RMUTP Research Journal Humanities and Social Sciences

Survey Problematic Situation of Thai Language Reading of Chinese Students

GAN QINGYUN — 2025-06-30

The purposes of this research were to investigate the reading problems of Thai language among Chinese students. The research population consists of 86 Chinese students enrolled in a tutoring institute in Bangkok. Samples are 40 students, were randomly selected using volunteer sampling. The research tools included a questionnaire on Thai language reading problems, data analysis through percentage analysis, mean, standard deviation, rank order, and content analysis. The research findings were the mean and standard deviation as followings. 1) The overall mean of consonant reading problems were at a moderate level ( = 3.20, S.D. = 1.16). 2) the overall mean of vowel reading problems are at a moderate level ( = 3.07, S.D. = 1.26). 3) Tone reading problems are at a moderate level ( = 3.45, S.D. = 1.30). 4) Reading problems of words with and without diacritics are at a moderate level ( = 2.93, S.D. = 1.33). 5) Homograph reading problems are at a moderate level ( = 2.58, S.D. = 1.28). 6) Reading problems of similar looking characters are at a moderate level ( = 2.64, S.D. = 1.38).

The Development of Video Content Game Types on the Online Platforms Mercury Digital Company Limited

Kuntida Thamwipat — 2025-06-30

The purposes of this research were 1) to develop and evaluate the quality of video content game types on the online platforms by experts, Mercury Digital Company Limited, 2) to evaluate the perception towards the video content game types on the online platforms, and 3) to evaluate the satisfaction towards the video content game types on the online platforms, Mercury Digital Company Limited. The research tools included the video content game types, the quality assessment form, the perception assessment form, and the satisfaction assessment form. Data were collected by simple random sampling by drawing lots from a sample of 50 people who followed Merc Station on 3 online platforms of the company, who had watched video content game types on online platforms, and who were willing to answer the questionnaires. The result of the development of video content game types on the online platforms was 4 clips, 4 types of games each 1-3 minutes long. The results of the evaluation by experts found that there was a content quality assessment result by experts at a very good level ( = 4.54, S.D. = 0.59), the media presentation quality assessment by experts was at a very good level ( = 4.55, S.D. = 0.51), the result of the sample’s perception was at the highest level ( = 4.59, S.D. = 0.51), and the result of the sample’s satisfaction was at the highest level ( = 4.64, S.D. = 0.50). Therefore, the developed media can be used in practical. It should be presented on various online platforms to increase audience awareness, using concise and engaging formats through simple games. Content should be produced in under 3 minutes on online platforms.

An Analysis of Moves and Tenses in Abstracts of Research Articles Published in the Applied Corpus Linguistics Journal in ScienceDirect

Siriwimon Noksub — 2025-06-30

This research article aims to analyze the rhetorical moves and tense usage in research article abstracts published in journals related to language corpora available in the ScienceDirect database. The study examined 18 abstracts published in the year 2023 (B.E. 2566), specifically in April, August, and December. These abstracts appeared in Volume 2 of the journal: 3 abstracts in Issue 1, 3 abstracts in Issue 2, and 12 abstracts in Issue 3—representing the complete set of research articles published in that year. The analysis of rhetorical moves was guided by the theories, concepts, and findings of Hyland (2000), Swales and Feak (2004), and Kanoksilapatham (2005). A qualitative research approach was employed, using content analysis as the primary method. The results were presented through frequency distributions and percentages. The analysis revealed the following occurrences of rhetorical moves: 16 instances of Introduction (21.62%), 18 instances of Purpose (23.68%), 18 instances of Method (23.68%), 15 instances of Results (19.74%), and 9 instances of Discussion (11.84%). Regarding tense usage, the following frequencies were found: simple present tense (191 instances, 60.82%), present continuous tense (12 instances, 3.82%), present perfect tense (21 instances, 6.69%), simple past tense (80 instances, 25.48%), past continuous tense (2 instances, 0.64%), past perfect tense (2 instances, 0.64%), and simple future tense (6 instances, 1.91%). This study suggests two key recommendations: 1) improving the clarity and balance of moves in abstracts, particularly in organizing research results in a clear order; and 2) further studying the appropriate use of tenses to match the content and purpose of the research, ensuring clearer and more understandable communication.

Factors Affecting the Japanese Food Consumption Behavior of Consumers in Mueang District, Phuket Province

Kawinpat Rollanapiboon — 2025-06-30

The purposes of this research were to 1) study the marketing mix of Japanese restaurants, 2) examine the consumption of Japanese food among consumers in the Mueang district of Phuket province, and 3) investigate the factors affecting the consumption behavior of Japanese food among consumers in the Mueang district of Phuket province. This was quantitative research using a questionnaire as the data collection tool. The sample consisted of 400 individuals who had previously consumed Japanese food and resided in Mueang District, Phuket Province. The participants were selected through accidental sampling. The statistical methods used for data analysis included frequency, percentage, mean, standard deviation, t-tests, one-way ANOVA, and multiple regression analysis. The research findings indicated that 1) the factors significant to the consumption of Japanese food among consumers in the Mueang district of Phuket province included product and store aspects, which were rated high with a mean of 3.89, and 2) the consumption behavior of Japanese food among consumers in the Mueang district of Phuket province was generally rated high with a mean of 3.84. The hypothesis testing revealed that 1) consumers of Japanese food with differing demographic characteristics, such as gender, age, education, occupation, and monthly income, exhibited significantly different consumption behaviors at the 0.05 level, and 2) attitudinal factors significantly influenced the consumption behavior of Japanese food in the Mueang district of Phuket province at the 0.05 level, including three variables: price, distribution channels, and marketing promotion.

Marketing Mix Factors Affecting the Consumption Behavior of Spicy Mixed Dried Shrimp and Chilli Paste Among the Population in Mueang Phuket District, Phuket Province

Wanchana Saesu — 2025-06-30

The purpose of this research was 1) study the marketing mix of ready-to-eat shrimp chili paste in Mueang Phuket District, Phuket Province; 2) examine the consumption behavior of ready-to-eat shrimp chili paste among the population in Mueang Phuket District, Phuket Province; 3) compare demographic characteristics with the consumption behavior of ready-to-eat shrimp chili paste among the population in Mueang Phuket District, Phuket Province; and 4) investigate the marketing mix factors that influenced the consumption behavior of ready-to-eat shrimp chili paste among the population in Mueang Phuket District, Phuket Province. This was a quantitative study that utilized a questionnaire as a data collection tool from a sample of 400 individuals in Mueang Phuket District, Phuket Province. The statistical methods used for data analysis included frequency, percentage, mean, standard deviation, t-tests, one-way ANOVA, and multiple regression analysis. The research findings revealed that (1) the marketing mix significantly influenced the consumption behavior of ready-to-eat shrimp chili paste among the population in Mueang Phuket District, with a mean score of 4.38, indicating a high level; (2) the consumption behavior of ready-to-eat shrimp chili paste among the population in Mueang Phuket District had a mean score of 4.37, also indicating a high level. Hypothesis testing showed that (1) the demographic characteristics of the population in Mueang Phuket District significantly differed in their consumption behavior of ready-to-eat shrimp chili paste based on gender, age, education, and occupation, with significant statistical differences at the .05 level; and (2) the marketing mix factors that significantly influenced the consumption behavior of ready-to-eat shrimp chili paste among the population in Mueang Phuket District, with significant statistical differences at the .05 level, included two variables: product and promotional aspects.

The Study of Current Situation and Development Needs of the Participatory School Management Model Using the PDCA Quality Management Cycle to Develop High-Performance Human Resources at Chethuphan Commercial College

Khanatsananphan Pholtommeeboon — 2025-06-30

This research aimed to study the current conditions and needs for the development of a participatory school administration model using the Plan-Do-Check-Act (PDCA) quality management cycle to enhance the competency-based workforce at Chetupon Commercial College. It wasa quantitative study that employed a questionnaire to collect data from five groups of participants: college administrators, school board members, teachers, students’ parents, community representatives, and network partners, totaling 379 individuals. The statistics used for data analysis included frequency, percentage, mean, and standard deviation. The findings revealed that: The current condition of participatory school administration using the PDCA quality management process to develop a competency-based workforce at Chetupon Commercial College was at a moderate level overall. Both participatory administration and the use of the PDCA process were rated at a moderate level. The need for a participatory school administration model using the PDCA process to enhance the competency-based workforce at Chetupon Commercial College was found to be at the highest level overall. Both participatory administration and the use of the PDCA process were rated at the highest.