RMUTP Research Journal Humanities and Social Sciences https://so05.tci-thaijo.org/index.php/rmutphuso <p>RMUTP Research Journal Humanities and Social Sciences is the official journal of the Rajamangala University of Technology Phra Nakhon. The principal purpose of the journal is to publish scholarly work in the social sciences related researches such as Education, Language and Linguistics, Thai Studies, Literature, Information Science, Communication Arts, Sociology, Economics, Accounting and Business Administration. The journal plans to publish 2 issues per year; no. 1 in January - June and no. 2 in July - December. You can submit articles via system of Thai Journals Online (ThaiJO).</p> <p><strong>Note</strong> RMUTP Research Journal Humanities and Social Science are not participating in Thai-Journal Citation Index (TCI).</p> en-US j_socialscience@rmutp.ac.th (ผู้ช่วยศาสตราจารย์ ดร.ฉันทนา ปาปัดถา) j_socialscience@rmutp.ac.th (นางสาวพัชรนันท์ ยังวรวิเชียร) Sat, 29 Jun 2024 01:13:29 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 Information Technology Skills that Affect the Work Efficiency of Accountants in Quality Accounting Firms https://so05.tci-thaijo.org/index.php/rmutphuso/article/view/268965 <p>The objectives of this research were to study information technology skills that affect the work efficiency of accountants in Quality Accounting Firms and check the insertion variables of attitude toward usage and self-management skills, which were variables affecting the relationship of information technology skills leading to the work efficiency of accountants in Quality Accounting Firms. The data was collected from a sample group of 439 accountants in Quality Accounting Firms in the Bangkok metropolitan area. The statistical analysis employed descriptive statistics such as percentages, means, and standard deviations, as well as inferential statistics such as Pearson’s correlation analysis and multiple regression. The research findings revealed that information technology skills affected the work efficiency of accountants in Quality Accounting Firms. Specifically, the application of information technology, the use of the Internet, the use of accounting software packages, and the management of technological advancement affected the work efficiency of accountants in Quality Accounting Firms at a statistically significant level of .001. Specifically, the insertion variable of attitude toward usage had no positive effect on the relationship between information technology skills and the work efficiency of accountants in Quality Accounting Firms. But the insertion variable of self-management skills had a negative effect on the relationship between information technology skills in using the Internet and the work efficiency of accountants in Quality Accounting Firms at the statistical significance level of .05. Self-management skills did not have a positive effect on the relationship between technology skills in terms of technology application, the use of accounting software packages and the management of technological advancement, and the work efficiency of accountants in Quality Accounting Firms.</p> Hussaya Jumroonronnasit, Pattareya Henklang, Srisuda Intamas, Pattama Payungwong Copyright (c) 2024 RMUTP Research Journal Humanities and Social Sciences https://so05.tci-thaijo.org/index.php/rmutphuso/article/view/268965 Sat, 29 Jun 2024 00:00:00 +0700 The Development of Reading Comprehension Ability through Exercises Based on 6-Step Ladder Technique for Students in Mathayomsuksa 1 of Marie Upatham Chaiyaphum School https://so05.tci-thaijo.org/index.php/rmutphuso/article/view/271024 <p>The objectives of this research were to compare the reading comprehension ability before and after the class using the reading comprehension exercise using the 6-step ladder technique and compare the academic achievement before and after using the reading comprehension exercise using the 6-step ladder technique. The subjects used in this study were 38 students in Mathayomsuksa 1, Semester 1, Academic Year 2023, Marie Upatham Chaiyaphum School, Mueang Chaiyaphum who were randomly sampled via cluster random sampling method. The tools used in the research were: 1. Learning Management Plan articles using the reading comprehension exercise using the 6-step ladder technique for 5 learning plans, 2. A measure of reading comprehension skills, and 3. Reading comprehension achievement. Statistics used in the research were basic statistics such as percentage, mean and standard deviation. Statistics used to test the hypothesis with the t-test dependent statistic test set the significance level at .01.The results showed that 1. Reading comprehension ability from using the reading comprehension exercise according to the learning management plan using the 6-step ladder technique, Mathayomsuksa 1 students were at a good level and beyond, with overall reading comprehension proficiency score of (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" />=14.21, S.D.=0.16) at a very good level, which had an overall reading comprehension ability score of (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" /> =14.21, S.D.=0.16) at a very good level and had abilities in each branch, including the ability to finish stories then answer 5W1H questions (Step 1) had an average score of (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" /> =2.14, S.D.=0.12) at a good level, the ability to find key words, (Step 2) had an average score of <em>(</em><img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" />=2.21, S.D.=0.15) at a good level, the ability to deconstruct the main idea, (Step 3) had an average score of (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" />=2.34, S.D.=0.19) at a very good level, the ability to add conjunctions to expand the main idea or to eliminate the extension of the main idea, (Step 4) had an average score of (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" />= 2.43, S.D. = 0.15) at a good level, the ability to point out words or groups of words that express conflict or opposites, (Step 5) had an average score of (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" /> =2.50, S.D.=0.18) at a very good level, the ability to locate the main idea in every reading passage, (Step 6) had an average score of (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" />= 2.59, S.D. = 0.15) at a very good level. 2. The post-test academic achievement of students who studied with reading comprehension exercises using the 6-step ladder technique after the experiment (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" /> =26.03, S.D.=1.684) was higher than before the study <em>(<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" /></em> =10.92, S.D.=2.634) which had statistically significant difference of .01</p> Cholthicha Thaewnonngiw, Ornanoot Thammajak Copyright (c) 2024 RMUTP Research Journal Humanities and Social Sciences https://so05.tci-thaijo.org/index.php/rmutphuso/article/view/271024 Sat, 29 Jun 2024 00:00:00 +0700 Purchase behavior of flowers in Bangkok's Pak Khlong Talat https://so05.tci-thaijo.org/index.php/rmutphuso/article/view/268606 <p>The objectives of this study were to investigate how people choose to buy flowers at Bangkok's Pak Khlong Talat and study the correlation between demographic characteristics and flower-buying decisions in Bangkok's Pak Khlong Talat. This research employed a qualitative method, using a questionnaire to collect data from 74 consumers who visited Pak Khlong Talat, Bangkok, to purchase flowers. The data were analyzed using the G*Power application. In research, statistics are used to analyze frequencies, percentages, averages, standard deviations, and Chi-square statistics were then utilized to assess the relationship. The study's findings revealed the following: (1) People's behavior when choosing to purchase flowers in the Pak Khlong Talat area of Bangkok: (1) the reason behind selecting flowers to adorn the space, 90.79%, (2) Consumers who choose to purchase flowers for friends and family in the same proportion, 76.63%, (3) the proportion of people who bought flowers annually was 2–5 times, 47.37%, (4) the expense of purchasing flowers each time was between 500 and 1,000 baht, or 30.26%, (5) choose the flower color tone as white (96.05%), and (6) choose roses (97.37%). The study examined the relationship between population characteristics and flower-buying behavior in Pak Khlong Talat, Bangkok, and discovered that: (1) gender was associated with flower-buying behavior in Pak Khlong Talat, Bangkok at the very least statistically significant. Customers' frequency of flower purchases was at level 05. Costs associated with buying flowers every time: Popular flower color tones that customers choose to buy at Pak Khlong Talat orchids. (2) Age was unrelated to flower-buying habits. (3) Status was statistically significant at the.05 level in relation to flower-purchasing behavior, including the reason for flower purchases. (4) Flower-buying behavior was correlated with education. The frequency with which customers purchase flowers was statistically significant at the.05 level, and the flowers that customers like to buy were sunflowers. (5) The purchase behavior of flowers was unrelated to occupation. (6) Flower-buying habits were correlated with monthly income. at least statistically significant at the .05 level, the customer selected himself as the recipient of the flowers, and pink is the most popular flower color.</p> Pradchayaporn Muangsin, Nussaba Boonnonthe Copyright (c) 2024 RMUTP Research Journal Humanities and Social Sciences https://so05.tci-thaijo.org/index.php/rmutphuso/article/view/268606 Sat, 29 Jun 2024 00:00:00 +0700 Virtual Reality for Tourism Promoting of Koh Pha-ngan https://so05.tci-thaijo.org/index.php/rmutphuso/article/view/268868 <p>This research aimed to achieve the following objectives to develop virtual media to promote tourism in Koh Phangan, and study satisfaction in using virtual media to promote tourism in Koh Phangan using quantitative research methods. This involves sorting and collecting data from various sources, including documents and studying the results of Koh Phangan tourism promotion using virtual reality media. Data collection will involve using tools such as structured questionnaires. The sample group will consisted of male and female tourists residing in Bangkok, ages 15 to 45 who have visited Koh Phangan and those who haven't. A total of 400 people will be randomly selected for this purpose (using purposive sampling). The research results revealed that the development of virtual reality technology will promote tourism on Koh Phangan by providing tours around the island and producing films to show at major Koh Phangan tourist destinations suggests using the camera to move and submerge it in order to take pictures. through the collection of unique virtual reality images. Overall, there was a high degree of satisfaction with the use of virtual media to encourage travel to Koh Phangan including content (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" />= 4.73), usability (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" />= 4.61), design (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" />= 4.68), overall system components (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" />= 4.83), and benefits (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" />= 4.80). They also feel that the media was engaging, and easy to view on a smartphone, and they were interested in seeing 360-degree virtual reality images in more locations. Furthermore, there was a desire to explore overseas places through this technology, especially for those unable to travel. Viewing these images created a sense of being present in those locations.</p> Donlaporn Srifar Copyright (c) 2024 RMUTP Research Journal Humanities and Social Sciences https://so05.tci-thaijo.org/index.php/rmutphuso/article/view/268868 Sat, 29 Jun 2024 00:00:00 +0700 The Current Conditions and Expectations for the Management of a White Educational Institution, Drug-free, and Vice-free of Ban Khok Phanom Dee School, Prachinburi Province https://so05.tci-thaijo.org/index.php/rmutphuso/article/view/273781 <p>The objectives of this research were to study the current conditions and expectations for the management of a white educational institution, drug-free, and vice-free of Ban Khok Phanom Dee School, Prachinburi Province. This research was quantitative research using questionnaires as a tool for collecting data. The sample group consisted of 200 stakeholders including teachers, school committee members, parents of students, community representatives, and school network partners. Statistics used in data analysis include frequency, percentage, mean, and standard deviation. The research results found that: 1. the current condition of the management of the drug and vice-free white educational institution of Ban Khok Phanom Dee School, Prachinburi Province, was at a moderate level (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" />=3.38. When considered individually, all aspects including prevention (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" />=3.42), search (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" />=3.40), treatment (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" />=3.37), management (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" />=3.35), and surveillance (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" />=3.34) were at a moderate level. Expectations for the management of a white educational institution, drug-free and vice of Ban Khok Phanom Dee School, Prachinburi Province, were the highest (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" />=4.58). When considering each aspect, surveillance (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" />=4.71), management (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" />=4.65), and treatment (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" />=4.64), was at the highest level. The aspects that were at a high level were the protection aspect (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" />=4.45) and the search aspect (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" />=4.49).</p> Nongnit Sangkhapinyo Copyright (c) 2024 RMUTP Research Journal Humanities and Social Sciences https://so05.tci-thaijo.org/index.php/rmutphuso/article/view/273781 Sat, 29 Jun 2024 00:00:00 +0700 Attitudes Affecting Vegetable Consumption Behavior of Students of Ban Cheyaw School, Narathiwat Province https://so05.tci-thaijo.org/index.php/rmutphuso/article/view/268607 <p>The objectives of this research were (1) study students' attitudes toward eating vegetables, (2) study behavior Vegetable consumption of students, (3) compare the attitudes of students regarding the consumption of vegetables with their demographic features, (4) compare the consumption of vegetables among students with their demographic factors, and (5) study the attitudes that influence students' vegetable consumption of Ban Cheyaw School, Narathiwat Province. This research was quantitative research using a questionnaire to get information from a representative student population. The G*power application was utilized to calculate samples using Linear Multiple Regression: Fixed Model, Single Regression Coefficient, and specific sample selection for 104 students in Grades 1-6 at Ban Cheyaw School in Narathiwat Province. Statistics used in the research include mean, standard deviation, t-test, one-way analysis of variance, and simple linear regression analysis. The results of this research showed that: (1) students' attitudes toward eating vegetables were moderate (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" />=3.37); and 2. students' vegetable consumption behavior was moderate (<img src="https://latex.codecogs.com/gif.latex?%5Cbar%7BX%7D" alt="gif.latex?\bar{X}" />=3.39). The hypothesis testing's findings showed that: The results of the comparison between students' attitudes toward the consumption of vegetables and demographic variables revealed that gender differences in attitudes about the intake of vegetables and the attitudes of different study grade levels toward the eating of vegetables varied was at a statistical significance of .05. When demographic traits and student vegetable consumption behavior were compared, it was discovered that there were no differences in student vegetable consumption behavior between genders and that there were differences in student vegetable consumption behavior between grades that were statistically significant at the.05 level. Attitude positively impacted how much people ate vegetables; this relationship was statistically significant at the.05 level.</p> Prakaychat Muaksakul Copyright (c) 2024 RMUTP Research Journal Humanities and Social Sciences https://so05.tci-thaijo.org/index.php/rmutphuso/article/view/268607 Sat, 29 Jun 2024 00:00:00 +0700