RMUTP Research Journal Humanities and Social Sciences

Structure of Feeling and Political Violence: A Theoretical and Empirical Analysis in the Global Context

2025-09-15T18:25:49+07:00

This academic article has three main objectives: 1) to analyze the concept of "Structure of Feeling" and political emotions that influence the perception of power, justice, and violence, 2) to analyze the relationship between emotion and political violence in the global context and the Thai context, and 3) to propose guidelines for reducing political violence through communicative management of the structure of feeling. The article employs a qualitative analysis, utilizing Raymond Williams' framework of the Structure of Feeling to explain political emotion as an uncodified cultural structure. It also draws on Sara Ahmed's "Politics of Emotion," which views emotion as a mechanism of power mobilized through discourse, and James Jasper's framework on emotional mechanisms in social movements, which identifies emotion as a key driver for mobilization and political resistance. Preliminary findings indicate that emotions such as anger, fear, and hope are not merely individual reactions but are constructed and transmitted as a structure of feeling that guides political action, leading to violence or peaceful resistance. Therefore, this article emphasizes the importance of communicative management to shift the structure of feeling that underlies political violence.

The Development of a Digital Content Set on an Online Platform to Promote Halal Restaurants in the Vicinity of King Mongkut’s University of Technology Thonburi

2025-03-11T11:27:41+07:00

This study aimed to 1) develop a digital content set on an online platform to promote halal restaurants in the vicinity of King Mongkut’s University of Technology Thonburi (KMUTT), 2) evaluate the content and media presentaion quality, 3) assess the perception of the target audience, and 4) measure their satisfaction. The research instruments included the developed digital content set of infographic poster and video media on facebook fanpage, and evaluation forms for quality, perception, and satisfaction assessment. A sample of 50 individuals, selected through accidental sampling from followers of the ECT Social Lab Facebook page, participated voluntarily. The researchers developed digital content in the form of four infographic posters and three video materials, which were subsequently evaluated for quality by experts. The findings showed that the content quality was rated at a very good level ( = 4.92, S.D. = 0.28), while the media presentation quality was rated at a good level ( = 4.50, S.D. = 0.51). The perception and satisfaction of the audience were both rated at the highest level, with mean scores of = 4.90 (S.D. = 0.30) and = 4.91 (S.D. = 0.29), respectively. These results indicated that the developed digital content set could be practically applied to promote halal restaurants in the vicinity of KMUTT.

The study of the current conditions, problems, and essential needs in lifelong learning-oriented instruction in pilot schools within the Educational Innovation Area under the Secondary Educational Service Area Office Bangkok 2

2025-04-22T15:58:50+07:00

This research aimed to: 1) Study the current conditions, 2) Examine the problems, and 3) Investigate the essential needs of lifelong learning-oriented instruction in pilot schools within the Educational Innovation Area under the Secondary Educational Service Area Office Bangkok 2. The informants were selected purposively and consisted of 3 school administrators, 3 lead teachers or model teachers, and 3 students. The research instruments used were three semi-structured interview guides. The researcher collected all data personally, and the data were analyzed using content analysis. The research findings revealed that the current conditions emphasized the development of analytical thinking, problem-solving skills, and the use of technology. Activities were connected to real-life situations, such as project-based learning and community work, while digital tools like Google Classroom and Microsoft Teams were used to support learning without time limitations. Additionally, assessment methods included portfolios and authentic assessments. However, the problems identified were that teachers lacked modern knowledge, course descriptions were outdated, and limited budgets resulted in obsolete learning materials. Furthermore, assessment methods focused more on theoretical knowledge than real-life skills. To address these issues, the essential needs included the development of course descriptions and structures, particularly integrating modern entrepreneurship courses. Teachers required supervision and manuals to support activities such as the use of AI and project-based learning. There was also a need for the development of digital media and assessment tools, such as project-based evaluations linked to the credit bank system.

The Instruction by Research-Based Learning (RBl) on Design and Development for Learning Innovation Course in Bachelor of Arts Program in Library and Digital Media Management, Phetchaburi Rajabhat University

2025-10-08T16:27:46+07:00

This research aimed to; 1) design instructional approaches using research-based learning to develop learning media and innovations, 2) study students’ learning outcomes, (3) analyze factors affecting the success of educational project development, and (4) evaluate students’ satisfaction in the course Design and Development of Learning Innovation in the Bachelor of Library and Digital Media Management Program at Phetchaburi Rajabhat University. The purposive sample comprised six second-year students enrolled in the course. Research instruments included: 1) lesson plans based on research-based learning, 2) a knowledge and understanding test, 3) observation records of learning behavior and innovation development, and 4) a student satisfaction evaluation form. The study was conducted in 2 stages: 1) developing lesson plans by studying the curriculum, course objectives, and expected learning outcomes, followed by quality assessment by three experts, and 2) implementing the lesson plans with the sample group while collecting data on learning outcomes, observed behaviors, and student satisfaction. Quantitative data were analyzed using descriptive statistics, and qualitative data were analyzed through content analysis. The findings revealed that: 1) the developed lesson plans were of high quality in all aspects, including content, objectives, learning materials, assessment, and learning process; 2) some students successfully developed innovations that could be practically applied and achieved high learning outcomes; 3) factors contributing to success included students’ determination, responsibility, information searching and synthesis, communication with instructors and peers, and skill development outside class, while factors for failure included lack of responsibility and inability to adapt to suggestions; and 4) students’ satisfaction with the learning management was high, especially regarding course content and instructor engagement.

Factors Influencing Bakery Product Purchasing Decisions of Working Individuals in Bangkok Metropolitan Area

2025-10-22T15:28:45+07:00

The objectives of this quantitative research were to 1) study the attitudes, preference, perception, marketing communication, and purchasing decisions of bakery products among working individuals; 2) compare demographic characteristics with the bakery product purchasing decisions of working individuals; and 3) study the factors influencing the purchasing decisions of bakery products among working individuals in Bangkok. A questionnaire was used as the data collection instrument, gathering information from a sample of 400 working individuals in Bangkok. The statistical methods employed for data analysis included frequency, percentage, mean, standard deviation, independent samples t-test, one-way ANOVA, and multiple regression analysis. The research findings revealed the following: (1) Consumer attitudes toward bakery products were at a high level, with a mean score of 4.57. (2) Preference for consuming bakery products was at a high level, with a mean score of 4.15. (3) Perception regarding bakery consumption among working individuals in Bangkok was at a high level, with a mean score of 4.40. (4) Marketing promotion of bakery products was at a high level, with a mean score of 4.14. (5) Purchasing decisions for bakery products were at a high level, with a mean score of 4.26. (6) Demographic factors, specifically gender, education, and occupation, showed no statistically significant difference in purchasing decisions for bakery products. However, monthly income significantly affected purchasing decisions at the .05 level. (7) A multiple regression analysis of factors influencing purchasing decisions for bakery products among working individuals in Bangkok found two factors to be statistically significant at the .05 level: preference for consuming bakery products and marketing promotion of bakery products.

Advancing Pedagogical Competence Curriculum Development for University Teachers in the Digital Transformation Age

2025-11-24T15:08:34+07:00

The rapid digital transformation in higher education requires university teachers to develop advanced pedagogical competence that integrates authenticity, collaboration, data-informed decision-making, digital innovation, and reflective praxis. This research aimed to: 1) examine pedagogical competence requirements of university teachers in the digital transformation age; 2) develop a curriculum framework to advance pedagogical competence; and 3) evaluate its quality and effectiveness. The study employed research and development (R&D) design in four phases: foundational pedagogical anchors, curriculum design, curriculum quality dimensions, and effectiveness and impact. Research participants included 10 experts for in-depth interviews, 7 experts for a focus group, and 120 university teachers to assess effectiveness. Instruments included interview forms, focus group protocols, and a curriculum evaluation framework, with validity examined by experts. Data was analyzed using content analysis, mean, standard deviation, and t-test dependent. The results revealed that the developed curriculum framework consisted of objectives, guiding pedagogical principles, competence development strands, five integrated activities (Explorer, Collaborator, Integrator, Reflector, Innovator), strategic enablers for each phase, and evaluation dimensions. The quality of the curriculum was rated at the highest level across accuracy, relevance, feasibility, and benefits. Effectiveness testing indicated that university teachers who participated in the activities demonstrated significant improvement (p < .01) in pedagogical competence growth, curriculum quality outcomes, professional engagement, institutional and student impact, and sustainability and scalability. The findings confirm that the developed curriculum framework effectively advances pedagogical competence for university teachers in the digital transformation age.