: In terms attitude on usage there was a high correlation (r= 0.79) in terms perception learning and acceptance on usage there was a high correlation (r= 0.73) and in terms expectation on usage there was a moderate correlation (r= 0.67) respectively, with statistical significance at the .05 level.